---
title: "spark plugs motorcraft — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/spark-plugs-motorcraft"
last_updated: "2026-07-14T06:07:25.197Z"
locale: en
meta:
  description: "a small market ($21K/yr) — spark plugs motorcraft doesn't clear our bar today."
  "og:description": "a small market ($21K/yr) — spark plugs motorcraft doesn't clear our bar today."
  "og:title": "spark plugs motorcraft — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

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# **spark plugs motorcraft**

**Skip it**

A small market ($21K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 13Conversion 7Competition 60Returns 41Price range 54Avg price 90Brand share 24Review moat 73Quality gap 33

**Avg price**

**Great****$59.56**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****573.91**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.83–$161.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****4.0%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-24.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$21K**

$21K/yr · 63K searches

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **—flat

**Sellers**

**45**

**Top-5 brand share**

**90%**

**Open market**

**7%**

- Motorcraft44% - Ford24% - MAS15% - OVERSTOCKDIRECT4% - A-Premium3% - ENA3% - Open — no brand owns it (5 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$2K15%$3K20%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![New Motorcraft SP548 Spark Plug Set of 8 For Ford Mustang F-150 2011-2017](https://m.media-amazon.com/images/I/51SQYGqT3eL.jpg)**New Motorcraft SP548 Spark Plug Set of 8 For Ford Mustang F-150 2011-2017**Ford**$45.76**4.7★743 rev](https://www.amazon.com/dp/B07SYQ1RFM) [2![Motorcraft Spark Plug - SP589](https://m.media-amazon.com/images/I/31jaR5PYukL.jpg)**Motorcraft Spark Plug - SP589**Motorcraft**$7.41**4.6★120 rev](https://www.amazon.com/dp/B09SM1D4D3) [3![Pack of 8 Genuine Motorcraft Spark Plug SP-479 AGSF22WM](https://m.media-amazon.com/images/I/41bW+EkoD1L.jpg)**Pack of 8 Genuine Motorcraft Spark Plug SP-479 AGSF22WM**Motorcraft**$41.43**4.7★2,959 rev](https://www.amazon.com/dp/B00TE9A54Y) [4![Pack of 8 Genuine Motorcraft Spark Plug SP-493 AGSF32PM](https://m.media-amazon.com/images/I/41i+sipvxwL.jpg)**Pack of 8 Genuine Motorcraft Spark Plug SP-493 AGSF32PM**Motorcraft**$44.33**4.7★2,314 rev](https://www.amazon.com/dp/B00TEABVQY) [5![MAS Set of 8 Ignition Coil DG508 & Motorcraft Spark Plug SP479 Compatible with Ford 5.4L V8 Expedition F-150 F-250 Super Duty Expedition Lincoln Navigator AGSF22WM](https://m.media-amazon.com/images/I/41D-RaJJ9tL.jpg)**MAS Set of 8 Ignition Coil DG508 & Motorcraft Spark Plug SP479 Compatible with Ford 5.4L V8 Expedition F-150 F-250 Super Duty Expedition Lincoln Navigator AGSF22WM**MAS**$92.42**4.5★5,613 rev](https://www.amazon.com/dp/B073ZPP2SK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![MAS 6Pcs Ignition Coils Pack UF553 5C1652 & 6 Motorcraft Platinum Spark Plug SP520 SP589 CYFS12YT6 Compatible with Ford Explorer F-150 Mustang Taurus 3.5L V6 Lincoln MKS MKT 3.7L V6](https://m.media-amazon.com/images/I/41qy67peqoL.jpg)**MAS 6Pcs Ignition Coils Pack UF553 5C1652 & 6 Motorcraft Platinum Spark Plug SP520 SP589 CYFS12YT6 Compatible with Ford Explorer F-150 Mustang Taurus 3.5L V6 Lincoln MKS MKT 3.7L V6**MAS**$121.69**6 rev1y ago](https://www.amazon.com/dp/B0F4VLG4GY) [![Iridium Spark Plugs 8 Pack SP515 SP546 Compatible with 2004 2005 2006 2007 2008 Ford F150 5.4 Expedition Explorer Mustang F250 F350 F450 & Lincoln Mark LT Navigator & Mercury Mountaineer V8 4.6L 5.4L](https://m.media-amazon.com/images/I/41HFaR+RYwL.jpg)**Iridium Spark Plugs 8 Pack SP515 SP546 Compatible with 2004 2005 2006 2007 2008 Ford F150 5.4 Expedition Explorer Mustang F250 F350 F450 & Lincoln Mark LT Navigator & Mercury Mountaineer V8 4.6L 5.4L**A-NAFTULY**$45.44**138 rev1y ago](https://www.amazon.com/dp/B0DSPKD563) [![6 pc NGK Ruthenium HX Spark Plugs compatible with Ford F-150 2.7L V6 2015-2019](https://m.media-amazon.com/images/I/41k7jm4PdtL.jpg)**6 pc NGK Ruthenium HX Spark Plugs compatible with Ford F-150 2.7L V6 2015-2019**Sixity Auto**$81.25**19 rev1y ago](https://www.amazon.com/dp/B0F1GZZCXL) [![SYKRSS SP479/SP493 Double Iridium Spark Plugs 8 Pack Compatible with Expedition Excursion F-150 F150 F-250 F350 Super Duty E150 E250 E350 E450 A8 Navigator 5.4L V8 Replacement for SP-479 AGSF22WM](https://m.media-amazon.com/images/I/41LCW8GEB3L.jpg)**SYKRSS SP479/SP493 Double Iridium Spark Plugs 8 Pack Compatible with Expedition Excursion F-150 F150 F-250 F350 Super Duty E150 E250 E350 E450 A8 Navigator 5.4L V8 Replacement for SP-479 AGSF22WM**SYKRSS**$19.07**312 rev2y ago](https://www.amazon.com/dp/B0D4PZZFG4) [![6 pc NGK Iridium IX Spark Plugs compatible with Ford F-150 3.5L V6 2011-2019](https://m.media-amazon.com/images/I/51Uf85ZvZPL.jpg)**6 pc NGK Iridium IX Spark Plugs compatible with Ford F-150 3.5L V6 2011-2019**Sixity Auto**$61.85**75 rev2y ago](https://www.amazon.com/dp/B0D1DJ8GMK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MAS 6Pcs Ignition Coils Pack UF553 5C1652 & 6 Motorcraft Platinum Spark Plug SP520 SP589 CYFS12YT6 Compatible with Ford Explorer F-150 Mustang Taurus 3.5L V6 Lincoln MKS MKT 3.7L V6](https://m.media-amazon.com/images/I/41qy67peqoL.jpg)**MAS 6Pcs Ignition Coils Pack UF553 5C1652 & 6 Motorcraft Platinum Spark Plug SP520 SP589 CYFS12YT6 Compatible with Ford Explorer F-150 Mustang Taurus 3.5L V6 Lincoln MKS MKT 3.7L V6**MAS**$121.69**3.3★**▲ 329%**](https://www.amazon.com/dp/B0F4VLG4GY) [![Motorcraft Spark Plug - SP550X](https://m.media-amazon.com/images/I/21Jd7XNab4L.jpg)**Motorcraft Spark Plug - SP550X**Motorcraft**$10.03**4.8★**▲ 219%**](https://www.amazon.com/dp/B09GWD9483) [![Set of 6 NGK Iridium IX Spark Plug Pack Replacement For Ford 11 12 13 14 15 16 17 18 19 F150 F 150 3.5 3.5L V6 2011 2012 2013 2014 2015 2016 2017 2018 2019](https://m.media-amazon.com/images/I/514nYCzWrJL.jpg)**Set of 6 NGK Iridium IX Spark Plug Pack Replacement For Ford 11 12 13 14 15 16 17 18 19 F150 F 150 3.5 3.5L V6 2011 2012 2013 2014 2015 2016 2017 2018 2019**Yoshi Motors**$65.78**4.3★**▲ 137%**](https://www.amazon.com/dp/B09X6D14ZM) [![BOSCH 96315 OE Fine Wire Double Iridium Spark Plug - Advanced Original Equipment Technology with 4X Life - Pack of 4](https://m.media-amazon.com/images/I/41FYFQjPZOL.jpg)**BOSCH 96315 OE Fine Wire Double Iridium Spark Plug - Advanced Original Equipment Technology with 4X Life - Pack of 4**Bosch**$31.11**4.6★**▲ 134%**](https://www.amazon.com/dp/B07F4YV32K) [![SYKRSS SP479/SP493 Double Iridium Spark Plugs 8 Pack Compatible with Expedition Excursion F-150 F150 F-250 F350 Super Duty E150 E250 E350 E450 A8 Navigator 5.4L V8 Replacement for SP-479 AGSF22WM](https://m.media-amazon.com/images/I/41LCW8GEB3L.jpg)**SYKRSS SP479/SP493 Double Iridium Spark Plugs 8 Pack Compatible with Expedition Excursion F-150 F150 F-250 F350 Super Duty E150 E250 E350 E450 A8 Navigator 5.4L V8 Replacement for SP-479 AGSF22WM**SYKRSS**$19.07**4.5★**▲ 122%**](https://www.amazon.com/dp/B0D4PZZFG4)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 19 weeks — -24.7% search growth over the last 90 days.

