---
title: "starting fluid — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/starting-fluid"
last_updated: "2026-07-09T21:44:47.755Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 86% of clicks) — starting fluid doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 86% of clicks) — starting fluid doesn't clear our bar today."
  "og:title": "starting fluid — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **starting fluid**

**Skip it****43/100 **

a concentrated shelf (top 5 take 86% of clicks) — starting fluid doesn't clear our bar today.

**Market/yr**

**$710K**

**Growth (1y)**

**+150.6%**

**Products**

**9**

**Brands**

**6**

was 5 a year ago

**Sellers**

**68**

**Price range**

**$5.28–$41.04**

**Returns**

**0.2%**

**Rating**

**4.7★**

**Skip it**

Scored 43/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**28**

 ×0.30

Growth

**71**

 ×0.30

Competition

**6**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**99**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +150.6% year over year.

13K7KSpike '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Apr, May · busiest ÷ quietest = 1.6×

## **Competition**

- STA-BIL59% - Valvoline15% - Gumout9% - Johnsen's8% - Lucas Oil6% - MPD3% - Other0%

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 68 sellers compete here.

**Brands**

**6 **▲rising

was 5 a year ago

**Sellers**

**68**

**Top 5 brand share**

**97%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![STA-BIL Starting Fluid - Prolongs Starter Life - Upper Cylinder Lube - for Gasoline and Diesel Engines - Guaranteed Faster Starts Down to -65F 11 oz (22004)](https://m.media-amazon.com/images/I/410NKFpEE8L.jpg) [**STA-BIL Starting Fluid - Prolongs Starter Life - Upper Cylinder Lube - for Gasoline and Diesel Engines - Guaranteed Faster Starts Down to -65F 11 oz (22004)**](https://www.amazon.com/dp/B00NEG6IWG)

STA-BIL$5.284.7★3,60751%▲rising

2
![Valvoline Starting Fluid with Upper Cylinder Lubricant Fast Engine Start Formula Effective in Extreme Cold and Humid Conditions Reduces Wear 11oz](https://m.media-amazon.com/images/I/41Hib41LC+L.jpg) [**Valvoline Starting Fluid with Upper Cylinder Lubricant Fast Engine Start Formula Effective in Extreme Cold and Humid Conditions Reduces Wear 11oz**](https://www.amazon.com/dp/B005XOTLP8)

Valvoline$13.264.8★7815%▲rising

3
![Gumout 5072866 Starting Fluid - 11 oz.](https://m.media-amazon.com/images/I/41iDWuId-tL.jpg) [**Gumout 5072866 Starting Fluid - 11 oz.**](https://www.amazon.com/dp/B001GLSIKG)

Gumout$5.684.8★4,0349%▼falling

4
![Lucas Oil 11238 Sure Start Premium Starting Fluid - 10.7 Ounce](https://m.media-amazon.com/images/I/410DKlh8lbL.jpg) [**Lucas Oil 11238 Sure Start Premium Starting Fluid - 10.7 Ounce**](https://www.amazon.com/dp/B09Y62PW1B)

Lucas Oil$8.344.7★2996%▲rising

5
![STA-BIL Starting Fluid - Prolongs Starter Life - Upper Cylinder Lube - for Gasoline and Diesel Engines - Guaranteed Faster Starts Down to -65F (22004) 11 Fl Oz (Pack of 6) - Packaging May Vary](https://m.media-amazon.com/images/I/51fxpj1vA1L.jpg) [**STA-BIL Starting Fluid - Prolongs Starter Life - Upper Cylinder Lube - for Gasoline and Diesel Engines - Guaranteed Faster Starts Down to -65F (22004) 11 Fl Oz (Pack of 6) - Packaging May Vary**](https://www.amazon.com/dp/B07WSX5QY1)

