---
title: "noico — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/noico"
last_updated: "2026-07-14T04:00:26.568Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — noico doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — noico doesn't clear our bar today."
  "og:title": "noico — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **noico**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 32Conversion 77Competition 4Returns 82Price range 95Avg price 93Brand share 0Review moat 19Quality gap 18

**Price range**

**Incredible****$24.07–$79.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$49.40**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+5.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$117K**

$117K/yr · 32K searches

**Review moat**

**Bad****15,427.14**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****95%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**8**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Noico Solutions80% - KILMAT14% - CUKWUYBY6% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$23K30%$35K40%$47K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening](https://m.media-amazon.com/images/I/41JudKa0WOL.jpg)**Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening**Noico Solutions**$29.82**4.7★16,717 rev](https://www.amazon.com/dp/B01KZ5X7KO) [2![Noico Pro 80 mil 36 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening](https://m.media-amazon.com/images/I/41JudKa0WOL.jpg)**Noico Pro 80 mil 36 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening**Noico Solutions**$79.46**4.7★16,717 rev](https://www.amazon.com/dp/B00URUIKAK) [3![Noico Red 150 mil 36 sqft Car Sound Insulation Heat and Cool Liner Self-Adhesive Closed Cell Deadening Material (PE Foam Sound Deadener)](https://m.media-amazon.com/images/I/51kl7Uy9mHL.jpg)**Noico Red 150 mil 36 sqft Car Sound Insulation Heat and Cool Liner Self-Adhesive Closed Cell Deadening Material (PE Foam Sound Deadener)**Noico Solutions**$49.57**4.7★4,875 rev](https://www.amazon.com/dp/B07TKXMPH7) [4![KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening](https://m.media-amazon.com/images/I/51MULpuwPAL.jpg)**KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening**KILMAT**$71.56**4.8★26,299 rev](https://www.amazon.com/dp/B0751CBXBT) [5![Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)](https://m.media-amazon.com/images/I/51qnrDO3X-L.jpg)**Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)**CUKWUYBY**$51.63**4.6★366 rev](https://www.amazon.com/dp/B0F1MV7GRF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)](https://m.media-amazon.com/images/I/51qnrDO3X-L.jpg)**Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)**CUKWUYBY**$51.63**366 rev1y ago](https://www.amazon.com/dp/B0F1MV7GRF) [![80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51bHU+WIwKL.jpg)**80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$24.07**26,299 rev1y ago](https://www.amazon.com/dp/B0DGZK1W3N) [![Noico Red 150 mil 36 sqft Car Sound Insulation Heat and Cool Liner Self-Adhesive Closed Cell Deadening Material (PE Foam Sound Deadener)](https://m.media-amazon.com/images/I/51kl7Uy9mHL.jpg)**Noico Red 150 mil 36 sqft Car Sound Insulation Heat and Cool Liner Self-Adhesive Closed Cell Deadening Material (PE Foam Sound Deadener)**Noico Solutions**$49.57**4,875 rev6y ago](https://www.amazon.com/dp/B07TKXMPH7) [![KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening](https://m.media-amazon.com/images/I/51MULpuwPAL.jpg)**KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening**KILMAT**$71.56**26,299 rev8y ago](https://www.amazon.com/dp/B0751CBXBT) [![Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening](https://m.media-amazon.com/images/I/41JudKa0WOL.jpg)**Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening**Noico Solutions**$29.82**16,717 rev9y ago](https://www.amazon.com/dp/B01KZ5X7KO)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51bHU+WIwKL.jpg)**80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$24.07**4.8★**▲ 118%**](https://www.amazon.com/dp/B0DGZK1W3N) [![Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)](https://m.media-amazon.com/images/I/51qnrDO3X-L.jpg)**Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)**CUKWUYBY**$51.63**4.6★**▲ 36%**](https://www.amazon.com/dp/B0F1MV7GRF) [![Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening](https://m.media-amazon.com/images/I/41JudKa0WOL.jpg)**Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening**Noico Solutions**$29.82**4.7★**▲ 23%**](https://www.amazon.com/dp/B01KZ5X7KO) [![KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening](https://m.media-amazon.com/images/I/51MULpuwPAL.jpg)**KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening**KILMAT**$71.56**4.8★**— 1%**](https://www.amazon.com/dp/B0751CBXBT) [![Noico Red 150 mil 36 sqft Car Sound Insulation Heat and Cool Liner Self-Adhesive Closed Cell Deadening Material (PE Foam Sound Deadener)](https://m.media-amazon.com/images/I/51kl7Uy9mHL.jpg)**Noico Red 150 mil 36 sqft Car Sound Insulation Heat and Cool Liner Self-Adhesive Closed Cell Deadening Material (PE Foam Sound Deadener)**Noico Solutions**$49.57**4.7★**— 9%**](https://www.amazon.com/dp/B07TKXMPH7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.

700500Spike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Affordable quality product”*

**Assembly/Installation**11%

*“Easy Install”*

**Ease Of Use**10%

*“Easy to use”*

**Adhesion/Stickiness**10%

*“good adhesive”*

**Advertised Vs Actual Product**8%

*“Works as it should”*

**Value For Money**6%

*“Excellent price”*

**Efficiency**6%

*“A Must Have For Car Restorations”*

**Audio Quality**6%

*“They sound so much better”*

**Noise Level**4%

*“Very quiet”*

**Functionality-Overall**2%

*“putting in truck should do a nice job”*

### **What buyers complain about **

**Quality-Overall**9%

*“Okay, purchased because it was less expensive than the name brands however it's definitely lower quality and a bit of a bear to install because the sheets all stick together at the edges to the point that you have to cut each sheet free of the rest”*

**Adhesion/Stickiness**9%

*“Extremely sticky, and not just the adhesive”*

**Thickness**8%

*“Thicker”*

**Noise Level**8%

*“it was very noisy inside was terrible”*

**Smell**7%

*“They dont smell so strong like other products do”*

**Audio Quality**5%

*“Sound deaf”*

**Value For Money**3%

*“If you've got an afternoon and $60, I'd say there are worse ways to blow that money”*

**Functionality-Overall**2%

*“Doesnt work as intended”*

**Advertised Vs Actual Product**2%

*“It didnt jsut meet the description”*

**Material Quality**2%

*“Not enough material for my project”*

### **Top return reasons **

**Size-Overall**13%

**Thin**11%

**Adhesion/Stickiness**10%

**Assembly/Installation**10%

**Material Quality**8%

**Value For Money**6%

**Audio Quality**5%

**Compatibility-Overall**5%

**Advertised Vs Actual Product**4%

**Weight Heavy**4%