---
title: "subaru air filter — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/subaru-air-filter"
last_updated: "2026-07-14T04:02:46.232Z"
locale: en
meta:
  description: "subaru air filter shows low returns (1.0%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "subaru air filter shows low returns (1.0%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "subaru air filter — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

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# **subaru air filter**

**Worth a look**

Shows low returns (1.0%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 27Growth 44Conversion 82Competition 49Returns 95Price range 84Avg price 87Brand share 59Review moat 43Quality gap 22

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$19.81**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.54–$57.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+15.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,157.13**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$112K**

$112K/yr · 65K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▲rising

**Sellers**

**77**

**Top-5 brand share**

**69%**

**Open market**

**27%**

- K&N23% - EPAuto21% - Subaru11% - Premium Guard11% - RVgolf4% - Dacall4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$9K12%$13K16%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2016-2026 Subaru H4 1.6/2.0/2.4 L (Ascent Crosstrek Forester Impreza XV) KNA-5064](https://m.media-amazon.com/images/I/41KbLxxa4JL.jpg)**K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2016-2026 Subaru H4 1.6/2.0/2.4 L (Ascent Crosstrek Forester Impreza XV) KNA-5064**K&N**$17.71**4.8★279 rev](https://www.amazon.com/dp/B0DHHLP1Q2) [2![EPAuto GP997 (CA9997) Panel Engine Air Filter Compatible with Subaru Impreza (2008-2016) Legacy (2005-2019) Outback (2005-2019) WRX (2015-2018) Forester (2009-2018) Tribeca (2008-2014)](https://m.media-amazon.com/images/I/41jTTR32O7L.jpg)**EPAuto GP997 (CA9997) Panel Engine Air Filter Compatible with Subaru Impreza (2008-2016) Legacy (2005-2019) Outback (2005-2019) WRX (2015-2018) Forester (2009-2018) Tribeca (2008-2014)**EPAuto**$15.57**4.7★6,003 rev](https://www.amazon.com/dp/B01AXAQ4OC) [3![PG PA99365 Engine Air Filter | Fits 2019-2027 Subaru Forester 2.5L; 2018-2026 Crosstrek 2.0L; 2019-2026 Ascent 2.4L; 2022-2026 WRX 2.4L](https://m.media-amazon.com/images/I/41x-Lx2FPFL.jpg)**PG PA99365 Engine Air Filter | Fits 2019-2027 Subaru Forester 2.5L; 2018-2026 Crosstrek 2.0L; 2019-2026 Ascent 2.4L; 2022-2026 WRX 2.4L**Premium Guard**$15.28**4.6★1,009 rev](https://www.amazon.com/dp/B07JBXL5NN) [4![Subaru Engine Element Air Filter for 2019-2026 Forester Ascent 2020-2026 Outback Legacy 2024-2026 Crosstrek Impreza 2022-2026 WRX - 16546AA16A - Genuine OEM](https://m.media-amazon.com/images/I/5182IIU62cL.jpg)**Subaru Engine Element Air Filter for 2019-2026 Forester Ascent 2020-2026 Outback Legacy 2024-2026 Crosstrek Impreza 2022-2026 WRX - 16546AA16A - Genuine OEM**Subaru**$34.66**4.8★770 rev](https://www.amazon.com/dp/B072YV45X1) [5![K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2003-2021 Subaru H4/H6 1.5/2.0/2.5/3.6L (Forester Legacy Outback Impreza WRX Levorg Crosstrek) KNA-2304](https://m.media-amazon.com/images/I/415rXhP0u4L.jpg)**K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2003-2021 Subaru H4/H6 1.5/2.0/2.5/3.6L (Forester Legacy Outback Impreza WRX Levorg Crosstrek) KNA-2304**K&N**$18.15**4.7★205 rev](https://www.amazon.com/dp/B0DJPQ87R8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![CARORY AF295 Engine Air Filter for Subaru Crosstrek (20182025) Forester (20192025) Outback (20202025) Impreza; Mitsubishi Outlander PHEV OE# 16546-AA16A CA12295](https://m.media-amazon.com/images/I/415YQ3ZNbqL.jpg)**CARORY AF295 Engine Air Filter for Subaru Crosstrek (20182025) Forester (20192025) Outback (20202025) Impreza; Mitsubishi Outlander PHEV OE# 16546-AA16A CA12295**Carory**$8.90**596 rev8mo ago](https://www.amazon.com/dp/B0G6CV3G2X) [![CARORY Engine Air Filter for Subaru Outback (2005-2019) Forester (2009-2018) Crosstrek