STA-BIL$30.114.7★3,6075%—flat

6
![Johnsens 6762-12PK Starting Fluid - 10.7 oz. (Pack of 12)](https://m.media-amazon.com/images/I/41Aoz-HDoyL.jpg) [**Johnsens 6762-12PK Starting Fluid - 10.7 oz. (Pack of 12)**](https://www.amazon.com/dp/B00C873Q54)

Johnsen's$40.604.7★3695%▼falling

7
![Johnsens 6752-12PK Premium Starting Fluid - 10.7 oz. (Pack of 12)](https://m.media-amazon.com/images/I/41ETrTiM4IL.jpg) [**Johnsens 6752-12PK Premium Starting Fluid - 10.7 oz. (Pack of 12)**](https://www.amazon.com/dp/B00C873P5K)

Johnsen's$41.044.7★7204%▼falling

8
![STA-BIL Fast Fix Small Engine Treatment 8 oz Treats 20 Gallons Fixes Rough Running Engines Carburetor & Fuel Injector Cleaner Removes Water For Lawn Mowers & Small Engines](https://m.media-amazon.com/images/I/41-ywGLYSxL.jpg) [**STA-BIL Fast Fix Small Engine Treatment 8 oz Treats 20 Gallons Fixes Rough Running Engines Carburetor & Fuel Injector Cleaner Removes Water For Lawn Mowers & Small Engines**](https://www.amazon.com/dp/B00NEG3K5O)

STA-BIL$9.594.6★6,7373%—flat

9
![MPD Pro Starter Starting Fluid Spray Premium 50% Ether Formula for Fast Cold Starts Works to -65F Gas & Diesel Engines Upper Cylinder Lubrication 10.7 oz (1-Pack)](https://m.media-amazon.com/images/I/41OiQbxfvpL.jpg) [**MPD Pro Starter Starting Fluid Spray Premium 50% Ether Formula for Fast Cold Starts Works to -65F Gas & Diesel Engines Upper Cylinder Lubrication 10.7 oz (1-Pack)**](https://www.amazon.com/dp/B0GK49B7RS)

MPD$20.185.0★43%▲rising

## **Product shelf**

All 9 tracked products in this niche.

