---
title: "sunpass — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/sunpass"
last_updated: "2026-07-09T23:38:51.615Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 77% of clicks) — sunpass doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 77% of clicks) — sunpass doesn't clear our bar today."
  "og:title": "sunpass — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **sunpass**

**Skip it****45/100 **

a concentrated shelf (top 5 take 77% of clicks) — sunpass doesn't clear our bar today.

**Market/yr**

**$508K**

**Growth (1y)**

**+122.4%**

**Products**

**12**

**Brands**

**6**

was 7 a year ago

**Sellers**

**31**

**Price range**

**$12.00–$31.85**

**Returns**

**1.3%**

**Rating**

**4.5★**

**Skip it**

Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**25**

 ×0.30

Growth

**68**

 ×0.30

Competition

**20**

 ×0.20

Quality gap

**40**

 ×0.10

Returns

**90**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +122.4% year over year.

5K3KJul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Competition**

- Generic68% - Sunpass13% - Bundled9% - Sunpass Bluenin5% - Sunpour4% - IoT Slash2% - Other0%

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 31 sellers compete here.

**Brands**

**6 **▼falling

was 7 a year ago

**Sellers**

**31**

**Top 5 brand share**

**98%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)](https://m.media-amazon.com/images/I/51jIPhuEFTL.jpg) [**Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)**](https://www.amazon.com/dp/B0FVRYSSRD)

Generic$31.854.7★9827%▲rising

2
![Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)](https://m.media-amazon.com/images/I/51JMLBe906L.jpg) [**Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)**](https://www.amazon.com/dp/B0GMBH5RZ3)

Generic$12.223.8★2116%▲rising

3
![SunPass Mini Sticker Pre-Paid Toll Program For Florida (Styles may vary)](https://m.media-amazon.com/images/I/51Iabt1K2KL.jpg) [**SunPass Mini Sticker Pre-Paid Toll Program For Florida (Styles may vary)**](https://www.amazon.com/dp/B0151WMJ6Y)

Sunpass$12.344.6★2,19413%▼falling

4
![Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)](https://m.media-amazon.com/images/I/51jIPhuEFTL.jpg) [**Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)**](https://www.amazon.com/dp/B0FW3MT8N9)

Generic$29.834.5★5412%▲rising

5
![Sunpass Sun Pass Pro Portable Toll Transponder - Prepaid Electronic Toll Pass for Florida + 23 Additional States E-ZPass Compatible No-Stop Automatic Toll Payment Device for Cars Travel & Commuting](https://m.media-amazon.com/images/I/41Qyu0fIRsL.jpg) [**Sunpass Sun Pass Pro Portable Toll Transponder - Prepaid Electronic Toll Pass for Florida + 23 Additional States E-ZPass Compatible No-Stop Automatic Toll Payment Device for Cars Travel & Commuting**](https://www.amazon.com/dp/B0GSXMHK8T)

Generic$29.684.8★388%▲rising

6
![SunPass PRO Portable Transponder Prepaid Toll Program for Florida Florida and 21 Other States and Anywhere EZPass is Accepted](https://m.media-amazon.com/images/I/61ncW9g+8RL.jpg) [**SunPass PRO Portable Transponder Prepaid Toll Program for Florida Florida and 21 Other States and Anywhere EZPass is Accepted**](https://www.amazon.com/dp/B0DMBV52CT)

Bundled$30.064.8★1135%▼falling

7
![Sunpass Sun Pass Transponder Portable Prepaid Toll Program for Florida Only](https://m.media-amazon.com/images/I/41GfRFNGzlL.jpg) [**Sunpass Sun Pass Transponder Portable Prepaid Toll Program for Florida Only**](https://www.amazon.com/dp/B0858HL3JP)

Sunpass Bluenin$28.624.7★1,2135%▼falling

8
![SunPass PRO Portable Toll Transponder Prepaid Toll Pass for Florida & 21 States | Works with E-ZPass | Easy Install | No Monthly Fees | Travel Smart Across USA](https://m.media-amazon.com/images/I/51KosjUPx2L.jpg) [**SunPass PRO Portable Toll Transponder Prepaid Toll Pass for Florida & 21 States | Works with E-ZPass | Easy Install | No Monthly Fees | Travel Smart Across USA**](https://www.amazon.com/dp/B0GVPZK9ST)

Generic$31.104.3★84%▲rising

9
![SunPass Transponder Prepaid Toll Program for Florida Georgia and North Carolina (Sticker)](https://m.media-amazon.com/images/I/51ACPVxJmnL.jpg) [**SunPass Transponder Prepaid Toll Program for Florida Georgia and North Carolina (Sticker)**](https://www.amazon.com/dp/B0DMZSYFD5)

Bundled$12.004.7★323%▼falling

10

![Sunpour Wristlet Wallets for Women Cute Keychain Wallet with AirTag Holder RFID Small Credit Card Holder Boho Beaded Wallet Keychain WristletCamel](https://m.media-amazon.com/images/I/41wXAMWKP9L.jpg) [**Sunpour Wristlet Wallets for Women Cute Keychain Wallet with AirTag Holder RFID Small Credit Card Holder Boho Beaded Wallet Keychain WristletCamel**](https://www.amazon.com/dp/B0FPFMJWK8)

Sunpour$15.364.4★1332%▲rising

11

![Sunpour Wristlet Wallets for Women Cute Keychain Wallet with AirTag Holder RFID Small Credit Card Holder Boho Beaded Wallet Keychain WristletLeopard](https://m.media-amazon.com/images/I/51Oil9cRTuL.jpg) [**Sunpour Wristlet Wallets for Women Cute Keychain Wallet with AirTag Holder RFID Small Credit Card Holder Boho Beaded Wallet Keychain WristletLeopard**](https://www.amazon.com/dp/B0FPFPPY1D)

