---
title: "toyota prius water pump — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/toyota-prius-water-pump"
last_updated: "2026-07-14T04:26:59.665Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — toyota prius water pump doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — toyota prius water pump doesn't clear our bar today."
  "og:title": "toyota prius water pump — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
---

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# **toyota prius water pump**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 25Conversion 52Competition 14Returns 25Price range 35Avg price 79Brand share 0Review moat 90Quality gap 33

**Review moat**

**Great****204.09**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$89.46**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$62.76–$169.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$146K**

$146K/yr · 39K searches

**Growth**

**Okay****+0.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****5.9%**

return rate — above 6% kills the launch gate

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▼falling

**Sellers**

**69**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- AISIN71% - BUSIDN18% - MYFANDOOR5% - DWLDMLWC3% - KUTTOLE3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$22K30%$44K45%$65K60%$87K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![AISIN GENUINE WPT-190 New Engine Water Pump with Gaskets - Compatible with Select Lexus CT200h Toyota Prius Prius C Prius Plug-In Prius V](https://m.media-amazon.com/images/I/41A9R1SNhvL.jpg)**AISIN GENUINE WPT-190 New Engine Water Pump with Gaskets - Compatible with Select Lexus CT200h Toyota Prius Prius C Prius Plug-In Prius V**AISIN**$138.67**4.5★1,012 rev](https://www.amazon.com/dp/B00DUR65LI) [2![BUSIDN Electric Water Pump Assembly Replacement For Toyota Prius1.8L 1.5L 2010-2019 Lexus CT200h 1.8L 2011-2017 Replaces Number 161A0-29015 161A0-39015](https://m.media-amazon.com/images/I/41pUYatysKL.jpg)**BUSIDN Electric Water Pump Assembly Replacement For Toyota Prius1.8L 1.5L 2010-2019 Lexus CT200h 1.8L 2011-2017 Replaces Number 161A0-29015 161A0-39015**BUSIDN**$69.36**4.4★130 rev](https://www.amazon.com/dp/B09WK555DN) [3![AISIN GENUINE WPT-803 New Engine Water Pump with Gaskets - Compatible with Select Lexus ES350 RX350 RX450h Toyota Camry Highlander RAV4 Sienna Venza](https://m.media-amazon.com/images/I/41QmNh4weAL.jpg)**AISIN GENUINE WPT-803 New Engine Water Pump with Gaskets - Compatible with Select Lexus ES350 RX350 RX450h Toyota Camry Highlander RAV4 Sienna Venza**AISIN**$97.11**4.7★484 rev](https://www.amazon.com/dp/B008EEZ8A6) [4![MYFANDOOR Electric Water Pump Compatible with Toyota Prius 1.5L 1.8L 2010-2015 Lexus CT200h Replaces 161A0-39015 161A0-29015](https://m.media-amazon.com/images/I/31TW7kgPjPL.jpg)**MYFANDOOR Electric Water Pump Compatible with Toyota Prius 1.5L 1.8L 2010-2015 Lexus CT200h Replaces 161A0-39015 161A0-29015**MYFANDOOR**$68.20**4.6★89 rev](https://www.amazon.com/dp/B0B5QYW2W9) [5![AISIN GENUINE WPT-804 New Engine Water Pump with Gaskets - Compatible with Select Lexus LX570 Toyota Land Cruiser Sequoia Tundra](https://m.media-amazon.com/images/I/31iFGT2nFZL.jpg)**AISIN GENUINE WPT-804 New Engine Water Pump with Gaskets - Compatible with Select Lexus LX570 Toyota Land Cruiser Sequoia Tundra**AISIN**$89.05**4.7★230 rev](https://www.amazon.com/dp/B008EEZ93M)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Electric Water Pump w/Thermostat - Upgraded Stainless Steel Rotor - Fits Toyota Prius 2010-2015 1.8L/ Prius C 2012-2019 1.5L / Prius V 1.8L 2012-2017 / Plug-In 12-19 & Lexus CT200h 11-17](https://m.media-amazon.com/images/I/41sfgljtoVL.jpg)**Electric Water Pump w/Thermostat - Upgraded Stainless Steel Rotor - Fits Toyota Prius 2010-2015 1.8L/ Prius C 2012-2019 1.5L / Prius V 1.8L 2012-2017 / Plug-In 12-19 & Lexus CT200h 11-17**DWLDMLWC**$93.32**89 rev8mo ago](https://www.amazon.com/dp/B0FX4CW44W) [![KUTTOLE Electric Engine Water Pump w/Gasket Compatible with Toyota Prius 20102015 Prius C 20122019 Prius V 20122017 Prius Plug-In Lexus CT200h Stainless Steel Rotor Replace 161A0-29015](https://m.media-amazon.com/images/I/51vNkrPhvwL.jpg)**KUTTOLE Electric Engine Water Pump w/Gasket Compatible with Toyota Prius 20102015 Prius C 20122019 Prius V 20122017 Prius Plug-In Lexus CT200h Stainless Steel Rotor Replace 161A0-29015**KUTTOLE**$62.94**15 rev1y ago](https://www.amazon.com/dp/B0FC67CWSL) [![AISIN GENUINE WPT-207 New Engine Water Pump - Compatible with Select Lexus ES250 ES300h NX250 NX350h NX450h+ Toyota Avalon Camry Highlander RAV4 RAV4 Prime Sienna Venza](https://m.media-amazon.com/images/I/31XSw4dAw2L.jpg)**AISIN GENUINE WPT-207 New Engine Water Pump - Compatible with Select Lexus ES250 ES300h NX250 NX350h NX450h+ Toyota Avalon Camry Highlander RAV4 RAV4 Prime Sienna Venza**AISIN**$169.51**73 rev3y ago](https://www.amazon.com/dp/B0C868NFFB) [![MYFANDOOR Electric Water Pump Compatible with Toyota Prius 1.5L 1.8L 2010-2015 Lexus CT200h Replaces 161A0-39015 161A0-29015](https://m.media-amazon.com/images/I/31TW7kgPjPL.jpg)**MYFANDOOR Electric Water Pump Compatible with Toyota Prius 1.5L 1.8L 2010-2015 Lexus CT200h Replaces 161A0-39015 161A0-29015**MYFANDOOR**$68.20**89 rev4y ago](https://www.amazon.com/dp/B0B5QYW2W9) [![AISIN GENUINE WPT-194: Engine Water Pump](https://m.media-amazon.com/images/I/31Bsf+LA4mL.jpg)**AISIN GENUINE WPT-194: Engine Water Pump**AISIN**$62.76**30 rev4y ago](https://www.amazon.com/dp/B00DUR67H0)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Electric Water Pump w/Thermostat - Upgraded Stainless Steel Rotor - Fits Toyota Prius 2010-2015 1.8L/ Prius C 2012-2019 1.5L / Prius V 1.8L 2012-2017 / Plug-In 12-19 & Lexus CT200h 11-17](https://m.media-amazon.com/images/I/41sfgljtoVL.jpg)**Electric Water Pump w/Thermostat - Upgraded Stainless Steel Rotor - Fits Toyota Prius 2010-2015 1.8L/ Prius C 2012-2019 1.5L / Prius V 1.8L 2012-2017 / Plug-In 12-19 & Lexus CT200h 11-17**DWLDMLWC**$93.32**4.1★**▲ 80%**](https://www.amazon.com/dp/B0FX4CW44W) [![AISIN GENUINE WPT-804 New Engine Water Pump with Gaskets - Compatible with Select Lexus LX570 Toyota Land Cruiser Sequoia Tundra](https://m.media-amazon.com/images/I/31iFGT2nFZL.jpg)**AISIN GENUINE WPT-804 New Engine Water Pump with Gaskets - Compatible with Select Lexus LX570 Toyota Land Cruiser Sequoia Tundra**AISIN**$89.05**4.7★**▲ 18%**](https://www.amazon.com/dp/B008EEZ93M) [![KUTTOLE Electric Engine Water Pump w/Gasket Compatible with Toyota Prius 20102015 Prius C 20122019 Prius V 20122017 Prius Plug-In Lexus CT200h Stainless Steel Rotor Replace 161A0-29015](https://m.media-amazon.com/images/I/51vNkrPhvwL.jpg)**KUTTOLE Electric Engine Water Pump w/Gasket Compatible with Toyota Prius 20102015 Prius C 20122019 Prius V 20122017 Prius Plug-In Lexus CT200h Stainless Steel Rotor Replace 161A0-29015**KUTTOLE**$62.94**4.0★**▲ 15%**](https://www.amazon.com/dp/B0FC67CWSL) [![AISIN WPT-808 New Engine Water Pump with Gasket - Compatible with Select Lexus ES350 GS350 IS300 IS350 LC500h LS500h RC300 RC350 RX350 RX450h Toyota Avalon Camry Highlander Sienna + More](https://m.media-amazon.com/images/I/41Nhaoa1-3L.jpg)**AISIN WPT-808 New Engine Water Pump with Gasket - Compatible with Select Lexus ES350 GS350 IS300 IS350 LC500h LS500h RC300 RC350 RX350 RX450h Toyota Avalon Camry Highlander Sienna + More**AISIN**$63.09**4.8★**▲ 14%**](https://www.amazon.com/dp/B01M9DJ0GF) [![AISIN GENUINE WPT-129: Engine Water Pump](https://m.media-amazon.com/images/I/418CZZvK3fL.jpg)**AISIN GENUINE WPT-129: Engine Water Pump**AISIN**$70.06**4.6★**▲ 14%**](https://www.amazon.com/dp/B0106XZ06E)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — +0.1% search growth over the last 90 days.

