--- title: "urethane reducer — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/urethane-reducer" last_updated: "2026-07-10T00:42:48.336Z" locale: en meta: description: "a small market ($76K/yr) — urethane reducer doesn't clear our bar today." "og:description": "a small market ($76K/yr) — urethane reducer doesn't clear our bar today." "og:title": "urethane reducer — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen" --- Back to Flapen home # **urethane reducer** **Skip it****45/100 ** a small market ($76K/yr) — urethane reducer doesn't clear our bar today. **Market/yr** **$76K** **Growth (1y)** **+171.1%** **Products** **21** **Brands** **14** was 13 a year ago **Sellers** **46** **Price range** **$8.98–$56.45** **Returns** **0.3%** **Rating** **4.7★** **Skip it** Scored 45/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **4** ×0.30 Growth **73** ×0.30 Competition **50** ×0.20 Quality gap **20** ×0.10 Returns **98** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +171.1% year over year. 1K737.5Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.9× ## **Competition** - LiME LiNE25% - LAUCO20% - Restoration Shop14% - High Teck14% - BATEMEN W9% - Speedokote6% - Other (8 brands)12% The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 46 sellers compete here. **Brands** **14 **▲rising was 13 a year ago **Sellers** **46** **Top 5 brand share** **81%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![LiME LiNE Urethane Medium Reducer for Thinning Automotive basecoats Primers and Clearcoats - 1 Quart](https://m.media-amazon.com/images/I/41pPI-qCleL.jpg) [**LiME LiNE Urethane Medium Reducer for Thinning Automotive basecoats Primers and Clearcoats - 1 Quart**](https://www.amazon.com/dp/B0CC13R5KX) LiME LiNE$31.154.5★21522%▼falling 2 ![LAUCO Standard Urethane Grade Reducer (7220) 1 Gallon 60F - 77F - for Automotive Paint and Industrial Paint Use - High Performance Automotive Grade](https://m.media-amazon.com/images/I/418DN7iSrAL.jpg) [**LAUCO Standard Urethane Grade Reducer (7220) 1 Gallon 60F - 77F - for Automotive Paint and Industrial Paint Use - High Performance Automotive Grade**](https://www.amazon.com/dp/B0DB673MX4) LAUCO$39.434.8★559%▼falling 3 ![U. S. Chemical & Plastics Normal Urethane Reducer Gal (USC-4215)](https://m.media-amazon.com/images/I/4192bY4f2qL.jpg) [**U. S. Chemical & Plastics Normal Urethane Reducer Gal (USC-4215)**](https://www.amazon.com/dp/B00SZ4SHB2) BATEMEN W$37.074.6★1739%▲rising 4 ![High Teck Products 7730-1 Slow Urethane Reducer 1 gal Clear Liquid](https://m.media-amazon.com/images/I/31CVLzo9uPL.jpg) [**High Teck Products 7730-1 Slow Urethane Reducer 1 gal Clear Liquid**](https://www.amazon.com/dp/B0FVYBWSQD) High Teck$38.795.0★98%▲rising 5 ![1 Quart Standard Urethane Grade Reducer > 95F - For Automotive Paint and Industrial Paint Use High Performance Automotive Grade 64720](https://m.media-amazon.com/images/I/418cX+XnTlL.jpg) [**1 Quart Standard Urethane Grade Reducer > 95F - For Automotive Paint and Industrial Paint Use High Performance Automotive Grade 64720**](https://www.amazon.com/dp/B0G3RJN9XG) LAUCO$25.824.1★178%▼falling 6 ![Restoration Shop UR70 Medium Urethane Reducer Quart (32 Ounce) Mid Temperature Automotive Paint Thinner for 70-85F Professional Grade Viscosity Reducer for Acrylic Enamel Urethane Basecoat and Clearcoat](https://m.media-amazon.com/images/I/41j92dQy6EL.jpg) [**Restoration Shop UR70 Medium Urethane Reducer Quart (32 Ounce) Mid Temperature Automotive Paint Thinner for 70-85F Professional Grade Viscosity Reducer for Acrylic Enamel Urethane Basecoat and Clearcoat**](https://www.amazon.com/dp/B0083JWSJ6) Restoration Shop$30.754.7★8407%▲rising 7 ![Restoration Shop UR70 Medium Urethane Reducer Gallon Mid Temperature Automotive Paint Thinner for 70-85F Professional Grade