---
title: "wheel paint — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/wheel-paint"
last_updated: "2026-07-09T23:48:22.777Z"
locale: en
meta:
  description: "a small market ($204K/yr) — wheel paint doesn't clear our bar today."
  "og:description": "a small market ($204K/yr) — wheel paint doesn't clear our bar today."
  "og:title": "wheel paint — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **wheel paint**

**Skip it****44/100 **

a small market ($204K/yr) — wheel paint doesn't clear our bar today.

**Market/yr**

**$204K**

**Growth (1y)**

**+163.7%**

**Products**

**15**

**Brands**

**7**

was 10 a year ago

**Sellers**

**50**

**Price range**

**$8.29–$49.12**

**Returns**

**0.6%**

**Rating**

**4.4★**

**Skip it**

Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**10**

 ×0.30

Growth

**72**

 ×0.30

Competition

**25**

 ×0.20

Quality gap

**52**

 ×0.10

Returns

**95**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +163.7% year over year.

9K4KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.8×

## **Competition**

- Rust-Oleum40% - Dupli-Color21% - NADAMOO16% - cocomfix12% - SMAPHY6% - SYOAUTO5% - Other (1 brands)2%

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 50 sellers compete here.

**Brands**

**7 **▼falling

was 10 a year ago

**Sellers**

**50**

**Top 5 brand share**

**94%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Rust-Oleum 368076 High Performance Wheel Spray Paint 11 oz Gloss Black](https://m.media-amazon.com/images/I/41o6DSTcoAL.jpg) [**Rust-Oleum 368076 High Performance Wheel Spray Paint 11 oz Gloss Black**](https://www.amazon.com/dp/B0C826RNMX)

Rust-Oleum$8.354.2★1,18930%▼falling

2
![Dupli-Color HWP108 High Performance Wheel Paint - Gloss Black - 12 oz Aerosol Can](https://m.media-amazon.com/images/I/3163xbDvwwL.jpg) [**Dupli-Color HWP108 High Performance Wheel Paint - Gloss Black - 12 oz Aerosol Can**](https://www.amazon.com/dp/B07K7CLFPH)

Dupli-Color$12.744.5★5,71315%▼falling

3
![cocomfix Gloss Black Rim Touch Up Paint Rim Paint Pen Car Wheel Scratch Repair Kit for Curb Rash & Scratches Universal Gloss Black Enamel paint for Alloy/Metal rims (1 fl oz) Scratch Resistant Covers 1 Sq Ft](https://m.media-amazon.com/images/I/51AiHFRIsPL.jpg) [**cocomfix Gloss Black Rim Touch Up Paint Rim Paint Pen Car Wheel Scratch Repair Kit for Curb Rash & Scratches Universal Gloss Black Enamel paint for Alloy/Metal rims (1 fl oz) Scratch Resistant Covers 1 Sq Ft**](https://www.amazon.com/dp/B09WJWP2V8)

cocomfix$12.204.4★1,28012%▼falling

4
![NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 4 Cans 13 Oz Per Can](https://m.media-amazon.com/images/I/51vOZJlbfwL.jpg) [**NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 4 Cans 13 Oz Per Can**](https://www.amazon.com/dp/B0CB64GGDX)

NADAMOO$49.124.5★1,0709%▲rising

5
![Rust-Oleum 366438 High Performance Wheel Spray Paint 11 oz Matte Black](https://m.media-amazon.com/images/I/31W3HjurWAL.jpg) [**Rust-Oleum 366438 High Performance Wheel Spray Paint 11 oz Matte Black**](https://www.amazon.com/dp/B0C829WXPL)

Rust-Oleum$8.314.2★1,1897%▲rising

6
![SYOAUTO Gloss Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Gloss Black)](https://m.media-amazon.com/images/I/41WlzN9gUHL.jpg) [**SYOAUTO Gloss Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Gloss Black)**](https://www.amazon.com/dp/B0B7W5MFGP)

SYOAUTO$10.004.4★2,1995%—flat

7
![Gloss Black Rim Touch Up Paint Rim Paint for Curb Rash & Scratch Car Wheel Scratch Repair Kit for Alloy Enamel Metal Universal Black Automotive Touch Up Paint Pen (1 fl oz)](https://m.media-amazon.com/images/I/51xmz5OiX6L.jpg) [**Gloss Black Rim Touch Up Paint Rim Paint for Curb Rash & Scratch Car Wheel Scratch Repair Kit for Alloy Enamel Metal Universal Black Automotive Touch Up Paint Pen (1 fl oz)**](https://www.amazon.com/dp/B0BGRYVYYB)

