--- title: "type f transmission fluid — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/type-f-transmission-fluid" last_updated: "2026-07-10T01:47:35.117Z" locale: en meta: description: "a small market ($106K/yr) — type f transmission fluid doesn't clear our bar today." "og:description": "a small market ($106K/yr) — type f transmission fluid doesn't clear our bar today." "og:title": "type f transmission fluid — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen" --- Back to Flapen home # **type f transmission fluid** **Skip it****42/100 ** a small market ($106K/yr) — type f transmission fluid doesn't clear our bar today. **Market/yr** **$106K** **Growth (1y)** **+209.5%** **Products** **15** **Brands** **10** was 8 a year ago **Sellers** **88** **Price range** **$6.73–$128.12** **Returns** **1.8%** **Rating** **4.7★** **Skip it** Scored 42/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **5** ×0.30 Growth **78** ×0.30 Competition **31** ×0.20 Quality gap **20** ×0.10 Returns **85** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +209.5% year over year. 1K563.5Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Apr, May, Jun · busiest ÷ quietest = 1.9× ## **Competition** - Valvoline31% - Castrol24% - Motorcraft17% - Lucas Oil7% - Amalie6% - Ford5% - Other (4 brands)9% The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them. 10 brands and 88 sellers compete here. **Brands** **10 **▲rising was 8 a year ago **Sellers** **88** **Top 5 brand share** **85%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Castrol Transmax Type F Automatic Transmission Fluid 1 Quart Pack of 6](https://m.media-amazon.com/images/I/41RzYSFqROL.jpg) [**Castrol Transmax Type F Automatic Transmission Fluid 1 Quart Pack of 6**](https://www.amazon.com/dp/B008MISAXG) Castrol$42.954.9★23219%▲rising 2 ![Motorcraft Ford Type-F Automatic Transmission & Power Steering Fluid - XT-1-Q1F - 1 Quart Bottle](https://m.media-amazon.com/images/I/41VPMcmMFwL.jpg) [**Motorcraft Ford Type-F Automatic Transmission & Power Steering Fluid - XT-1-Q1F - 1 Quart Bottle**](https://www.amazon.com/dp/B09GWBF2VY) Motorcraft$6.734.6★3517%▲rising 3 ![Valvoline Type F (ATF) Automatic Transmission Fluid 1 QT Case of 6](https://m.media-amazon.com/images/I/41HNs1EbDBL.jpg) [**Valvoline Type F (ATF) Automatic Transmission Fluid 1 QT Case of 6**](https://www.amazon.com/dp/B00DJ4FMAW) Valvoline$43.684.7★27715%▼falling 4 ![Valvoline Type F Automatic Transmission Fluid 1 Quart](https://m.media-amazon.com/images/I/414+JrkLVfL.jpg) [**Valvoline Type F Automatic Transmission Fluid 1 Quart**](https://www.amazon.com/dp/B001B18UE0) Valvoline$10.454.8★37411%▼falling 5 ![AMALIE Ford Type F Automatic Transmission Fluid (160-62836-56) 1 Quart Bottle Pack of 12 | Made in USA](https://m.media-amazon.com/images/I/41nFd6SauTL.jpg) [**AMALIE Ford Type F Automatic Transmission Fluid (160-62836-56) 1 Quart Bottle Pack of 12 | Made in USA**](https://www.amazon.com/dp/B00C7OQF7E) Amalie$75.364.7★1116%▼falling 6 ![Ford Genuine Ford Fluid XT-1-QF Type-F Automatic Transmission and Power Steering Fluid - 1 Quart](https://m.media-amazon.com/images/I/41tE3OrAy9L.jpg) [**Ford Genuine Ford Fluid XT-1-QF Type-F Automatic Transmission and Power Steering Fluid - 1 