Gas (2016-2017) Legacy (2005-2019) WRX Impreza Tribeca OE# 16546-AA090 16546-AA10A CA9997](https://m.media-amazon.com/images/I/41mLkne9aXL.jpg)**CARORY Engine Air Filter for Subaru Outback (2005-2019) Forester (2009-2018) Crosstrek Gas (2016-2017) Legacy (2005-2019) WRX Impreza Tribeca OE# 16546-AA090 16546-AA10A CA9997**Carory**$8.54**596 rev10mo ago](https://www.amazon.com/dp/B0FQV5XXR9) [![StaunchAuto Engine & Cabin Air Filter for 19-26 Subaru Ascent 2.4L/18-22 Subaru Crosstrek 2.0L/21-22 Crosstrek 2.5L Air filter for Car Replacement 72880FL00A 16546AA16A Automotive Accessories](https://m.media-amazon.com/images/I/41KAyQTO11L.jpg)**StaunchAuto Engine & Cabin Air Filter for 19-26 Subaru Ascent 2.4L/18-22 Subaru Crosstrek 2.0L/21-22 Crosstrek 2.5L Air filter for Car Replacement 72880FL00A 16546AA16A Automotive Accessories**StaunchAuto**$24.35**500 rev10mo ago](https://www.amazon.com/dp/B0FMFB582G) [![SCREW RHINO Engine Air Filter&Cabin Air Filter Combo Fits Subaru Forester 2009-2018 Crosstrek/XV Crosstrek 2013-2017 Impreza 2008-2016 WRX 2012-2021 WRX STI 2013-2018-CF10930&CA9997](https://m.media-amazon.com/images/I/41V08qX21KL.jpg)**SCREW RHINO Engine Air Filter&Cabin Air Filter Combo Fits Subaru Forester 2009-2018 Crosstrek/XV Crosstrek 2013-2017 Impreza 2008-2016 WRX 2012-2021 WRX STI 2013-2018-CF10930&CA9997**SCREW RHINO**$24.60**64 rev1y ago](https://www.amazon.com/dp/B0FDKG6QSC) [![16546AA16A Engine Air Filter for 2017-2023 Subaru Impreza 2018-2023 Crosstrek 2019-2023 Ascent/Forester 2020-2023 Legacy/Outback](https://m.media-amazon.com/images/I/41G2QwOAEYL.jpg)**16546AA16A Engine Air Filter for 2017-2023 Subaru Impreza 2018-2023 Crosstrek 2019-2023 Ascent/Forester 2020-2023 Legacy/Outback**VINMS**$10.42**97 rev1y ago](https://www.amazon.com/dp/B0F6C2T9Q2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![CARORY Engine Air Filter for Subaru Outback (2005-2019) Forester (2009-2018) Crosstrek Gas (2016-2017) Legacy (2005-2019) WRX Impreza Tribeca OE# 16546-AA090 16546-AA10A CA9997](https://m.media-amazon.com/images/I/41mLkne9aXL.jpg)**CARORY Engine Air Filter for Subaru Outback (2005-2019) Forester (2009-2018) Crosstrek Gas (2016-2017) Legacy (2005-2019) WRX Impreza Tribeca OE# 16546-AA090 16546-AA10A CA9997**Carory**$8.54**4.7★**▲ 178%**](https://www.amazon.com/dp/B0FQV5XXR9) [![RVgolf Engine+Cabin Air Filters Set Fit for Subaru Forester 2.5L 2024 2023 2022 2021 2020 2019 Engine Air Filter Replacement Cabin Filter Automotive Accessories# 72880-FL000 16546AA16A](https://m.media-amazon.com/images/I/51q9mZ7faWL.jpg)**RVgolf Engine+Cabin Air Filters Set Fit for Subaru Forester 2.5L 2024 2023 2022 2021 2020 2019 Engine Air Filter Replacement Cabin Filter Automotive Accessories# 72880-FL000 16546AA16A**RVgolf**$27.13**4.5★**▲ 88%**](https://www.amazon.com/dp/B0DC6MJ3SP) [![CARORY AF295 Engine Air Filter for Subaru Crosstrek (20182025) Forester (20192025) Outback (20202025) Impreza; Mitsubishi Outlander PHEV OE# 16546-AA16A CA12295](https://m.media-amazon.com/images/I/415YQ3ZNbqL.jpg)**CARORY AF295 Engine Air Filter for Subaru Crosstrek (20182025) Forester (20192025) Outback (20202025) Impreza; Mitsubishi Outlander PHEV OE# 16546-AA16A CA12295**Carory**$8.90**4.7★**▲ 88%**](https://www.amazon.com/dp/B0G6CV3G2X) [![Cabin and Engine Air Filter Combo for 2020-2025 Subaru Outback 2018-2024 Crosstrek 2019-2025 Ascent 2017-2026 Impreza 2020-2025 Legacy 2025-2026 Forester. Replace 72880-FL500 16546-AA16A](https://m.media-amazon.com/images/I/51BkedJhpsL.jpg)**Cabin and Engine Air Filter Combo for 2020-2025 Subaru Outback 2018-2024 Crosstrek 2019-2025 Ascent 2017-2026 Impreza 2020-2025 Legacy 2025-2026 Forester. Replace 72880-FL500 16546-AA16A**Dacall**$25.81**4.5★**▲ 70%**](https://www.amazon.com/dp/B0DT6SB9FH) [![WIX 49012 Engine Air Filter Compatible with Various Subaru (04-19)](https://m.media-amazon.com/images/I/41nFkfYWJOL.jpg)**WIX 49012 Engine Air Filter Compatible with Various Subaru (04-19)**Wix**$17.80**4.6★**▲ 68%**](https://www.amazon.com/dp/B002HCAXR4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.