1K750Spike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**26%

*“Fits perfectly”*

**Quality-Overall**22%

*“It's the best quality pump you can buy for this car”*

**Value For Money**13%

*“Worth the money”*

**Efficiency**12%

*“Working good”*

**Advertised Vs Actual Product**10%

*“description was excellent”*

**Assembly/Installation**5%

*“easy to install”*

**Pressure**2%

*“The water pump fit perfect”*

**Coolant**2%

*“it has stopped my coolant leak”*

**Durability**2%

*“it will last forever”*

**Leak-Proof**2%

*“no leaks”*

### **What buyers complain about **

**Durability**42%

*“Failed After 2 Weeks”*

**Maintenance And Repair**13%

*“not a part that should need to be replaced once a year”*

**Quality-Overall**13%

*“NOT GOOD QUALITY”*

**Advertised Vs Actual Product**8%

*“Not as described”*

**Assembly/Installation**4%

*“A real chore to install”*

**Audio Quality**4%

*“Audible whining sound”*

**Noise Level**4%

*“Audible whining sound”*

**Heating**3%

*“it would overheat every time”*

**Value For Money**3%

*“The most expensive thing you can do is buy a cheap water pump”*

### **Top return reasons **

**Defective Material/Parts**18%

**Functionality-Overall**14%

**Value For Money**9%

**Product Condition**8%

**Size-Overall**8%

**Assembly/Installation**8%

**Compatibility-Overall**5%

**Coolant**4%

**Durability**3%

**Advertised Vs Actual Product**3%