---
title: "strawberry air freshener — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/strawberry-air-freshener"
last_updated: "2026-07-10T00:13:20.102Z"
locale: en
meta:
  description: "a small market ($41K/yr) — strawberry air freshener doesn't clear our bar today."
  "og:description": "a small market ($41K/yr) — strawberry air freshener doesn't clear our bar today."
  "og:title": "strawberry air freshener — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **strawberry air freshener**

**Skip it****49/100 **

a small market ($41K/yr) — strawberry air freshener doesn't clear our bar today.

**Market/yr**

**$41K**

**Growth (1y)**

**+159.2%**

**Products**

**29**

**Brands**

**13**

was 24 a year ago

**Sellers**

**104**

**Price range**

**$2.58–$21.78**

**Returns**

**0.3%**

**Rating**

**4.4★**

**Skip it**

Scored 49/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**72**

 ×0.30

Competition

**60**

 ×0.20

Quality gap

**50**

 ×0.10

Returns

**98**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 15 weeks — +159.2% year over year.

1K720.5Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

## **Competition**

- Febreze50% - LITTLE TREES23% - Surreal Entertainment6% - V-Spec4% - California Scents4% - HoogaLife3% - Other (7 brands)10%

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 104 sellers compete here.

**Brands**

**13 **▼falling

was 24 a year ago

**Sellers**

**104**

**Top 5 brand share**

**87%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Febreze Car Air Freshener Vent Clip Berry & Bramble Scent .06 oz. Car Vent Clip 2 Count](https://m.media-amazon.com/images/I/41bKWTzkJFL.jpg) [**Febreze Car Air Freshener Vent Clip Berry & Bramble Scent .06 oz. Car Vent Clip 2 Count**](https://www.amazon.com/dp/B09QVSDRTY)

Febreze$5.834.4★19,17815%▲rising

2
![LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Strawberry | 6 Pack](https://m.media-amazon.com/images/I/41zNq3WpeSL.jpg) [**LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Strawberry | 6 Pack**](https://www.amazon.com/dp/B00C1ZO3ZK)

LITTLE TREES$7.524.6★41811%▲rising

3
![Febreze Odor-Fighting Fade Defy PLUG Air Freshener Berry & Bramble .87 fl. oz. Oil Refill 3 Count](https://m.media-amazon.com/images/I/41XgvVsKqfL.jpg) [**Febreze Odor-Fighting Fade Defy PLUG Air Freshener Berry & Bramble .87 fl. oz. Oil Refill 3 Count**](https://www.amazon.com/dp/B0D8R7SMYC)

Febreze$12.694.8★26,56910%▲rising

4
![Febreze New & Improved Air Mist Berry & Bramble Air Freshener Home and Kitchen Essentials Odor Fighting Room Spray (Pack of 6)](https://m.media-amazon.com/images/I/51Vxpe71P4L.jpg) [**Febreze New & Improved Air Mist Berry & Bramble Air Freshener Home and Kitchen Essentials Odor Fighting Room Spray (Pack of 6)**](https://www.amazon.com/dp/B0FVN9Q6M8)

Febreze$21.254.7★7537%▲rising

5
![Strawberry Shortcake Air Freshener | Strawberry Scented Air Freshner Car | Strawberrys Shortcake Collectibles Gift | Scented Air Freshener | 3/Set | Officially Licensed](https://m.media-amazon.com/images/I/410KESB2bDL.jpg) [**Strawberry Shortcake Air Freshener | Strawberry Scented Air Freshner Car | Strawberrys Shortcake Collectibles Gift | Scented Air Freshener | 3/Set | Officially Licensed**](https://www.amazon.com/dp/B0DPNBDRG9)

Surreal Entertainment$10.004.4★2286%▼falling

6
![LITTLE TREES Car Air Freshener | Vent Wrap Provides Long Lasting Scent Invisibly Fresh | 16 Air Fresheners | Strawberry](https://m.media-amazon.com/images/I/51Mzq07o-RL.jpg) [**LITTLE TREES Car Air Freshener | Vent Wrap Provides Long Lasting Scent Invisibly Fresh | 16 Air Fresheners | Strawberry**](https://www.amazon.com/dp/B08MTGBSKJ)

LITTLE TREES$9.044.4★11,1386%—flat

7
![Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Berry & Bramble Scent 8.8oz 2 Count](https://m.media-amazon.com/images/I/41cwDpfQxpL.jpg) [**Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Berry & Bramble Scent 8.8oz 2 Count**](https://www.amazon.com/dp/B0F4SX6JNJ)

