--- title: "toyota highlander floor mats — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/toyota-highlander-floor-mats" last_updated: "2026-07-10T02:51:24.424Z" locale: en meta: description: "a small market ($38K/yr) — toyota highlander floor mats doesn't clear our bar today." "og:description": "a small market ($38K/yr) — toyota highlander floor mats doesn't clear our bar today." "og:title": "toyota highlander floor mats — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen" --- Back to Flapen home # **toyota highlander floor mats** **Skip it****33/100 ** a small market ($38K/yr) — toyota highlander floor mats doesn't clear our bar today. **Market/yr** **$38K** **Growth (1y)** **+56.4%** **Products** **17** **Brands** **14** was 22 a year ago **Sellers** **35** **Price range** **$31.60–$204.43** **Returns** **4.8%** **Rating** **4.6★** **Skip it** Scored 33/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **52** ×0.30 Competition **38** ×0.20 Quality gap **31** ×0.10 Returns **61** ×0.10 ## **Demand** Weekly Amazon search volume, last 102 weeks — +56.4% year over year. 1K643Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Feb · busiest ÷ quietest = 1.7× ## **Competition** - KARPAL26% - AOMSAZTO15% - Bomely9% - JOULARISE8% - Kiwi Master8% - LASFIT7% - Other (8 brands)26% The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 35 sellers compete here. **Brands** **14 **▼falling was 22 a year ago **Sellers** **35** **Top 5 brand share** **67%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![KARPAL Floor Mats Fit for Toyota Highlander 2020-2026 7-Seater (NOT Fit Grand Highlander) Custom Fit All Weather TPE Floor Liners 1st & 2nd Row & Cargo & Backseat Mat Highlander Accessories](https://m.media-amazon.com/images/I/41MG+PT-+sL.jpg) [**KARPAL Floor Mats Fit for Toyota Highlander 2020-2026 7-Seater (NOT Fit Grand Highlander) Custom Fit All Weather TPE Floor Liners 1st & 2nd Row & Cargo & Backseat Mat Highlander Accessories**](https://www.amazon.com/dp/B0D7DKC8LX) KARPAL$105.614.7★1,29026%▼falling 2 ![Floor Mats for Toyota Highlander 2020-2026 7 Seats - All Weather Floor Liners and Cargo Mat with Seatback Protector Highlander Accessories](https://m.media-amazon.com/images/I/519x0EDS1bL.jpg) [**Floor Mats for Toyota Highlander 2020-2026 7 Seats - All Weather Floor Liners and Cargo Mat with Seatback Protector Highlander Accessories**](https://www.amazon.com/dp/B0DFPMZC1C) AOMSAZTO$100.214.7★1,41315%▲rising 3 ![Bomely Floor Mats Compatible with 2020-2026 Toyota Highlander Cargo Liner Back Seat Cover Hybrid Fuel 2025 7 Seats Highlander Accessories (2020-2026 Floor Mats+Trunk Mat with Backrest Mat)](https://m.media-amazon.com/images/I/51Z514IKw5L.jpg) [**Bomely Floor Mats Compatible with 2020-2026 Toyota Highlander Cargo Liner Back Seat Cover Hybrid Fuel 2025 7 Seats Highlander Accessories (2020-2026 Floor Mats+Trunk Mat with Backrest Mat)**](https://www.amazon.com/dp/B0B49GYZ8D) Bomely$125.754.7★3669%▼falling 4 ![JOULARISE Floor Mat Cargo Mat for 2020-2024 2025 2026 Toyota Highlander 7 Seat Car Mat Accessories(Both Hybrid and Gas) All Weather TPE Cargo Liner Trunk Mat with Backrest Mat(Highlander-Full Set)](https://m.media-amazon.com/images/I/51FVDM8lX-L.jpg) [**JOULARISE Floor Mat Cargo Mat for 2020-2024 2025 2026 Toyota Highlander 7 Seat Car Mat Accessories(Both Hybrid and Gas) All Weather TPE Cargo