--- title: "toyota power steering fluid — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/toyota-power-steering-fluid" last_updated: "2026-07-10T01:01:01.405Z" locale: en meta: description: "a small market ($118K/yr) — toyota power steering fluid doesn't clear our bar today." "og:description": "a small market ($118K/yr) — toyota power steering fluid doesn't clear our bar today." "og:title": "toyota power steering fluid — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen" --- Back to Flapen home # **toyota power steering fluid** **Skip it****39/100 ** a small market ($118K/yr) — toyota power steering fluid doesn't clear our bar today. **Market/yr** **$118K** **Growth (1y)** **+309.2%** **Products** **10** **Brands** **4** was 5 a year ago **Sellers** **30** **Price range** **$9.79–$147.41** **Returns** **2.5%** **Rating** **4.8★** **Skip it** Scored 39/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **6** ×0.30 Growth **86** ×0.30 Competition **9** ×0.20 Quality gap **20** ×0.10 Returns **80** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +309.2% year over year. 1K691Spike '25Prime Day '25Black Friday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.7× ## **Competition** - Subaru77% - Idemitsu18% - Castrol3% - Valvoline3% - Other0% The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 30 sellers compete here. **Brands** **4 **▼falling was 5 a year ago **Sellers** **30** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Subaru Crosstrek Legacy Outback Forester Impreza CVTF-II Automatic Transmission Fluid (6 Quarts) - SOA427V1660 - Genuine OEM](https://m.media-amazon.com/images/I/41iQyLKXa+L.jpg) [**Subaru Crosstrek Legacy Outback Forester Impreza CVTF-II Automatic Transmission Fluid (6 Quarts) - SOA427V1660 - Genuine OEM**](https://www.amazon.com/dp/B09S7D52T2) Subaru$110.734.8★35443%▲rising 2 ![Subaru CVTF-III Transmission Fluid SOA427V2610 OEM Auto 6 Quarts Geunine CVT 3 Forester Legacy Outback Crosstrek Impreza](https://m.media-amazon.com/images/I/41dliwUu97L.jpg) [**Subaru CVTF-III Transmission Fluid SOA427V2610 OEM Auto 6 Quarts Geunine CVT 3 Forester Legacy Outback Crosstrek Impreza**](https://www.amazon.com/dp/B0DD1T3FD8) Subaru$129.474.7★4213%▲rising 3 ![Subaru Crosstrek Legacy Outback Forester Impreza CVTF-II Automatic Transmission Fluid (8 Quarts) - SOA427V1660 - Genuine OEM](https://m.media-amazon.com/images/I/41a4-GnjAaL.jpg) [**Subaru Crosstrek Legacy Outback Forester Impreza CVTF-II Automatic Transmission Fluid (8 Quarts) - SOA427V1660 - Genuine OEM**](https://www.amazon.com/dp/B09S7RNWK8) Subaru$147.414.7★12811%—flat 4 ![Idemitsu CVT Transmission Fluid Type SB2-5qt CVTF New Transmission Oil](https://m.media-amazon.com/images/I/41vgWKS8VYL.jpg) [**Idemitsu CVT Transmission Fluid Type SB2-5qt CVTF New Transmission Oil**](https://www.amazon.com/dp/B0B35LX5MR) Idemitsu$65.484.8★2389%—flat 5 ![Idemitsu ATF Type HP Automatic Transmission Fluid for Subaru - 5QT](https://m.media-amazon.com/images/I/41d9KoKno3L.jpg) [**Idemitsu ATF Type HP Automatic Transmission Fluid for Subaru - 5QT**](https://www.amazon.com/dp/B08CS1P8NJ) Idemitsu$41.774.8★4248%—flat 6 ![Subaru Automatic Transmission Fluid (ATF) Pack of 6 - SOA427V1500 - Genuine OEM](https://m.media-amazon.com/images/I/41vb9aoIPtL.jpg) [**Subaru Automatic Transmission Fluid (ATF) Pack of 6 - SOA427V1500 - Genuine OEM**](https://www.amazon.com/dp/B00NNZKE6O) Subaru$75.494.6★2334%▼falling 7 ![Subaru CVTF-III Transmission Fluid SOA427V2610 OEM AUTO 1 Quart Geunine CVT 3 Forester Legacy Outback Crosstrek Impreza](https://m.media-amazon.com/images/I/31JjO9cpmrL.jpg) [**Subaru CVTF-III Transmission Fluid SOA427V2610 OEM AUTO 1 Quart Geunine CVT 3 Forester Legacy Outback Crosstrek Impreza**](https://www.amazon.com/dp/B0D3JBWNSC) Subaru$28.404.8★154%—flat 8 ![Castrol Transmax ATF/CVT Universal Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/41vhJasue1S.jpg) [**Castrol Transmax ATF/CVT Universal Automatic Transmission Fluid 1 Gallon**](https://www.amazon.com/dp/B093R9YZ75) Castrol$23.344.8★2,0593%▼falling 9 ![Subaru SOA427V1500 Automatic Transmission Fluid - 1 Quart](https://m.media-amazon.com/images/I/41nyRiBYqNL.jpg) [**Subaru