Febreze$5.924.8★4935%▼falling

8
![Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Cherries & Berries Scent 8.1oz (Pack of 3)](https://m.media-amazon.com/images/I/51uJAHspjVL.jpg) [**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Cherries & Berries Scent 8.1oz (Pack of 3)**](https://www.amazon.com/dp/B0FVNV7846)

Febreze$8.814.7★2,0524%▲rising

9
![Febreze Small Spaces Air Freshener Berry & Bramble .25 fl. oz. Pack of 4](https://m.media-amazon.com/images/I/41aY63PMS-L.jpg) [**Febreze Small Spaces Air Freshener Berry & Bramble .25 fl. oz. Pack of 4**](https://www.amazon.com/dp/B09S4YXGFH)

Febreze$21.674.4★61,8713%—flat

10

![HoogaLife Car Air Freshener Diffuser 2 Pack Hanging Air Freshener Diffuser - Strawberry Pound Cake Fragrance Oil Air D iffuser for Car 45+ days Long Lasting Fragrance Made in USA (S44)](https://m.media-amazon.com/images/I/41yA+8ahhiL.jpg) [**HoogaLife Car Air Freshener Diffuser 2 Pack Hanging Air Freshener Diffuser - Strawberry Pound Cake Fragrance Oil Air D iffuser for Car 45+ days Long Lasting Fragrance Made in USA (S44)**](https://www.amazon.com/dp/B0CX545HS8)

HoogaLife$12.644.0★4,1323%▲rising

11

![California Scents Spillproof Organic Air Freshener Shasta Strawberry 1.5 Ounce Canister (Pack of 4)](https://m.media-amazon.com/images/I/519DcbLIxRL.jpg) [**California Scents Spillproof Organic Air Freshener Shasta Strawberry 1.5 Ounce Canister (Pack of 4)**](https://www.amazon.com/dp/B006O3RVB8)

California Scents$12.834.4★3593%—flat

12

![LITTLE TREES Car Air Freshener | Spray Provides a Long-Lasting Scent for Auto or Home | On-the-go Freshness | Strawberry 6 Air Fresheners](https://m.media-amazon.com/images/I/51ogHSjwVaL.jpg) [**LITTLE TREES Car Air Freshener | Spray Provides a Long-Lasting Scent for Auto or Home | On-the-go Freshness | Strawberry 6 Air Fresheners**](https://www.amazon.com/dp/B081F4LNDL)

LITTLE TREES$12.434.2★2,7213%—flat

13

![Strawberry Vanilla Car Air Freshener | Hanging Car Freshener with Vent Clip | Long Lasting Slow-Release Aroma Technology Adjustable Scent Intensity | Scented Automotive Accessories by Perfa](https://m.media-amazon.com/images/I/51p1wRUeaJL.jpg) [**Strawberry Vanilla Car Air Freshener | Hanging Car Freshener with Vent Clip | Long Lasting Slow-Release Aroma Technology Adjustable Scent Intensity | Scented Automotive Accessories by Perfa**](https://www.amazon.com/dp/B0D47KF5G9)

Perfa$9.533.9★4923%▼falling

14

![LITTLE TREES Car Air Freshener I Hanging Tree Provides Long Lasting Scent for Auto or Home I Strawberry 6-Packs (4 Count)](https://m.media-amazon.com/images/I/51q3myERgjL.jpg) [**LITTLE TREES Car Air Freshener I Hanging Tree Provides Long Lasting Scent for Auto or Home I Strawberry 6-Packs (4 Count)**](https://www.amazon.com/dp/B00LM55U34)

LITTLE TREES$14.394.6★28,4973%▼falling

15

![6 pack Strawberry La Chica Fresita air Fresheners Aromatizante Fresa](https://m.media-amazon.com/images/I/515-M44a0VL.jpg) [**6 pack Strawberry La Chica Fresita air Fresheners Aromatizante Fresa**](https://www.amazon.com/dp/B08Y5R8J48)

V-Spec$15.454.5★2,7402%—flat

**~~Showing 15 of 29 — show all ~~**

## **Product shelf**

All 29 tracked products in this niche.