Liner Trunk Mat with Backrest Mat(Highlander-Full Set)**](https://www.amazon.com/dp/B0CP9GKTC3) JOULARISE$123.704.6★3358%▲rising 5 ![Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories](https://m.media-amazon.com/images/I/41UKQjgA-tL.jpg) [**Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories**](https://www.amazon.com/dp/B01A5TLGJ4) Motor Trend$33.754.3★125,5285%▼falling 6 ![KIWI MASTER Floor Mats for 2020-2026 Toyota Highlander Custom Fit All Weather Car Mats Heavy Duty TPE Floor Liners Front & Rear 2 Row Black](https://m.media-amazon.com/images/I/41lvzgxMuSL.jpg) [**KIWI MASTER Floor Mats for 2020-2026 Toyota Highlander Custom Fit All Weather Car Mats Heavy Duty TPE Floor Liners Front & Rear 2 Row Black**](https://www.amazon.com/dp/B09JLZC8ZK) Kiwi Master$83.594.6★3,4945%▲rising 7 ![GALVAGNITE Floor Mats for Toyota Highlander 2020-2026 All Weather Floor Mats Trunk Cargo Liner with Backrest Protectors Accessories Full Coverage Set (Fit 7 Seats)](https://m.media-amazon.com/images/I/41yLr338+cL.jpg) [**GALVAGNITE Floor Mats for Toyota Highlander 2020-2026 All Weather Floor Mats Trunk Cargo Liner with Backrest Protectors Accessories Full Coverage Set (Fit 7 Seats)**](https://www.amazon.com/dp/B0GCZQDK18) GALVAGNITE$113.624.7★4225%▲rising 8 ![Highlander Floor Mats - Car Mats for Toyota Highlander 2020-2026 7-Seater (NOT Fit Grand Highlander) All Weather Floor Mat for Highlander Accessories Heavy Duty Rubber Mats Car Accessories](https://m.media-amazon.com/images/I/51fKlcCpEEL.jpg) [**Highlander Floor Mats - Car Mats for Toyota Highlander 2020-2026 7-Seater (NOT Fit Grand Highlander) All Weather Floor Mat for Highlander Accessories Heavy Duty Rubber Mats Car Accessories**](https://www.amazon.com/dp/B0G1BZQRV5) CARTIST$85.134.5★5415%▲rising 9 ![Carpet Floor Mats Fit for Toyota Highlander 2020-2025 7 Seat (Include Hybrid) Custom Fit All Weather Anti-Slip Waterproof Floor Liners - 4pc](https://m.media-amazon.com/images/I/31qTHDlKfrL.jpg) [**Carpet Floor Mats Fit for Toyota Highlander 2020-2025 7 Seat (Include Hybrid) Custom Fit All Weather Anti-Slip Waterproof Floor Liners - 4pc**](https://www.amazon.com/dp/B0DQ8J5FT9) IKABEVEM$51.624.1★143%▲rising 10 ![KIWI MASTER Floor Mats for 2020-2026 Toyota Highlander OEM Replacement PT908-48200-20 Custom Fit All Weather Car Mats Heavy Duty TPE Floor Liners 1st & 2nd & 3rd 3 Row Black](https://m.media-amazon.com/images/I/51e7pNmUioL.jpg) [**KIWI MASTER Floor Mats for 2020-2026 Toyota Highlander OEM Replacement PT908-48200-20 Custom Fit All Weather Car Mats Heavy Duty TPE Floor Liners 1st & 2nd & 3rd 3 Row Black**](https://www.amazon.com/dp/B09JLZ98R8) Kiwi Master$91.524.6★3,4943%▲rising 11 ![Husky Liners Weatherbeater Floor Mats | Fits 2020-2026 Toyota Highlander | Front & 2nd Row 3-pc Black - 95791](https://m.media-amazon.com/images/I/41eKGPmPp9L.jpg) [**Husky Liners Weatherbeater Floor Mats | Fits 2020-2026 Toyota Highlander | Front & 2nd Row 3-pc Black - 95791**](https://www.amazon.com/dp/B08W9M7RWV) Husky Liners$128.814.5★8013%▼falling 12 ![LASFIT Floor Mats & Cargo Mat for Toyota Highlander 2020-2026 (Fit Hybrid 7&8Seats) All Weather Fit TPE Floor Liners 3 Rows & Cargo Liner Back Seat Cover for Highlander car mats(Not Subwoofer)](https://m.media-amazon.com/images/I/41gfVGo4eSL.jpg) [**LASFIT Floor Mats & Cargo Mat for Toyota Highlander 2020-2026 (Fit Hybrid 