2K1KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**36%

*“Fits like a glove”*

**Quality-Overall**14%

*“Good Quality, Easy change out”*

**Value For Money**13%

*“Great value”*

**Filtration**13%

*“Great Filter”*

**Assembly/Installation**10%

*“Easily installed”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Ease Of Use**2%

*“Ease of use”*

**Efficiency**2%

*“Works well”*

**Smell**1%

*“Removes all the dust and odors”*

**Maintenance And Repair**1%

*“Affordable Maintenance”*

### **What buyers complain about **

**Size-Overall**22%

*“Does not fit”*

**Compatibility-Overall**20%

*“Does not fit my vehicle at all”*

**Filtration**11%

*“Do not buy engine air filter”*

**Quality-Overall**4%

*“is there no quality control that would have”*

**Advertised Vs Actual Product**4%

*“Description was not accurate”*

**Smell**4%

*“I forgot there was dog smell in the car”*

**Assembly/Installation**3%

*“Will snap off while installing”*

**Thickness**2%

*“The white gasket is too thick”*

**Noise Level**1%

*“Too eazy”*

**Shape/Style**1%

*“This one is square”*

### **Top return reasons **

**Size-Overall**48%

**Compatibility-Overall**24%

**Filtration**12%

**Advertised Vs Actual Product**4%

**Value For Money**3%

**Defective Material/Parts**2%

**Product Condition**1%

**Quality-Overall**1%

**Assembly/Installation**1%

**Functionality-Overall**1%