--- title: "true north — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/true-north" last_updated: "2026-07-10T01:29:24.311Z" locale: en meta: description: "a small market ($226K/yr) — true north doesn't clear our bar today." "og:description": "a small market ($226K/yr) — true north doesn't clear our bar today." "og:title": "true north — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen" --- Back to Flapen home # **true north** **Skip it****49/100 ** a small market ($226K/yr) — true north doesn't clear our bar today. **Market/yr** **$226K** **Growth (1y)** **+137.3%** **Products** **28** **Brands** **2** was 3 a year ago **Sellers** **108** **Price range** **$5.04–$29.01** **Returns** **0.5%** **Rating** **4.5★** **Skip it** Scored 49/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **11** ×0.30 Growth **69** ×0.30 Competition **59** ×0.20 Quality gap **38** ×0.10 Returns **96** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +137.3% year over year. 12K6KSpike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.6× ## **Competition** - LITTLE TREES98% - AHSR PRODUCTS2% The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them. 2 brands and 108 sellers compete here. **Brands** **2 **▼falling was 3 a year ago **Sellers** **108** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | Black Ice 24 Air Fresheners](https://m.media-amazon.com/images/I/51mvoXuWn2L.jpg) [**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | Black Ice 24 Air Fresheners**](https://www.amazon.com/dp/B00LM54ZD0) LITTLE TREES$18.614.6★28,49721%▼falling 2 ![Black Ice Little Trees Air Fresheners (2-Pack)](https://m.media-amazon.com/images/I/31Qerr2w7FL.jpg) [**Black Ice Little Trees Air Fresheners (2-Pack)**](https://www.amazon.com/dp/B00SCRPRIS) LITTLE TREES$5.494.6★27711%▲rising 3 ![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Vanillaroma](https://m.media-amazon.com/images/I/51oovzox3jL.jpg) [**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Vanillaroma**](https://www.amazon.com/dp/B00LM55XHM) LITTLE TREES$17.554.6★28,4977%▲rising 4 ![Little Trees Car Air Freshener 6-Pack (True North)](https://m.media-amazon.com/images/I/41nhkhly2kL.jpg) [**Little Trees Car Air Freshener 6-Pack (True North)**](https://www.amazon.com/dp/B079F3Z921) LITTLE TREES$7.264.6★18,7967%▲rising 5 ![LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Summer Linen | 6 Pack](https://m.media-amazon.com/images/I/31qxSBScxXL.jpg) [**LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Summer Linen | 6 Pack**](https://www.amazon.com/dp/B00RYG599A) LITTLE TREES$7.524.6★18,7965%▼falling 6 ![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |True North](https://m.media-amazon.com/images/I/515DknPOhfL.jpg) [**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |True North**](https://www.amazon.com/dp/B07GTQQCZ5) LITTLE TREES$12.904.6★1,3175%▼falling 7 ![LITTLE TREES Car Air Freshener | Vent Wrap Provides Long Lasting Scent Invisibly Fresh | 16 Air Fresheners | Black Ice](https://m.media-amazon.com/images/I/51mCOqkWMtL.jpg) [**LITTLE TREES Car Air Freshener | Vent Wrap Provides Long Lasting Scent Invisibly Fresh | 16 Air Fresheners | Black Ice**](https://www.amazon.com/dp/B083FVQMWL) LITTLE TREES$11.414.4★11,1384%▼falling 8 ![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Supernova](https://m.media-amazon.com/images/I/51a6hVrE77L.jpg) [**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Supernova**](https://www.amazon.com/dp/B08MTBKLYG) LITTLE TREES$17.604.7★1,3473%▲rising 9 ![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Bayside Breeze](https://m.media-amazon.com/images/I/51B41ws8bKL.jpg) [**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Bayside Breeze**](https://www.amazon.com/dp/B00LM54Z58) LITTLE TREES$19.244.6★28,4973%▲rising 10 ![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | Leather 24 Air Fresheners](https://m.media-amazon.com/images/I/51eyJCQJwzL.jpg) [**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | Leather 24 Air Fresheners**](https://www.amazon.com/dp/B00LM55CFU) LITTLE TREES$15.174.4★1,6293%▲rising 11 ![Little Trees Car Air Freshener 6-Pack (Sunset Beach)](https://m.media-amazon.com/images/I/411VcwpnKZL.jpg) [**Little Trees Car Air Freshener 6-Pack (Sunset Beach)**](https://www.amazon.com/dp/B081D9X2PZ) LITTLE TREES$7.114.6★18,0812%▲rising 12 ![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Caribbean Colada](https://m.media-amazon.com/images/I/51INYNWoMXL.jpg) [**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Caribbean Colada**](https://www.amazon.com/dp/B01H7D77MG) LITTLE