--- title: "tacoma tailgate letters — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/tacoma-tailgate-letters" last_updated: "2026-07-10T02:41:34.889Z" locale: en meta: description: "a small market ($58K/yr) — tacoma tailgate letters doesn't clear our bar today." "og:description": "a small market ($58K/yr) — tacoma tailgate letters doesn't clear our bar today." "og:title": "tacoma tailgate letters — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen" --- Back to Flapen home # **tacoma tailgate letters** **Skip it****43/100 ** a small market ($58K/yr) — tacoma tailgate letters doesn't clear our bar today. **Market/yr** **$58K** **Growth (1y)** **+139.8%** **Products** **16** **Brands** **5** was 5 a year ago **Sellers** **20** **Price range** **$12.09–$87.99** **Returns** **1.8%** **Rating** **4.5★** **Skip it** Scored 43/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **70** ×0.30 Competition **42** ×0.20 Quality gap **43** ×0.10 Returns **86** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +139.8% year over year. 2K912Prime Day '24Holiday '24Prime Day '25Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.4× ## **Competition** - Pukonger38% - EyeCatcher28% - Generic26% - Toyota4% - KUJIMIEDA4% The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them. 5 brands and 20 sellers compete here. **Brands** **5 **—flat was 5 a year ago **Sellers** **20** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Pukonger Tailgate Insert Letters Compatible with 2016 2017 2018 2019 2020 2021 2022 2023 3D Emblems with Strong 3-m Adhesive Matte Black](https://m.media-amazon.com/images/I/510IiembwiL.jpg) [**Pukonger Tailgate Insert Letters Compatible with 2016 2017 2018 2019 2020 2021 2022 2023 3D Emblems with Strong 3-m Adhesive Matte Black**](https://www.amazon.com/dp/B0D5BR82HS) Pukonger$16.194.5★1,08625%▼falling 2 ![Pukonger Tailgate Insert Letters Compatible with Tacoma 2024 2025 3D Emblems with Strong 3-m Adhesive Matte Black](https://m.media-amazon.com/images/I/41m4yG3UqhL.jpg) [**Pukonger Tailgate Insert Letters Compatible with Tacoma 2024 2025 3D Emblems with Strong 3-m Adhesive Matte Black**](https://www.amazon.com/dp/B0F7M2FRTP) Pukonger$24.464.5★1,08612%▼falling 3 ![EyeCatcher Tailgate Insert Letters Compatible with 2016-2023 Tacoma (Satin Black)](https://m.media-amazon.com/images/I/413Km1Q8PKL.jpg) [**EyeCatcher Tailgate Insert Letters Compatible with 2016-2023 Tacoma (Satin Black)**](https://www.amazon.com/dp/B09PM9Q3RH) EyeCatcher$39.394.8★65612%▼falling 4 ![Tailgate Insert Letters Compatible with Tacoma 2024 2025 2026 3D Abs Plastic Emblems with Strong Adhesive Matte Black](https://m.media-amazon.com/images/I/41m4yG3UqhL.jpg) [**Tailgate Insert Letters Compatible with Tacoma 2024 2025 2026 3D Abs Plastic Emblems with Strong Adhesive Matte Black**](https://www.amazon.com/dp/B0GL3P9FCW) Generic$22.613.9★448%▲rising 5 ![Tailgate Insert Letters Compatible with Tacoma 2016 2017 2018 2019 2020 2021 2022 2023 3D Abs Plastic Emblems with Strong Adhesive Matte Black](https://m.media-amazon.com/images/I/510IiembwiL.jpg) [**Tailgate Insert Letters Compatible with Tacoma 2016 2017 2018 2019 2020 2021 2022 2023 3D Abs Plastic Emblems with Strong Adhesive Matte Black**](https://www.amazon.com/dp/B0GL3JB29Q) Generic$15.523.9★445%▲rising 6 ![EyeCatcher Pro Series Tailgate Letter Inserts Compatible with 2016-2023 Tacoma (American Flag BLKCHRMBLK)](https://m.media-amazon.com/images/I/41GRlyp3w9L.jpg) [**EyeCatcher Pro Series Tailgate Letter Inserts Compatible with 2016-2023 Tacoma (American Flag BLKCHRMBLK)**](https://www.amazon.com/dp/B0CBT6FG51) EyeCatcher$66.634.8★6565%▲rising 7 ![Tailgate Letter Inserts for Toyota Tacoma 20162023 | 3D Raised ABS Emblem Overlay Set | Easy Peel-and-Stick