---
title: "ph4967 fram oil filter — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/ph4967-fram-oil-filter"
last_updated: "2026-07-13T22:53:48.631Z"
locale: en
meta:
  description: "a small market ($24K/yr) — ph4967 fram oil filter doesn't clear our bar today."
  "og:description": "a small market ($24K/yr) — ph4967 fram oil filter doesn't clear our bar today."
  "og:title": "ph4967 fram oil filter — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **ph4967 fram oil filter**

**Skip it**

A small market ($24K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 96Conversion 31Competition 48Returns 92Price range 66Avg price 43Brand share 20Review moat 54Quality gap 18

**Growth**

**Incredible****+144.9%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$3.75–$36.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,330.22**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$11.15**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$24K**

$24K/yr · 87K searches

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**68**

**Top-5 brand share**

**92%**

**Open market**

**4%**

- Fram36% - R.A.23% - Purolator18% - RENKEN9% - Toyota7% - ACDelco3% - Open — no brand owns it (3 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$2K15%$4K20%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![RA-4967 Engine Oil Filter High Efficiency Compatible With Toyota Camry Corolla RAV4 Prius Highlander Tacoma Tundra Lexus NX RX ES UX & Scion tC](https://m.media-amazon.com/images/I/31WZoXEnQkL.jpg)**RA-4967 Engine Oil Filter High Efficiency Compatible With Toyota Camry Corolla RAV4 Prius Highlander Tacoma Tundra Lexus NX RX ES UX & Scion tC**R.A.**$6.62**4.7★40 rev](https://www.amazon.com/dp/B0F1DYKKZ8) [2![FRAM EG+ PH4967P 10K Mile Change Automotive Replacement Interval Spin-On Engine Oil Filter for Select Vehicle Models](https://m.media-amazon.com/images/I/41Y9QJrPpZL.jpg)**FRAM EG+ PH4967P 10K Mile Change Automotive Replacement Interval Spin-On Engine Oil Filter for Select Vehicle Models**Fram**$4.60**4.7★6,924 rev](https://www.amazon.com/dp/B0007D5DZC) [3![RENKEN RK4476 Oil Filter for PH4967 PH4386 L14476 51394 Pack of 12](https://m.media-amazon.com/images/I/51OWGEIqZvL.jpg)**RENKEN RK4476 Oil Filter for PH4967 PH4386 L14476 51394 Pack of 12**RENKEN**$36.63**4.7★89 rev](https://www.amazon.com/dp/B07NZLL6LW) [4![Purolator TL14476 PurolatorTECH Spin On Oil Filter Compatible With Toyota Corolla Camry Prius Yaris Sienna C-HR Prius C Prius Prime Pontiac Vibe and Scion xB](https://m.media-amazon.com/images/I/51zp48611HL.jpg)**Purolator TL14476 PurolatorTECH Spin On Oil Filter Compatible With Toyota Corolla Camry Prius Yaris Sienna C-HR Prius C Prius Prime Pontiac Vibe and Scion xB**Purolator**$3.75**4.6★229 rev](https://www.amazon.com/dp/B073H6KBX8) [5![Fram Group Oil Filter](https://m.media-amazon.com/images/I/4193FzVLW1L.jpg)**Fram Group Oil Filter**Fram**$17.78**4.9★15 rev](https://www.amazon.com/dp/B01MUC4MIY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![FRAM Extra Guard PH4967 10K Mile Change Automotive Replacement Interval Spin-On Engine Oil Filters for Select Vehicle Models (6 Pack)](https://m.media-amazon.com/images/I/41F6c6jrcwL.jpg)**FRAM Extra Guard PH4967 10K Mile Change Automotive Replacement Interval Spin-On Engine Oil Filters for Select Vehicle Models (6 Pack)**Fram**$30.57**2 rev11mo ago](https://www.amazon.com/dp/B0FLBB2ZJS) [![RA-4386 High Performance Engine Oil Filter Compatible With Toyota Camry Corolla RAV4 Prius Highlander Tacoma Tundra Lexus NX RX ES UX & Scion tC](https://m.media-amazon.com/images/I/31WZoXEnQkL.jpg)**RA-4386 High Performance Engine Oil Filter Compatible With Toyota Camry Corolla RAV4 Prius Highlander Tacoma Tundra Lexus NX RX ES UX & Scion tC**R.A.**$5.33**4 rev11mo ago](https://www.amazon.com/dp/B0FHYMCPRP) [![RA-4967 Engine Oil Filter High Efficiency Compatible With Toyota Camry Corolla RAV4 Prius Highlander Tacoma Tundra Lexus NX RX ES UX & Scion tC](https://m.media-amazon.com/images/I/31WZoXEnQkL.jpg)**RA-4967 Engine Oil Filter High Efficiency Compatible With Toyota Camry Corolla RAV4 Prius Highlander Tacoma Tundra Lexus NX RX ES UX & Scion tC**R.A.**$6.62**40 rev1y ago](https://www.amazon.com/dp/B0F1DYKKZ8) [![Toyota Genuine Oil Filter 90915-YZZN1 OEM Engine Filter for Toyota and Lexus](https://m.media-amazon.com/images/I/51qCtHc1kyL.jpg)**Toyota Genuine Oil Filter 90915-YZZN1 OEM Engine Filter for Toyota and Lexus**Toyota**$9.82**728 rev1y ago](https://www.amazon.com/dp/B0DVV74BZR) [![A-Premium 10K Miles Protection Spin On Oil Filter Compatible with for Toyota Camry RAV4 Corolla Prius & Nissan & Chevy & Lexus & Infiniti & Suzuki & for Scion & Daihatsu & Geo & Pontiac & Lotus](https://m.media-amazon.com/images/I/41ZmDn8bmgL.jpg)**A-Premium 10K Miles Protection Spin On Oil Filter Compatible with for Toyota Camry RAV4 Corolla Prius & Nissan & Chevy & Lexus & Infiniti & Suzuki & for Scion & Daihatsu & Geo & Pontiac & Lotus**A-Premium**$8.62**225 rev2y ago](https://www.amazon.com/dp/B0CT3G8SG3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![RA-4386 High Performance Engine Oil Filter Compatible With Toyota Camry Corolla RAV4 Prius Highlander Tacoma Tundra Lexus NX RX ES UX & Scion tC](https://m.media-amazon.com/images/I/31WZoXEnQkL.jpg)**RA-4386 High Performance Engine Oil Filter Compatible With Toyota Camry Corolla RAV4 Prius Highlander Tacoma Tundra Lexus NX RX ES UX & Scion tC**R.A.**$5.33**5.0★**▲ 135%**](https://www.amazon.com/dp/B0FHYMCPRP) [![Purolator L14476 Premium Engine Protection Spin On Oil Filter Compatible With Toyota Corolla Camry Prius Yaris Sienna C-HR Prius C Prius Prime Pontiac Vibe and Scion xB](https://m.media-amazon.com/images/I/51AifJpRl5L.jpg)**Purolator L14476 Premium Engine Protection Spin On Oil Filter Compatible With Toyota Corolla Camry Prius Yaris Sienna C-HR Prius C Prius Prime Pontiac Vibe and Scion xB**Purolator**$7.38**4.8★**▲ 133%**](https://www.amazon.com/dp/B000C6KM8W) [![Fram PH4967 Full Flow Lube Spin On Oil Filter](https://m.media-amazon.com/images/I/41lUsKwYvqL.jpg)**Fram PH4967 Full Flow Lube Spin On Oil Filter**Fram**$24.19**0.0★**▲ 128%**](https://www.amazon.com/dp/B00Y21Z1O8) [![Purolator TL14477 PurolatorTECH Spin On Oil Filter Compatible With Toyota Camry RAV4 Tundra Corolla Matrix Highlander Solara Scion xB Scion tC and Suzuki SX4](https://m.media-amazon.com/images/I/41rpkUUuZ-L.jpg)**Purolator TL14477 PurolatorTECH Spin On Oil Filter Compatible With Toyota Camry RAV4 Tundra Corolla Matrix Highlander Solara Scion xB Scion tC and Suzuki SX4**Purolator**$3.86**4.3★**▲ 128%**](https://www.amazon.com/dp/B079SR8NLK) [![Fram PH2 Extra Guard Passenger Car Spin-On Oil Filter (Pack of 2)](https://m.media-amazon.com/images/I/51LJGnuXZ1L.jpg)**Fram PH2 Extra Guard Passenger Car Spin-On Oil Filter (Pack of 2)**Fram**$10.42**4.5★**▲ 127%**](https://www.amazon.com/dp/B000NWNZ7A)

