--- title: "valvoline — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/valvoline" last_updated: "2026-07-10T02:23:37.947Z" locale: en meta: description: "a small market ($114K/yr) — valvoline doesn't clear our bar today." "og:description": "a small market ($114K/yr) — valvoline doesn't clear our bar today." "og:title": "valvoline — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen" --- Back to Flapen home # **valvoline** **Skip it****51/100 ** a small market ($114K/yr) — valvoline doesn't clear our bar today. **Market/yr** **$114K** **Growth (1y)** **+136.1%** **Products** **67** **Brands** **4** was 6 a year ago **Sellers** **175** **Price range** **$9.89–$97.74** **Returns** **0.7%** **Rating** **4.8★** **Skip it** Scored 51/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **6** ×0.30 Growth **69** ×0.30 Competition **86** ×0.20 Quality gap **20** ×0.10 Returns **95** ×0.10 ## **Demand** Weekly Amazon search volume, last 71 weeks — +136.1% year over year. 4K2KPrime Day '25Spike '26Mar '25May '25Aug '25Oct '25Jan '26Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.3× ## **Competition** - Valvoline63% - Mobil27% - Castrol9% - Shell Rotella1% - Other0% Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen. 4 brands and 175 sellers compete here. **Brands** **4 **▼falling was 6 a year ago **Sellers** **175** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Valvoline Advanced Full Synthetic SAE 0W-20 Motor Oil 5 QT](https://m.media-amazon.com/images/I/41x4qBC8krL.jpg) [**Valvoline Advanced Full Synthetic SAE 0W-20 Motor Oil 5 QT**](https://www.amazon.com/dp/B00GZKC6EW) Valvoline$26.294.8★10,2237%▼falling 2 ![Valvoline MaxLife High Mileage 5W-30 Synthetic Blend Motor Oil 5 Quart](https://m.media-amazon.com/images/I/412CZgGhvyL.jpg) [**Valvoline MaxLife High Mileage 5W-30 Synthetic Blend Motor Oil 5 Quart**](https://www.amazon.com/dp/B00AM1Z67O) Valvoline$20.594.8★28,0377%▲rising 3 ![Valvoline Advanced Full Synthetic SAE 5W-30 Motor Oil 5 QT](https://m.media-amazon.com/images/I/41L0fHEOTaL.jpg) [**Valvoline Advanced Full Synthetic SAE 5W-30 Motor Oil 5 QT**](https://www.amazon.com/dp/B00GZKC6DS) Valvoline$26.884.8★13,4366%▼falling 4 ![Valvoline Restore & Protect Full Synthetic 5W-30 Motor Oil 5 Quart](https://m.media-amazon.com/images/I/41mPtkCD5uL.jpg) [**Valvoline Restore & Protect Full Synthetic 5W-30 Motor Oil 5 Quart**](https://www.amazon.com/dp/B0CQ33FCVN) Valvoline$31.014.8★1,5116%—flat 5 ![Valvoline MaxLife High Mileage Full Synthetic 5W-20 Motor Oil 5 Quart](https://m.media-amazon.com/images/I/41MyzymPXpL.jpg) [**Valvoline MaxLife High Mileage Full Synthetic 5W-20 Motor Oil 5 Quart**](https://www.amazon.com/dp/B01MR8XZZV) Valvoline$26.904.8★11,0054%▼falling 6 ![Valvoline Restore & Protect Full Synthetic 0W-20 Motor Oil 5 Quart](https://m.media-amazon.com/images/I/41yOArkMZML.jpg) [**Valvoline Restore & Protect Full Synthetic 0W-20 Motor Oil 5 Quart**](https://www.amazon.com/dp/B0CQ2ZR67X) Valvoline$29.794.8★1,1144%▲rising 7 ![Mobil 1 