---
title: "nicoko rock lights — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/nicoko-rock-lights"
last_updated: "2026-07-10T00:02:16.449Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 96% of clicks) — nicoko rock lights doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 96% of clicks) — nicoko rock lights doesn't clear our bar today."
  "og:title": "nicoko rock lights — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **nicoko rock lights**

**Skip it****44/100 **

a concentrated shelf (top 5 take 96% of clicks) — nicoko rock lights doesn't clear our bar today.

**Market/yr**

**$31K**

**Growth (1y)**

**>1,000%**

**Products**

**6**

**Brands**

**3**

was 2 a year ago

**Sellers**

**5**

**Price range**

**$42.61–$114.80**

**Returns**

**1.8%**

**Rating**

**4.4★**

**Skip it**

Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**100**

 ×0.30

Competition

**0**

 ×0.20

Quality gap

**50**

 ×0.10

Returns

**85**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 18 weeks — >1,000% year over year.

536268Mar '26Mar '26Apr '26May '26May '26Jun '26

## **Competition**

- Nicoko91% - SHINIGHT6% - Hovano4%

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 5 sellers compete here.

**Brands**

**3 **▲rising

was 2 a year ago

**Sellers**

**5**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Nicoko 4Pods Pure White 72 LEDs SMD Chips 72w High Power Rock Lights Super Bright White Offroad Car Boat Underglow Lights IP68 Waterproof for Truck SUV UTV ATV RZR](https://m.media-amazon.com/images/I/51TRz2rfF5L.jpg) [**Nicoko 4Pods Pure White 72 LEDs SMD Chips 72w High Power Rock Lights Super Bright White Offroad Car Boat Underglow Lights IP68 Waterproof for Truck SUV UTV ATV RZR**](https://www.amazon.com/dp/B0CD1KT13Y)

Nicoko$42.614.4★25960%▼falling

2
![Nicoko 108 High-Power LEDs per Pod 4Pods Pure White Rock Lights Ultra-Bright Offroad Underglow Kit Advanced Heat Dissipation IP68 Waterproof for Truck SUV UTV ATV RZR](https://m.media-amazon.com/images/I/51HTt2Pr-3L.jpg) [**Nicoko 108 High-Power LEDs per Pod 4Pods Pure White Rock Lights Ultra-Bright Offroad Underglow Kit Advanced Heat Dissipation IP68 Waterproof for Truck SUV UTV ATV RZR**](https://www.amazon.com/dp/B0FH9WVZ7G)

Nicoko$62.934.6★4517%▲rising

3
![Nicoko 84 LEDs per pod Metal Aluminum Pure White Rock Lights 6000k Neon underglow Light IP68 Waterproof for Offroad Car Boat Truck SUV UTV ATV RZR Pack 4](https://m.media-amazon.com/images/I/51DKuYsPg-L.jpg) [**Nicoko 84 LEDs per pod Metal Aluminum Pure White Rock Lights 6000k Neon underglow Light IP68 Waterproof for Offroad Car Boat Truck SUV UTV ATV RZR Pack 4**](https://www.amazon.com/dp/B0GR8CK9SF)

Nicoko$51.234.3★227%▲rising

4
![Nicoko 8 Pods 6000K pure White Rock lights Aluminum 9-30V Underglow Lights IP68 Waterproof Neon Trail Rig Lamp Lighting for SUV Car Truck Motorcycle Boat ATV UTV](https://m.media-amazon.com/images/I/51RcA8cj8eL.jpg) [**Nicoko 8 Pods 6000K pure White Rock lights Aluminum 9-30V Underglow Lights IP68 Waterproof Neon Trail Rig Lamp Lighting for SUV Car Truck Motorcycle Boat ATV UTV**](https://www.amazon.com/dp/B0DWJQL5G2)

Nicoko$88.144.4★2596%▲rising

5
![SHINIGHT 16PCS White Rock Lights Super Bright Pure White 6000K Rock Lights for Trucks 72 SMD LED Chips Each Light 3M/9.84FT Extension Wires Waterproof IP68 Underglow Lights for ATV UTV Cars Boats](https://m.media-amazon.com/images/I/51YYXTfpTVL.jpg) [**SHINIGHT 16PCS White Rock Lights Super Bright Pure White 6000K Rock Lights for Trucks 72 SMD LED Chips Each Light 3M/9.84FT Extension Wires Waterproof IP68 Underglow Lights for ATV UTV Cars Boats**](https://www.amazon.com/dp/B0DCVQTYQQ)

SHINIGHT$114.804.4★666%—flat

6
![Hovano 20 Pods White Rock Lights 6000K Pure White 36 LEDs SMD Chips Super Bright Neon Underglow Light IP68 Waterproof for Pickup Trucks SUV UTV ATV RZR Car Boats (White)](https://m.media-amazon.com/images/I/51mQpUa782L.jpg) [**Hovano 20 Pods White Rock Lights 6000K Pure White 36 LEDs SMD Chips Super Bright Neon Underglow Light IP68 Waterproof for Pickup Trucks SUV UTV ATV RZR Car Boats (White)**](https://www.amazon.com/dp/B0CXPSZ9VZ)

Hovano$62.534.3★5104%▼falling

## **Product shelf**

All 6 tracked products in this niche.