**~~View all trending →~~**

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**27%

*“Fits as it should”*

**Filtration**17%

*“Nice factory filter”*

**Quality-Overall**16%

*“No Complaints”*

**Value For Money**14%

*“fair price”*

**Advertised Vs Actual Product**10%

*“As advertised”*

**Efficiency**4%

*“It help your going”*

**Assembly/Installation**2%

*“Easy to install”*

**Leak-Proof**2%

*“Doesnt leak”*

**Locally Manufactured**1%

*“O E M product American made”*

**Durability**1%

*“allegedly durable”*

### **What buyers complain about **

**Size-Overall**22%

*“This doesn't fit my car”*

**Compatibility-Overall**21%

*“Not compatible”*

**Filtration**17%

*“Useless filter”*

**Product Condition**9%

*“Definitely was used”*

**Advertised Vs Actual Product**8%

*“Product Not As Described”*

**Quality-Overall**4%

*“It didnt look like a good quality product- cheap stamping”*

**Leak-Proof**3%

*“It was also leaking at the filter base”*

**Grip**2%

*“I'll miss the sandpaper grip”*

**Paint Quality**2%

*“paint was not right”*

**Ease Of Use**1%

*“it can be extremely difficult to remove them at the next oil change”*

### **Top return reasons **

**Size-Overall**47%

**Compatibility-Overall**23%

**Filtration**13%

**Advertised Vs Actual Product**4%

**Value For Money**4%

**Defective Material/Parts**2%

**Product Condition**2%

**Functionality-Overall**1%

**Assembly/Installation**1%

**Rusts/Corrodes**0%