--- title: "toyota white touch up paint — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/toyota-white-touch-up-paint" last_updated: "2026-07-09T23:02:49.130Z" locale: en meta: description: "a small market ($65K/yr) — toyota white touch up paint doesn't clear our bar today." "og:description": "a small market ($65K/yr) — toyota white touch up paint doesn't clear our bar today." "og:title": "toyota white touch up paint — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen" --- Back to Flapen home # **toyota white touch up paint** **Skip it****43/100 ** a small market ($65K/yr) — toyota white touch up paint doesn't clear our bar today. **Market/yr** **$65K** **Growth (1y)** **+81.7%** **Products** **21** **Brands** **11** was 12 a year ago **Sellers** **54** **Price range** **$12.33–$17.57** **Returns** **1.9%** **Rating** **4.3★** **Skip it** Scored 43/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **60** ×0.30 Competition **49** ×0.20 Quality gap **63** ×0.10 Returns **85** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +81.7% year over year. 3K1KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jun · busiest ÷ quietest = 2.5× ## **Competition** - Toyota34% - Artbreath24% - SNSIR14% - Dupli-Color13% - U-POL3% - RSACET3% - Other (5 brands)9% The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them. 11 brands and 54 sellers compete here. **Brands** **11 **▼falling was 12 a year ago **Sellers** **54** **Top 5 brand share** **88%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Ice Cap/Super White(040) Touch Up Paint for Toyota-Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for Avalon/RAV4/Camry/Corolla/Highlander/Prius/Sequoia/Sienna/Tacoma](https://m.media-amazon.com/images/I/416M33z2KQL.jpg) [**Ice Cap/Super White(040) Touch Up Paint for Toyota-Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for Avalon/RAV4/Camry/Corolla/Highlander/Prius/Sequoia/Sienna/Tacoma**](https://www.amazon.com/dp/B0DZNV2R34) Artbreath$15.974.4★32021%▲rising 2 ![Toyota Touch up Paint 040 Super White Genuine Scion/Lexus](https://m.media-amazon.com/images/I/21Kr3KkVa7L.jpg) [**Toyota Touch up Paint 040 Super White Genuine Scion/Lexus**](https://www.amazon.com/dp/B0060BELNA) Toyota$16.664.5★2,44417%▼falling 3 ![Dupli-Color ATY1556 Scratch Fix All-In-1 Exact-Match Automotive Touch-Up Paint - Toyota Super White II - 0.25 oz. Paint Pen](https://m.media-amazon.com/images/I/21Y6ZuDRCHL.jpg) [**Dupli-Color ATY1556 Scratch Fix All-In-1 Exact-Match Automotive Touch-Up Paint - Toyota Super White II - 0.25 oz. Paint Pen**](https://www.amazon.com/dp/B00HE68GCC) Dupli-Color$17.384.2★23,4657%▲rising 4 ![Toyota Touch Up Paint 1G3 Magnetic Gray Metallic Genuine Scion/Lexus](https://m.media-amazon.com/images/I/21wRuW-OEBL.jpg) [**Toyota Touch Up Paint 1G3 Magnetic Gray Metallic Genuine Scion/Lexus**](https://www.amazon.com/dp/B0060BR7FO) Toyota$16.154.2★1,7176%▲rising 5 ![Toyota Genuine 00258-0000C-21 Clear Coat Touch-Up Paint Pen (.5 fl oz 14 ml)](https://m.media-amazon.com/images/I/31fPXeKreIL.jpg) [**Toyota Genuine 00258-0000C-21 Clear Coat Touch-Up Paint Pen (.5 fl oz 14 ml)**](https://www.amazon.com/dp/B009VJXG5W) Toyota$15.194.4★1,6656%▲rising 6 ![Car Touch up Paint(040 Super White/Ice Cap) Compatible with Toyota Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches](https://m.media-amazon.com/images/I/41DWeWat48L.jpg) [**Car Touch up Paint(040 Super White/Ice Cap) Compatible with Toyota Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches**](https://www.amazon.com/dp/B0GD13BJ3R) SNSIR$13.504.7★396%▲rising 7 ![040 Super White/Ice Cap Touch Up Paint for Toyota Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches](https://m.media-amazon.com/images/I/41jpdjSPvKL.jpg) [**040 