Installation | Exterior Tailgate Badge Decals (USA Flag)](https://m.media-amazon.com/images/I/41lyc0R4GKL.jpg) [**Tailgate Letter Inserts for Toyota Tacoma 20162023 | 3D Raised ABS Emblem Overlay Set | Easy Peel-and-Stick Installation | Exterior Tailgate Badge Decals (USA Flag)**](https://www.amazon.com/dp/B0GCWTPKB6) Generic$23.454.2★185%▲rising 8 ![Tailgate Insert Letters Compatible with Tacoma 2024 2025 2026 3D Emblems with Strong Adhesive Matte Black](https://m.media-amazon.com/images/I/41m4yG3UqhL.jpg) [**Tailgate Insert Letters Compatible with Tacoma 2024 2025 2026 3D Emblems with Strong Adhesive Matte Black**](https://www.amazon.com/dp/B0GCJ84CHK) Generic$21.554.2★335%▲rising 9 ![Genuine Toyota 2024 + Tacoma Tailgate Insert - Flat Black PT948-35241-02](https://m.media-amazon.com/images/I/31s1HN4CiML.jpg) [**Genuine Toyota 2024 + Tacoma Tailgate Insert - Flat Black PT948-35241-02**](https://www.amazon.com/dp/B0CZC4HQNQ) Toyota$77.774.8★1004%▼falling 10 ![Tailgate Insert Letters Compatible with 2024 2025 3D Emblems with Strong 3-m Adhesive Matte Black (Small(for 2016-2023))](https://m.media-amazon.com/images/I/41Cq3z6e1YL.jpg) [**Tailgate Insert Letters Compatible with 2024 2025 3D Emblems with Strong 3-m Adhesive Matte Black (Small(for 2016-2023))**](https://www.amazon.com/dp/B0GSF4TFBX) KUJIMIEDA$12.094.2★44%▲rising 11 ![EyeCatcher Pro Series Tailgate Letter Inserts Compatible with 2016-2023 Tacoma (American Flag)](https://m.media-amazon.com/images/I/41IbZk0iB2L.jpg) [**EyeCatcher Pro Series Tailgate Letter Inserts Compatible with 2016-2023 Tacoma (American Flag)**](https://www.amazon.com/dp/B09R6RGWT5) EyeCatcher$66.364.8★6563%▲rising 12 ![EyeCatcher Tailgate Insert Letters Compatible with 2024-2026 Tacoma (Satin Black)](https://m.media-amazon.com/images/I/51DGxVPDSuL.jpg) [**EyeCatcher Tailgate Insert Letters Compatible with 2024-2026 Tacoma (Satin Black)**](https://www.amazon.com/dp/B0D33XMN74) EyeCatcher$47.834.8★1523%▼falling 13 ![EyeCatcher PRO Series Tailgate Insert Letters Compatible with 2024-2026 Tacoma (Gun Metal USA Flag)](https://m.media-amazon.com/images/I/41Tq2GoZ6eL.jpg) [**EyeCatcher PRO Series Tailgate Insert Letters Compatible with 2024-2026 Tacoma (Gun Metal USA Flag)**](https://www.amazon.com/dp/B0DDLHXS49) EyeCatcher$87.994.8★1523%▼falling 14 ![EyeCatcher Tailgate Insert Letters Compatible with 2024-2026 Tacoma (Smooth Satin Black)](https://m.media-amazon.com/images/I/31KNVJXEPjL.jpg) [**EyeCatcher Tailgate Insert Letters Compatible with 2024-2026 Tacoma (Smooth Satin Black)**](https://www.amazon.com/dp/B0G1VQHJKJ) EyeCatcher$49.834.8★1522%▲rising 15 ![Tailgate Insert Letters Compatible with Tacoma 2016 2017 2018 2019 2020 2021 2022 2023 3D Emblems with Strong Adhesive Matte Black](https://m.media-amazon.com/images/I/510IiembwiL.jpg) [**Tailgate Insert Letters Compatible with Tacoma 2016 2017 2018 2019 2020 2021 2022 2023 3D Emblems with Strong Adhesive Matte Black**](https://www.amazon.com/dp/B0GCGXRF5K) Generic$16.624.2★332%▲rising **~~Showing 15 of 16 — show all ~~** ## **Product shelf** All 16 tracked products in this niche. Top sellersNewestTrending [![Pukonger Tailgate Insert Letters Compatible with 2016 2017 2018 2019 2020 2021 2022 2023 3D Emblems with Strong 3-m Adhesive Matte Black](https://m.media-amazon.com/images/I/510IiembwiL.jpg)**Pukonger Tailgate Insert Letters Compatible with 2016 2017 2018 2019 2020 2021 2022 2023 3D Emblems with Strong 3-m Adhesive Matte Black** Pukonger**$16.19**4.5★1,086 reviews](https://www.amazon.com/dp/B0D5BR82HS) [![Pukonger Tailgate Insert Letters Compatible with Tacoma 2024 2025 3D Emblems with Strong 3-m Adhesive Matte Black](https://m.media-amazon.com/images/I/41m4yG3UqhL.jpg)**Pukonger Tailgate Insert Letters Compatible with Tacoma 