Viscosity Reducer for Acrylic Enamel Urethane Basecoat and Clearcoat](https://m.media-amazon.com/images/I/41DjfF-RpoL.jpg) [**Restoration Shop UR70 Medium Urethane Reducer Gallon Mid Temperature Automotive Paint Thinner for 70-85F Professional Grade Viscosity Reducer for Acrylic Enamel Urethane Basecoat and Clearcoat**](https://www.amazon.com/dp/B0083JTHRW) Restoration Shop$56.454.7★8407%▲rising 8 ![Speedokote SMR-870 - Universal Medium 65-80F Urethane Grade Reducer One Gallon. If in California Delaware or Maryland we will ship SMR-0075 0 voc reducer](https://m.media-amazon.com/images/I/41sq744U8yL.jpg) [**Speedokote SMR-870 - Universal Medium 65-80F Urethane Grade Reducer One Gallon. If in California Delaware or Maryland we will ship SMR-0075 0 voc reducer**](https://www.amazon.com/dp/B00M4L5NH8) Speedokote$48.724.7★8326%▼falling 9 ![High Teck Products 7730-4 Slow Urethane Reducer 1 qt Clear Liquid](https://m.media-amazon.com/images/I/31OmEaSA1SL.jpg) [**High Teck Products 7730-4 Slow Urethane Reducer 1 qt Clear Liquid**](https://www.amazon.com/dp/B0GH8VN2R5) High Teck$21.830.0★04%▲rising 10 ![LiME LiNE Urethane Medium Reducer for Thinning Automotive basecoats Primers and Clearcoats - 1 Gallon](https://m.media-amazon.com/images/I/41FJ0TqTp+L.jpg) [**LiME LiNE Urethane Medium Reducer for Thinning Automotive basecoats Primers and Clearcoats - 1 Gallon**](https://www.amazon.com/dp/B0F92ZDKJG) LiME LiNE$53.904.5★2152%—flat 11 ![Slow Urethane Grade Reducer (7230) 1 Gallon 75F - 95F - For Automotive Paint and Industrial Paint Use - High Performance Automotive Grade](https://m.media-amazon.com/images/I/41KUft6FpnL.jpg) [**Slow Urethane Grade Reducer (7230) 1 Gallon 75F - 95F - For Automotive Paint and Industrial Paint Use - High Performance Automotive Grade**](https://www.amazon.com/dp/B0DB676K76) LAUCO$41.364.7★172%▼falling 12 ![U.S. Art Supply 4-Ounce Airbrush Thinner Reducer and Extender Base for Acrylic Paints - Airbrush Paint Thinner Reduces Viscosity Improves Flow Thins Acrylic Pouring Paint](https://m.media-amazon.com/images/I/31fUFCxULzL.jpg) [**U.S. Art Supply 4-Ounce Airbrush Thinner Reducer and Extender Base for Acrylic Paints - Airbrush Paint Thinner Reduces Viscosity Improves Flow Thins Acrylic Pouring Paint**](https://www.amazon.com/dp/B00QXXNBZY) U.S. Art Supply$8.984.5★1,1302%▼falling 13 ![Grow Automotive GRO-1370-4 Urethane Reducer Medium](https://m.media-amazon.com/images/I/31op3zle9FL.jpg) [**Grow Automotive GRO-1370-4 Urethane Reducer Medium**](https://www.amazon.com/dp/B00IK1VKGY) Grow Automotive$22.074.8★132%▼falling 14 ![Finish 1 Automotive Refinish Products FT210-4 Solvent Based Reducer 1 qt Can Liquid](https://m.media-amazon.com/images/I/31GSGdCEUZL.jpg) [**Finish 1 Automotive Refinish Products FT210-4 Solvent Based Reducer 1 qt Can Liquid**](https://www.amazon.com/dp/B0G4SR2GKG) Finish 1$27.575.0★42%▲rising 15 ![ProductionShop - UR770 Medium Urethane Reducer (Gallon) for Automotive Paint and Industrial Paint Use - High Performance Automotive Grade](https://m.media-amazon.com/images/I/41Ltcj-zy1L.jpg) [**ProductionShop - UR770 Medium Urethane Reducer (Gallon) for Automotive Paint and Industrial Paint Use - High Performance Automotive Grade**](https://www.amazon.com/dp/B0D9TNM7FQ) ProductionShop$43.044.8★122%▲rising **~~Showing 15 of 21 — show all ~~** ## **Product shelf** All 21 tracked products in this niche. Top sellersNewestTrending [![LiME LiNE Urethane Medium Reducer for Thinning Automotive basecoats Primers and Clearcoats - 1 Quart](https://m.media-amazon.com/images/I/41pPI-qCleL.jpg)**LiME LiNE Urethane Medium Reducer for Thinning Automotive basecoats Primers and Clearcoats - 1 Quart** LiME LiNE**$31.15**4.5★215 reviews](https://www.amazon.com/dp/B0CC13R5KX) [![LAUCO Standard Urethane Grade Reducer (7220) 1 Gallon 