--- title: "touch up paint — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/touch-up-paint" last_updated: "2026-07-10T00:49:34.354Z" locale: en meta: description: "a small market ($52K/yr) — touch up paint doesn't clear our bar today." "og:description": "a small market ($52K/yr) — touch up paint doesn't clear our bar today." "og:title": "touch up paint — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" --- Back to Flapen home # **touch up paint** **Skip it****53/100 ** a small market ($52K/yr) — touch up paint doesn't clear our bar today. **Market/yr** **$52K** **Growth (1y)** **+168.3%** **Products** **45** **Brands** **31** was 24 a year ago **Sellers** **126** **Price range** **$4.89–$41.40** **Returns** **1.5%** **Rating** **4.2★** **Skip it** Scored 53/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **73** ×0.30 Competition **72** ×0.20 Quality gap **72** ×0.10 Returns **88** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +168.3% year over year. 9K4KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Sep · busiest ÷ quietest = 2.1× ## **Competition** - xdotoar20% - UBOG11% - DWIL8% - ACDelco6% - Anirun6% - SCUARI5% - Other (25 brands)45% The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them. 31 brands and 126 sellers compete here. **Brands** **31 **▲rising was 24 a year ago **Sellers** **126** **Top 5 brand share** **50%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![UBOG Car Paint Scratch Repair Touch Up Paint for Cars Touch Up Paint Pen Car Accessories Car Scratch Repair Car Touch Up Paint Car Scratch Remover Pen Car Paint Pen for Erase Car Scratches (Black)](https://m.media-amazon.com/images/I/416M+nJIe9L.jpg) [**UBOG Car Paint Scratch Repair Touch Up Paint for Cars Touch Up Paint Pen Car Accessories Car Scratch Repair Car Touch Up Paint Car Scratch Remover Pen Car Paint Pen for Erase Car Scratches (Black)**](https://www.amazon.com/dp/B0D86GMX1J) UBOG$6.304.0★63611%▼falling 2 ![Black Touch Up Paint for Cars Color Accurate Car Touch Up Paint Professional Automotive Scratch Repair Lasting Auto Scratch Remover Quick Dry Easy to Use Safe and Waterproof Versatile Use](https://m.media-amazon.com/images/I/319tqazBnWL.jpg) [**Black Touch Up Paint for Cars Color Accurate Car Touch Up Paint Professional Automotive Scratch Repair Lasting Auto Scratch Remover Quick Dry Easy to Use Safe and Waterproof Versatile Use**](https://www.amazon.com/dp/B0D7C21GJ2) xdotoar$12.974.2★2,8479%▼falling 3 ![White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use](https://m.media-amazon.com/images/I/31CHgq2dBRL.jpg) [**White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use**](https://www.amazon.com/dp/B0D7C1XSZC) xdotoar$13.024.2★2,8479%▼falling 4 ![DWIL White Touch Up Paint - Multi Surface Touch Up Paint Pen Scratch Repair for Wall Door Cabinets Metal Appliance Wood Furniture 1.5 Fl Oz (Semi Gloss White)](https://m.media-amazon.com/images/I/310wU-vpMjL.jpg) [**DWIL White Touch Up Paint - Multi Surface Touch Up Paint Pen Scratch Repair for Wall Door Cabinets Metal Appliance Wood Furniture 1.5 Fl Oz (Semi Gloss White)**](https://www.amazon.com/dp/B0BZ82GKLC) DWIL$9.714.3★1,2776%▲rising 5 ![Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz](https://m.media-amazon.com/images/I/41wLL8LBJNL.jpg) [**Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz**](https://www.amazon.com/dp/B0F28NJX78) Anirun$13.984.1★7246%▲rising 6 ![SCUARI Touch Up Paint Pen Car Paint Pen Car Paint Scratch Repair Car Accessories Car Scratch Remover Pen Car Touch Up Paint Car Paint Scratch Repair Paint Pen for Cars Paint Scratch Repair (White)](https://m.media-amazon.com/images/I/41qR+j9-42L.jpg) [**SCUARI Touch Up Paint Pen Car Paint Pen Car Paint Scratch Repair Car Accessories Car Scratch Remover Pen Car Touch Up Paint Car Paint Scratch Repair Paint Pen for Cars Paint Scratch Repair (White)**](https://www.amazon.com/dp/B0DG2CSDXV) SCUARI$5.264.0★2735%▼falling 7 ![ACDelco GM Original Equipment 19367652 Summit White/Olympic White (WA8624) Four-In-One Touch-Up Paint Pen 0.5 Fl Oz (Pack of 1)](https://m.media-amazon.com/images/I/21WCD8HXjfL.jpg) [**ACDelco GM Original Equipment 19367652 Summit White/Olympic White (WA8624) Four-In-One Touch-Up Paint Pen 0.5 Fl Oz (Pack of 1)**](https://www.amazon.com/dp/B010GGFR1E) ACDelco$24.504.5★6,0474%▼falling 8 ![HIGH GROUND Custom Automotive Aerosol Spray Paint - Factory OEM Exterior Color Aerosol Cans - Perfect Match for Your Vehicle](https://m.media-amazon.com/images/I/31DdYfsJkOL.jpg) [**HIGH GROUND Custom Automotive Aerosol Spray Paint - Factory OEM Exterior Color Aerosol Cans - Perfect Match for Your Vehicle**](https://www.amazon.com/dp/B0DVBKHQV2) HIGH GROUND$41.404.5★794%▲rising 9 ![QZTYTY Touch Up Paint for Cars Touch Up Paint Pen Scratch Remover for Vehicles Universal Car Accessories Exterior Decoration Touch-up Pen Car Scratch Remover for Minor Scratches for Most Cars (Red)](https://m.media-amazon.com/images/I/41MAXVp59RL.jpg) [**QZTYTY Touch Up Paint for Cars Touch Up Paint Pen Scratch Remover for Vehicles Universal Car Accessories Exterior Decoration Touch-up Pen Car Scratch Remover for Minor Scratches for Most Cars (Red)**](https://www.amazon.com/dp/B0DMFBJ2YW) QZTYTY$6.123.3★1154%▲rising 10 ![Slobproof Refillable Touch-Up Paint Pen Mess-Free Reusable Wall Paint Repair Tool Precise Application DIY Home Improvement Furniture Arts and Crafts Patented Design Easy Storage Pack of 2](https://m.media-amazon.com/images/I/51SJDc841KL.jpg) [**Slobproof Refillable Touch-Up Paint Pen Mess-Free Reusable Wall Paint Repair Tool Precise Application DIY Home Improvement Furniture Arts and Crafts Patented Design Easy Storage Pack of 2**](https://www.amazon.com/dp/B0070XYWJA) Slobproof$13.654.4★9,0484%—flat 11 ![Sbulhia Touch Up Paint for Cars Two-In-One Automotive Touch Up Paint Repair Pen Quick and Easy Auto Scratch Remover Special-Purpose Fill Pen for Vehicle Scratches Car Accessories (Pure Black)](https://m.media-amazon.com/images/I/21HpCZEp6WL.jpg) [**Sbulhia Touch Up Paint for Cars Two-In-One Automotive Touch Up Paint Repair Pen Quick and Easy Auto Scratch Remover Special-Purpose Fill Pen for Vehicle Scratches Car Accessories (Pure Black)**](https://www.amazon.com/dp/B0FRF6GW6S) Sbulhia$6.463.9★363%▲rising 12 ![spot. Touch-Up Paint | Matte Finish for Cabinets Walls Doors & Furniture | Multi-Tone Beige Repair Kit | Quick-Dry Self-Priming Low-Odor Eco-Friendly | No-Sanding or Primer Needed | 3 Pack](https://m.media-amazon.com/images/I/413x-+K09kL.jpg) [**spot. Touch-Up Paint | Matte Finish for Cabinets Walls Doors & Furniture | Multi-Tone Beige Repair Kit | Quick-Dry Self-Priming Low-Odor Eco-Friendly | No-Sanding or Primer Needed | 3 Pack**](https://www.amazon.com/dp/B09YY8PD95) spot.