---
title: "shurflo — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/shurflo"
last_updated: "2026-07-13T22:39:24.512Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — shurflo doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — shurflo doesn't clear our bar today."
  "og:title": "shurflo — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **shurflo**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 75Growth 68Conversion 77Competition 4Returns 63Price range 72Avg price 82Brand share 0Review moat 45Quality gap 35

**Avg price**

**Great****$81.50**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$841K**

$841K/yr · 138K searches

**Price range**

**Good****$43.09–$122.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+49.2%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****1,963.43**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****96%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▲rising

**Sellers**

**30**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- SHURFLO49% - 00033% - PowerMax16% - ECO-WORTHY3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$84K20%$168K30%$252K40%$337K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PENTAIR SHURFLO 4008-101-A65 New 3.0 GPM RV Water Pump Revolution 12V](https://m.media-amazon.com/images/I/41a1jc0xCFL.jpg)**PENTAIR SHURFLO 4008-101-A65 New 3.0 GPM RV Water Pump Revolution 12V**SHURFLO**$70.06**4.7★2,882 rev](https://www.amazon.com/dp/B010TKMCEM) [2![Shurflo 12 Volt RV Water Pump 3.0 GPM - 4008-101-A65 / E65 & 1/2 | RV Plumbing & Camper Water Pump | Twist-On Optional Pipe Strainer Bundle | Each Has A Unique Design - (Receive 1 Pump with Strainer)](https://m.media-amazon.com/images/I/41l3Ur9VnPL.jpg)**Shurflo 12 Volt RV Water Pump 3.0 GPM - 4008-101-A65 / E65 & 1/2 | RV Plumbing & Camper Water Pump | Twist-On Optional Pipe Strainer Bundle | Each Has A Unique Design - (Receive 1 Pump with Strainer)**000**$75.10**4.6★941 rev](https://www.amazon.com/dp/B08THZ1PQB) [3![Shurflo 4008 101-A65 | 12V 3 Gallon RV replacement water pump | 3 Gallons per Minute | 55 psi | Lightweight | Suitable for RV Marine & non-potable water application](https://m.media-amazon.com/images/I/41Gl0iAkb-L.jpg)**Shurflo 4008 101-A65 | 12V 3 Gallon RV replacement water pump | 3 Gallons per Minute | 55 psi | Lightweight | Suitable for RV Marine & non-potable water application**PowerMax**$69.83**4.4★37 rev](https://www.amazon.com/dp/B0CQ9VGBQR) [4![PENTAIR SHURFLO Revolution 4008-101-E65 RV Fresh Water Pump 12V 3.0 GPM 55 PSI Quiet Automatic Demand Diaphragm By-Pass Pump](https://m.media-amazon.com/images/I/318QGKjYuYL.jpg)**PENTAIR SHURFLO Revolution 4008-101-E65 RV Fresh Water Pump 12V 3.0 GPM 55 PSI Quiet Automatic Demand Diaphragm By-Pass Pump**SHURFLO**$87.27**4.6★2,330 rev](https://www.amazon.com/dp/B002XM5G70) [5![ECO-WORTHY RV Fresh Water Pump 12V DC 3.5GPM 45PSI with Pressure Switch 12Volt Self Priming Water Pressure Diaphragm Pump On demand for RV Yacht Camper Sprayer Food Truck Black](https://m.media-amazon.com/images/I/41l0-Bb7jOL.jpg)**ECO-WORTHY RV Fresh Water Pump 12V DC 3.5GPM 45PSI with Pressure Switch 12Volt Self Priming Water Pressure Diaphragm Pump On demand for RV Yacht Camper Sprayer Food Truck Black**ECO-WORTHY**$43.09**4.3★445 rev](https://www.amazon.com/dp/B0BVMDL77Y)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Shurflo 4008 101-A65 | 12V 3 Gallon RV replacement water pump | 3 Gallons per Minute | 55 psi | Lightweight | Suitable for RV Marine & non-potable water application](https://m.media-amazon.com/images/I/41Gl0iAkb-L.jpg)**Shurflo 4008 101-A65 | 12V 3 Gallon RV replacement water pump | 3 Gallons per Minute | 55 psi | Lightweight | Suitable for RV Marine & non-potable water application**PowerMax**$69.83**37 rev2y ago](https://www.amazon.com/dp/B0CQ9VGBQR) [![ECO-WORTHY RV Fresh Water Pump 12V DC 3.5GPM 45PSI with Pressure Switch 12Volt Self Priming Water Pressure Diaphragm Pump On demand for RV Yacht Camper Sprayer Food Truck Black](https://m.media-amazon.com/images/I/41l0-Bb7jOL.jpg)**ECO-WORTHY RV