7&8Seats) All Weather Fit TPE Floor Liners 3 Rows & Cargo Liner Back Seat Cover for Highlander car mats(Not Subwoofer)**](https://www.amazon.com/dp/B0DTHK49S4) LASFIT$204.434.8★3,0193%—flat 13 ![LASFIT Floor Mats for Toyota Highlander 2020-2025 2026 8-seat (Not for Hybrid) All Weather TPE Custom fit Floor Liner for Highlander car mats Front and Rear 2 Row Mats.](https://m.media-amazon.com/images/I/41attk3GOVL.jpg) [**LASFIT Floor Mats for Toyota Highlander 2020-2025 2026 8-seat (Not for Hybrid) All Weather TPE Custom fit Floor Liner for Highlander car mats Front and Rear 2 Row Mats.**](https://www.amazon.com/dp/B0BXLGWKGW) LASFIT$152.034.8★1,5302%▼falling 14 ![LASFIT Floor Mats&Trunk Mats for Toyota Highlander 8 Seats 2020-2025 2026 (Not for Hybrid) All Weather TPE Floor Liner & Cargo mats for HighlanderFront&Rear 4 Rows mats.](https://m.media-amazon.com/images/I/41lqQjOoCxL.jpg) [**LASFIT Floor Mats&Trunk Mats for Toyota Highlander 8 Seats 2020-2025 2026 (Not for Hybrid) All Weather TPE Floor Liner & Cargo mats for HighlanderFront&Rear 4 Rows mats.**](https://www.amazon.com/dp/B0BXLHG6SX) LASFIT$186.644.8★3,0192%▲rising 15 ![Nilight TPE Floor Mats for Toyota Highlander w/Center Console 2020 2021 2022 2023 2024 2025 2026 (NOT fit Hybrid) All Weather Custom Fit Heavy Duty Floor Liners](https://m.media-amazon.com/images/I/41jLb881QFL.jpg) [**Nilight TPE Floor Mats for Toyota Highlander w/Center Console 2020 2021 2022 2023 2024 2025 2026 (NOT fit Hybrid) All Weather Custom Fit Heavy Duty Floor Liners**](https://www.amazon.com/dp/B0CP24RX75) Nilight$95.874.7★4722%▼falling **~~Showing 15 of 17 — show all ~~** ## **Product shelf** All 17 tracked products in this niche. Top sellersNewestTrending [![KARPAL Floor Mats Fit for Toyota Highlander 2020-2026 7-Seater (NOT Fit Grand Highlander) Custom Fit All Weather TPE Floor Liners 1st & 2nd Row & Cargo & Backseat Mat Highlander Accessories](https://m.media-amazon.com/images/I/41MG+PT-+sL.jpg)**KARPAL Floor Mats Fit for Toyota Highlander 2020-2026 7-Seater (NOT Fit Grand Highlander) Custom Fit All Weather TPE Floor Liners 1st & 2nd Row & Cargo & Backseat Mat Highlander Accessories** KARPAL**$105.61**4.7★1,290 reviews](https://www.amazon.com/dp/B0D7DKC8LX) [![Floor Mats for Toyota Highlander 2020-2026 7 Seats - All Weather Floor Liners and Cargo Mat with Seatback Protector Highlander Accessories](https://m.media-amazon.com/images/I/519x0EDS1bL.jpg)**Floor Mats for Toyota Highlander 2020-2026 7 Seats - All Weather Floor Liners and Cargo Mat with Seatback Protector Highlander Accessories** AOMSAZTO**$100.21**4.7★1,413 reviews](https://www.amazon.com/dp/B0DFPMZC1C) [![Bomely Floor Mats Compatible with 2020-2026 Toyota Highlander Cargo Liner Back Seat Cover Hybrid Fuel 2025 7 Seats Highlander Accessories (2020-2026 Floor Mats+Trunk Mat with Backrest Mat)](https://m.media-amazon.com/images/I/51Z514IKw5L.jpg)**Bomely Floor Mats Compatible with 2020-2026 Toyota Highlander Cargo Liner Back Seat Cover Hybrid Fuel 2025 7 Seats Highlander Accessories (2020-2026 Floor Mats+Trunk Mat with Backrest Mat)** Bomely**$125.75**4.7★366 reviews](https://www.amazon.com/dp/B0B49GYZ8D) [![JOULARISE Floor Mat Cargo Mat for 2020-2024 2025 2026 Toyota Highlander 7 Seat Car Mat Accessories(Both Hybrid and Gas) All Weather TPE Cargo Liner Trunk Mat with Backrest Mat(Highlander-Full