---
title: "radiator fan — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/radiator-fan"
last_updated: "2026-07-14T01:52:59.789Z"
locale: en
meta:
  description: "radiator fan clears our launch bar: a $863K/yr market growing +51.7% this quarter with returns at 4.0%."
  "og:description": "radiator fan clears our launch bar: a $863K/yr market growing +51.7% this quarter with returns at 4.0%."
  "og:title": "radiator fan — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **radiator fan**

**Launch it**

A $863K/yr market growing +51.7% this quarter with returns at 4.0% — clears our launch bar.

Market size 75Growth 70Conversion 21Competition 84Returns 42Price range 42Avg price 86Brand share 85Review moat 77Quality gap 48

**Avg price**

**Great****$68.50**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Review moat**

**Great****455.35**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Great****$863K**

$863K/yr · 759K searches

**Growth**

**Good****+51.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.0%**

return rate — above 6% kills the launch gate

**Price range**

**Okay****$7.37–$209.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**37 **▲rising

**Sellers**

**94**

**Top-5 brand share**

**50%**

**Open market**

**44%**

- BLACKHORSE-RACING16% - DNA MOTORING11% - Dorman9% - STMGW7% - A-Premium7% - FGJQEFG6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$26K6%$52K9%$78K12%$104K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 85 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![12 inch Slim Fan Pull Electric Radiator Cooling Fans 12V Mount Kit Unversal Black](https://m.media-amazon.com/images/I/511aZ2SunBL.jpg)**12 inch Slim Fan Pull Electric Radiator Cooling Fans 12V Mount Kit Unversal Black**BLACKHORSE-RACING**$26.62**4.4★3,117 rev](https://www.amazon.com/dp/B014KK7Q84) [2![16 inch Electric Radiator Fan 3000 CFM 10 Blades Electric Fan Automotive Black with Thermostat Wiring Switch Relay Kit](https://m.media-amazon.com/images/I/51mMAcFZCsL.jpg)**16 inch Electric Radiator Fan 3000 CFM 10 Blades Electric Fan Automotive Black with Thermostat Wiring Switch Relay Kit**STMGW**$50.10**4.3★192 rev](https://www.amazon.com/dp/B0BKKJFBPG) [3![BLACKHORSE-RACING 16 16 inch Electric Radiator Fan High 3000 + CFM Thermostat Wiring Switch Relay Kit Black](https://m.media-amazon.com/images/I/51vPyEFEyaL.jpg)**BLACKHORSE-RACING 16 16 inch Electric Radiator Fan High 3000 + CFM Thermostat Wiring Switch Relay Kit Black**BLACKHORSE-RACING**$50.47**4.2★1,423 rev](https://www.amazon.com/dp/B07GCGJBJX) [4![FGJQEFG 12 Inch Universal Slim Fan Push Pull Electric Radiator 12V 80W High Performance Cooling Fan Mount Kit Black 2 Pcs](https://m.media-amazon.com/images/I/51KAnC8wDtL.jpg)**FGJQEFG 12 Inch Universal Slim Fan Push Pull Electric Radiator 12V 80W High Performance Cooling Fan Mount Kit Black 2 Pcs**FGJQEFG**$40.61**4.3★148 rev](https://www.amazon.com/dp/B0B5DFB4VN) [5![labwork 16 Electric Radiator Fan HIGH 3000+CFM Thermostat Wiring Switch Relay KIT Black](https://m.media-amazon.com/images/I/511SjayZycL.jpg)**labwork 16 Electric Radiator Fan HIGH 3000+CFM Thermostat Wiring Switch Relay KIT Black**labwork**$40.86**4.3★199 rev](https://www.amazon.com/dp/B07SCYD6FW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![7 inch 12V Universal Slim Pull Push Electric Radiator Cooling Fan with Mounting Kit Black](https://m.media-amazon.com/images/I/516FyfODA-L.jpg)**7 inch 12V Universal Slim Pull Push Electric Radiator Cooling Fan with Mounting Kit Black**SUPERFASTRACING**$20.84**1 rev2mo ago](https://www.amazon.com/dp/B0GYP3BP4F) [![10inch 12V Universal Slim Pull Push Electric Radiator Cooling Fan with Mounting Kit Black](https://m.media-amazon.com/images/I/51sRCU+b5SL.jpg)**10inch 12V Universal Slim Pull Push Electric Radiator Cooling Fan with Mounting Kit Black**SUPERFASTRACING**$23.38**1 rev2mo ago](https://www.amazon.com/dp/B0GYNT792Y) [![PHILTOP 621526 Radiator Cooling Fan Assembly Compatible with 2009-2010 Charger/300 2.7/3.5/6.1L 2009-2023 Charger 5.7L Challenger 300 5.7L (Single Fan Module) Replace# 68050129AA CH3115169](https://m.media-amazon.com/images/I/41ECYhRAdHL.jpg)**PHILTOP 621526 Radiator Cooling Fan Assembly Compatible with 2009-2010 Charger/300 2.7/3.5/6.1L 2009-2023 Charger 5.7L Challenger 300 5.7L (Single Fan Module) Replace# 68050129AA CH3115169**PHILTOP**$72.66**44 rev3mo ago](https://www.amazon.com/dp/B0GSRB9FWR) [![maXpeedingrods Radiator Cooling Fan Assembly for Jeep Grand Cherokee 4.0L 2004 (submodel: Laredo Limited Special Edition) 52079528AD 620041 52080127AA](https://m.media-amazon.com/images/I/41W+7db0XUL.jpg)**maXpeedingrods Radiator Cooling Fan Assembly for Jeep Grand Cherokee 4.0L 2004 (submodel: Laredo Limited Special Edition) 52079528AD 620041 52080127AA**maXpeedingrods**$64.91**59 rev11mo ago](https://www.amazon.com/dp/B0FJLD9T79) [![GEARLAST Radiator Fan Engine Replacement Dual Radiator & Condenser Cooling Fan Assembly Fit for Volkswagen Jetta 2.0L VW Tiguan for Audi A3 TT 1K0121205AD9B9](https://m.media-amazon.com/images/I/41ucBdW-joL.jpg)**GEARLAST Radiator Fan Engine Replacement Dual Radiator & Condenser Cooling Fan Assembly Fit for Volkswagen Jetta 2.0L VW Tiguan for Audi A3 TT 1K0121205AD9B9**GEARLAST**$85.13**31 rev1y ago](https://www.amazon.com/dp/B0FGXZKQ3C)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![10inch 12V Universal Slim Pull Push Electric Radiator Cooling Fan with Mounting Kit Black](https://m.media-amazon.com/images/I/51sRCU+b5SL.jpg)**10inch 12V Universal Slim Pull Push Electric Radiator Cooling Fan with Mounting Kit Black**SUPERFASTRACING**$23.38**5.0★**▲ 205%**](https://www.amazon.com/dp/B0GYNT792Y) [![7 inch 12V Universal Slim Pull Push Electric Radiator Cooling Fan with Mounting Kit Black](https://m.media-amazon.com/images/I/516FyfODA-L.jpg)**7 inch 12V Universal Slim Pull Push Electric Radiator Cooling Fan with Mounting Kit Black**SUPERFASTRACING**$20.84**5.0★**▲ 204%**](https://www.amazon.com/dp/B0GYP3BP4F) [![PHILTOP 621526 Radiator Cooling Fan Assembly Compatible with 2009-2010 Charger/300 2.7/3.5/6.1L 2009-2023 Charger 5.7L Challenger 300 5.7L (Single Fan Module) Replace# 68050129AA CH3115169](https://m.media-amazon.com/images/I/41ECYhRAdHL.jpg)**PHILTOP 621526 Radiator Cooling Fan Assembly Compatible with 2009-2010 Charger/300 2.7/3.5/6.1L 2009-2023 Charger 5.7L Challenger 300 5.7L (Single Fan Module) Replace# 68050129AA CH3115169**PHILTOP**$72.66**4.6★**▲ 200%**](https://www.amazon.com/dp/B0GSRB9FWR) [![MuHize Electric Radiator Cooling Fan 12 Universal High Performance Fans(2026 New) Puller Electric Radiator Cooling Assembly 12V 80W with Mount Kit (Pack of 2)](https://m.media-amazon.com/images/I/51iFL5uT2wS.jpg)**MuHize Electric Radiator Cooling Fan 12 Universal High Performance Fans(2026 New) Puller Electric Radiator Cooling Assembly 12V 80W with Mount Kit (Pack of 2)**MuHize**$41.30**4.5★**▲ 192%**](https://www.amazon.com/dp/B094JJHGHL) [![FGJQEFG 10 Inch Universal Slim Fan Push Pull Electric Radiator 12V 80W High Performance Cooling Fan Mount Kit Black 2 Pcs](https://m.media-amazon.com/images/I/51+zF4qYe5L.jpg)**FGJQEFG 10 Inch Universal Slim Fan Push Pull Electric Radiator 12V 80W High Performance Cooling Fan Mount Kit Black 2 Pcs**FGJQEFG**$38.82**4.7★**▲ 145%**](https://www.amazon.com/dp/B0B5D86JBH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +51.7% search growth over the last 90 days.