Quart**](https://www.amazon.com/dp/B000NU6GCS) Ford$9.294.8★2365%▼falling 7 ![Lucas Oil 11020 Semi-Synthetic Racing Automatic Transmission Fluid Type F - 1 Quart (Pack of 6)](https://m.media-amazon.com/images/I/514SWUuDxxL.jpg) [**Lucas Oil 11020 Semi-Synthetic Racing Automatic Transmission Fluid Type F - 1 Quart (Pack of 6)**](https://www.amazon.com/dp/B0DMGRWHYS) Lucas Oil$59.015.0★44%▲rising 8 ![Castrol Transmax ATF/CVT Universal Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/41vhJasue1S.jpg) [**Castrol Transmax ATF/CVT Universal Automatic Transmission Fluid 1 Gallon**](https://www.amazon.com/dp/B093R9YZ75) Castrol$23.344.8★2,0594%▲rising 9 ![Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/41ybB16Yi0L.jpg) [**Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon**](https://www.amazon.com/dp/B008QDV2JG) Valvoline$25.024.8★11,2964%▼falling 10 ![Presidential Type F Transmission Fluid - Non-Friction Modified Automatic Transmission Fluid - Premium Formula with High Friction Stability - Made in USA - (5 gal)](https://m.media-amazon.com/images/I/41d+dCwBFfL.jpg) [**Presidential Type F Transmission Fluid - Non-Friction Modified Automatic Transmission Fluid - Premium Formula with High Friction Stability - Made in USA - (5 gal)**](https://www.amazon.com/dp/B0CVNJV1HW) Presidential$128.125.0★63%▼falling 11 ![Lucas Oil 11020 Semi-Synthetic Racing Automatic Transmission Fluid Type F 1 Quart (Pack of 1)](https://m.media-amazon.com/images/I/41RuBuVL0yL.jpg) [**Lucas Oil 11020 Semi-Synthetic Racing Automatic Transmission Fluid Type F 1 Quart (Pack of 1)**](https://www.amazon.com/dp/B09GS8RKQP) Lucas Oil$12.504.7★263%▼falling 12 ![Lubegard 62101 Type F Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/41hgunSo8vL.jpg) [**Lubegard 62101 Type F Automatic Transmission Fluid 1 Gallon**](https://www.amazon.com/dp/B0FJTZKM6Y) Lubegard$41.314.0★12%▲rising 13 ![Mag 1 00910 Type F Automatic Transmission Fluid - 1 Quart (Pack of 6)](https://m.media-amazon.com/images/I/41WF1Nmt-tL.jpg) [**Mag 1 00910 Type F Automatic Transmission Fluid - 1 Quart (Pack of 6)**](https://www.amazon.com/dp/B00B2JCO0C) Mag 1$38.824.8★292%▲rising 14 ![Trans Fluid Type-F QT](https://m.media-amazon.com/images/I/51SyjT2DOVL.jpg) [**Trans Fluid Type-F QT**](https://www.amazon.com/dp/B07SPHNRRH) Pennzoil$53.694.6★202%—flat 15 ![Castrol Transmax High Mileage Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/51y0GuuBYdL.jpg) [**Castrol Transmax High Mileage Automatic Transmission Fluid 1 Gallon**](https://www.amazon.com/dp/B00T96Q9A6) Castrol$25.564.8★1,9141%—flat ## **Product shelf** All 15 tracked products in this niche. Top sellersNewestTrending [![Castrol Transmax Type F Automatic Transmission Fluid 1 Quart Pack of 6](https://m.media-amazon.com/images/I/41RzYSFqROL.jpg)**Castrol Transmax Type F Automatic Transmission Fluid 1 Quart Pack of 6** Castrol**$42.95**4.9★232 reviews](https://www.amazon.com/dp/B008MISAXG) [![Motorcraft Ford Type-F Automatic Transmission & Power Steering Fluid - XT-1-Q1F - 1 Quart Bottle](https://m.media-amazon.com/images/I/41VPMcmMFwL.jpg)**Motorcraft Ford Type-F Automatic Transmission & Power Steering Fluid - XT-1-Q1F - 1 Quart Bottle** Motorcraft**$6.73**4.6★35 reviews](https://www.amazon.com/dp/B09GWBF2VY) [![Valvoline Type F (ATF) Automatic Transmission Fluid 1 QT Case of 6](https://m.media-amazon.com/images/I/41HNs1EbDBL.jpg)**Valvoline Type F (ATF) Automatic Transmission Fluid 1 QT Case of 6** Valvoline**$43.68**4.7★277 reviews](https://www.amazon.com/dp/B00DJ4FMAW) [![Valvoline Type F Automatic Transmission Fluid 1 Quart](https://m.media-amazon.com/images/I/414+JrkLVfL.jpg)**Valvoline Type F Automatic Transmission Fluid 1 Quart** Valvoline**$10.45**4.8★374 reviews](https://www.amazon.com/dp/B001B18UE0) [![AMALIE Ford Type F Automatic Transmission Fluid (160-62836-56) 1 Quart Bottle Pack of 12 | Made in USA](https://m.media-amazon.com/images/I/41nFd6SauTL.jpg)**AMALIE Ford Type F Automatic Transmission Fluid (160-62836-56) 1 Quart Bottle Pack of 12 | Made in USA** Amalie**$75.36**4.7★111 reviews](https://www.amazon.com/dp/B00C7OQF7E) [![Ford Genuine Ford Fluid XT-1-QF Type-F Automatic Transmission and Power Steering Fluid - 1 Quart](https://m.media-amazon.com/images/I/41tE3OrAy9L.jpg)**Ford Genuine Ford Fluid XT-1-QF Type-F Automatic Transmission and Power Steering Fluid - 1 Quart** Ford**$9.29**4.8★236 reviews](https://www.amazon.com/dp/B000NU6GCS) [![Lucas Oil 11020 Semi-Synthetic Racing Automatic Transmission Fluid Type F - 1 Quart (Pack of 6)](https://m.media-amazon.com/images/I/514SWUuDxxL.jpg)**Lucas Oil 11020 Semi-Synthetic Racing Automatic Transmission Fluid Type F - 1 Quart (Pack of 6)** Lucas Oil**$59.01**5.0★4 reviews](https://www.amazon.com/dp/B0DMGRWHYS) [![Castrol Transmax ATF/CVT Universal Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/41vhJasue1S.jpg)**Castrol Transmax ATF/CVT Universal Automatic Transmission Fluid 1 Gallon** Castrol**$23.34**4.8★2,059 reviews](https://www.amazon.com/dp/B093R9YZ75) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Value For Money**32% *“GOOD PRICE”* **Quality-Overall**22% *“did feel better shifting quality once I had new fluid in”* **Advertised Vs Actual Product**15% *“Product was as advertised”* **Efficiency**11% *“So far after 18 months in our 2020 Genesis G80 works well”* **Lubrication**4% *“Very good fluid”* **Ease Of Use**2% *“Easy to use”* **Size-Overall**2% *“It meets the specs for the transmission”* **Noise Level**2% *“no noise at start”* **Smell**1% *“Nice clean scent”* **Compatibility-Overall**1% *“Compatibilidad por tener Compatibilidad univers”* ### **What buyers complain about ** **Leak-Proof**18% *“After my transmission rebuild transmission oil started leaking”* **Lubrication**16% *“Bad oil”* **Compatibility-Overall**8% *“Does not work well for Honda”* **Size-Overall**5% *“Amazon was not reliable for their recomendation in this case to fit my transmission”* **Grip**5% *“After using the slipping went away”* **Quality-Overall**5% *“damage and extra cost from low quality product”* **Pressure**5% *“High mileage at fluid”* **Ease Of Cleaning**5% *“It was so dirty”* **Coolant**5% *“there is no such thing as a 'lifetime' ATF fluid or brake fluid or coolant”* **Advertised Vs Actual Product**5% *“False advertisement”* #### **Top return reasons**- Compatibility-Overall41% - Leak-Proof20% - Value For Money13% - Advertised Vs Actual Product8% - Functionality-Overall4% - Certifications2% - Size-Overall2% - Defective Material/Parts2% - Lubrication1% - Product Condition1%