Top sellersNewestTrending

[![Febreze Car Air Freshener Vent Clip Berry & Bramble Scent .06 oz. Car Vent Clip 2 Count](https://m.media-amazon.com/images/I/41bKWTzkJFL.jpg)**Febreze Car Air Freshener Vent Clip Berry & Bramble Scent .06 oz. Car Vent Clip 2 Count** Febreze**$5.83**4.4★19,178 reviews](https://www.amazon.com/dp/B09QVSDRTY) [![LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Strawberry | 6 Pack](https://m.media-amazon.com/images/I/41zNq3WpeSL.jpg)**LITTLE TREES Car Air Freshener | Hanging Paper Tree for Home or Car | Strawberry | 6 Pack** LITTLE TREES**$7.52**4.6★418 reviews](https://www.amazon.com/dp/B00C1ZO3ZK) [![Febreze Odor-Fighting Fade Defy PLUG Air Freshener Berry & Bramble .87 fl. oz. Oil Refill 3 Count](https://m.media-amazon.com/images/I/41XgvVsKqfL.jpg)**Febreze Odor-Fighting Fade Defy PLUG Air Freshener Berry & Bramble .87 fl. oz. Oil Refill 3 Count** Febreze**$12.69**4.8★26,569 reviews](https://www.amazon.com/dp/B0D8R7SMYC) [![Febreze New & Improved Air Mist Berry & Bramble Air Freshener Home and Kitchen Essentials Odor Fighting Room Spray (Pack of 6)](https://m.media-amazon.com/images/I/51Vxpe71P4L.jpg)**Febreze New & Improved Air Mist Berry & Bramble Air Freshener Home and Kitchen Essentials Odor Fighting Room Spray (Pack of 6)** Febreze**$21.25**4.7★753 reviews](https://www.amazon.com/dp/B0FVN9Q6M8) [![Strawberry Shortcake Air Freshener | Strawberry Scented Air Freshner Car | Strawberrys Shortcake Collectibles Gift | Scented Air Freshener | 3/Set | Officially Licensed](https://m.media-amazon.com/images/I/410KESB2bDL.jpg)**Strawberry Shortcake Air Freshener | Strawberry Scented Air Freshner Car | Strawberrys Shortcake Collectibles Gift | Scented Air Freshener | 3/Set | Officially Licensed** Surreal Entertainment**$10.00**4.4★228 reviews](https://www.amazon.com/dp/B0DPNBDRG9) [![LITTLE TREES Car Air Freshener | Vent Wrap Provides Long Lasting Scent Invisibly Fresh | 16 Air Fresheners | Strawberry](https://m.media-amazon.com/images/I/51Mzq07o-RL.jpg)**LITTLE TREES Car Air Freshener | Vent Wrap Provides Long Lasting Scent Invisibly Fresh | 16 Air Fresheners | Strawberry** LITTLE TREES**$9.04**4.4★11,138 reviews](https://www.amazon.com/dp/B08MTGBSKJ) [![Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Berry & Bramble Scent 8.8oz 2 Count](https://m.media-amazon.com/images/I/41cwDpfQxpL.jpg)**Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Berry & Bramble Scent 8.8oz 2 Count** Febreze**$5.92**4.8★493 reviews](https://www.amazon.com/dp/B0F4SX6JNJ) [![Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Cherries & Berries Scent 8.1oz (Pack of 3)](https://m.media-amazon.com/images/I/51uJAHspjVL.jpg)**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Cherries & Berries Scent 8.1oz (Pack of 3)** Febreze**$8.81**4.7★2,052 reviews](https://www.amazon.com/dp/B0FVNV7846)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**68%

*“Nice fruity smell”*

**Value For Money**4%

*“Very affordable”*

**Ease Of Use**3%

*“Easy to use”*

**Spray/Flow**2%

*“I like this type of sprayer”*

**Durability**2%

*“its durable”*

**Quality-Overall**2%

*“high-quality ingredients is a huge plus”*

**Advertised Vs Actual Product**2%

*“It looks as described and pictured”*

**Freshness**2%

*“Fresh and clean”*

**Strength**1%

*“super strong”*

**Sweetness**1%

*“Fruity”*

### **What buyers complain about **

**Smell**44%

*“this smelled so foul”*

**Durability**10%

*“Damaged”*

**Value For Money**3%

*“Not worth it”*

**Advertised Vs Actual Product**3%

*“Nots what advertise”*

**Quality-Overall**2%

*“Junk”*

**Strength**2%

*“although not as strong as ones Id bought in the past”*

**Size-Overall**1%

*“The bottle is pretty big”*

**Moist/Dry**1%

*“they already are dried at the half way point”*

**Product Condition**1%

*“It looks used”*

**Sensitivity-Overall**1%

*“Not for sensitive noses”*

#### **Top return reasons**- Smell69% - Advertised Vs Actual Product8% - Leak-Proof4% - Size-Overall4% - Value For Money3% - Functionality-Overall2% - Strength1% - Dispensing Mechanism1% - Defective Material/Parts1% - Compatibility-Overall1%