---
title: "s&b air filter — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/s-b-air-filter"
last_updated: "2026-07-14T04:02:59.575Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — s&b air filter doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — s&b air filter doesn't clear our bar today."
  "og:title": "s&b air filter — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **s&b air filter**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 47Growth 29Conversion 14Competition 64Returns 95Price range 19Avg price 78Brand share 0Review moat 46Quality gap 24

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$92.76**

avg listing price — sweet spot $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$255K**

$255K/yr · 254K searches

**Review moat**

**Okay****1,884.93**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+3.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$17.40–$457.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **—flat

**Sellers**

**134**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- S&B35% - aFe Power33% - K&N25% - LOYALGLORY5% - FILTERWEARS2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$13K10%$25K15%$38K20%$51K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![S&B Filters 88-0008 Precision II Cleaning & Oil Kit (Red Oil)](https://m.media-amazon.com/images/I/51BddmO+wqL.jpg)**S&B Filters 88-0008 Precision II Cleaning & Oil Kit (Red Oil)**S&B**$47.94**4.7★1,358 rev](https://www.amazon.com/dp/B007ANWAO4) [2![S&B Filters 88-0009 Precision II Cleaning & Oil Kit (Blue Oil)](https://m.media-amazon.com/images/I/51kHg6MArwL.jpg)**S&B Filters 88-0009 Precision II Cleaning & Oil Kit (Blue Oil)**S&B**$47.26**4.7★1,358 rev](https://www.amazon.com/dp/B007ANWB3O) [3![Magnum FORCE Intake Replacement Air Filter w/Pro DRY S Media 5 IN F x (9x7-1/2) IN B x (6-3/4x5-1/2) IN T x 7 IN H](https://m.media-amazon.com/images/I/51D3w5y8dJL.jpg)**Magnum FORCE Intake Replacement Air Filter w/Pro DRY S Media 5 IN F x (9x7-1/2) IN B x (6-3/4x5-1/2) IN T x 7 IN H**aFe Power**$95.06**4.6★153 rev](https://www.amazon.com/dp/B00HMOJQKC) [4![K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 5 In Filter Height: 5.5 In Flange Length: 1 In Shape: Round Tapered RU-5147](https://m.media-amazon.com/images/I/41fMYCVeJ8L.jpg)**K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 5 In Filter Height: 5.5 In Flange Length: 1 In Shape: Round Tapered RU-5147**K&N**$56.19**4.7★328 rev](https://www.amazon.com/dp/B000FGCZIY) [5![K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 5 In Filter Height: 7 In Flange Length: 1 In Shape: Round Tapered RU-2800](https://m.media-amazon.com/images/I/41fWKa7ag5L.jpg)**K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 5 In Filter Height: 7 In Flange Length: 1 In Shape: Round Tapered RU-2800**K&N**$56.50**4.7★298 rev](https://www.amazon.com/dp/B00029WZWA)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Cold Air Intake Filter 24-91064 Air Intake Filter 5 IN F x (9x7-1/2) IN B x (6-3/4x5-1/2) IN T x 7 IN H Intake Filter](https://m.media-amazon.com/images/I/41GDjOhP6EL.jpg)**Cold Air Intake Filter 24-91064 Air Intake Filter 5 IN F x (9x7-1/2) IN B x (6-3/4x5-1/2) IN T x 7 IN H Intake Filter**LOYALGLORY**$69.38**13 rev10mo ago](https://www.amazon.com/dp/B0FQC23MFC) [![K&N Dryflow Lifetime Universal Clamp-On Air Filter: Dry Synthetic Washable Oil-Free: Flange Diameter: 5 In Filter Height: 7 In Flange Length: 1 In Type: Dry Synthetic RU-3135HBK](https://m.media-amazon.com/images/I/31JeNuzEgPL.jpg)**K&N Dryflow Lifetime Universal Clamp-On Air Filter: Dry Synthetic Washable Oil-Free: Flange Diameter: 5 In Filter Height: 7 In Flange Length: 1 In Type: Dry Synthetic RU-3135HBK**K&N**$60.85**9 rev3y ago](https://www.amazon.com/dp/B0C8BHDV2L) [![aFe Power Air Filter Cleaner: 32oz Spray Bottle Restores Non-Oiled Engine Air Filter Performance #90-10601](https://m.media-amazon.com/images/I/31xtIgUtkpL.jpg)**aFe Power Air Filter Cleaner: 32oz Spray Bottle Restores Non-Oiled Engine Air Filter Performance #90-10601**aFe Power**$27.33**200 rev6y ago](https://www.amazon.com/dp/B089Y1M9K4) [![K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 4 In Filter Height: 7.5 In Flange Length: 1.5 In Shape: Oval Tapered RE-1040](https://m.media-amazon.com/images/I/41TRR02qx2L.jpg)**K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 4 In Filter Height: 7.5 In Flange Length: 1.5 In Shape: Oval Tapered RE-1040**K&N**$86.54**104 rev6y ago](https://www.amazon.com/dp/B086NL9BZK) [![K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 6 In Filter Height: 6.5 In Flange Length: 1 In Shape: Round Tapered RU-1042](https://m.media-amazon.com/images/I/51ajp2jbRUL.jpg)**K&N High-Flow Original Lifetime Universal Clamp-On Air Filter: High Performance Premium Washable: Flange Diameter: 6 In Filter Height: 6.5 In Flange Length: 1 In Shape: Round Tapered RU-1042**K&N**$64.98**857 rev7y ago](https://www.amazon.com/dp/B07TNVXYTL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![S&B Filters KF-1037D High Performance Replacement Filter (Dry Extendable)](https://m.media-amazon.com/images/I/518TA2j9k5L.jpg)**S&B Filters KF-1037D High Performance Replacement Filter (Dry Extendable)**S&B**$160.27**4.7★**▲ 255%**](https://www.amazon.com/dp/B00HYIKIR6) [![Cold Air Intake Filter 24-91064 Air Intake Filter 5 IN F x (9x7-1/2) IN B x (6-3/4x5-1/2) IN T x 7 IN H Intake Filter](https://m.media-amazon.com/images/I/41GDjOhP6EL.jpg)**Cold Air Intake Filter 24-91064 Air Intake Filter 5 IN F x (9x7-1/2) IN B x (6-3/4x5-1/2) IN T x 7 IN H Intake Filter**LOYALGLORY**$69.38**4.7★**▲ 139%**](https://www.amazon.com/dp/B0FQC23MFC) [![aFe POWER Momentum GT Cold Air Intake System w/Pro DRY S Filter #51-76205-1 Black](https://m.media-amazon.com/images/I/31NMeLFJmCL.jpg)**aFe POWER Momentum GT Cold Air Intake System w/Pro DRY S Filter #51-76205-1 Black**aFe Power**$394.97**4.6★**▲ 70%**](https://www.amazon.com/dp/B077KZD48T) [![S&B Filters KF-1037 High Performance Replacement Filter (Oiled Cleanable 8-ply Cotton)](https://m.media-amazon.com/images/I/51oktCcZ0gL.jpg)**S&B Filters KF-1037 High Performance Replacement Filter (Oiled Cleanable 8-ply Cotton)**S&B**$138.32**4.7★**▲ 51%**](https://www.amazon.com/dp/B00HSQMLY2) [![K&N Dryflow Lifetime Universal Clamp-On Air Filter: Dry Synthetic Washable Oil-Free: Flange Diameter: 5 In Filter Height: 7 In Flange Length: 1 In Type: Dry Synthetic RU-3135HBK](https://m.media-amazon.com/images/I/31JeNuzEgPL.jpg)**K&N Dryflow Lifetime Universal Clamp-On Air Filter: Dry Synthetic Washable Oil-Free: Flange Diameter: 5 In Filter Height: 7 In Flange Length: 1 In Type: Dry Synthetic RU-3135HBK**K&N**$60.85**4.3★**▲ 35%**](https://www.amazon.com/dp/B0C8BHDV2L)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 49 weeks — +3.4% search growth over the last 90 days.

