--- title: "power steering fluid — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/power-steering-fluid" last_updated: "2026-07-09T22:57:12.292Z" locale: en meta: description: "strong incumbent ratings (4.7★) — power steering fluid doesn't clear our bar today." "og:description": "strong incumbent ratings (4.7★) — power steering fluid doesn't clear our bar today." "og:title": "power steering fluid — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" --- Back to Flapen home # **power steering fluid** **Skip it****47/100 ** strong incumbent ratings (4.7★) — power steering fluid doesn't clear our bar today. **Market/yr** **$516K** **Growth (1y)** **+156.8%** **Products** **15** **Brands** **9** was 11 a year ago **Sellers** **96** **Price range** **$5.19–$22.82** **Returns** **1.4%** **Rating** **4.7★** **Skip it** Scored 47/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **25** ×0.30 Growth **72** ×0.30 Competition **36** ×0.20 Quality gap **20** ×0.10 Returns **89** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +156.8% year over year. 11K6KJul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.3× ## **Competition** - Valvoline37% - Prestone16% - Lubegard13% - Johnsen's9% - Bar's Leaks7% - ACDelco7% - Other (3 brands)10% The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 96 sellers compete here. **Brands** **9 **▼falling was 11 a year ago **Sellers** **96** **Top 5 brand share** **83%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Valvoline Power Steering Fluid Maintains Performance & Condition Prevents Squealing Inhibits Wear & Oxidation Meets GM 1050017 Chrysler 5931 & Ford M2C195-A 32oz](https://m.media-amazon.com/images/I/31znTsHiDAL.jpg) [**Valvoline Power Steering Fluid Maintains Performance & Condition Prevents Squealing Inhibits Wear & Oxidation Meets GM 1050017 Chrysler 5931 & Ford M2C195-A 32oz**](https://www.amazon.com/dp/B0049J0F9O) Valvoline$10.564.8★31228%▲rising 2 ![Prestone AS262 Power Steering Fluid with Stop Leak 50 000 Miles 12 oz.](https://m.media-amazon.com/images/I/31-lCfxg5-L.jpg) [**Prestone AS262 Power Steering Fluid with Stop Leak 50 000 Miles 12 oz.**](https://www.amazon.com/dp/B000FW62R8) Prestone$5.414.7★2,15010%▼falling 3 ![Lubegard 23232 Complete Synthetic Power Steering Fluid 32 fl. oz.](https://m.media-amazon.com/images/I/41g2WOWGoEL.jpg) [**Lubegard 23232 Complete Synthetic Power Steering Fluid 32 fl. oz.**](https://www.amazon.com/dp/B01BSEGZ00) Lubegard$17.644.7★2,4179%▼falling 4 ![Johnsens 4611 Power Steering Fluid - 1 Gallon](https://m.media-amazon.com/images/I/41ZgVromCNL.jpg) [**Johnsens 4611 Power Steering Fluid - 1 Gallon**](https://www.amazon.com/dp/B0002JN2WC) Johnsen's$22.824.7★1,2599%▼falling 5 ![Vavoline MaxLife PS and SL Power Steering Fluid with Stops Leaks Prevents Wear Foaming and Oxidation for Meets GM 1050017 Chrysler 5931 Ford M2C195-A 32oz](https://m.media-amazon.com/images/I/41LydlIhIKL.jpg) [**Vavoline MaxLife PS and SL Power Steering Fluid with Stops Leaks Prevents Wear Foaming and Oxidation for Meets GM 1050017 Chrysler 5931 Ford M2C195-A 32oz**](https://www.amazon.com/dp/B003VSKQ34) Valvoline$10.214.7★379%▲rising 6 ![Bars Leaks High Mileage Power Steering Repair-It 16.9 oz](https://m.media-amazon.com/images/I/41krzCQQCoL.jpg) [**Bars Leaks High Mileage Power Steering Repair-It 16.9 oz**](https://www.amazon.com/dp/B000930N0U) Bar's