Super White/Ice Cap Touch Up Paint for Toyota Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches**](https://www.amazon.com/dp/B0DZCPKQSJ) SNSIR$12.334.3★2966%▼falling 8 ![Dupli-Color ATY1632 Magnetic Gray Toyota Exact-Match Scratch Fix All-in-1 Touch-Up Paint - 0.5 oz (0.25 oz. paint color and 0.25 oz. of clear)](https://m.media-amazon.com/images/I/31eCi1TwKPL.jpg) [**Dupli-Color ATY1632 Magnetic Gray Toyota Exact-Match Scratch Fix All-in-1 Touch-Up Paint - 0.5 oz (0.25 oz. paint color and 0.25 oz. of clear)**](https://www.amazon.com/dp/B00HE68NXE) Dupli-Color$17.574.2★23,4653%▼falling 9 ![Toyota Genuine Touch up Paint Black Onyx Color Code 202 Scion/Lexus](https://m.media-amazon.com/images/I/31SIk-CfwrL.jpg) [**Toyota Genuine Touch up Paint Black Onyx Color Code 202 Scion/Lexus**](https://www.amazon.com/dp/B008216AGC) Toyota$16.044.5★1,1543%▼falling 10 ![U-POL Expert Color For Toyota/Lexus 040 Automotive Spray Paint Professional Grade Long-Lasting Easy-To-Use White](https://m.media-amazon.com/images/I/41Yx39zqfYL.jpg) [**U-POL Expert Color For Toyota/Lexus 040 Automotive Spray Paint Professional Grade Long-Lasting Easy-To-Use White**](https://www.amazon.com/dp/B00397ROEQ) U-POL$16.914.4★1303%▲rising 11 ![Midnight Black Metallic (218) Touch Up Paint for Toyota-Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for Avalon/RAV4/Camry/Corolla/Highlander/Prius/Tacoma](https://m.media-amazon.com/images/I/419eM7jP5vL.jpg) [**Midnight Black Metallic (218) Touch Up Paint for Toyota-Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for Avalon/RAV4/Camry/Corolla/Highlander/Prius/Tacoma**](https://www.amazon.com/dp/B0DZNW5HP9) Artbreath$16.064.4★3203%▲rising 12 ![1G3 Magnetic Gray Metallic Touch Up Paint Compatible with Toyota Exact Match Touch Up Paint Car Scratch Repair](https://m.media-amazon.com/images/I/41F23C6pLhL.jpg) [**1G3 Magnetic Gray Metallic Touch Up Paint Compatible with Toyota Exact Match Touch Up Paint Car Scratch Repair**](https://www.amazon.com/dp/B0DGY4KV7P) RSACET$15.174.1★5013%—flat 13 ![070 Blizzard Pearl Tricoat Touch Up Paint for Toyota Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches](https://m.media-amazon.com/images/I/41SfoM+VneL.jpg) [**070 Blizzard Pearl Tricoat Touch Up Paint for Toyota Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches**](https://www.amazon.com/dp/B0DZCLVR2K) SNSIR$13.904.3★2962%▼falling 14 ![Toviiea Super White(040) Touch Up Paint Compatible with TOYOTA 2-In-1 Car Scratch Remover Pen Car Paint Scratch Repair Kit for Scratches Chips & Nicks 2-PCS SET](https://m.media-amazon.com/images/I/41tN+qxyVVL.jpg) [**Toviiea Super White(040) Touch Up Paint Compatible with TOYOTA 2-In-1 Car Scratch Remover Pen Car Paint Scratch Repair Kit for Scratches Chips & Nicks 2-PCS SET**](https://www.amazon.com/dp/B0G7JC7P3C) Toviiea$15.024.2★592%▲rising 15 ![White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use](https://m.media-amazon.com/images/I/31CHgq2dBRL.jpg) [**White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use**](https://www.amazon.com/dp/B0D7C1XSZC) xdotoar$13.024.2★2,8472%—flat **~~Showing 15 of 21 — show all ~~** ## **Product shelf** All 21 tracked products in this niche. Top sellersNewestTrending [![Ice Cap/Super White(040) Touch Up Paint for Toyota-Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for Avalon/RAV4/Camry/Corolla/Highlander/Prius/Sequoia/Sienna/Tacoma](https://m.media-amazon.com/images/I/416M33z2KQL.jpg)**Ice Cap/Super White(040) Touch Up Paint for Toyota-Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for Avalon/RAV4/Camry/Corolla/Highlander/Prius/Sequoia/Sienna/Tacoma** Artbreath**$15.97**4.4★320 