Top sellersNewestTrending

[![STA-BIL Starting Fluid - Prolongs Starter Life - Upper Cylinder Lube - for Gasoline and Diesel Engines - Guaranteed Faster Starts Down to -65F 11 oz (22004)](https://m.media-amazon.com/images/I/410NKFpEE8L.jpg)**STA-BIL Starting Fluid - Prolongs Starter Life - Upper Cylinder Lube - for Gasoline and Diesel Engines - Guaranteed Faster Starts Down to -65F 11 oz (22004)** STA-BIL**$5.28**4.7★3,607 reviews](https://www.amazon.com/dp/B00NEG6IWG) [![Valvoline Starting Fluid with Upper Cylinder Lubricant Fast Engine Start Formula Effective in Extreme Cold and Humid Conditions Reduces Wear 11oz](https://m.media-amazon.com/images/I/41Hib41LC+L.jpg)**Valvoline Starting Fluid with Upper Cylinder Lubricant Fast Engine Start Formula Effective in Extreme Cold and Humid Conditions Reduces Wear 11oz** Valvoline**$13.26**4.8★78 reviews](https://www.amazon.com/dp/B005XOTLP8) [![Gumout 5072866 Starting Fluid - 11 oz.](https://m.media-amazon.com/images/I/41iDWuId-tL.jpg)**Gumout 5072866 Starting Fluid - 11 oz.** Gumout**$5.68**4.8★4,034 reviews](https://www.amazon.com/dp/B001GLSIKG) [![Lucas Oil 11238 Sure Start Premium Starting Fluid - 10.7 Ounce](https://m.media-amazon.com/images/I/410DKlh8lbL.jpg)**Lucas Oil 11238 Sure Start Premium Starting Fluid - 10.7 Ounce** Lucas Oil**$8.34**4.7★299 reviews](https://www.amazon.com/dp/B09Y62PW1B) [![STA-BIL Starting Fluid - Prolongs Starter Life - Upper Cylinder Lube - for Gasoline and Diesel Engines - Guaranteed Faster Starts Down to -65F (22004) 11 Fl Oz (Pack of 6) - Packaging May Vary](https://m.media-amazon.com/images/I/51fxpj1vA1L.jpg)**STA-BIL Starting Fluid - Prolongs Starter Life - Upper Cylinder Lube - for Gasoline and Diesel Engines - Guaranteed Faster Starts Down to -65F (22004) 11 Fl Oz (Pack of 6) - Packaging May Vary** STA-BIL**$30.11**4.7★3,607 reviews](https://www.amazon.com/dp/B07WSX5QY1) [![Johnsens 6762-12PK Starting Fluid - 10.7 oz. (Pack of 12)](https://m.media-amazon.com/images/I/41Aoz-HDoyL.jpg)**Johnsens 6762-12PK Starting Fluid - 10.7 oz. (Pack of 12)** Johnsen's**$40.60**4.7★369 reviews](https://www.amazon.com/dp/B00C873Q54) [![Johnsens 6752-12PK Premium Starting Fluid - 10.7 oz. (Pack of 12)](https://m.media-amazon.com/images/I/41ETrTiM4IL.jpg)**Johnsens 6752-12PK Premium Starting Fluid - 10.7 oz. (Pack of 12)** Johnsen's**$41.04**4.7★720 reviews](https://www.amazon.com/dp/B00C873P5K) [![STA-BIL Fast Fix Small Engine Treatment 8 oz Treats 20 Gallons Fixes Rough Running Engines Carburetor & Fuel Injector Cleaner Removes Water For Lawn Mowers & Small Engines](https://m.media-amazon.com/images/I/41-ywGLYSxL.jpg)**STA-BIL Fast Fix Small Engine Treatment 8 oz Treats 20 Gallons Fixes Rough Running Engines Carburetor & Fuel Injector Cleaner Removes Water For Lawn Mowers & Small Engines** STA-BIL**$9.59**4.6★6,737 reviews](https://www.amazon.com/dp/B00NEG3K5O)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Excellent Product as advertised”*

**Efficiency**20%

*“works like advertised”*

**Advertised Vs Actual Product**12%

*“Works As intended”*

**Value For Money**12%

*“Definitely worth the money”*

**Lubrication**6%

*“I like that it includes an upper cylinder lubricant”*

**Ease Of Cleaning**5%

*“Cleaned out my lawnmower engine within minutes”*

**Fuel Efficiency**3%

*“This stuff actually works put in proper amount with fresh gas”*

**Ease Of Use**3%

*“It is easy to use”*

**Strength**2%

*“more powerful than ever”*

**Functionality-Overall**2%

*“HIS STUFF WORKS GREAT”*

### **What buyers complain about **

**Functionality-Overall**41%

*“Didnt quite work for my case”*

**Quality-Overall**9%

*“Garbage”*

**Ease Of Cleaning**5%

*“I personally don't use this for cleaning”*

**Maintenance And Repair**4%

*“Didnt fix anything waste of money not happy”*

**Motor Issues**4%

*“the motor slowly went from lousy to purring. after about 10 restarts from the get-go”*

**Ease Of Use**4%

*“anyway, it was running really rough with it being hard to start”*

**Leak-Proof**3%

*“Cap doesn't prevent it from leaking”*

**Adhesion/Stickiness**2%

*“it makes a sticky mess”*

**Fuel Efficiency**2%

*“troubleshooting fuel delivery problems”*

**Strength**2%

*“Weak starter”*

#### **Top return reasons**- Functionality-Overall22% - Leak-Proof20% - Compatibility-Overall15% - Fuel Efficiency8% - Motor Issues8% - Value For Money6% - Size-Overall6% - Advertised Vs Actual Product5% - Defective Material/Parts3% - Maintenance And Repair1%