Set)](https://m.media-amazon.com/images/I/51FVDM8lX-L.jpg)**JOULARISE Floor Mat Cargo Mat for 2020-2024 2025 2026 Toyota Highlander 7 Seat Car Mat Accessories(Both Hybrid and Gas) All Weather TPE Cargo Liner Trunk Mat with Backrest Mat(Highlander-Full Set)** JOULARISE**$123.70**4.6★335 reviews](https://www.amazon.com/dp/B0CP9GKTC3) [![Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories](https://m.media-amazon.com/images/I/41UKQjgA-tL.jpg)**Motor Trend FlexTough Floor Mats for Cars Black Deep Dish All-Weather Car Mats Waterproof Trim-to Fit Automotive Floor Mats for Cars Trucks SUV Universal Floor Liner Car Accessories** Motor Trend**$33.75**4.3★125,528 reviews](https://www.amazon.com/dp/B01A5TLGJ4) [![KIWI MASTER Floor Mats for 2020-2026 Toyota Highlander Custom Fit All Weather Car Mats Heavy Duty TPE Floor Liners Front & Rear 2 Row Black](https://m.media-amazon.com/images/I/41lvzgxMuSL.jpg)**KIWI MASTER Floor Mats for 2020-2026 Toyota Highlander Custom Fit All Weather Car Mats Heavy Duty TPE Floor Liners Front & Rear 2 Row Black** Kiwi Master**$83.59**4.6★3,494 reviews](https://www.amazon.com/dp/B09JLZC8ZK) [![GALVAGNITE Floor Mats for Toyota Highlander 2020-2026 All Weather Floor Mats Trunk Cargo Liner with Backrest Protectors Accessories Full Coverage Set (Fit 7 Seats)](https://m.media-amazon.com/images/I/41yLr338+cL.jpg)**GALVAGNITE Floor Mats for Toyota Highlander 2020-2026 All Weather Floor Mats Trunk Cargo Liner with Backrest Protectors Accessories Full Coverage Set (Fit 7 Seats)** GALVAGNITE**$113.62**4.7★422 reviews](https://www.amazon.com/dp/B0GCZQDK18) [![Highlander Floor Mats - Car Mats for Toyota Highlander 2020-2026 7-Seater (NOT Fit Grand Highlander) All Weather Floor Mat for Highlander Accessories Heavy Duty Rubber Mats Car Accessories](https://m.media-amazon.com/images/I/51fKlcCpEEL.jpg)**Highlander Floor Mats - Car Mats for Toyota Highlander 2020-2026 7-Seater (NOT Fit Grand Highlander) All Weather Floor Mat for Highlander Accessories Heavy Duty Rubber Mats Car Accessories** CARTIST**$85.13**4.5★541 reviews](https://www.amazon.com/dp/B0G1BZQRV5) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**32% *“Fits like a glove”* **Quality-Overall**17% *“EXCELLENT QUALITY”* **Value For Money**10% *“Can't beat the price”* **Ease Of Cleaning**5% *“clean off easily”* **Durability**4% *“They are very durable”* **Advertised Vs Actual Product**4% *“as advertised”* **Material Quality**3% *“The material feels durable”* **Strength**2% *“Strong and good”* **Thickness**2% *“The mats are good quality, theyre thick and they really do look nice”* **Assembly/Installation**2% *“Easy install”* ### **What buyers complain about ** **Size-Overall**32% *“way too big”* **Smell**18% *“Bad chemical smell”* **Compatibility-Overall**9% *“Do not fit”* **Quality-Overall**7% *“But not as good as what I expected”* **Grip**2% *“not staying in place”* **Advertised Vs Actual Product**2% *“Misleading product description”* **Thickness**2% *“The material itself is pretty thick”* **Flatness**1% *“Will not lay flat next to gas pedal even if you trim it”* **Value For Money**1% *“not worth the money”* **Durability**1% *“Did not last long”* #### **Top return reasons**- Size-Overall69% - Compatibility-Overall10% - Advertised Vs Actual Product3% - Quality-Overall2% - Material Quality2% - Value For Money2% - Smell2% - Width1% - Thin1% - Functionality-Overall1%