Top sellersNewestTrending

[![Nicoko 4Pods Pure White 72 LEDs SMD Chips 72w High Power Rock Lights Super Bright White Offroad Car Boat Underglow Lights IP68 Waterproof for Truck SUV UTV ATV RZR](https://m.media-amazon.com/images/I/51TRz2rfF5L.jpg)**Nicoko 4Pods Pure White 72 LEDs SMD Chips 72w High Power Rock Lights Super Bright White Offroad Car Boat Underglow Lights IP68 Waterproof for Truck SUV UTV ATV RZR** Nicoko**$42.61**4.4★259 reviews](https://www.amazon.com/dp/B0CD1KT13Y) [![Nicoko 108 High-Power LEDs per Pod 4Pods Pure White Rock Lights Ultra-Bright Offroad Underglow Kit Advanced Heat Dissipation IP68 Waterproof for Truck SUV UTV ATV RZR](https://m.media-amazon.com/images/I/51HTt2Pr-3L.jpg)**Nicoko 108 High-Power LEDs per Pod 4Pods Pure White Rock Lights Ultra-Bright Offroad Underglow Kit Advanced Heat Dissipation IP68 Waterproof for Truck SUV UTV ATV RZR** Nicoko**$62.93**4.6★45 reviews](https://www.amazon.com/dp/B0FH9WVZ7G) [![Nicoko 84 LEDs per pod Metal Aluminum Pure White Rock Lights 6000k Neon underglow Light IP68 Waterproof for Offroad Car Boat Truck SUV UTV ATV RZR Pack 4](https://m.media-amazon.com/images/I/51DKuYsPg-L.jpg)**Nicoko 84 LEDs per pod Metal Aluminum Pure White Rock Lights 6000k Neon underglow Light IP68 Waterproof for Offroad Car Boat Truck SUV UTV ATV RZR Pack 4** Nicoko**$51.23**4.3★22 reviews](https://www.amazon.com/dp/B0GR8CK9SF) [![Nicoko 8 Pods 6000K pure White Rock lights Aluminum 9-30V Underglow Lights IP68 Waterproof Neon Trail Rig Lamp Lighting for SUV Car Truck Motorcycle Boat ATV UTV](https://m.media-amazon.com/images/I/51RcA8cj8eL.jpg)**Nicoko 8 Pods 6000K pure White Rock lights Aluminum 9-30V Underglow Lights IP68 Waterproof Neon Trail Rig Lamp Lighting for SUV Car Truck Motorcycle Boat ATV UTV** Nicoko**$88.14**4.4★259 reviews](https://www.amazon.com/dp/B0DWJQL5G2) [![SHINIGHT 16PCS White Rock Lights Super Bright Pure White 6000K Rock Lights for Trucks 72 SMD LED Chips Each Light 3M/9.84FT Extension Wires Waterproof IP68 Underglow Lights for ATV UTV Cars Boats](https://m.media-amazon.com/images/I/51YYXTfpTVL.jpg)**SHINIGHT 16PCS White Rock Lights Super Bright Pure White 6000K Rock Lights for Trucks 72 SMD LED Chips Each Light 3M/9.84FT Extension Wires Waterproof IP68 Underglow Lights for ATV UTV Cars Boats** SHINIGHT**$114.80**4.4★66 reviews](https://www.amazon.com/dp/B0DCVQTYQQ) [![Hovano 20 Pods White Rock Lights 6000K Pure White 36 LEDs SMD Chips Super Bright Neon Underglow Light IP68 Waterproof for Pickup Trucks SUV UTV ATV RZR Car Boats (White)](https://m.media-amazon.com/images/I/51mQpUa782L.jpg)**Hovano 20 Pods White Rock Lights 6000K Pure White 36 LEDs SMD Chips Super Bright Neon Underglow Light IP68 Waterproof for Pickup Trucks SUV UTV ATV RZR Car Boats (White)** Hovano**$62.53**4.3★510 reviews](https://www.amazon.com/dp/B0CXPSZ9VZ)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Brightness/Shine/Glow**57%

*“Super bright”*

**Quality-Overall**11%

*“Great quality”*

**Value For Money**11%

*“Worth it”*

**Assembly/Installation**4%

*“Easy to install”*

**Water Resistance**2%

*“The IP68 waterproof rating is especially important because these lights are often installed in locations that experience harsh conditions”*

**Durability**2%

*“Super, super durable”*

**Design-Overall**2%

*“Quick, attractive, effective”*

**Mounting**1%

*“nice solid mounting holes for screws”*

**Strength**1%

*“They have a good heavy duty base”*

**Night Vision**1%

*“Extremely Bright Rock Lights That Add Visibility and Style”*

### **What buyers complain about **

**Value For Money**13%

*“Cheap for a reason”*

**Durability**13%

*“Didnt even have on my truck for a month”*

**Brightness/Shine/Glow**13%

*“Not bright”*

**Assembly/Installation**8%

*“Thats all I need so one light will be hard to install right now”*

**Functionality-Overall**6%

*“Dont work”*

**Water Resistance**6%

*“They go out after awhile due to water”*

**Material Quality**3%

*“Cheap plastic”*

**Color**3%

*“dont have the blue tint like some do”*

**Display Colors**2%

*“Very inconsistent color”*

**Advertised Vs Actual Product**2%

*“Little misleading, claims 72 watts of power at 12v (14v dc nominal), however, when measured, each unit pulls about 1.1 amps, which is 15.4 watts, nowhere near the advertised 72 watts”*

#### **Top return reasons**- Brightness/Shine/Glow19% - Assembly/Installation15% - Advertised Vs Actual Product11% - Size-Overall9% - Value For Money7% - Functionality-Overall6% - Material Quality6% - Compatibility-Overall5% - Defective Material/Parts4% - Connectivity-Overall4%