5K4KAug '25Sep '25Nov '25Jan '26Mar '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Excellent product, works as advertised”*

**Size-Overall**14%

*“Fit perfect”*

**Advertised Vs Actual Product**13%

*“As advertised”*

**Filtration**11%

*“This did a great job refreshing my air filter and restoring performance”*

**Ease Of Cleaning**7%

*“It did a good job of cleaning”*

**Ease Of Use**7%

*“Easy to Use”*

**Value For Money**7%

*“Good product at a reasonable price”*

**Spray/Flow**3%

*“as far as I know air flow is great”*

**Efficiency**2%

*“Works well”*

**Assembly/Installation**2%

*“Easy to install”*

### **What buyers complain about **

**Filtration**30%

*“I was overdue for a new filter”*

**Size-Overall**15%

*“Didnt fit”*

**Value For Money**7%

*“Pretty expensive considering how expensive the original Cayenne filter is probably wouldnt do that again since it has to be washed”*

**Certifications**6%

*“don't meet community guidelines”*

**Add-Ons/Attachments**6%

*“You cant add it evenly”*

**Ease Of Cleaning**5%

*“Cleaner is a spray, oil is in a squeeze bottle and messy”*

**Leak-Proof**5%

*“the bottle leaks every time the button is pressed”*

**Spray/Flow**3%

*“Leaking spray buttons”*

**Lubrication**3%

*“5 stars except oil is in a squeeze bottle”*

**Quality-Overall**3%

*“this one was extremely poor quality”*

### **Top return reasons **

**Size-Overall**76%

**Compatibility-Overall**9%

**Filtration**7%

**Advertised Vs Actual Product**2%

**Defective Material/Parts**1%

**Functionality-Overall**1%

**Product Condition**1%

**Material Quality**1%

**Value For Money**0%

**Width**0%