$16.584.4★1,5503%▼falling 13 ![White Touch Up Paint Pen White Paint for Wall Door Cabinets Furniture Enamel (Semi-Gloss 30ML)](https://m.media-amazon.com/images/I/41GnHE0QFXL.jpg) [**White Touch Up Paint Pen White Paint for Wall Door Cabinets Furniture Enamel (Semi-Gloss 30ML)**](https://www.amazon.com/dp/B0FFSVF24B) Vigorder$9.904.4★2473%▲rising 14 ![Silver Touch Up Paint for Cars Professional Automotive Paint Scratch Repair Lasting Auto Scratch Remover Color Accurate Quick Drying Easy to Use Safe and Waterproof Versatile Use](https://m.media-amazon.com/images/I/31DkWFaLrCL.jpg) [**Silver Touch Up Paint for Cars Professional Automotive Paint Scratch Repair Lasting Auto Scratch Remover Color Accurate Quick Drying Easy to Use Safe and Waterproof Versatile Use**](https://www.amazon.com/dp/B0D7BZDVV4) xdotoar$10.764.2★2,8472%▲rising 15 ![AOCISKA Car Scratch Remover Car Paint Scratch Repair Car Scratch Remover Pen Car Accessories Car Pro Mending Car Remover Scratch Repair Paint Pen Touch Up Paint for Cars Paint Scratch Repair (Silver)](https://m.media-amazon.com/images/I/41JwTlFVGvL.jpg) [**AOCISKA Car Scratch Remover Car Paint Scratch Repair Car Scratch Remover Pen Car Accessories Car Pro Mending Car Remover Scratch Repair Paint Pen Touch Up Paint for Cars Paint Scratch Repair (Silver)**](https://www.amazon.com/dp/B0CKVNZLTN) AOCISKA$5.373.9★6732%—flat **~~Showing 15 of 45 — show all ~~** ## **Product shelf** All 45 tracked products in this niche. Top sellersNewestTrending [![UBOG Car Paint Scratch Repair Touch Up Paint for Cars Touch Up Paint Pen Car Accessories Car Scratch Repair Car Touch Up Paint Car Scratch Remover Pen Car Paint Pen for Erase Car Scratches (Black)](https://m.media-amazon.com/images/I/416M+nJIe9L.jpg)**UBOG Car Paint Scratch Repair Touch Up Paint for Cars Touch Up Paint Pen Car Accessories Car Scratch Repair Car Touch Up Paint Car Scratch Remover Pen Car Paint Pen for Erase Car Scratches (Black)** UBOG**$6.30**4.0★636 reviews](https://www.amazon.com/dp/B0D86GMX1J) [![Black Touch Up Paint for Cars Color Accurate Car Touch Up Paint Professional Automotive Scratch Repair Lasting Auto Scratch Remover Quick Dry Easy to Use Safe and Waterproof Versatile Use](https://m.media-amazon.com/images/I/319tqazBnWL.jpg)**Black Touch Up Paint for Cars Color Accurate Car Touch Up Paint Professional Automotive Scratch Repair Lasting Auto Scratch Remover Quick Dry Easy to Use Safe and Waterproof Versatile Use** xdotoar**$12.97**4.2★2,847 reviews](https://www.amazon.com/dp/B0D7C21GJ2) [![White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use](https://m.media-amazon.com/images/I/31CHgq2dBRL.jpg)**White Car Paint Touch Up Pen Color Accurate Touch Up Paint for Cars Professional Automotive Scratch Repair Lasting Auto Scratch Remover Fast Dry Easy to Use Safe and Washable Versatile Use** xdotoar**$13.02**4.2★2,847 