---
title: "utv winch — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/utv-winch"
last_updated: "2026-07-09T22:39:25.133Z"
locale: en
meta:
  description: "a small market ($110K/yr) — utv winch doesn't clear our bar today."
  "og:description": "a small market ($110K/yr) — utv winch doesn't clear our bar today."
  "og:title": "utv winch — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
---

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# **utv winch**

**Skip it****53/100 **

a small market ($110K/yr) — utv winch doesn't clear our bar today.

**Market/yr**

**$110K**

**Growth (1y)**

**+210.6%**

**Products**

**45**

**Brands**

**21**

was 27 a year ago

**Sellers**

**70**

**Price range**

**$87.21–$467.51**

**Returns**

**4.1%**

**Rating**

**4.4★**

**Skip it**

Scored 53/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**6**

 ×0.30

Growth

**78**

 ×0.30

Competition

**83**

 ×0.20

Quality gap

**51**

 ×0.10

Returns

**67**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +210.6% year over year.

3K1KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Mar, Dec · busiest ÷ quietest = 1.8×

## **Competition**

- OPENROAD16% - X-BULL15% - AC-DK7% - XPV AUTO7% - VEVOR6% - SuperATV6% - Other (15 brands)43%

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 21 brands and 70 sellers compete here.

**Brands**

**21 **▼falling

was 27 a year ago

**Sellers**

**70**

**Top 5 brand share**

**51%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![OPENROAD 6000 lbs UTV Winch Waterproof IP67 Electric Trailer 6k Winch with 1/450ft Synthetic Rope Wireless Remote and Winch Stopper (6000lb with Mounting Plate)](https://m.media-amazon.com/images/I/41go4D8dmmL.jpg) [**OPENROAD 6000 lbs UTV Winch Waterproof IP67 Electric Trailer 6k Winch with 1/450ft Synthetic Rope Wireless Remote and Winch Stopper (6000lb with Mounting Plate)**](https://www.amazon.com/dp/B0CJV8DHBM)

OPENROAD$203.004.5★3199%▲rising

2
![OPENROAD 4500 lb ATV/UTV Winch 12V Towing Off-Road Electric UTV Winch with 1/450 Synthetic Rope Wireless Remote and Rubber Stopper (4500lb with Synthetic Rope)](https://m.media-amazon.com/images/I/41uiQk-Xf2L.jpg) [**OPENROAD 4500 lb ATV/UTV Winch 12V Towing Off-Road Electric UTV Winch with 1/450 Synthetic Rope Wireless Remote and Rubber Stopper (4500lb with Synthetic Rope)**](https://www.amazon.com/dp/B0CJV896QJ)

OPENROAD$146.244.5★3197%▼falling

3
![X-BULL 5000lbs Electric Winch - 12V DC Power Waterproof Synthetic Rope Winch with Hawse Fairlead Wireless & Wired Remote with Mounting Plate for ATV/UTV Boat Trailer Winch](https://m.media-amazon.com/images/I/41dSkMPQbgL.jpg) [**X-BULL 5000lbs Electric Winch - 12V DC Power Waterproof Synthetic Rope Winch with Hawse Fairlead Wireless & Wired Remote with Mounting Plate for ATV/UTV Boat Trailer Winch**](https://www.amazon.com/dp/B0D2VNPTTC)

X-BULL$188.554.5★2177%▼falling

4
![ZESUPER 4500 lb Winch Waterproof IP67 Electric Winch with Wireless Remote Synthetic Winch Rope Hawse Fairlead Handheld Remote ATV UTV Winches 12V Portable Power Winch](https://m.media-amazon.com/images/I/41-3ExdqU9L.jpg) [**ZESUPER 4500 lb Winch Waterproof IP67 Electric Winch with Wireless Remote Synthetic Winch Rope Hawse Fairlead Handheld Remote ATV UTV Winches 12V Portable Power Winch**](https://www.amazon.com/dp/B08XBFFKRZ)

ZESUPER$145.614.3★4195%▼falling

5
![AC-DK 5500 lb ATV/UTV Winch Synthetic Rope Kits 12V Winch with Wireless Remote for Off Road Trailer Boat RV Towing Winches Waterproof Winch with Mounting Plate and Wired Remote](https://m.media-amazon.com/images/I/41aYKkk68oL.jpg) [**AC-DK 5500 lb ATV/UTV Winch Synthetic Rope Kits 12V Winch with Wireless Remote for Off Road Trailer Boat RV Towing Winches Waterproof Winch with Mounting Plate and Wired Remote**](https://www.amazon.com/dp/B0BLYS2XSP)