reviews](https://www.amazon.com/dp/B0DZNV2R34) [![Toyota Touch up Paint 040 Super White Genuine Scion/Lexus](https://m.media-amazon.com/images/I/21Kr3KkVa7L.jpg)**Toyota Touch up Paint 040 Super White Genuine Scion/Lexus** Toyota**$16.66**4.5★2,444 reviews](https://www.amazon.com/dp/B0060BELNA) [![Dupli-Color ATY1556 Scratch Fix All-In-1 Exact-Match Automotive Touch-Up Paint - Toyota Super White II - 0.25 oz. Paint Pen](https://m.media-amazon.com/images/I/21Y6ZuDRCHL.jpg)**Dupli-Color ATY1556 Scratch Fix All-In-1 Exact-Match Automotive Touch-Up Paint - Toyota Super White II - 0.25 oz. Paint Pen** Dupli-Color**$17.38**4.2★23,465 reviews](https://www.amazon.com/dp/B00HE68GCC) [![Toyota Touch Up Paint 1G3 Magnetic Gray Metallic Genuine Scion/Lexus](https://m.media-amazon.com/images/I/21wRuW-OEBL.jpg)**Toyota Touch Up Paint 1G3 Magnetic Gray Metallic Genuine Scion/Lexus** Toyota**$16.15**4.2★1,717 reviews](https://www.amazon.com/dp/B0060BR7FO) [![Toyota Genuine 00258-0000C-21 Clear Coat Touch-Up Paint Pen (.5 fl oz 14 ml)](https://m.media-amazon.com/images/I/31fPXeKreIL.jpg)**Toyota Genuine 00258-0000C-21 Clear Coat Touch-Up Paint Pen (.5 fl oz 14 ml)** Toyota**$15.19**4.4★1,665 reviews](https://www.amazon.com/dp/B009VJXG5W) [![Car Touch up Paint(040 Super White/Ice Cap) Compatible with Toyota Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches](https://m.media-amazon.com/images/I/41DWeWat48L.jpg)**Car Touch up Paint(040 Super White/Ice Cap) Compatible with Toyota Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches** SNSIR**$13.50**4.7★39 reviews](https://www.amazon.com/dp/B0GD13BJ3R) [![040 Super White/Ice Cap Touch Up Paint for Toyota Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches](https://m.media-amazon.com/images/I/41jpdjSPvKL.jpg)**040 Super White/Ice Cap Touch Up Paint for Toyota Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches** SNSIR**$12.33**4.3★296 reviews](https://www.amazon.com/dp/B0DZCPKQSJ) [![Dupli-Color ATY1632 Magnetic Gray Toyota Exact-Match Scratch Fix All-in-1 Touch-Up Paint - 0.5 oz (0.25 oz. paint color and 0.25 oz. of clear)](https://m.media-amazon.com/images/I/31eCi1TwKPL.jpg)**Dupli-Color ATY1632 Magnetic Gray Toyota Exact-Match Scratch Fix All-in-1 Touch-Up Paint - 0.5 oz (0.25 oz. paint color and 0.25 oz. of clear)** Dupli-Color**$17.57**4.2★23,465 reviews](https://www.amazon.com/dp/B00HE68NXE) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Color**26% *“Color is very accurate”* **Paint Quality**18% *“Paint matchs perfect”* **Ease Of Use**11% *“Easy to use”* **Quality-Overall**7% *“Good kit”* **Scratch Resistance**7% *“it covers up the scratches pretty well”* **Advertised Vs Actual Product**4% *“As advertised”* **Efficiency**4% *“Very good for my toyota”* **Value For Money**4% *“Definitely a time and money saver”* **Size-Overall**1% *“Matched perfectly”* **Durability**1% *“Is very durable”* ### **What buyers complain about ** **Color**32% *“Disappointed color”* **Paint Quality**24% *“not the paint”* **Advertised Vs Actual Product**5% *“Not as advertised”* **Quality-Overall**4% *“Cheap and not exactly matching”* **Thickness**3% *“It was a little thicker than I would have liked”* **Functionality-Overall**3% *“Doesnt work”* **Spray/Flow**3% *“wasn't an even coverage regardless of keeping it at a distance while spraying”* **Value For Money**2% *“It's kinda expensive”* **Ease Of Use**2% *“Couldn't get it off”* **Size-Overall**1% *“Doesnt match”* #### **Top return reasons**- Color38% - Paint Quality32% - Display Colors10% - Functionality-Overall5% - Advertised Vs Actual Product4% - Size-Overall2% - Value For Money2% - Quality-Overall1% - Leak-Proof1% - Scratch Resistance1%