reviews](https://www.amazon.com/dp/B0D7C1XSZC) [![DWIL White Touch Up Paint - Multi Surface Touch Up Paint Pen Scratch Repair for Wall Door Cabinets Metal Appliance Wood Furniture 1.5 Fl Oz (Semi Gloss White)](https://m.media-amazon.com/images/I/310wU-vpMjL.jpg)**DWIL White Touch Up Paint - Multi Surface Touch Up Paint Pen Scratch Repair for Wall Door Cabinets Metal Appliance Wood Furniture 1.5 Fl Oz (Semi Gloss White)** DWIL**$9.71**4.3★1,277 reviews](https://www.amazon.com/dp/B0BZ82GKLC) [![Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz](https://m.media-amazon.com/images/I/41wLL8LBJNL.jpg)**Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz** Anirun**$13.98**4.1★724 reviews](https://www.amazon.com/dp/B0F28NJX78) [![SCUARI Touch Up Paint Pen Car Paint Pen Car Paint Scratch Repair Car Accessories Car Scratch Remover Pen Car Touch Up Paint Car Paint Scratch Repair Paint Pen for Cars Paint Scratch Repair (White)](https://m.media-amazon.com/images/I/41qR+j9-42L.jpg)**SCUARI Touch Up Paint Pen Car Paint Pen Car Paint Scratch Repair Car Accessories Car Scratch Remover Pen Car Touch Up Paint Car Paint Scratch Repair Paint Pen for Cars Paint Scratch Repair (White)** SCUARI**$5.26**4.0★273 reviews](https://www.amazon.com/dp/B0DG2CSDXV) [![ACDelco GM Original Equipment 19367652 Summit White/Olympic White (WA8624) Four-In-One Touch-Up Paint Pen 0.5 Fl Oz (Pack of 1)](https://m.media-amazon.com/images/I/21WCD8HXjfL.jpg)**ACDelco GM Original Equipment 19367652 Summit White/Olympic White (WA8624) Four-In-One Touch-Up Paint Pen 0.5 Fl Oz (Pack of 1)** ACDelco**$24.50**4.5★6,047 reviews](https://www.amazon.com/dp/B010GGFR1E) [![HIGH GROUND Custom Automotive Aerosol Spray Paint - Factory OEM Exterior Color Aerosol Cans - Perfect Match for Your Vehicle](https://m.media-amazon.com/images/I/31DdYfsJkOL.jpg)**HIGH GROUND Custom Automotive Aerosol Spray Paint - Factory OEM Exterior Color Aerosol Cans - Perfect Match for Your Vehicle** HIGH GROUND**$41.40**4.5★79 reviews](https://www.amazon.com/dp/B0DVBKHQV2) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Ease Of Use**17% *“easy to open”* **Paint Quality**13% *“Excellent paint”* **Color**13% *“the color is accurate”* **Quality-Overall**12% *“Excellent product”* **Advertised Vs Actual Product**6% *“As advertised”* **Scratch Resistance**5% *“Good for minor scratches”* **Value For Money**4% *“Good deal”* **Efficiency**4% *“so work quickly”* **Moist/Dry**3% *“The color matched perfectly and dried quickly”* **Coverage**2% *“Good coverage”* ### **What buyers complain about ** **Paint Quality**23% *“after awhile the paint rubs off”* **Color**17% *“Wrong color”* **Functionality-Overall**6% *“Barely works”* **Value For Money**5% *“Small can, and sometimes high price”* **Quality-Overall**4% *“Bad quality”* **Thickness**3% *“too thin to cover well”* **Durability**3% *“Product breaks easily”* **Ease Of Use**3% *“Was clumsy to use for me”* **Size-Overall**2% *“Small can”* **Adhesion/Stickiness**2% *“Doesn't stick”* #### **Top return reasons**- Paint Quality35% - Color28% - Functionality-Overall6% - Size-Overall6% - Advertised Vs Actual Product5% - Value For Money4% - Display Colors3% - Leak-Proof2% - Product Condition1% - Defective Material/Parts1%