2024 2025 3D Emblems with Strong 3-m Adhesive Matte Black** Pukonger**$24.46**4.5★1,086 reviews](https://www.amazon.com/dp/B0F7M2FRTP) [![EyeCatcher Tailgate Insert Letters Compatible with 2016-2023 Tacoma (Satin Black)](https://m.media-amazon.com/images/I/413Km1Q8PKL.jpg)**EyeCatcher Tailgate Insert Letters Compatible with 2016-2023 Tacoma (Satin Black)** EyeCatcher**$39.39**4.8★656 reviews](https://www.amazon.com/dp/B09PM9Q3RH) [![Tailgate Insert Letters Compatible with Tacoma 2024 2025 2026 3D Abs Plastic Emblems with Strong Adhesive Matte Black](https://m.media-amazon.com/images/I/41m4yG3UqhL.jpg)**Tailgate Insert Letters Compatible with Tacoma 2024 2025 2026 3D Abs Plastic Emblems with Strong Adhesive Matte Black** Generic**$22.61**3.9★44 reviews](https://www.amazon.com/dp/B0GL3P9FCW) [![Tailgate Insert Letters Compatible with Tacoma 2016 2017 2018 2019 2020 2021 2022 2023 3D Abs Plastic Emblems with Strong Adhesive Matte Black](https://m.media-amazon.com/images/I/510IiembwiL.jpg)**Tailgate Insert Letters Compatible with Tacoma 2016 2017 2018 2019 2020 2021 2022 2023 3D Abs Plastic Emblems with Strong Adhesive Matte Black** Generic**$15.52**3.9★44 reviews](https://www.amazon.com/dp/B0GL3JB29Q) [![EyeCatcher Pro Series Tailgate Letter Inserts Compatible with 2016-2023 Tacoma (American Flag BLKCHRMBLK)](https://m.media-amazon.com/images/I/41GRlyp3w9L.jpg)**EyeCatcher Pro Series Tailgate Letter Inserts Compatible with 2016-2023 Tacoma (American Flag BLKCHRMBLK)** EyeCatcher**$66.63**4.8★656 reviews](https://www.amazon.com/dp/B0CBT6FG51) [![Tailgate Letter Inserts for Toyota Tacoma 20162023 | 3D Raised ABS Emblem Overlay Set | Easy Peel-and-Stick Installation | Exterior Tailgate Badge Decals (USA Flag)](https://m.media-amazon.com/images/I/41lyc0R4GKL.jpg)**Tailgate Letter Inserts for Toyota Tacoma 20162023 | 3D Raised ABS Emblem Overlay Set | Easy Peel-and-Stick Installation | Exterior Tailgate Badge Decals (USA Flag)** Generic**$23.45**4.2★18 reviews](https://www.amazon.com/dp/B0GCWTPKB6) [![Tailgate Insert Letters Compatible with Tacoma 2024 2025 2026 3D Emblems with Strong Adhesive Matte Black](https://m.media-amazon.com/images/I/41m4yG3UqhL.jpg)**Tailgate Insert Letters Compatible with Tacoma 2024 2025 2026 3D Emblems with Strong Adhesive Matte Black** Generic**$21.55**4.2★33 reviews](https://www.amazon.com/dp/B0GCJ84CHK) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**20% *“Fit is good”* **Quality-Overall**17% *“Good quality, easy to install and give the truck a sharp look”* **Assembly/Installation**14% *“no installation issues”* **Ease Of Use**7% *“Easy to use”* **Adhesion/Stickiness**7% *“Adhesive”* **Value For Money**6% *“Worth the money”* **Advertised Vs Actual Product**5% *“As advertised”* **Shape/Style**3% *“Love the look”* **Durability**3% *“They are good quality and look durable”* **Design-Overall**3% *“The design looks great”* ### **What buyers complain about ** **Adhesion/Stickiness**34% *“Poor adhesion”* **Durability**15% *“Not durable”* **Quality-Overall**13% *“complete garbage”* **Size-Overall**7% *“does not fit good at all”* **Value For Money**4% *“Yeah theyre too expensive”* **Assembly/Installation**3% *“Install was sort of scary cause they will not come off if you mess up”* **Functionality-Overall**3% *“Didn't work”* **Print Quality**2% *“A couple of my letters seem to be warping, and coming unstuck”* **Noise Level**1% *“they were a little louder than I wanted on my truck”* **Material Quality**1% *“Weak material”* #### **Top return reasons**- Size-Overall33% - Adhesion/Stickiness27% - Compatibility-Overall8% - Advertised Vs Actual Product7% - Defective Material/Parts4% - Quality-Overall4% - Shape/Style3% - Value For Money2% - Material Quality2% - Functionality-Overall2%