AC-DK$171.374.2★8134%▼falling

6
![XPV AUTO 12V 4500 lb Winch Electric Winch for Towing ATV/UTV Off Road with Wireless Remote Control Mounting Bracket and Wired Handle Waterproof IP67(Synthetic Rope)](https://m.media-amazon.com/images/I/41fTxUgHzIL.jpg) [**XPV AUTO 12V 4500 lb Winch Electric Winch for Towing ATV/UTV Off Road with Wireless Remote Control Mounting Bracket and Wired Handle Waterproof IP67(Synthetic Rope)**](https://www.amazon.com/dp/B08XB2FKT8)

XPV AUTO$137.764.6★2124%—flat

7
![Rough Country 4 500 LB UTV/ATV Winch - ProSeries 1.4HP Electric Winch with 50 Ft Synthetic Rope Remote Waterproof 12V Off-Road Recovery System](https://m.media-amazon.com/images/I/41HBuA2ys9L.jpg) [**Rough Country 4 500 LB UTV/ATV Winch - ProSeries 1.4HP Electric Winch with 50 Ft Synthetic Rope Remote Waterproof 12V Off-Road Recovery System**](https://www.amazon.com/dp/B0D1527H11)

Rough Country$210.254.5★624%▲rising

8
![X-BULL Winch 4500LBS Steel Cable Electric Winch with Roller Fairlead Wired Handle and Wireless Remote Easy to Install](https://m.media-amazon.com/images/I/41D19qudvDL.jpg) [**X-BULL Winch 4500LBS Steel Cable Electric Winch with Roller Fairlead Wired Handle and Wireless Remote Easy to Install**](https://www.amazon.com/dp/B0919213F8)

X-BULL$138.344.5★1614%▲rising

9
![STIMULATER 5500LB ATV/UTV Winch 12V Electric Winch Winch with 1/4 x 50 Synthetic Rope with Wireless Remote and Wired Switch with Hawse Fairlead&Hook IP67 Waterproof Suitable for Most ATVs and UTVs](https://m.media-amazon.com/images/I/519ojMlsHvL.jpg) [**STIMULATER 5500LB ATV/UTV Winch 12V Electric Winch Winch with 1/4 x 50 Synthetic Rope with Wireless Remote and Wired Switch with Hawse Fairlead&Hook IP67 Waterproof Suitable for Most ATVs and UTVs**](https://www.amazon.com/dp/B0CXPKJVK6)

STIMULATER$168.064.7★444%▲rising

10

![ORCISH 4500 lb 12V DC Waterproof Electric Winch ATV/UTV Winch Kit for Towing 1/450 Synthetic Rope with Both Wireless Handheld Remote and Corded Control Recovery Easy Assembly Winches](https://m.media-amazon.com/images/I/51DgBv95a8L.jpg) [**ORCISH 4500 lb 12V DC Waterproof Electric Winch ATV/UTV Winch Kit for Towing 1/450 Synthetic Rope with Both Wireless Handheld Remote and Corded Control Recovery Easy Assembly Winches**](https://www.amazon.com/dp/B07M778YW2)

ORCISH$140.234.4★1,0833%▲rising

11

![SuperATV 4500 lb Winch For UTV/ATV | Complete Black Ops Winch Kit | Waterproof Seals And Solenoid | 1.3 HP Motor | 166:1 Gear Ratio](https://m.media-amazon.com/images/I/41SKKlLrwEL.jpg) [**SuperATV 4500 lb Winch For UTV/ATV | Complete Black Ops Winch Kit | Waterproof Seals And Solenoid | 1.3 HP Motor | 166:1 Gear Ratio**](https://www.amazon.com/dp/B07TNLH72L)

SuperATV$308.954.6★3943%—flat

12

![STEGODON 5500 Winch 12V Electric ATV/UTV Winch with Synthetic Rope 2pcs Wireless Remote and Winch Stopper for Towing Jeep Off-Road SUV Truck Car Trailer Boat](https://m.media-amazon.com/images/I/51-UImdNn3L.jpg) [**STEGODON 5500 Winch 12V Electric ATV/UTV Winch with Synthetic Rope 2pcs Wireless Remote and Winch Stopper for Towing Jeep Off-Road SUV Truck Car Trailer Boat**](https://www.amazon.com/dp/B0DXDZGLZ1)

