--- title: "oil filter — Niche Verdict: Launch it (76/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/oil-filter" last_updated: "2026-07-10T03:19:18.729Z" locale: en meta: description: "oil filter clears our launch bar: a $5.4M/yr market growing +285.6% with returns at 0.8%." "og:description": "oil filter clears our launch bar: a $5.4M/yr market growing +285.6% with returns at 0.8%." "og:title": "oil filter — Niche Verdict: Launch it (76/100) | Amazon United States - Flapen" --- Back to Flapen home # **oil filter** **Launch it****76/100 ** oil filter clears our launch bar: a $5.4M/yr market growing +285.6% with returns at 0.8%. **Market/yr** **$5.4M** **Growth (1y)** **+285.6%** **Products** **131** **Brands** **21** was 12 a year ago **Sellers** **279** **Price range** **$3.65–$70.44** **Returns** **0.8%** **Rating** **4.7★** **Launch it** Scored 76/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **65** ×0.30 Growth **84** ×0.30 Competition **97** ×0.20 Quality gap **20** ×0.10 Returns **93** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +285.6% year over year. 206K103KPrime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.4× ## **Competition** - Purolator19% - Wix18% - K&N14% - Toyota9% - Motorcraft9% - ACDelco8% - Other (15 brands)23% Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen. 21 brands and 279 sellers compete here. **Brands** **21 **▲rising was 12 a year ago **Sellers** **279** **Top 5 brand share** **69%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)](https://m.media-amazon.com/images/I/41DRUIQkTYL.jpg) [**Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)**](https://www.amazon.com/dp/B001KR1BQE) Motorcraft$8.634.8★11,6685%▼falling 2 ![Toyota Genuine Oil Filter 90915-YZZN1 OEM Engine Filter for Toyota and Lexus](https://m.media-amazon.com/images/I/51qCtHc1kyL.jpg) [**Toyota Genuine Oil Filter 90915-YZZN1 OEM Engine Filter for Toyota and Lexus**](https://www.amazon.com/dp/B0DVV74BZR) Toyota$9.824.8★7284%▲rising 3 ![WIX 57356XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Acura Honda (01-18) Hyundai (07-09) Mazda (10-11) Infiniti Nissan (96-18)](https://m.media-amazon.com/images/I/41FM1Nf2HiL.jpg) [**WIX 57356XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Acura Honda (01-18) Hyundai (07-09) Mazda (10-11) Infiniti Nissan (96-18)**](https://www.amazon.com/dp/B00C5SZN9S) Wix$12.304.7★2,4963%▲rising 4 ![BOSCH 3330 Premium Oil Filter With FILTECH Filtration Technology - Compatible With Select Audi Chrysler Dodge Ford Jeep Lexus Lincoln Mazda Mercury Saab Toyota Volkswagen](https://m.media-amazon.com/images/I/41ql5V2ihbL.jpg) [**BOSCH 3330 Premium Oil Filter With FILTECH Filtration Technology - Compatible With Select Audi Chrysler Dodge Ford Jeep Lexus Lincoln Mazda Mercury Saab Toyota Volkswagen**](https://www.amazon.com/dp/B002EBSLA4) Bosch$8.164.6★2,7393%▲rising 5 ![Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)](https://m.media-amazon.com/images/I/41BVsvtyX8L.jpg) [**Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)**](https://www.amazon.com/dp/B000AS3D3S) Motorcraft$8.694.8★12,4383%▲rising 6 ![WIX 57060XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Various Buick Chevrolet GM Hummer Saturn Saab Dodge Chrysler Jeep (07-15)](https://m.media-amazon.com/images/I/41ETuoR5iML.jpg) [**WIX 57060XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Various Buick Chevrolet GM Hummer Saturn Saab Dodge Chrysler Jeep (07-15)**](https://www.amazon.com/dp/B00C5SYH68) Wix$12.264.7★3,4013%▼falling 7 ![Purolator PL14459 PurolatorONE Advanced Engine Protection Spin On Oil Filter Compatible With Hyundai Elantra Sonata Tucson Accent Sante Fe Kia Soul Optima Sportage Sorento and Honda Accord](https://m.media-amazon.com/images/I/51dMR3F7hdL.jpg) [**Purolator PL14459 PurolatorONE Advanced Engine Protection Spin On Oil Filter Compatible With Hyundai Elantra Sonata Tucson Accent Sante Fe Kia Soul Optima Sportage Sorento and Honda Accord**](https://www.amazon.com/dp/B000E8T80Q) Purolator$8.054.7★2,1123%▲rising 