25K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**21%

*“Direct fit”*

**Quality-Overall**14%

*“Good quality, easy to install and wire, provides good air flow”*

**Assembly/Installation**11%

*“Easy assembly”*

**Value For Money**11%

*“Great Value”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Efficiency**7%

*“This fan works well”*

**Noise Level**4%

*“quiet in operation”*

**Coolant**3%

*“Cooling”*

**Functionality-Overall**2%

*“Moves air ok. Seems to function fine”*

**Strength**2%

*“it loves them they're more powerful than the OEM ones”*

### **What buyers complain about **

**Quality-Overall**10%

*“Medium quality”*

**Functionality-Overall**7%

*“Doesnt work”*

**Noise Level**7%

*“noisy”*

**Size-Overall**7%

*“Small in size”*

**Durability**6%

*“I didn't expect it to be very durable”*

**Advertised Vs Actual Product**6%

*“Wrong Product Description”*

**Assembly/Installation**6%

*“neither had any instructions for installation”*

**Instructions/User Manual/Troubleshooting**4%

*“No instructions”*

**Heating**4%

*“car overheated with this fan”*

**Defective Material/Parts**4%

*“Had a piece broken”*

### **Top return reasons **

**Size-Overall**35%

**Functionality-Overall**12%

**Compatibility-Overall**10%

**Defective Material/Parts**9%

**Advertised Vs Actual Product**5%

**Strength**4%

**Assembly/Installation**4%

**Mounting**4%

**Value For Money**2%

**Motor Issues**1%