2K1KMar '26Mar '26Apr '26May '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**20%

*“Worth it”*

**Quality-Overall**20%

*“Excellent product vehicle is”*

**Size-Overall**13%

*“Correct fit”*

**Advertised Vs Actual Product**9%

*“Works as intended”*

**Socket/Port/Plug**9%

*“Good plugs”*

**Efficiency**6%

*“Works well”*

**Assembly/Installation**6%

*“Easy to install”*

**Durability**3%

*“Reliable”*

**Correct Contents**3%

*“Good Parts”*

**Maintenance And Repair**2%

*“Car repair”*

### **What buyers complain about **

**Quality-Overall**18%

*“Poor handling of product”*

**Size-Overall**11%

*“Too tall to fit under fuel rail”*

**Durability**9%

*“Didnt last”*

**Product Condition**7%

*“used and broken”*

**Value For Money**7%

*“Injectors are expensive”*

**Socket/Port/Plug**7%

*“2 of the plugs were defective”*

**Compatibility-Overall**7%

*“Did not fit 2010 4.6 L V8”*

**Advertised Vs Actual Product**5%

*“They don't look anything like the picture”*

**Defective Material/Parts**4%

*“Car parts”*

**Fuel Efficiency**3%

*“would shudder when you got on the gas”*

### **Top return reasons **

**Size-Overall**39%

**Compatibility-Overall**20%

**Defective Material/Parts**10%

**Product Condition**6%

**Functionality-Overall**5%

**Socket/Port/Plug**5%

**Advertised Vs Actual Product**5%

**Value For Money**3%

**Maintenance And Repair**1%

**Motor Issues**1%