Fresh Water Pump 12V DC 3.5GPM 45PSI with Pressure Switch 12Volt Self Priming Water Pressure Diaphragm Pump On demand for RV Yacht Camper Sprayer Food Truck Black**ECO-WORTHY**$43.09**445 rev3y ago](https://www.amazon.com/dp/B0BVMDL77Y) [![Shurflo 12 Volt RV Water Pump 3.0 GPM - 4008-101-A65 / E65 & 1/2 | RV Plumbing & Camper Water Pump | Twist-On Optional Pipe Strainer Bundle | Each Has A Unique Design - (Receive 1 Pump with Strainer)](https://m.media-amazon.com/images/I/41l3Ur9VnPL.jpg)**Shurflo 12 Volt RV Water Pump 3.0 GPM - 4008-101-A65 / E65 & 1/2 | RV Plumbing & Camper Water Pump | Twist-On Optional Pipe Strainer Bundle | Each Has A Unique Design - (Receive 1 Pump with Strainer)**000**$75.10**941 rev5y ago](https://www.amazon.com/dp/B08THZ1PQB) [![PENTAIR SHURFLO 4008-101-A65 New 3.0 GPM RV Water Pump Revolution 12V](https://m.media-amazon.com/images/I/41a1jc0xCFL.jpg)**PENTAIR SHURFLO 4008-101-A65 New 3.0 GPM RV Water Pump Revolution 12V**SHURFLO**$70.06**2,882 rev11y ago](https://www.amazon.com/dp/B010TKMCEM) [![PENTAIR SHURFLO 8000-543-236 Diaphragm Pump 12VDC Automatic Demand Water Pump 1.8 GPM 50 PSI Agricultural Sprayer Pump Chemical Resistant Transfer Pump for Irrigation Lawn Farm and Spray Systems](https://m.media-amazon.com/images/I/31nmil+QEZL.jpg)**PENTAIR SHURFLO 8000-543-236 Diaphragm Pump 12VDC Automatic Demand Water Pump 1.8 GPM 50 PSI Agricultural Sprayer Pump Chemical Resistant Transfer Pump for Irrigation Lawn Farm and Spray Systems**SHURFLO**$122.38**500 rev17y ago](https://www.amazon.com/dp/B00E5UV0W8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Shurflo 4008 101-A65 | 12V 3 Gallon RV replacement water pump | 3 Gallons per Minute | 55 psi | Lightweight | Suitable for RV Marine & non-potable water application](https://m.media-amazon.com/images/I/41Gl0iAkb-L.jpg)**Shurflo 4008 101-A65 | 12V 3 Gallon RV replacement water pump | 3 Gallons per Minute | 55 psi | Lightweight | Suitable for RV Marine & non-potable water application**PowerMax**$69.83**4.4★**▲ 201%**](https://www.amazon.com/dp/B0CQ9VGBQR) [![PENTAIR SHURFLO Revolution 4008-101-E65 RV Fresh Water Pump 12V 3.0 GPM 55 PSI Quiet Automatic Demand Diaphragm By-Pass Pump](https://m.media-amazon.com/images/I/318QGKjYuYL.jpg)**PENTAIR SHURFLO Revolution 4008-101-E65 RV Fresh Water Pump 12V 3.0 GPM 55 PSI Quiet Automatic Demand Diaphragm By-Pass Pump**SHURFLO**$87.27**4.6★**▲ 76%**](https://www.amazon.com/dp/B002XM5G70) [![Shurflo 12 Volt RV Water Pump 3.0 GPM - 4008-101-A65 / E65 & 1/2 | RV Plumbing & Camper Water Pump | Twist-On Optional Pipe Strainer Bundle | Each Has A Unique Design - (Receive 1 Pump with Strainer)](https://m.media-amazon.com/images/I/41l3Ur9VnPL.jpg)**Shurflo 12 Volt RV Water Pump 3.0 GPM - 4008-101-A65 / E65 & 1/2 | RV Plumbing & Camper Water Pump | Twist-On Optional Pipe Strainer Bundle | Each Has A Unique Design - (Receive 1 Pump with Strainer)**000**$75.10**4.6★**▲ 69%**](https://www.amazon.com/dp/B08THZ1PQB) [![PENTAIR SHURFLO 8000-543-236 Diaphragm Pump 12VDC Automatic Demand Water Pump 1.8 GPM 50 PSI Agricultural Sprayer Pump Chemical Resistant Transfer Pump for Irrigation Lawn Farm and Spray Systems](https://m.media-amazon.com/images/I/31nmil+QEZL.jpg)**PENTAIR SHURFLO 8000-543-236 Diaphragm Pump 12VDC Automatic Demand Water Pump 1.8 GPM 50 PSI Agricultural Sprayer Pump Chemical Resistant Transfer Pump for Irrigation Lawn Farm and Spray Systems**SHURFLO**$122.38**4.6★**▲ 37%**](https://www.amazon.com/dp/B00E5UV0W8) [![ECO-WORTHY RV Fresh Water Pump 12V DC 3.5GPM 45PSI with Pressure Switch 12Volt Self Priming Water Pressure Diaphragm Pump On demand for RV Yacht Camper Sprayer Food Truck Black](https://m.media-amazon.com/images/I/41l0-Bb7jOL.jpg)**ECO-WORTHY RV Fresh Water Pump 12V DC 3.5GPM 45PSI with Pressure Switch 12Volt Self Priming Water Pressure Diaphragm Pump On demand for RV Yacht Camper Sprayer Food Truck Black**ECO-WORTHY**$43.09**4.3★**▲ 15%**](https://www.amazon.com/dp/B0BVMDL77Y)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +49.2% search growth over the last 90 days.