60F - 77F - for Automotive Paint and Industrial Paint Use - High Performance Automotive Grade](https://m.media-amazon.com/images/I/418DN7iSrAL.jpg)**LAUCO Standard Urethane Grade Reducer (7220) 1 Gallon 60F - 77F - for Automotive Paint and Industrial Paint Use - High Performance Automotive Grade** LAUCO**$39.43**4.8★55 reviews](https://www.amazon.com/dp/B0DB673MX4) [![U. S. Chemical & Plastics Normal Urethane Reducer Gal (USC-4215)](https://m.media-amazon.com/images/I/4192bY4f2qL.jpg)**U. S. Chemical & Plastics Normal Urethane Reducer Gal (USC-4215)** BATEMEN W**$37.07**4.6★173 reviews](https://www.amazon.com/dp/B00SZ4SHB2) [![High Teck Products 7730-1 Slow Urethane Reducer 1 gal Clear Liquid](https://m.media-amazon.com/images/I/31CVLzo9uPL.jpg)**High Teck Products 7730-1 Slow Urethane Reducer 1 gal Clear Liquid** High Teck**$38.79**5.0★9 reviews](https://www.amazon.com/dp/B0FVYBWSQD) [![1 Quart Standard Urethane Grade Reducer > 95F - For Automotive Paint and Industrial Paint Use High Performance Automotive Grade 64720](https://m.media-amazon.com/images/I/418cX+XnTlL.jpg)**1 Quart Standard Urethane Grade Reducer > 95F - For Automotive Paint and Industrial Paint Use High Performance Automotive Grade 64720** LAUCO**$25.82**4.1★17 reviews](https://www.amazon.com/dp/B0G3RJN9XG) [![Restoration Shop UR70 Medium Urethane Reducer Quart (32 Ounce) Mid Temperature Automotive Paint Thinner for 70-85F Professional Grade Viscosity Reducer for Acrylic Enamel Urethane Basecoat and Clearcoat](https://m.media-amazon.com/images/I/41j92dQy6EL.jpg)**Restoration Shop UR70 Medium Urethane Reducer Quart (32 Ounce) Mid Temperature Automotive Paint Thinner for 70-85F Professional Grade Viscosity Reducer for Acrylic Enamel Urethane Basecoat and Clearcoat** Restoration Shop**$30.75**4.7★840 reviews](https://www.amazon.com/dp/B0083JWSJ6) [![Restoration Shop UR70 Medium Urethane Reducer Gallon Mid Temperature Automotive Paint Thinner for 70-85F Professional Grade Viscosity Reducer for Acrylic Enamel Urethane Basecoat and Clearcoat](https://m.media-amazon.com/images/I/41DjfF-RpoL.jpg)**Restoration Shop UR70 Medium Urethane Reducer Gallon Mid Temperature Automotive Paint Thinner for 70-85F Professional Grade Viscosity Reducer for Acrylic Enamel Urethane Basecoat and Clearcoat** Restoration Shop**$56.45**4.7★840 reviews](https://www.amazon.com/dp/B0083JTHRW) [![Speedokote SMR-870 - Universal Medium 65-80F Urethane Grade Reducer One Gallon. If in California Delaware or Maryland we will ship SMR-0075 0 voc reducer](https://m.media-amazon.com/images/I/41sq744U8yL.jpg)**Speedokote SMR-870 - Universal Medium 65-80F Urethane Grade Reducer One Gallon. If in California Delaware or Maryland we will ship SMR-0075 0 voc reducer** Speedokote**$48.72**4.7★832 reviews](https://www.amazon.com/dp/B00M4L5NH8) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**41% *“Excellent product”* **Advertised Vs Actual Product**14% *“does as promised”* **Value For Money**13% *“Great value”* **Paint Quality**13% *“It worked great with my automotive paint”* **Efficiency**9% *“Worked great used on one job time will tell”* **Compatibility-Overall**3% *“Mission Models compatible”* **Engraving/Paint/Sublimation**3% *“Great paint”* **Spray/Flow**1% *“Great reducer for spraying paint”* **Water Resistance**1% *“Does not make it watery”* ### **What buyers complain about ** **Thickness**29% *“Thinner”* **Value For Money**23% *“but well over priced”* **Jamming/Clogging**13% *“clogged my airbrush”* **Advertised Vs Actual Product**13% *“Incorrect description”* **Leak-Proof**13% *“Can leaks”* #### **Top return reasons**- Paint Quality21% - Advertised Vs Actual Product18% - Thickness17% - Material Quality12% - Size-Overall12% - Thin5% - Value For Money4% - Leak-Proof4% - Functionality-Overall4% - Durability2%