TREES$18.604.6★28,4972%▲rising 13 ![LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Strawberry | 6 Pack](https://m.media-amazon.com/images/I/41zNq3WpeSL.jpg) [**LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Strawberry | 6 Pack**](https://www.amazon.com/dp/B00C1ZO3ZK) LITTLE TREES$7.524.6★4182%▼falling 14 ![LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Morning Fresh | 3 Pack](https://m.media-amazon.com/images/I/41FT2e9-sHL.jpg) [**LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Morning Fresh | 3 Pack**](https://www.amazon.com/dp/B001O0BO6E) LITTLE TREES$5.444.6★1812%▼falling 15 ![LittIe Trees Car Freshener Black Ice Scent 10-Pack](https://m.media-amazon.com/images/I/51VksWI0KsL.jpg) [**LittIe Trees Car Freshener Black Ice Scent 10-Pack**](https://www.amazon.com/dp/B0DH8NZ8Y2) AHSR PRODUCTS$11.824.6★1362%—flat **~~Showing 15 of 28 — show all ~~** ## **Product shelf** All 28 tracked products in this niche. Top sellersNewestTrending [![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | Black Ice 24 Air Fresheners](https://m.media-amazon.com/images/I/51mvoXuWn2L.jpg)**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | Black Ice 24 Air Fresheners** LITTLE TREES**$18.61**4.6★28,497 reviews](https://www.amazon.com/dp/B00LM54ZD0) [![Black Ice Little Trees Air Fresheners (2-Pack)](https://m.media-amazon.com/images/I/31Qerr2w7FL.jpg)**Black Ice Little Trees Air Fresheners (2-Pack)** LITTLE TREES**$5.49**4.6★277 reviews](https://www.amazon.com/dp/B00SCRPRIS) [![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Vanillaroma](https://m.media-amazon.com/images/I/51oovzox3jL.jpg)**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Vanillaroma** LITTLE TREES**$17.55**4.6★28,497 reviews](https://www.amazon.com/dp/B00LM55XHM) [![Little Trees Car Air Freshener 6-Pack (True North)](https://m.media-amazon.com/images/I/41nhkhly2kL.jpg)**Little Trees Car Air Freshener 6-Pack (True North)** LITTLE TREES**$7.26**4.6★18,796 reviews](https://www.amazon.com/dp/B079F3Z921) [![LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Summer Linen | 6 Pack](https://m.media-amazon.com/images/I/31qxSBScxXL.jpg)**LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Summer Linen | 6 Pack** LITTLE TREES**$7.52**4.6★18,796 reviews](https://www.amazon.com/dp/B00RYG599A) [![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |True North](https://m.media-amazon.com/images/I/515DknPOhfL.jpg)**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |True North** LITTLE TREES**$12.90**4.6★1,317 reviews](https://www.amazon.com/dp/B07GTQQCZ5) [![LITTLE TREES Car Air Freshener | Vent Wrap Provides Long Lasting Scent Invisibly Fresh | 16 Air Fresheners | Black Ice](https://m.media-amazon.com/images/I/51mCOqkWMtL.jpg)**LITTLE TREES Car Air Freshener | Vent Wrap Provides Long Lasting Scent Invisibly Fresh | 16 Air Fresheners | Black Ice** LITTLE TREES**$11.41**4.4★11,138 reviews](https://www.amazon.com/dp/B083FVQMWL) [![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Supernova](https://m.media-amazon.com/images/I/51a6hVrE77L.jpg)**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Supernova** LITTLE TREES**$17.60**4.7★1,347 reviews](https://www.amazon.com/dp/B08MTBKLYG) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Smell**66% *“Nice clean smell”* **Value For Money**10% *“Great value”* **Quality-Overall**6% *“Consistent quality year after year is why I keep coming back”* **Advertised Vs Actual Product**3% *“Just as Advertised”* **Ease Of Use**2% *“easy to use”* **Durability**2% *“The smells is durable”* **Strength**1% *“are pretty strong”* **Size-Overall**1% *“And fits allmost anywere in your car”* **Color**0% *“Love fun colors”* **Design-Overall**0% *“The can design is practical and discreet”* ### **What buyers complain about ** **Smell**56% *“Bad smell”* **Durability**16% *“Always fell out”* **Value For Money**7% *“Price is questionable”* **Advertised Vs Actual Product**3% *“The image is false advertising”* **Strength**3% *“N̈ot very strong”* **Quality-Overall**2% *“It seems like all of the little trees have gone down in quality”* **Functionality-Overall**2% *“Very poor performance”* **Size-Overall**1% *“They were very large”* **Natural Resource Wastage**1% *“Waste of money”* **Defective Material/Parts**0% *“I do not know if I got a defective package”* #### **Top return reasons**- Smell65% - Size-Overall9% - Advertised Vs Actual Product8% - Value For Money6% - Defective Material/Parts2% - Functionality-Overall2% - Compatibility-Overall2% - Strength2% - Durability1% - Quality-Overall1%