8 ![Purolator PL14610 PurolatorONE Advanced Engine Protection Spin On Oil Filter Compatible With Honda CR-V Accord Civic Pilot Odyssey HR-V Fit Nissan Frontier TITAN Xterra Acura MDX and RDX](https://m.media-amazon.com/images/I/51sPuJxqGQL.jpg) [**Purolator PL14610 PurolatorONE Advanced Engine Protection Spin On Oil Filter Compatible With Honda CR-V Accord Civic Pilot Odyssey HR-V Fit Nissan Frontier TITAN Xterra Acura MDX and RDX**](https://www.amazon.com/dp/B000E8V9RG) Purolator$8.354.8★2,7153%▲rising 9 ![WIX WL10255 Oil Filter Replacement Built for Synthetic and High Mileage Oil - Compatible With Various GM (11-20)](https://m.media-amazon.com/images/I/4118PQbr9FL.jpg) [**WIX WL10255 Oil Filter Replacement Built for Synthetic and High Mileage Oil - Compatible With Various GM (11-20)**](https://www.amazon.com/dp/B07CYJBP17) Wix$9.714.6★1,0592%▲rising 10 ![K&N Premium Oil Filter: 20 000 Mile Engine Protection with Wrench Off Nut: Compatible with Select 1990-2026 INFINITI/MAZDA/NISSAN/SUBARU Vehicle Models (See Description for Select Models) HP-1008](https://m.media-amazon.com/images/I/41E7RZx2lqL.jpg) [**K&N Premium Oil Filter: 20 000 Mile Engine Protection with Wrench Off Nut: Compatible with Select 1990-2026 INFINITI/MAZDA/NISSAN/SUBARU Vehicle Models (See Description for Select Models) HP-1008**](https://www.amazon.com/dp/B000C4087Y) K&N$15.674.8★5,9732%—flat 11 ![K&N Select Oil Filter: Designed to Protect your Engine: Fits Select 1991-2027 ACURA/HONDA/MITSUBISHI/NISSAN Vehicle Models (See Product Description for Full List of Compatible Vehicles) SO-1010](https://m.media-amazon.com/images/I/41vg1lgT4vL.jpg) [**K&N Select Oil Filter: Designed to Protect your Engine: Fits Select 1991-2027 ACURA/HONDA/MITSUBISHI/NISSAN Vehicle Models (See Product Description for Full List of Compatible Vehicles) SO-1010**](https://www.amazon.com/dp/B0BN6TQR7V) K&N$10.774.8★9112%▲rising 12 ![WIX 51334XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Vehicles from Acura Chevrolet Dodge Ford Honda Hyundai Isuzu Kia Mercury Mitsubishi and Subaru](https://m.media-amazon.com/images/I/41NW1sb5zIL.jpg) [**WIX 51334XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Vehicles from Acura Chevrolet Dodge Ford Honda Hyundai Isuzu Kia Mercury Mitsubishi and Subaru**](https://www.amazon.com/dp/B00C5T79PS) Wix$10.234.8★2,1412%—flat 13 ![Mobil 1 M1-212A Extended Performance Oil Filter 1 Pack](https://m.media-amazon.com/images/I/51UhxRr6YuL.jpg) [**Mobil 1 M1-212A Extended Performance Oil Filter 1 Pack**](https://www.amazon.com/dp/B072BDM5HZ) Mobil$16.884.7★2,2272%▲rising 14 ![BOSCH 3323 Premium Oil Filter With FILTECH Filtration Technology - Compatible With Select Acura MDX RDX RSX TL; Chrysler; Dodge; Ford; Honda Accord Civic CR-V Pilot; Infiniti; Nissan + More](https://m.media-amazon.com/images/I/31OX0xqXEJL.jpg) [**BOSCH 3323 Premium Oil Filter With FILTECH Filtration Technology - Compatible With Select Acura MDX RDX RSX TL; Chrysler; Dodge; Ford; Honda Accord Civic CR-V Pilot; Infiniti; Nissan + More**](https://www.amazon.com/dp/B000BZIFV0) Bosch$7.634.7★5,7931%▼falling 15 ![Toyota Genuine Parts 04152-YZZA1 Oil Filter and 90430-12028 Oil Drain Plug Gasket Oil Change Kit](https://m.media-amazon.com/images/I/41lFG3t1xLL.jpg) [**Toyota Genuine Parts 04152-YZZA1 Oil Filter and 90430-12028 Oil Drain Plug Gasket Oil Change Kit**](https://www.amazon.com/dp/B00A1X8J6S) Toyota$9.864.8★6011%▼falling **~~Showing 15 of 131 — show all ~~** ## **Product shelf** All 131 tracked products in this niche. Top sellersNewestTrending [![Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)](https://m.media-amazon.com/images/I/41DRUIQkTYL.jpg)**Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)** Motorcraft**$8.63**4.8★11,668 reviews](https://www.amazon.com/dp/B001KR1BQE) [![Toyota Genuine Oil Filter 90915-YZZN1 OEM Engine Filter for Toyota and Lexus](https://m.media-amazon.com/images/I/51qCtHc1kyL.jpg)**Toyota Genuine Oil Filter 90915-YZZN1 OEM Engine Filter for Toyota and