Advanced Full Synthetic Motor Oil 5W-30 5 Quart](https://m.media-amazon.com/images/I/51nkgTnBRiL.jpg) [**Mobil 1 Advanced Full Synthetic Motor Oil 5W-30 5 Quart**](https://www.amazon.com/dp/B00I4E91GI) Mobil$25.924.8★7,2453%▼falling 8 ![Mobil 1 Advanced Fuel Economy Full Synthetic Motor Oil 0W-20 5 Quart](https://m.media-amazon.com/images/I/51zSuKGhkkL.jpg) [**Mobil 1 Advanced Fuel Economy Full Synthetic Motor Oil 0W-20 5 Quart**](https://www.amazon.com/dp/B00J00X5YO) Mobil$26.014.8★6,1553%—flat 9 ![Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/41ybB16Yi0L.jpg) [**Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon**](https://www.amazon.com/dp/B008QDV2JG) Valvoline$25.024.8★11,2963%▼falling 10 ![Valvoline High Mileage with MaxLife Technology 10W-30 Synthetic Blend Motor Oil 5 Quart](https://m.media-amazon.com/images/I/41p2KfoJGmL.jpg) [**Valvoline High Mileage with MaxLife Technology 10W-30 Synthetic Blend Motor Oil 5 Quart**](https://www.amazon.com/dp/B00AM1Y3X2) Valvoline$19.914.8★28,0373%▲rising 11 ![Mobil 1 High Mileage Full Synthetic Motor Oil 0W-20 5 Quart](https://m.media-amazon.com/images/I/51IeJ1vwjEL.jpg) [**Mobil 1 High Mileage Full Synthetic Motor Oil 0W-20 5 Quart**](https://www.amazon.com/dp/B07B5XYD7K) Mobil$25.964.9★4,6543%—flat 12 ![Valvoline High Mileage with MaxLife Technology SAE 5W-20 Synthetic Blend Motor Oil 5 QT](https://m.media-amazon.com/images/I/41fjUZv6M7L.jpg) [**Valvoline High Mileage with MaxLife Technology SAE 5W-20 Synthetic Blend Motor Oil 5 QT**](https://www.amazon.com/dp/B00GZKC36I) Valvoline$19.934.8★28,0372%▼falling 13 ![Valvoline Restore & Protect Full Synthetic 5W-20 Motor Oil 5 Quart](https://m.media-amazon.com/images/I/412NXuee1-L.jpg) [**Valvoline Restore & Protect Full Synthetic 5W-20 Motor Oil 5 Quart**](https://www.amazon.com/dp/B0CQ331G5B) Valvoline$29.824.9★9162%▲rising 14 ![Mobil 1 High Mileage Full Synthetic Motor Oil 5W-20 5 Quart](https://m.media-amazon.com/images/I/511tsMT2htL.jpg) [**Mobil 1 High Mileage Full Synthetic Motor Oil 5W-20 5 Quart**](https://www.amazon.com/dp/B00JTUBP8I) Mobil$25.964.8★2,2182%▲rising 15 ![Mobil 1 Extended Performance Full Synthetic Motor Oil 0W-20 5 Quart](https://m.media-amazon.com/images/I/51ZS7IgpZ-L.jpg) [**Mobil 1 Extended Performance Full Synthetic Motor Oil 0W-20 5 Quart**](https://www.amazon.com/dp/B00JTUBTQG) Mobil$28.054.8★5,1112%▼falling **~~Showing 15 of 67 — show all ~~** ## **Product shelf** All 67 tracked products in this niche. Top sellersNewestTrending [![Valvoline Advanced Full Synthetic SAE 0W-20 Motor Oil 5 QT](https://m.media-amazon.com/images/I/41x4qBC8krL.jpg)**Valvoline Advanced Full Synthetic SAE 0W-20 Motor Oil 5 QT** Valvoline**$26.29**4.8★10,223 reviews](https://www.amazon.com/dp/B00GZKC6EW) [![Valvoline MaxLife High Mileage 5W-30 Synthetic Blend Motor Oil 5 Quart](https://m.media-amazon.com/images/I/412CZgGhvyL.jpg)**Valvoline MaxLife High Mileage 5W-30 Synthetic Blend Motor Oil 5 Quart** Valvoline**$20.59**4.8★28,037 