---
title: "ph10575 fram oil filter — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
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last_updated: "2026-07-13T19:52:23.271Z"
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  description: "a concentrated shelf (top 5 take 100% of clicks) — ph10575 fram oil filter doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 100% of clicks) — ph10575 fram oil filter doesn't clear our bar today."
  "og:title": "ph10575 fram oil filter — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **ph10575 fram oil filter**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 53Conversion 56Competition 0Returns 97Price range 88Avg price 95Brand share 0Review moat 25Quality gap 38

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$24.40**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.94–$85.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+25.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$297K**

$297K/yr · 259K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,868.6**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▲rising

**Sellers**

**29**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Motorcraft89% - R.A.6% - MPR4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$59K40%$119K60%$178K80%$237K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)](https://m.media-amazon.com/images/I/41DRUIQkTYL.jpg)**Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)**Motorcraft**$8.63**4.8★11,668 rev](https://www.amazon.com/dp/B001KR1BQE) [2![Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)](https://m.media-amazon.com/images/I/41BVsvtyX8L.jpg)**Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)**Motorcraft**$8.69**4.8★12,438 rev](https://www.amazon.com/dp/B000AS3D3S) [3![RA-10575 Engine Oil Filter 15K Mile Change Automotive Replacement Interval Spin-On for Select Models Ford F-150 Explorer Chevy Silverado 1500 GMC Buick Cadillac Lincoln Isuzu Mercury](https://m.media-amazon.com/images/I/41EUJ4JocmL.jpg)**RA-10575 Engine Oil Filter 15K Mile Change Automotive Replacement Interval Spin-On for Select Models Ford F-150 Explorer Chevy Silverado 1500 GMC Buick Cadillac Lincoln Isuzu Mercury**R.A.**$7.94**4.7★94 rev](https://www.amazon.com/dp/B0DV9YFFYN) [4![Motorcraft FL500S-12PK Oil Filter (Aa5Z6714A)](https://m.media-amazon.com/images/I/51x+wW01cBL.jpg)**Motorcraft FL500S-12PK Oil Filter (Aa5Z6714A)**Motorcraft**$85.23**4.7★129 rev](https://www.amazon.com/dp/B01563JC1I) [5![Genuine trrft Professional Engine Oil Filter FL-500S AA5Z-6714-A](https://m.media-amazon.com/images/I/412+PFKdnUL.jpg)**Genuine trrft Professional Engine Oil Filter FL-500S AA5Z-6714-A**MPR**$11.51**3.6★14 rev](https://www.amazon.com/dp/B08MWWJHSN)

### **Newest**

by launch date

[![RA-10575 Engine Oil Filter 15K Mile Change Automotive Replacement Interval Spin-On for Select Models Ford F-150 Explorer Chevy Silverado 1500 GMC Buick Cadillac Lincoln Isuzu Mercury](https://m.media-amazon.com/images/I/41EUJ4JocmL.jpg)**RA-10575 Engine Oil Filter 15K Mile Change Automotive Replacement Interval Spin-On for Select Models Ford F-150 Explorer Chevy Silverado 1500 GMC Buick Cadillac Lincoln Isuzu Mercury**R.A.**$7.94**94 rev1y ago](https://www.amazon.com/dp/B0DV9YFFYN) [![Genuine trrft Professional Engine Oil Filter FL-500S AA5Z-6714-A](https://m.media-amazon.com/images/I/412+PFKdnUL.jpg)**Genuine trrft Professional Engine Oil Filter FL-500S AA5Z-6714-A**MPR**$11.51**14 rev5y ago](https://www.amazon.com/dp/B08MWWJHSN) [![Motorcraft FL500S-12PK Oil Filter (Aa5Z6714A)](https://m.media-amazon.com/images/I/51x+wW01cBL.jpg)**Motorcraft FL500S-12PK Oil Filter (Aa5Z6714A)**Motorcraft**$85.23**129 rev10y ago](https://www.amazon.com/dp/B01563JC1I) [![Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)](https://m.media-amazon.com/images/I/41DRUIQkTYL.jpg)**Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)**Motorcraft**$8.63**11,668 rev18y ago](https://www.amazon.com/dp/B001KR1BQE) [![Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)](https://m.media-amazon.com/images/I/41BVsvtyX8L.jpg)**Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)**Motorcraft**$8.69**12,438 rev18y ago](https://www.amazon.com/dp/B000AS3D3S)