Lexus** Toyota**$9.82**4.8★728 reviews](https://www.amazon.com/dp/B0DVV74BZR) [![WIX 57356XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Acura Honda (01-18) Hyundai (07-09) Mazda (10-11) Infiniti Nissan (96-18)](https://m.media-amazon.com/images/I/41FM1Nf2HiL.jpg)**WIX 57356XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Acura Honda (01-18) Hyundai (07-09) Mazda (10-11) Infiniti Nissan (96-18)** Wix**$12.30**4.7★2,496 reviews](https://www.amazon.com/dp/B00C5SZN9S) [![BOSCH 3330 Premium Oil Filter With FILTECH Filtration Technology - Compatible With Select Audi Chrysler Dodge Ford Jeep Lexus Lincoln Mazda Mercury Saab Toyota Volkswagen](https://m.media-amazon.com/images/I/41ql5V2ihbL.jpg)**BOSCH 3330 Premium Oil Filter With FILTECH Filtration Technology - Compatible With Select Audi Chrysler Dodge Ford Jeep Lexus Lincoln Mazda Mercury Saab Toyota Volkswagen** Bosch**$8.16**4.6★2,739 reviews](https://www.amazon.com/dp/B002EBSLA4) [![Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)](https://m.media-amazon.com/images/I/41BVsvtyX8L.jpg)**Motorcraft Engine Oil Filter - FL-820-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)** Motorcraft**$8.69**4.8★12,438 reviews](https://www.amazon.com/dp/B000AS3D3S) [![WIX 57060XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Various Buick Chevrolet GM Hummer Saturn Saab Dodge Chrysler Jeep (07-15)](https://m.media-amazon.com/images/I/41ETuoR5iML.jpg)**WIX 57060XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Various Buick Chevrolet GM Hummer Saturn Saab Dodge Chrysler Jeep (07-15)** Wix**$12.26**4.7★3,401 reviews](https://www.amazon.com/dp/B00C5SYH68) [![Purolator PL14459 PurolatorONE Advanced Engine Protection Spin On Oil Filter Compatible With Hyundai Elantra Sonata Tucson Accent Sante Fe Kia Soul Optima Sportage Sorento and Honda Accord](https://m.media-amazon.com/images/I/51dMR3F7hdL.jpg)**Purolator PL14459 PurolatorONE Advanced Engine Protection Spin On Oil Filter Compatible With Hyundai Elantra Sonata Tucson Accent Sante Fe Kia Soul Optima Sportage Sorento and Honda Accord** Purolator**$8.05**4.7★2,112 reviews](https://www.amazon.com/dp/B000E8T80Q) [![Purolator PL14610 PurolatorONE Advanced Engine Protection Spin On Oil Filter Compatible With Honda CR-V Accord Civic Pilot Odyssey HR-V Fit Nissan Frontier TITAN Xterra Acura MDX and RDX](https://m.media-amazon.com/images/I/51sPuJxqGQL.jpg)**Purolator PL14610 PurolatorONE Advanced Engine Protection Spin On Oil Filter Compatible With Honda CR-V Accord Civic Pilot Odyssey HR-V Fit Nissan Frontier TITAN Xterra Acura MDX and RDX** Purolator**$8.35**4.8★2,715 reviews](https://www.amazon.com/dp/B000E8V9RG) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Filtration**30% *“Nice quality filter”* **Size-Overall**19% *“Fits as advertised”* **Quality-Overall**16% *“Decent quality”* **Value For Money**13% *“Fair price”* **Advertised Vs Actual Product**6% *“Just as described”* **Efficiency**3% *“Does the job”* **Assembly/Installation**2% *“the installation was great”* **Leak-Proof**1% *“Doesn't leak”* **Ease Of Use**1% *“Easy to use”* **Lubrication**1% *“Keeping my engine clean and lubricated”* ### **What buyers complain about ** **Filtration**21% *“Damaged filters”* **Size-Overall**15% *“Does NOT fit”* **Compatibility-Overall**11% *“Not compatible”* **Quality-Overall**7% *“Bad quality control”* **Leak-Proof**7% *“it leaks”* **Advertised Vs Actual Product**4% *“False Advertisement”* **Product Condition**3% *“Used item”* **Value For Money**3% *“A little pricey”* **Rusts/Corrodes**1% *“there was some rust on the metal right next from where thr thread starts”* **Ease Of Use**1% *“The space to reach the filter is very difficult, small, and twisty and it annoying to have to use the alternative tool”* #### **Top return reasons**- Size-Overall40% - Filtration20% - Compatibility-Overall17% - Value For Money5% - Advertised Vs Actual Product4% - Defective Material/Parts4% - Product Condition3% - Functionality-Overall1% - Leak-Proof1% - Quality-Overall1%