4K3KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Assembly/Installation**16%

*“Easy installation”*

**Pressure**12%

*“has very good pressure”*

**Size-Overall**11%

*“Exact fit”*

**Noise Level**11%

*“Easy to plumb quiet”*

**Quality-Overall**9%

*“the Ecoworthy appears to be just as reliable”*

**Value For Money**9%

*“I also like the price very affordable”*

**Advertised Vs Actual Product**8%

*“it worked as advertised”*

**Efficiency**4%

*“This new pump is working well”*

**Ease Of Use**4%

*“EASY PEASY”*

**Leak-Proof**3%

*“There were no leaks”*

### **What buyers complain about **

**Durability**22%

*“failed soon after”*

**Leak-Proof**16%

*“Temperamental and leaky”*

**Functionality-Overall**15%

*“Didnt work”*

**Noise Level**13%

*“Very loud”*

**Size-Overall**6%

*“It was too small for needs so thinking easy return”*

**Material Quality**5%

*“then it breaks because of cheap material”*

**Advertised Vs Actual Product**4%

*“The threads on this pump are advertised as 1/2 NPT - they are not”*

**Value For Money**4%

*“Not worth the money”*

**Assembly/Installation**3%

*“Will have to splice it back together”*

**Quality-Overall**2%

*“Can they make things with quality anymore”*

### **Top return reasons **

**Functionality-Overall**18%

**Defective Material/Parts**16%

**Size-Overall**9%

**Product Condition**8%

**Leak-Proof**7%

**Compatibility-Overall**6%

**Connectivity-Overall**5%

**Value For Money**5%

**Advertised Vs Actual Product**4%

**Filtration**2%