SMAPHY$11.024.4★1,4864%▼falling

8
![Dupli-Color HWP101 High Performance Wheel Paint - Silver - 12 oz Aerosol Can](https://m.media-amazon.com/images/I/31p4BeXLReL.jpg) [**Dupli-Color HWP101 High Performance Wheel Paint - Silver - 12 oz Aerosol Can**](https://www.amazon.com/dp/B000B6DFZ0)

Dupli-Color$14.624.5★5,7133%▲rising

9
![NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 2 Cans 13 Oz Per Can](https://m.media-amazon.com/images/I/41GhQwu6YQL.jpg) [**NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 2 Cans 13 Oz Per Can**](https://www.amazon.com/dp/B0C89J38XL)

NADAMOO$29.964.5★1,0703%—flat

10

![Dupli-Color Wheel Paint Matte Graphite 12 oz](https://m.media-amazon.com/images/I/41ioKSsgrwL.jpg) [**Dupli-Color Wheel Paint Matte Graphite 12 oz**](https://www.amazon.com/dp/B000B6AF26)

Dupli-Color$12.514.5★5,7133%▲rising

11

![Rust-Oleum 366441 High Performance Wheel Spray Paint 11 oz Metallic Graphite](https://m.media-amazon.com/images/I/41rntrjf3gL.jpg) [**Rust-Oleum 366441 High Performance Wheel Spray Paint 11 oz Metallic Graphite**](https://www.amazon.com/dp/B0C8284W1N)

Rust-Oleum$8.294.2★1,1892%▲rising

12

![NADAMOO Aluminum Wheel Spray Paint Semi-gloss Aerosol Car Rim Paint for Recolor and Protection of Metal Surface Silver 1 Can 13 Oz](https://m.media-amazon.com/images/I/41E8YiD8VJL.jpg) [**NADAMOO Aluminum Wheel Spray Paint Semi-gloss Aerosol Car Rim Paint for Recolor and Protection of Metal Surface Silver 1 Can 13 Oz**](https://www.amazon.com/dp/B0CBDLFTJH)

NADAMOO$20.164.5★1,0702%—flat

13

![SMAPHY Wheel Scratch Repair Kit Gloss Black Rim Repair Kit Curb Rash DIY Alloy Wheel Repair Kit Car Wheel Rim Scratch Repair Kit Rim Paint Pen for Wheel Repair Universal Color Black Wheel Paint (Gloss Black)](https://m.media-amazon.com/images/I/51srn2ua84L.jpg) [**SMAPHY Wheel Scratch Repair Kit Gloss Black Rim Repair Kit Curb Rash DIY Alloy Wheel Repair Kit Car Wheel Rim Scratch Repair Kit Rim Paint Pen for Wheel Repair Universal Color Black Wheel Paint (Gloss Black)**](https://www.amazon.com/dp/B09X2GS7LD)

SMAPHY$13.413.8★1,2062%—flat

14

![VHT Poly Wheel Gloss Black](https://m.media-amazon.com/images/I/41OZ214jHnL.jpg) [**VHT Poly Wheel Gloss Black**](https://www.amazon.com/dp/B000CPJLLM)

VHT$15.534.6★1,6982%▼falling

15

![NADAMOO Aluminum Wheel Spray Paint Semi-gloss Aerosol Car Rim Paint for Recolor and Protection of Metal Surface Silvery 2 Cans 13 Oz Per Can](https://m.media-amazon.com/images/I/41dY6mDQLzL.jpg) [**NADAMOO Aluminum Wheel Spray Paint Semi-gloss Aerosol Car Rim Paint for Recolor and Protection of Metal Surface Silvery 2 Cans 13 Oz Per Can**](https://www.amazon.com/dp/B0CBDMXLL4)

NADAMOO$30.174.5★1,0702%▼falling

## **Product shelf**

All 15 tracked products in this niche.

