---
title: "tacoma air filter — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
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last_updated: "2026-07-14T02:02:51.000Z"
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  description: "tacoma air filter shows a sweet-spot price point ($25.69 avg), but a small market ($67K/yr) keeps it on the watch list."
  "og:description": "tacoma air filter shows a sweet-spot price point ($25.69 avg), but a small market ($67K/yr) keeps it on the watch list."
  "og:title": "tacoma air filter — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
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# **tacoma air filter**

**Worth a look**

Shows a sweet-spot price point ($25.69 avg), but a small market ($67K/yr) keeps it on the watch list.

Market size 17Growth 40Conversion 76Competition 56Returns 85Price range 85Avg price 95Brand share 52Review moat 64Quality gap 18

**Avg price**

**Incredible****$25.69**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$7.31–$68.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****938.93**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+12.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$67K**

$67K/yr · 36K searches

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**83**

**Top-5 brand share**

**74%**

**Open market**

**21%**

- K&N32% - Toyota19% - EPAuto9% - Bosch7% - A-Premium7% - ITESIER5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$7K15%$10K20%$13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Genuine Toyota Engine Air Filter OEM Part 17801-0P100 Denso Made in USA](https://m.media-amazon.com/images/I/51Whg+-SUNL.jpg)**Genuine Toyota Engine Air Filter OEM Part 17801-0P100 Denso Made in USA**Toyota**$30.69**4.8★154 rev](https://www.amazon.com/dp/B0DYFT9QM7) [2![K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2014-2023 Toyota Truck and SUV V6/V8 (Tundra Tacoma Sequoia) KNA-5017](https://m.media-amazon.com/images/I/41OQeZhGcVL.jpg)**K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2014-2023 Toyota Truck and SUV V6/V8 (Tundra Tacoma Sequoia) KNA-5017**K&N**$18.07**4.7★147 rev](https://www.amazon.com/dp/B0DC34HFRW) [3![A-Premium Engine Air Filter Compatible with Toyota Models - Sequoia 2014-2022 Tacoma 2016-2023 Tundra 2013-2021 3.5L 4.0L 4.6L 5.7L Replace# 17801-0P100](https://m.media-amazon.com/images/I/41IWBDtFSmL.jpg)**A-Premium Engine Air Filter Compatible with Toyota Models - Sequoia 2014-2022 Tacoma 2016-2023 Tundra 2013-2021 3.5L 4.0L 4.6L 5.7L Replace# 17801-0P100**A-Premium**$15.63**4.7★595 rev](https://www.amazon.com/dp/B0BLH3GKRQ) [4![K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2002-2020 Toyota Mid-size Truck and SUV V6 (4-Runner Tacoma Hilux Land Cruiser Prado FJ Cruiser) KNA-2281](https://m.media-amazon.com/images/I/41bFr0qhnYL.jpg)**K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2002-2020 Toyota Mid-size Truck and SUV V6 (4-Runner Tacoma Hilux Land Cruiser Prado FJ Cruiser) KNA-2281**K&N**$18.07**4.7★112 rev](https://www.amazon.com/dp/B0DC3QFHRB) [5![K&N High-Flow Original Lifetime Engine Air Filter: Increase Power: Premium Washable: Compatible with 2014-2024 TOYOTA: Tacoma Tundra Sequoia 33-5017](https://m.media-amazon.com/images/I/41Gv2zbkMML.jpg)**K&N High-Flow Original Lifetime Engine Air Filter: Increase Power: Premium Washable: Compatible with 2014-2024 TOYOTA: Tacoma Tundra Sequoia 33-5017**K&N**$68.77**4.8★2,858 rev](https://www.amazon.com/dp/B00KYJ23HA)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![StaunchAuto Engine & Cabin Air Filter for 2016 2017 2018 2019 2020 2021 2022 2023 Toyota Tacoma V6 Air filter for Car Replacement CF10374 CA11895 Automotive Accessories-2 Pack](https://m.media-amazon.com/images/I/41tPR5lQdfL.jpg)**StaunchAuto Engine & Cabin Air Filter for 2016 2017 2018 2019 2020 2021 2022 2023 Toyota Tacoma V6 Air filter for Car Replacement CF10374 CA11895 Automotive Accessories-2 Pack**StaunchAuto**$24.38**500 rev10mo ago](https://www.amazon.com/dp/B0FMFBXBMQ) [![SERVKITOUR Engine and Cabin Air Filter Set for Tundra (2014-2021) 4.6L/5.7L for Sequoia (2014-2022) Replace 17801-0P100 87139-YZZ08](https://m.media-amazon.com/images/I/515OuEvAwwL.jpg)**SERVKITOUR Engine and Cabin Air Filter Set for Tundra (2014-2021) 4.6L/5.7L for Sequoia (2014-2022) Replace 17801-0P100 87139-YZZ08**SERVKITOUR**$29.74**57 rev1y ago](https://www.amazon.com/dp/B0F2J215BP) [![Genuine Toyota Engine Air Filter OEM Part 17801-0P100 Denso Made in USA](https://m.media-amazon.com/images/I/51Whg+-SUNL.jpg)**Genuine Toyota Engine Air Filter OEM Part 17801-0P100 Denso Made in USA**Toyota**$30.69**154 rev1y ago](https://www.amazon.com/dp/B0DYFT9QM7) [![SERVKITOUR Engine Cabin Air Filter kit for Tundra (2022 2023 2024 2025 2026) for Sequoia (2023-2026) Replace 17801-F4010 871390-C010](https://m.media-amazon.com/images/I/51mKjL4iynL.jpg)**SERVKITOUR Engine Cabin Air Filter kit for Tundra (2022 2023 2024 2025 2026) for Sequoia (2023-2026) Replace 17801-F4010 871390-C010**SERVKITOUR**$37.85**73 rev1y ago](https://www.amazon.com/dp/B0DWSL23J9) [![SERVKITOUR Cabin and Engine Air Filter Set for Tacoma 3.5L (2016 2017 2018 2019 2020 2021 2022 2023) NOT for 2.7L/4.0L Replace 178010P100 335017 CF10374 87139YZZ09](https://m.media-amazon.com/images/I/51oRTwQUOKL.jpg)**SERVKITOUR Cabin and Engine Air Filter Set for Tacoma 3.5L (2016 2017 2018 2019 2020 2021 2022 2023) NOT for 2.7L/4.0L Replace 178010P100 335017 CF10374 87139YZZ09**SERVKITOUR**$29.53**197 rev1y ago](https://www.amazon.com/dp/B0DR76BS53)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SERVKITOUR Engine and Cabin Air Filter Set for Tundra (2014-2021) 4.6L/5.7L for Sequoia (2014-2022) Replace 17801-0P100 87139-YZZ08](https://m.media-amazon.com/images/I/515OuEvAwwL.jpg)**SERVKITOUR Engine and Cabin Air Filter Set for Tundra (2014-2021) 4.6L/5.7L for Sequoia (2014-2022) Replace 17801-0P100 87139-YZZ08**SERVKITOUR**$29.74**4.7★**▲ 159%**](https://www.amazon.com/dp/B0F2J215BP) [![RVgolf Engine+Cabin Air Filters Kit Fit for Toyota Tacoma V6 3.5L 2016 2017 2018 2019 2020 2021 2022 2023 Engine Air Filter Replacement Cabin Air Filter Accessories# CF10374 CA11895](https://m.media-amazon.com/images/I/51MeGxI67OL.jpg)**RVgolf Engine+Cabin Air Filters Kit Fit for Toyota Tacoma V6 3.5L 2016 2017 2018 2019 2020 2021 2022 2023 Engine Air Filter Replacement Cabin Air Filter Accessories# CF10374 CA11895**RVgolf**$25.45**4.5★**▲ 98%**](https://www.amazon.com/dp/B0DK4P2FKJ) [![SERVKITOUR Engine Cabin Air Filter kit for Tundra (2022 2023 2024 2025 2026) for Sequoia (2023-2026) Replace 17801-F4010 871390-C010](https://m.media-amazon.com/images/I/51mKjL4iynL.jpg)**SERVKITOUR Engine Cabin Air Filter kit for Tundra (2022 2023 2024 2025 2026) for Sequoia (2023-2026) Replace 17801-F4010 871390-C010**SERVKITOUR**$37.85**4.9★**▲ 90%**](https://www.amazon.com/dp/B0DWSL23J9) [![Genuine Toyota Engine Air Filter OEM Part 17801-0P100 Denso Made in USA](https://m.media-amazon.com/images/I/51Whg+-SUNL.jpg)**Genuine Toyota Engine Air Filter OEM Part 17801-0P100 Denso Made in USA**Toyota**$30.69**4.8★**▲ 54%**](https://www.amazon.com/dp/B0DYFT9QM7) [![StaunchAuto Engine & Cabin Air Filter for 2016 2017 2018 2019 2020 2021 2022 2023 Toyota Tacoma V6 Air filter for Car Replacement CF10374 CA11895 Automotive Accessories-2 Pack](https://m.media-amazon.com/images/I/41tPR5lQdfL.jpg)**StaunchAuto Engine & Cabin Air Filter for 2016 2017 2018 2019 2020 2021 2022 2023 Toyota Tacoma V6 Air filter for Car Replacement CF10374 CA11895 Automotive Accessories-2 Pack**StaunchAuto**$24.38**4.7★**▲ 51%**](https://www.amazon.com/dp/B0FMFBXBMQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +12.4% search growth over the last 90 days.