reviews](https://www.amazon.com/dp/B00AM1Z67O) [![Valvoline Advanced Full Synthetic SAE 5W-30 Motor Oil 5 QT](https://m.media-amazon.com/images/I/41L0fHEOTaL.jpg)**Valvoline Advanced Full Synthetic SAE 5W-30 Motor Oil 5 QT** Valvoline**$26.88**4.8★13,436 reviews](https://www.amazon.com/dp/B00GZKC6DS) [![Valvoline Restore & Protect Full Synthetic 5W-30 Motor Oil 5 Quart](https://m.media-amazon.com/images/I/41mPtkCD5uL.jpg)**Valvoline Restore & Protect Full Synthetic 5W-30 Motor Oil 5 Quart** Valvoline**$31.01**4.8★1,511 reviews](https://www.amazon.com/dp/B0CQ33FCVN) [![Valvoline MaxLife High Mileage Full Synthetic 5W-20 Motor Oil 5 Quart](https://m.media-amazon.com/images/I/41MyzymPXpL.jpg)**Valvoline MaxLife High Mileage Full Synthetic 5W-20 Motor Oil 5 Quart** Valvoline**$26.90**4.8★11,005 reviews](https://www.amazon.com/dp/B01MR8XZZV) [![Valvoline Restore & Protect Full Synthetic 0W-20 Motor Oil 5 Quart](https://m.media-amazon.com/images/I/41yOArkMZML.jpg)**Valvoline Restore & Protect Full Synthetic 0W-20 Motor Oil 5 Quart** Valvoline**$29.79**4.8★1,114 reviews](https://www.amazon.com/dp/B0CQ2ZR67X) [![Mobil 1 Advanced Full Synthetic Motor Oil 5W-30 5 Quart](https://m.media-amazon.com/images/I/51nkgTnBRiL.jpg)**Mobil 1 Advanced Full Synthetic Motor Oil 5W-30 5 Quart** Mobil**$25.92**4.8★7,245 reviews](https://www.amazon.com/dp/B00I4E91GI) [![Mobil 1 Advanced Fuel Economy Full Synthetic Motor Oil 0W-20 5 Quart](https://m.media-amazon.com/images/I/51zSuKGhkkL.jpg)**Mobil 1 Advanced Fuel Economy Full Synthetic Motor Oil 0W-20 5 Quart** Mobil**$26.01**4.8★6,155 reviews](https://www.amazon.com/dp/B00J00X5YO) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Value For Money**27% *“Great value for the price”* **Quality-Overall**23% *“great product, as advertised”* **Lubrication**18% *“Good Lubrication”* **Advertised Vs Actual Product**8% *“As advertised”* **Fuel Efficiency**5% *“Good gas mileage oil”* **Efficiency**3% *“Works very smoothly on”* **Motor Power**2% *“The motor works good when I pour oil into it”* **Ease Of Cleaning**2% *“Great at cleaning”* **Noise Level**2% *“it is so silent”* **Ease Of Use**1% *“Easy to use bottle”* ### **What buyers complain about ** **Leak-Proof**22% *“Arrived leaking”* **Lubrication**12% *“Tranny lubricant”* **Value For Money**8% *“Not the biggest deal”* **Quality-Overall**6% *“damage and extra cost from low quality product”* **Advertised Vs Actual Product**4% *“False advertisement”* **Motor Issues**2% *“the problem is that Honda will not shift well with Valvoline AT”* **Fuel Efficiency**2% *“the 1 quart / 1500 miles oil consumption problem I had with a 150K mile”* **Weight Heavy**2% *“Probably too heavy a weight despite a hot running turbo motor”* **Ease Of Cleaning**2% *“It was so dirty”* **Grip**2% *“Its slippery”* #### **Top return reasons**- Leak-Proof24% - Compatibility-Overall21% - Lubrication15% - Value For Money13% - Advertised Vs Actual Product7% - Certifications3% - Defective Material/Parts2% - Size-Overall2% - Functionality-Overall2% - Motor Issues2%