Top sellersNewestTrending

[![Rust-Oleum 368076 High Performance Wheel Spray Paint 11 oz Gloss Black](https://m.media-amazon.com/images/I/41o6DSTcoAL.jpg)**Rust-Oleum 368076 High Performance Wheel Spray Paint 11 oz Gloss Black** Rust-Oleum**$8.35**4.2★1,189 reviews](https://www.amazon.com/dp/B0C826RNMX) [![Dupli-Color HWP108 High Performance Wheel Paint - Gloss Black - 12 oz Aerosol Can](https://m.media-amazon.com/images/I/3163xbDvwwL.jpg)**Dupli-Color HWP108 High Performance Wheel Paint - Gloss Black - 12 oz Aerosol Can** Dupli-Color**$12.74**4.5★5,713 reviews](https://www.amazon.com/dp/B07K7CLFPH) [![cocomfix Gloss Black Rim Touch Up Paint Rim Paint Pen Car Wheel Scratch Repair Kit for Curb Rash & Scratches Universal Gloss Black Enamel paint for Alloy/Metal rims (1 fl oz) Scratch Resistant Covers 1 Sq Ft](https://m.media-amazon.com/images/I/51AiHFRIsPL.jpg)**cocomfix Gloss Black Rim Touch Up Paint Rim Paint Pen Car Wheel Scratch Repair Kit for Curb Rash & Scratches Universal Gloss Black Enamel paint for Alloy/Metal rims (1 fl oz) Scratch Resistant Covers 1 Sq Ft** cocomfix**$12.20**4.4★1,280 reviews](https://www.amazon.com/dp/B09WJWP2V8) [![NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 4 Cans 13 Oz Per Can](https://m.media-amazon.com/images/I/51vOZJlbfwL.jpg)**NADAMOO Aluminum Wheel Spray Paint Car Rim Aerosol Paint for Recolor and Protection of Metal Surface Semi-gloss Black 4 Cans 13 Oz Per Can** NADAMOO**$49.12**4.5★1,070 reviews](https://www.amazon.com/dp/B0CB64GGDX) [![Rust-Oleum 366438 High Performance Wheel Spray Paint 11 oz Matte Black](https://m.media-amazon.com/images/I/31W3HjurWAL.jpg)**Rust-Oleum 366438 High Performance Wheel Spray Paint 11 oz Matte Black** Rust-Oleum**$8.31**4.2★1,189 reviews](https://www.amazon.com/dp/B0C829WXPL) [![SYOAUTO Gloss Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Gloss Black)](https://m.media-amazon.com/images/I/41WlzN9gUHL.jpg)**SYOAUTO Gloss Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Gloss Black)** SYOAUTO**$10.00**4.4★2,199 reviews](https://www.amazon.com/dp/B0B7W5MFGP) [![Gloss Black Rim Touch Up Paint Rim Paint for Curb Rash & Scratch Car Wheel Scratch Repair Kit for Alloy Enamel Metal Universal Black Automotive Touch Up Paint Pen (1 fl oz)](https://m.media-amazon.com/images/I/51xmz5OiX6L.jpg)**Gloss Black Rim Touch Up Paint Rim Paint for Curb Rash & Scratch Car Wheel Scratch Repair Kit for Alloy Enamel Metal Universal Black Automotive Touch Up Paint Pen (1 fl oz)** SMAPHY**$11.02**4.4★1,486 reviews](https://www.amazon.com/dp/B0BGRYVYYB) [![Dupli-Color HWP101 High Performance Wheel Paint - Silver - 12 oz Aerosol Can](https://m.media-amazon.com/images/I/31p4BeXLReL.jpg)**Dupli-Color HWP101 High Performance Wheel Paint - Silver - 12 oz Aerosol Can** Dupli-Color**$14.62**4.5★5,713 reviews](https://www.amazon.com/dp/B000B6DFZ0)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“RIMS look good”*

**Ease Of Use**15%

*“Easy to use”*

**Paint Quality**10%

*“This touch up paint is really good and it works”*

**Efficiency**9%

*“Practical”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Color**8%

*“Fantastic color”*

**Spray/Flow**5%

*“Professional looking spray job”*

**Scratch Resistance**5%

*“Great quick repair for scratches”*

**Value For Money**4%

*“Great price and easy to use”*

**Design-Overall**2%

*“it works and looks amazing”*

### **What buyers complain about **

**Paint Quality**21%

*“Horrible spray paint”*

**Quality-Overall**11%

*“Absolute garbage”*

**Functionality-Overall**8%

*“Did not do the job for me”*

**Color**7%

*“It looked charcoalish online”*

**Durability**6%

*“Not very durable at all”*

**Wheel Quality**5%

*“My expensive black wheels had scratches from curbs that are now gone with me having to send them back to be surfaced”*

**Adhesion/Stickiness**5%

*“Horrible adhesion”*

**Advertised Vs Actual Product**4%

*“Doesnt do what is says”*

**Spray/Flow**3%

*“Terrible Nozzles / Application”*

**Value For Money**3%

*“Expensive nail polish”*

#### **Top return reasons**- Paint Quality34% - Color27% - Functionality-Overall10% - Advertised Vs Actual Product5% - Value For Money3% - Leak-Proof3% - Size-Overall3% - Defective Material/Parts3% - Quality-Overall2% - Display Colors2%