--- title: "tree air freshener — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/tree-air-freshener" last_updated: "2026-07-10T21:17:41.879Z" locale: en meta: description: "a small market ($97K/yr) — tree air freshener doesn't clear our bar today." "og:description": "a small market ($97K/yr) — tree air freshener doesn't clear our bar today." "og:title": "tree air freshener — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" --- Back to Flapen home # **tree air freshener** **Skip it****47/100 ** a small market ($97K/yr) — tree air freshener doesn't clear our bar today. **Market/yr** **$97K** **Growth (1y)** **+147.3%** **Products** **26** **Brands** **2** was 3 a year ago **Sellers** **113** **Price range** **$5.04–$29.01** **Returns** **0.5%** **Rating** **4.5★** **Skip it** Scored 47/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **5** ×0.30 Growth **71** ×0.30 Competition **59** ×0.20 Quality gap **35** ×0.10 Returns **96** ×0.10 ## **Demand** Weekly Amazon search volume, last 97 weeks — +147.3% year over year. 4K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Sep '24Dec '24Apr '25Aug '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Dec · busiest ÷ quietest = 1.8× ## **Competition** - LITTLE TREES96% - AHSR PRODUCTS4% The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them. 2 brands and 113 sellers compete here. **Brands** **2 **▼falling was 3 a year ago **Sellers** **113** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | Black Ice 24 Air Fresheners](https://m.media-amazon.com/images/I/51mvoXuWn2L.jpg) [**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | Black Ice 24 Air Fresheners**](https://www.amazon.com/dp/B00LM54ZD0) LITTLE TREES$18.614.6★28,49723%▼falling 2 ![Black Ice Little Trees Air Fresheners (2-Pack)](https://m.media-amazon.com/images/I/31Qerr2w7FL.jpg) [**Black Ice Little Trees Air Fresheners (2-Pack)**](https://www.amazon.com/dp/B00SCRPRIS) LITTLE TREES$5.494.6★2779%▲rising 3 ![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Vanillaroma](https://m.media-amazon.com/images/I/51oovzox3jL.jpg) [**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Vanillaroma**](https://www.amazon.com/dp/B00LM55XHM) LITTLE TREES$17.554.6★28,4977%▲rising 4 ![LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Summer Linen | 6 Pack](https://m.media-amazon.com/images/I/31qxSBScxXL.jpg) [**LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Summer Linen | 6 Pack**](https://www.amazon.com/dp/B00RYG599A) LITTLE TREES$7.524.6★18,7966%▼falling 5 ![Little Trees Car Air Freshener 6-Pack (Sunset Beach)](https://m.media-amazon.com/images/I/411VcwpnKZL.jpg) [**Little Trees Car Air Freshener 6-Pack (Sunset Beach)**](https://www.amazon.com/dp/B081D9X2PZ) LITTLE TREES$7.114.6★18,0815%▲rising 6 ![LittIe Trees Car Freshener Black Ice Scent 10-Pack](https://m.media-amazon.com/images/I/51VksWI0KsL.jpg) [**LittIe Trees Car Freshener Black Ice Scent 10-Pack**](https://www.amazon.com/dp/B0DH8NZ8Y2) AHSR PRODUCTS$11.824.6★1364%▲rising 7 ![Little Trees Car Air Freshener 6-Pack (True North)](https://m.media-amazon.com/images/I/41nhkhly2kL.jpg) [**Little Trees Car Air Freshener 6-Pack (True North)**](https://www.amazon.com/dp/B079F3Z921) LITTLE TREES$7.264.6★18,7964%▲rising 8 ![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Supernova](https://m.media-amazon.com/images/I/51a6hVrE77L.jpg) [**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Supernova**](https://www.amazon.com/dp/B08MTBKLYG) LITTLE TREES$17.604.7★1,3474%▲rising 9 ![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Bayside Breeze](https://m.media-amazon.com/images/I/51B41ws8bKL.jpg) [**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Bayside Breeze**](https://www.amazon.com/dp/B00LM54Z58) LITTLE TREES$19.244.6★28,4974%▲rising 10 ![LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Strawberry | 6 Pack](https://m.media-amazon.com/images/I/41zNq3WpeSL.jpg) [**LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Strawberry | 6 Pack**](https://www.amazon.com/dp/B00C1ZO3ZK) LITTLE TREES$7.524.6★4183%▼falling 11 ![LITTLE TREES Car Air Freshener | Xtra Strength Provides Long-Lasting Scent for Auto or Home | Extra Boost of Fragrance | Black Ice 24 Air Fresheners](https://m.media-amazon.com/images/I/51qWflXLzUL.jpg) [**LITTLE TREES Car Air Freshener | Xtra Strength Provides Long-Lasting Scent for Auto or Home | Extra Boost of Fragrance | Black Ice 24 Air Fresheners**](https://www.amazon.com/dp/B07GSZPRT7) LITTLE TREES$29.014.5★5693%▲rising 12 ![LITTLE TREES Car Air Freshener | Vent Wrap Provides Long Lasting Scent Invisibly Fresh | Caribbean Colada 16 Air Fresheners](https://m.media-amazon.com/images/I/51rtNSEeXIL.jpg) [**LITTLE TREES Car Air Freshener | Vent