STEGODON$167.523.9★213%▼falling

13

![VEVOR ATV Winch 4500 lb Electric Winch with Synthetic Rope 12V DC ATV UTV Winch 1/4 in x 39 ft Aluminum Fairlead Wired Remote Control IP55 Waterproof for Towing Boat Off Road Recovery](https://m.media-amazon.com/images/I/519fqGgjaQL.jpg) [**VEVOR ATV Winch 4500 lb Electric Winch with Synthetic Rope 12V DC ATV UTV Winch 1/4 in x 39 ft Aluminum Fairlead Wired Remote Control IP55 Waterproof for Towing Boat Off Road Recovery**](https://www.amazon.com/dp/B0969LJYHN)

VEVOR$122.774.4★5363%▲rising

14

![VEVOR Electric Winch 4000 lb Line Pull Capacity 12V DC ATV/UTV Winch with 3/16 in x 39 ft 7 Strands Steel Cable Roller Fairlead Wireless & Wired Remote Control IP55 Waterproof for Towing UTV ATV](https://m.media-amazon.com/images/I/513BLJvMYNL.jpg) [**VEVOR Electric Winch 4000 lb Line Pull Capacity 12V DC ATV/UTV Winch with 3/16 in x 39 ft 7 Strands Steel Cable Roller Fairlead Wireless & Wired Remote Control IP55 Waterproof for Towing UTV ATV**](https://www.amazon.com/dp/B0DD333Y6J)

VEVOR$87.304.3★8953%▲rising

15

![XPV AUTO 5500 lb. Winch Electric Winch Synthetic Rope 12V for ATV UTV Wireless Remote Towing Winches Waterproof for Off Road Trailer Boat](https://m.media-amazon.com/images/I/51RsgFliiBL.jpg) [**XPV AUTO 5500 lb. Winch Electric Winch Synthetic Rope 12V for ATV UTV Wireless Remote Towing Winches Waterproof for Off Road Trailer Boat**](https://www.amazon.com/dp/B0F1XG2Z99)

XPV AUTO$158.334.1★152%—flat

**~~Showing 15 of 45 — show all ~~**

## **Product shelf**

All 45 tracked products in this niche.