SOA427V1500 Automatic Transmission Fluid - 1 Quart**](https://www.amazon.com/dp/B00I795K0G) Subaru$15.454.8★2363%▼falling 10 ![Valvoline CVT Full Synthetic Continuously Variable Transmission Fluid 1 Quart](https://m.media-amazon.com/images/I/41yVmvTqolL.jpg) [**Valvoline CVT Full Synthetic Continuously Variable Transmission Fluid 1 Quart**](https://www.amazon.com/dp/B008QDU3FA) Valvoline$9.794.8★1,6043%—flat ## **Product shelf** All 10 tracked products in this niche. Top sellersNewestTrending [![Subaru Crosstrek Legacy Outback Forester Impreza CVTF-II Automatic Transmission Fluid (6 Quarts) - SOA427V1660 - Genuine OEM](https://m.media-amazon.com/images/I/41iQyLKXa+L.jpg)**Subaru Crosstrek Legacy Outback Forester Impreza CVTF-II Automatic Transmission Fluid (6 Quarts) - SOA427V1660 - Genuine OEM** Subaru**$110.73**4.8★354 reviews](https://www.amazon.com/dp/B09S7D52T2) [![Subaru CVTF-III Transmission Fluid SOA427V2610 OEM Auto 6 Quarts Geunine CVT 3 Forester Legacy Outback Crosstrek Impreza](https://m.media-amazon.com/images/I/41dliwUu97L.jpg)**Subaru CVTF-III Transmission Fluid SOA427V2610 OEM Auto 6 Quarts Geunine CVT 3 Forester Legacy Outback Crosstrek Impreza** Subaru**$129.47**4.7★42 reviews](https://www.amazon.com/dp/B0DD1T3FD8) [![Subaru Crosstrek Legacy Outback Forester Impreza CVTF-II Automatic Transmission Fluid (8 Quarts) - SOA427V1660 - Genuine OEM](https://m.media-amazon.com/images/I/41a4-GnjAaL.jpg)**Subaru Crosstrek Legacy Outback Forester Impreza CVTF-II Automatic Transmission Fluid (8 Quarts) - SOA427V1660 - Genuine OEM** Subaru**$147.41**4.7★128 reviews](https://www.amazon.com/dp/B09S7RNWK8) [![Idemitsu CVT Transmission Fluid Type SB2-5qt CVTF New Transmission Oil](https://m.media-amazon.com/images/I/41vgWKS8VYL.jpg)**Idemitsu CVT Transmission Fluid Type SB2-5qt CVTF New Transmission Oil** Idemitsu**$65.48**4.8★238 reviews](https://www.amazon.com/dp/B0B35LX5MR) [![Idemitsu ATF Type HP Automatic Transmission Fluid for Subaru - 5QT](https://m.media-amazon.com/images/I/41d9KoKno3L.jpg)**Idemitsu ATF Type HP Automatic Transmission Fluid for Subaru - 5QT** Idemitsu**$41.77**4.8★424 reviews](https://www.amazon.com/dp/B08CS1P8NJ) [![Subaru Automatic Transmission Fluid (ATF) Pack of 6 - SOA427V1500 - Genuine OEM](https://m.media-amazon.com/images/I/41vb9aoIPtL.jpg)**Subaru Automatic Transmission Fluid (ATF) Pack of 6 - SOA427V1500 - Genuine OEM** Subaru**$75.49**4.6★233 reviews](https://www.amazon.com/dp/B00NNZKE6O) [![Subaru CVTF-III Transmission Fluid SOA427V2610 OEM AUTO 1 Quart Geunine CVT 3 Forester Legacy Outback Crosstrek Impreza](https://m.media-amazon.com/images/I/31JjO9cpmrL.jpg)**Subaru CVTF-III Transmission Fluid SOA427V2610 OEM AUTO 1 Quart Geunine CVT 3 Forester Legacy Outback Crosstrek Impreza** Subaru**$28.40**4.8★15 reviews](https://www.amazon.com/dp/B0D3JBWNSC) [![Castrol Transmax ATF/CVT Universal Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/41vhJasue1S.jpg)**Castrol Transmax ATF/CVT Universal Automatic Transmission Fluid 1 Gallon** Castrol**$23.34**4.8★2,059 reviews](https://www.amazon.com/dp/B093R9YZ75) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Value For Money**35% *“Fair price”* **Advertised Vs Actual Product**17% *“As advertised”* **Efficiency**12% *“Noticeable Improvement after Replacement”* **Quality-Overall**8% *“Great product”* **Lubrication**7% *“OEM quality oil”* **Durability**5% *“reliable”* **Ease Of Use**2% *“Easy to use”* **Material Quality**2% *“Good full synthetic product that met the specs for My Nissan”* **Grip**2% *“good to have on hand”* **Compatibility-Overall**2% *“Compatibilidad por tener Compatibilidad univers”* ### **What buyers complain about ** **Value For Money**44% *“More expensive than other places for the shelve brands”* **Filtration**19% *“changed the filter too”* **Functionality-Overall**13% *“my gears were slamming”* **Durability**13% *“Broke after a few months”* #### **Top return reasons**- Compatibility-Overall44% - Leak-Proof16% - Value For Money12% - Advertised Vs Actual Product12% - Functionality-Overall4% - Size-Overall3% - Maintenance And Repair2% - Defective Material/Parts2% - Quality-Overall1% - Product Condition1%