### **Trending**

90-day click momentum

[![Genuine trrft Professional Engine Oil Filter FL-500S AA5Z-6714-A](https://m.media-amazon.com/images/I/412+PFKdnUL.jpg)**Genuine trrft Professional Engine Oil Filter FL-500S AA5Z-6714-A**MPR**$11.51**3.6★**▲ 184%**](https://www.amazon.com/dp/B08MWWJHSN) [![RA-10575 Engine Oil Filter 15K Mile Change Automotive Replacement Interval Spin-On for Select Models Ford F-150 Explorer Chevy Silverado 1500 GMC Buick Cadillac Lincoln Isuzu Mercury](https://m.media-amazon.com/images/I/41EUJ4JocmL.jpg)**RA-10575 Engine Oil Filter 15K Mile Change Automotive Replacement Interval Spin-On for Select Models Ford F-150 Explorer Chevy Silverado 1500 GMC Buick Cadillac Lincoln Isuzu Mercury**R.A.**$7.94**4.7★**▲ 42%**](https://www.amazon.com/dp/B0DV9YFFYN) [![Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)](https://m.media-amazon.com/images/I/41BVsvtyX8L.jpg)**Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)**Motorcraft**$8.69**4.8★**— 2%**](https://www.amazon.com/dp/B000AS3D3S) [![Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)](https://m.media-amazon.com/images/I/41DRUIQkTYL.jpg)**Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)**Motorcraft**$8.63**4.8★**— 5%**](https://www.amazon.com/dp/B001KR1BQE) [![Motorcraft FL500S-12PK Oil Filter (Aa5Z6714A)](https://m.media-amazon.com/images/I/51x+wW01cBL.jpg)**Motorcraft FL500S-12PK Oil Filter (Aa5Z6714A)**Motorcraft**$85.23**4.7★**— 9%**](https://www.amazon.com/dp/B01563JC1I)

## **Demand**

Weekly Amazon search volume, last 10 weeks — +25.0% search growth over the last 90 days.

8K6KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Filtration**26%

*“Great quality filter from a well known brand”*

**Size-Overall**22%

*“OEM fit”*

**Quality-Overall**14%

*“The build quality is consistent”*

**Value For Money**12%

*“Worth the money”*

**Assembly/Installation**5%

*“No issues with install”*

**Advertised Vs Actual Product**4%

*“Accurate description”*

**Leak-Proof**2%

*“It doesn't leak”*

**Efficiency**2%

*“works well”*

**Maintenance And Repair**2%

*“Overall, this filter works as a simple and reliable replacement option for routine oil changes and standard vehicle maintenance”*

**Ease Of Use**1%

*“Easy to use and works great”*

### **What buyers complain about **

**Filtration**22%

*“All three filters were no good”*

**Size-Overall**17%

*“Double check fit”*

**Leak-Proof**9%

*“which causes leakage through the filtration path”*

**Compatibility-Overall**8%

*“Did not fit my 2015 honda crv”*

**Value For Money**6%

*“But a fraction of dealer cost”*

**Product Condition**4%

*“I have received a used oil filter two times”*

**Advertised Vs Actual Product**4%

*“It certainly does not represent the oil filter pictured in the ad you have”*

**Lubrication**4%

*“oil still looks dirty after 15000 miles”*

**Paint Quality**4%

*“Paint on filter seems sloppy for FORD”*

**Quality-Overall**3%

*“Fram filter are just not on same level of quality if you open them up”*

### **Top return reasons **

**Size-Overall**43%

**Filtration**23%

**Compatibility-Overall**14%

**Value For Money**4%

**Defective Material/Parts**3%

**Advertised Vs Actual Product**3%

**Product Condition**2%

**Functionality-Overall**1%

**Rusts/Corrodes**1%

**Smell**1%