Sunpour$15.214.4★1332%▲rising

12

![Full-Wrap Silicone Skin for SunPass Pro and SunPass Portable (Florida) UNI Pass by E-Pass and Rectangular EZ Pass with Suction Cups. Includes a Pair of Black Suction Cups.](https://m.media-amazon.com/images/I/31WOw9alCtL.jpg) [**Full-Wrap Silicone Skin for SunPass Pro and SunPass Portable (Florida) UNI Pass by E-Pass and Rectangular EZ Pass with Suction Cups. Includes a Pair of Black Suction Cups.**](https://www.amazon.com/dp/B0DW9FP711)

IoT Slash$12.064.3★1352%▼falling

## **Product shelf**

All 12 tracked products in this niche.

Top sellersNewestTrending

[![Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)](https://m.media-amazon.com/images/I/51jIPhuEFTL.jpg)**Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)** Generic**$31.85**4.7★98 reviews](https://www.amazon.com/dp/B0FVRYSSRD) [![Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)](https://m.media-amazon.com/images/I/51JMLBe906L.jpg)**Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)** Generic**$12.22**3.8★21 reviews](https://www.amazon.com/dp/B0GMBH5RZ3) [![SunPass Mini Sticker Pre-Paid Toll Program For Florida (Styles may vary)](https://m.media-amazon.com/images/I/51Iabt1K2KL.jpg)**SunPass Mini Sticker Pre-Paid Toll Program For Florida (Styles may vary)** Sunpass**$12.34**4.6★2,194 reviews](https://www.amazon.com/dp/B0151WMJ6Y) [![Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)](https://m.media-amazon.com/images/I/51jIPhuEFTL.jpg)**Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)** Generic**$29.83**4.5★54 reviews](https://www.amazon.com/dp/B0FW3MT8N9) [![Sunpass Sun Pass Pro Portable Toll Transponder - Prepaid Electronic Toll Pass for Florida + 23 Additional States E-ZPass Compatible No-Stop Automatic Toll Payment Device for Cars Travel & Commuting](https://m.media-amazon.com/images/I/41Qyu0fIRsL.jpg)**Sunpass Sun Pass Pro Portable Toll Transponder - Prepaid Electronic Toll Pass for Florida + 23 Additional States E-ZPass Compatible No-Stop Automatic Toll Payment Device for Cars Travel & Commuting** Generic**$29.68**4.8★38 reviews](https://www.amazon.com/dp/B0GSXMHK8T) [![SunPass PRO Portable Transponder Prepaid Toll Program for Florida Florida and 21 Other States and Anywhere EZPass is Accepted](https://m.media-amazon.com/images/I/61ncW9g+8RL.jpg)**SunPass PRO Portable Transponder Prepaid Toll Program for Florida Florida and 21 Other States and Anywhere EZPass is Accepted** Bundled**$30.06**4.8★113 reviews](https://www.amazon.com/dp/B0DMBV52CT) [![Sunpass Sun Pass Transponder Portable Prepaid Toll Program for Florida Only](https://m.media-amazon.com/images/I/41GfRFNGzlL.jpg)**Sunpass Sun Pass Transponder Portable Prepaid Toll Program for Florida Only** Sunpass Bluenin**$28.62**4.7★1,213 reviews](https://www.amazon.com/dp/B0858HL3JP) [![SunPass PRO Portable Toll Transponder Prepaid Toll Pass for Florida & 21 States | Works with E-ZPass | Easy Install | No Monthly Fees | Travel Smart Across USA](https://m.media-amazon.com/images/I/51KosjUPx2L.jpg)**SunPass PRO Portable Toll Transponder Prepaid Toll Pass for Florida & 21 States | Works with E-ZPass | Easy Install | No Monthly Fees | Travel Smart Across USA** Generic**$31.10**4.3★8 reviews](https://www.amazon.com/dp/B0GVPZK9ST)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Good quality”*

**Value For Money**13%

*“Great price”*

**Advertised Vs Actual Product**12%

*“As advertised”*

**Ease Of Use**11%

*“Easy to do”*

**Assembly/Installation**8%

*“Easy to install”*

**Size-Overall**7%

*“Fits perfect”*

**Efficiency**7%

*“Worked as expected”*

**Design-Overall**4%

*“Cool design”*

**Adhesion/Stickiness**3%

*“So far they stick better than the original”*

**Durability**3%

*“Seems to be durable”*

### **What buyers complain about **

**Functionality-Overall**13%

*“DId not work”*

**Assembly/Installation**10%

*“This was not easy to set up at all”*

**Durability**10%

*“Broken”*

**Value For Money**8%

*“cost me money”*

**Strap/String Quality**8%

*“Unfortunately, as soon as I undid the button to add my cards, the button broke and I had to cut off the strap”*

**Instructions/User Manual/Troubleshooting**8%

*“Very confusing on activation”*

**Ease Of Use**5%

*“takes a second to push it back on the window”*

**Connectivity-Overall**5%

*“Didnt connect no unit number”*

**Size-Overall**5%

*“porque vienen pequeñas.”*

**Color**5%

*“It was black on one side”*

#### **Top return reasons**- Value For Money32% - Functionality-Overall20% - Compatibility-Overall10% - Advertised Vs Actual Product7% - Certifications6% - Size-Overall5% - Software/Application3% - Connectivity-Overall2% - Product Condition2% - Assembly/Installation2%