2K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Sep · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**39%

*“Easy fit”*

**Quality-Overall**18%

*“Great Quality Product at a Reasonable Cost”*

**Filtration**11%

*“Air Filter”*

**Value For Money**10%

*“Good price”*

**Assembly/Installation**5%

*“Easy install”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Fuel Efficiency**2%

*“Immediate mileage boost a must buy”*

**Efficiency**2%

*“Works well”*

**Ease Of Use**1%

*“It's much more convenient”*

**Instructions/User Manual/Troubleshooting**1%

*“the inserting instructions are clear”*

### **What buyers complain about **

**Filtration**18%

*“during routine service they noticed my cabin filter was pretty dirty”*

**Compatibility-Overall**16%

*“Does not fit 2nd gen 5.7L Tundra”*

**Size-Overall**12%

*“about a quarter inch too narrow”*

**Quality-Overall**10%

*“Not the best quality”*

**Thickness**3%

*“Foam Thickness”*

**Heating**3%

*“And the indicator clearly shows that overheating is occurring”*

**Value For Money**3%

*“A little high”*

**Fuel Efficiency**3%

*“Poor gas mileage”*

**Assembly/Installation**2%

*“It took some effort to get it into the housing”*

**Smell**2%

*“filters out outside smells”*

### **Top return reasons **

**Size-Overall**51%

**Compatibility-Overall**21%

**Filtration**13%

**Advertised Vs Actual Product**5%

**Value For Money**4%

**Product Condition**2%

**Defective Material/Parts**2%

**Functionality-Overall**1%

**Shape/Style**1%

**Quality-Overall**0%