Top sellersNewestTrending

[![OPENROAD 6000 lbs UTV Winch Waterproof IP67 Electric Trailer 6k Winch with 1/450ft Synthetic Rope Wireless Remote and Winch Stopper (6000lb with Mounting Plate)](https://m.media-amazon.com/images/I/41go4D8dmmL.jpg)**OPENROAD 6000 lbs UTV Winch Waterproof IP67 Electric Trailer 6k Winch with 1/450ft Synthetic Rope Wireless Remote and Winch Stopper (6000lb with Mounting Plate)** OPENROAD**$203.00**4.5★319 reviews](https://www.amazon.com/dp/B0CJV8DHBM) [![OPENROAD 4500 lb ATV/UTV Winch 12V Towing Off-Road Electric UTV Winch with 1/450 Synthetic Rope Wireless Remote and Rubber Stopper (4500lb with Synthetic Rope)](https://m.media-amazon.com/images/I/41uiQk-Xf2L.jpg)**OPENROAD 4500 lb ATV/UTV Winch 12V Towing Off-Road Electric UTV Winch with 1/450 Synthetic Rope Wireless Remote and Rubber Stopper (4500lb with Synthetic Rope)** OPENROAD**$146.24**4.5★319 reviews](https://www.amazon.com/dp/B0CJV896QJ) [![X-BULL 5000lbs Electric Winch - 12V DC Power Waterproof Synthetic Rope Winch with Hawse Fairlead Wireless & Wired Remote with Mounting Plate for ATV/UTV Boat Trailer Winch](https://m.media-amazon.com/images/I/41dSkMPQbgL.jpg)**X-BULL 5000lbs Electric Winch - 12V DC Power Waterproof Synthetic Rope Winch with Hawse Fairlead Wireless & Wired Remote with Mounting Plate for ATV/UTV Boat Trailer Winch** X-BULL**$188.55**4.5★217 reviews](https://www.amazon.com/dp/B0D2VNPTTC) [![ZESUPER 4500 lb Winch Waterproof IP67 Electric Winch with Wireless Remote Synthetic Winch Rope Hawse Fairlead Handheld Remote ATV UTV Winches 12V Portable Power Winch](https://m.media-amazon.com/images/I/41-3ExdqU9L.jpg)**ZESUPER 4500 lb Winch Waterproof IP67 Electric Winch with Wireless Remote Synthetic Winch Rope Hawse Fairlead Handheld Remote ATV UTV Winches 12V Portable Power Winch** ZESUPER**$145.61**4.3★419 reviews](https://www.amazon.com/dp/B08XBFFKRZ) [![AC-DK 5500 lb ATV/UTV Winch Synthetic Rope Kits 12V Winch with Wireless Remote for Off Road Trailer Boat RV Towing Winches Waterproof Winch with Mounting Plate and Wired Remote](https://m.media-amazon.com/images/I/41aYKkk68oL.jpg)**AC-DK 5500 lb ATV/UTV Winch Synthetic Rope Kits 12V Winch with Wireless Remote for Off Road Trailer Boat RV Towing Winches Waterproof Winch with Mounting Plate and Wired Remote** AC-DK**$171.37**4.2★813 reviews](https://www.amazon.com/dp/B0BLYS2XSP) [![XPV AUTO 12V 4500 lb Winch Electric Winch for Towing ATV/UTV Off Road with Wireless Remote Control Mounting Bracket and Wired Handle Waterproof IP67(Synthetic Rope)](https://m.media-amazon.com/images/I/41fTxUgHzIL.jpg)**XPV AUTO 12V 4500 lb Winch Electric Winch for Towing ATV/UTV Off Road with Wireless Remote Control Mounting Bracket and Wired Handle Waterproof IP67(Synthetic Rope)** XPV AUTO**$137.76**4.6★212 reviews](https://www.amazon.com/dp/B08XB2FKT8) [![Rough Country 4 500 LB UTV/ATV Winch - ProSeries 1.4HP Electric Winch with 50 Ft Synthetic Rope Remote Waterproof 12V Off-Road Recovery System](https://m.media-amazon.com/images/I/41HBuA2ys9L.jpg)**Rough Country 4 500 LB UTV/ATV Winch - ProSeries 1.4HP Electric Winch with 50 Ft Synthetic Rope Remote Waterproof 12V Off-Road Recovery System** Rough Country**$210.25**4.5★62 reviews](https://www.amazon.com/dp/B0D1527H11) [![X-BULL Winch 4500LBS Steel Cable Electric Winch with Roller Fairlead Wired Handle and Wireless Remote Easy to Install](https://m.media-amazon.com/images/I/41D19qudvDL.jpg)**X-BULL Winch 4500LBS Steel Cable Electric Winch with Roller Fairlead Wired Handle and Wireless Remote Easy to Install** X-BULL**$138.34**4.5★161 reviews](https://www.amazon.com/dp/B0919213F8)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“So far reliable”*

**Value For Money**14%

*“Good for the money”*

**Assembly/Installation**11%

*“easy to hook up”*

**Advertised Vs Actual Product**11%

*“As advertised”*

**Strength**7%

*“Product as described wiring is heavy duty”*

**Size-Overall**6%

*“It fit great”*

**Efficiency**6%

*“Works Well”*

**Remote Control**4%

*“Remote was awesome”*

**Durability**3%

*“This winch design is built to last due to its versatility that's suitable for any complex conditions, such as; mud, rain snow etc”*

**Motor Power**1%

*“still has enough power”*

### **What buyers complain about **

**Durability**16%

*“does not last”*

**Quality-Overall**13%

*“This is not a good product”*

**Functionality-Overall**11%

*“Product does not work”*

**Size-Overall**7%

*“it was too big”*

**Assembly/Installation**6%

*“Wish I'd have been able to install this winch”*

**Instructions/User Manual/Troubleshooting**5%

*“Bad instructions”*

**Strength**4%

*“It's the weak link”*

**Defective Material/Parts**3%

*“Motor was faulty”*

**Flammable**3%

*“Just about burned down my RZR”*

**Color**2%

*“The unit comes in mostly black”*

#### **Top return reasons**- Size-Overall35% - Compatibility-Overall11% - Functionality-Overall10% - Defective Material/Parts10% - Mounting8% - Advertised Vs Actual Product3% - Assembly/Installation3% - Strength3% - Product Condition3% - Durability2%