Leaks$12.014.3★2,8277%▼falling 7 ![Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura 32 Ounces](https://m.media-amazon.com/images/I/418dMolvxvL.jpg) [**Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura 32 Ounces**](https://www.amazon.com/dp/B084CYW9RG) Lubegard$15.494.7★8974%▼falling 8 ![ACDelco GM Original Equipment 10-5073 (19329448) Power Steering Fluid - 32 oz](https://m.media-amazon.com/images/I/218JBda3T1L.jpg) [**ACDelco GM Original Equipment 10-5073 (19329448) Power Steering Fluid - 32 oz**](https://www.amazon.com/dp/B00BK7MHOE) ACDelco$14.094.8★1,0124%—flat 9 ![Lucas Oil 10823 12 oz Power Steering Fluid](https://m.media-amazon.com/images/I/414auEFmKnL.jpg) [**Lucas Oil 10823 12 oz Power Steering Fluid**](https://www.amazon.com/dp/B00KTF7TE6) Lucas Oil$5.194.7★2164%▲rising 10 ![Fram Prestone AS261 Power Steering Fluid - 32 oz.](https://m.media-amazon.com/images/I/31iBPawkO6L.jpg) [**Fram Prestone AS261 Power Steering Fluid - 32 oz.**](https://www.amazon.com/dp/B0002JN182) Prestone$8.744.7★2,1654%▲rising 11 ![STP Power Steering Fluid Steering Wheel Cleaner Protects Against Wear and Pump Breakdown in Cars and Trucks 32 Oz STP](https://m.media-amazon.com/images/I/41iEOmozBwL.jpg) [**STP Power Steering Fluid Steering Wheel Cleaner Protects Against Wear and Pump Breakdown in Cars and Trucks 32 Oz STP**](https://www.amazon.com/dp/B01LYS43JY) STP$11.524.7★3743%▼falling 12 ![ACDelco GM Original Equipment 10-5074 (19329450) Power Steering Fluid - 16 oz](https://m.media-amazon.com/images/I/31qRTTNhQgL.jpg) [**ACDelco GM Original Equipment 10-5074 (19329450) Power Steering Fluid - 16 oz**](https://www.amazon.com/dp/B06Y5HBHM4) ACDelco$12.774.7★5613%▼falling 13 ![Prestone AS269 Power Steering Fluid for Asian Vehicles - 12 oz.](https://m.media-amazon.com/images/I/31TePwCO3NL.jpg) [**Prestone AS269 Power Steering Fluid for Asian Vehicles - 12 oz.**](https://www.amazon.com/dp/B007PZNNWK) Prestone$10.074.7★1,0062%▼falling 14 ![Idemitsu PSF Universal Power Steering Fluid for Asian Vehicles - 12 oz.](https://m.media-amazon.com/images/I/318HRK1GzTL.jpg) [**Idemitsu PSF Universal Power Steering Fluid for Asian Vehicles - 12 oz.**](https://www.amazon.com/dp/B00TO0F6EW) Idemitsu$9.924.8★6582%▼falling 15 ![Power Steering Fluid/6X1/Quart](https://m.media-amazon.com/images/I/413R8cQQzSL.jpg) [**Power Steering Fluid/6X1/Quart**](https://www.amazon.com/dp/B00KTF7TKA) Lucas Oil$9.664.8★1,7002%▲rising ## **Product shelf** All 15 tracked products in this niche. Top sellersNewestTrending [![Valvoline Power Steering Fluid Maintains Performance & Condition Prevents Squealing Inhibits Wear & Oxidation Meets GM 1050017 Chrysler 5931 & Ford M2C195-A 32oz](https://m.media-amazon.com/images/I/31znTsHiDAL.jpg)**Valvoline Power Steering Fluid Maintains Performance & Condition Prevents Squealing Inhibits Wear & Oxidation Meets GM 1050017 Chrysler 5931 & Ford M2C195-A 32oz** Valvoline**$10.56**4.8★312 reviews](https://www.amazon.com/dp/B0049J0F9O) [![Prestone AS262 Power Steering Fluid with Stop Leak 50 000 Miles 12 oz.](https://m.media-amazon.com/images/I/31-lCfxg5-L.jpg)**Prestone AS262 Power Steering Fluid with Stop Leak 50 000 Miles 12 oz.** Prestone**$5.41**4.7★2,150 reviews](https://www.amazon.com/dp/B000FW62R8) [![Lubegard 23232 Complete Synthetic Power Steering Fluid 32 fl. oz.](https://m.media-amazon.com/images/I/41g2WOWGoEL.jpg)**Lubegard 23232 Complete Synthetic Power Steering Fluid 32 fl. oz.