Wrap Provides Long Lasting Scent Invisibly Fresh | Caribbean Colada 16 Air Fresheners**](https://www.amazon.com/dp/B083FVSKMF) LITTLE TREES$9.794.4★11,1383%—flat 13 ![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Morning Fresh](https://m.media-amazon.com/images/I/5102tpC6dQL.jpg) [**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Morning Fresh**](https://www.amazon.com/dp/B00LM55H3M) LITTLE TREES$17.944.6★28,4972%▲rising 14 ![LITTLE TREES Car Air Freshener | Vent Wrap Provides Long Lasting Scent Invisibly Fresh | 16 Air Fresheners | Black Ice](https://m.media-amazon.com/images/I/51mCOqkWMtL.jpg) [**LITTLE TREES Car Air Freshener | Vent Wrap Provides Long Lasting Scent Invisibly Fresh | 16 Air Fresheners | Black Ice**](https://www.amazon.com/dp/B083FVQMWL) LITTLE TREES$11.414.4★11,1382%▼falling 15 ![LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | New Car Scent | 2 Pack](https://m.media-amazon.com/images/I/413SwFH7X-L.jpg) [**LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | New Car Scent | 2 Pack**](https://www.amazon.com/dp/B00UDRSJRG) LITTLE TREES$5.044.3★3212%—flat **~~Showing 15 of 26 — show all ~~** ## **Product shelf** All 26 tracked products in this niche. Top sellersNewestTrending [![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | Black Ice 24 Air Fresheners](https://m.media-amazon.com/images/I/51mvoXuWn2L.jpg)**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | Black Ice 24 Air Fresheners** LITTLE TREES**$18.61**4.6★28,497 reviews](https://www.amazon.com/dp/B00LM54ZD0) [![Black Ice Little Trees Air Fresheners (2-Pack)](https://m.media-amazon.com/images/I/31Qerr2w7FL.jpg)**Black Ice Little Trees Air Fresheners (2-Pack)** LITTLE TREES**$5.49**4.6★277 reviews](https://www.amazon.com/dp/B00SCRPRIS) [![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Vanillaroma](https://m.media-amazon.com/images/I/51oovzox3jL.jpg)**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Vanillaroma** LITTLE TREES**$17.55**4.6★28,497 reviews](https://www.amazon.com/dp/B00LM55XHM) [![LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Summer Linen | 6 Pack](https://m.media-amazon.com/images/I/31qxSBScxXL.jpg)**LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Summer Linen | 6 Pack** LITTLE TREES**$7.52**4.6★18,796 reviews](https://www.amazon.com/dp/B00RYG599A) [![Little Trees Car Air Freshener 6-Pack (Sunset Beach)](https://m.media-amazon.com/images/I/411VcwpnKZL.jpg)**Little Trees Car Air Freshener 6-Pack (Sunset Beach)** LITTLE TREES**$7.11**4.6★18,081 reviews](https://www.amazon.com/dp/B081D9X2PZ) [![LittIe Trees Car Freshener Black Ice Scent 10-Pack](https://m.media-amazon.com/images/I/51VksWI0KsL.jpg)**LittIe Trees Car Freshener Black Ice Scent 10-Pack** AHSR PRODUCTS**$11.82**4.6★136 reviews](https://www.amazon.com/dp/B0DH8NZ8Y2) [![Little Trees Car Air Freshener 6-Pack (True North)](https://m.media-amazon.com/images/I/41nhkhly2kL.jpg)**Little Trees Car Air Freshener 6-Pack (True North)** LITTLE TREES**$7.26**4.6★18,796 reviews](https://www.amazon.com/dp/B079F3Z921) [![LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Supernova](https://m.media-amazon.com/images/I/51a6hVrE77L.jpg)**LITTLE TREES Car Air Freshener | Hanging Tree Provides Long Lasting Scent for Auto and Home | 24 Air Fresheners |Supernova** LITTLE TREES**$17.60**4.7★1,347 reviews](https://www.amazon.com/dp/B08MTBKLYG) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Smell**66% *“Fresh Scent”* **Value For Money**11% *“Great value”* **Quality-Overall**5% *“Consistent quality year after year is why I keep coming back”* **Advertised Vs Actual Product**5% *“Just as Advertised”* **Durability**2% *“The smells is durable”* **Ease Of Use**2% *“easy to use”* **Size-Overall**1% *“Fits my vents perfectly”* **Strength**1% *“Strong”* **Eco Friendliness**0% *“I appreciate the fact that they are biodegradable so I can deposit them right into the compost”* **Color**0% *“love the pink color”* ### **What buyers complain about ** **Smell**53% *“Does not smell”* **Durability**18% *“Always fell out”* **Value For Money**6% *“Price is questionable”* **Advertised Vs Actual Product**5% *“The image is false advertising”* **Strength**3% *“Way too strong”* **Functionality-Overall**2% *“Very poor performance”* **Quality-Overall**1% *“these are pretty cheap”* **Size-Overall**1% *“They were very large”* **Defective Material/Parts**0% *“I do not know if I got a defective package”* **Natural Resource Wastage**0% *“Waste of money”* #### **Top return reasons**- Smell63% - Size-Overall10% - Advertised Vs Actual Product9% - Value For Money6% - Defective Material/Parts2% - Compatibility-Overall2% - Functionality-Overall2% - Strength1% - Durability1% - Ethically/Sustainably Sourced1%