** Lubegard**$17.64**4.7★2,417 reviews](https://www.amazon.com/dp/B01BSEGZ00) [![Johnsens 4611 Power Steering Fluid - 1 Gallon](https://m.media-amazon.com/images/I/41ZgVromCNL.jpg)**Johnsens 4611 Power Steering Fluid - 1 Gallon** Johnsen's**$22.82**4.7★1,259 reviews](https://www.amazon.com/dp/B0002JN2WC) [![Vavoline MaxLife PS and SL Power Steering Fluid with Stops Leaks Prevents Wear Foaming and Oxidation for Meets GM 1050017 Chrysler 5931 Ford M2C195-A 32oz](https://m.media-amazon.com/images/I/41LydlIhIKL.jpg)**Vavoline MaxLife PS and SL Power Steering Fluid with Stops Leaks Prevents Wear Foaming and Oxidation for Meets GM 1050017 Chrysler 5931 Ford M2C195-A 32oz** Valvoline**$10.21**4.7★37 reviews](https://www.amazon.com/dp/B003VSKQ34) [![Bars Leaks High Mileage Power Steering Repair-It 16.9 oz](https://m.media-amazon.com/images/I/41krzCQQCoL.jpg)**Bars Leaks High Mileage Power Steering Repair-It 16.9 oz** Bar's Leaks**$12.01**4.3★2,827 reviews](https://www.amazon.com/dp/B000930N0U) [![Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura 32 Ounces](https://m.media-amazon.com/images/I/418dMolvxvL.jpg)**Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura 32 Ounces** Lubegard**$15.49**4.7★897 reviews](https://www.amazon.com/dp/B084CYW9RG) [![ACDelco GM Original Equipment 10-5073 (19329448) Power Steering Fluid - 32 oz](https://m.media-amazon.com/images/I/218JBda3T1L.jpg)**ACDelco GM Original Equipment 10-5073 (19329448) Power Steering Fluid - 32 oz** ACDelco**$14.09**4.8★1,012 reviews](https://www.amazon.com/dp/B00BK7MHOE) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**26% *“So far, seems solid and reliable”* **Value For Money**20% *“Great value”* **Advertised Vs Actual Product**15% *“As described”* **Efficiency**12% *“Works good on my 2002 civic”* **Leak-Proof**6% *“No leaks so far”* **Size-Overall**3% *“Perfect fit”* **Motor Power**2% *“It will make your car run like new feel more power”* **Maintenance And Repair**2% *“cost-effective fix without requiring expensive mechanical repairs”* **Lubrication**2% *“Great product and takes the guesswork out of which fluid to use”* **Thickness**1% *“It was a nice blend of thickness to add to my power steering reservoir”* ### **What buyers complain about ** **Leak-Proof**30% *“Product arrived showing leakage on bottom of shipping box”* **Noise Level**13% *“Was getting a buzzing vibration. when I made a turn”* **Functionality-Overall**7% *“Didn't work”* **Quality-Overall**6% *“Japanese quality for Japanese cars* Expensive”* **Compatibility-Overall**4% *“Amazon does not correctly show compatibility for this product”* **Value For Money**4% *“Complete waste of money”* **Material Quality**2% *“Not synthetic”* **Advertised Vs Actual Product**2% *“I am giving this product a lower rating because it was not the gallon shown in the ad”* **Wheel Quality**2% *“my wheel starting to bind up in spots”* **Lubrication**1% *“I was replacing the reservoir since the power steering fluid was all gummy”* #### **Top return reasons**- Compatibility-Overall44% - Value For Money15% - Leak-Proof12% - Functionality-Overall10% - Advertised Vs Actual Product6% - Size-Overall3% - Maintenance And Repair3% - Defective Material/Parts3% - Material Quality1% - Color1%