---
title: "motorcycle jacket — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/motorcycle-jacket"
last_updated: "2026-07-13T22:36:35.920Z"
locale: en
meta:
  description: "motorcycle jacket shows a fragmented shelf (top 5 take 21% of clicks), but high returns (11.7%) keeps it on the watch list."
  "og:description": "motorcycle jacket shows a fragmented shelf (top 5 take 21% of clicks), but high returns (11.7%) keeps it on the watch list."
  "og:title": "motorcycle jacket — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **motorcycle jacket**

**Worth a look**

Shows a fragmented shelf (top 5 take 21% of clicks), but high returns (11.7%) keeps it on the watch list.

Market size 56Growth 58Conversion 3Competition 94Returns 1Price range 35Avg price 76Brand share 64Review moat 62Quality gap 63

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Avg price**

**Great****$96.06**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,001.76**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+32.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$415K**

$415K/yr · 2.2M searches

**Price range**

**Okay****$31.03–$230.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****11.7%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

**Brands**

**30 **▲rising

**Sellers**

**58**

**Top-5 brand share**

**67%**

**Open market**

**28%**

- IRON JIA'S15% - Milwaukee Leather14% - ILM14% - BORLENI12% - RIDEIRON11% - Zyxformis5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$8K4%$17K6%$25K8%$33K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 112 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![BORLENI Motorcycle Jacket Motorbike Riding Jacket Windproof Motorcycle Full Body Protective Gear CE Approved All Season](https://m.media-amazon.com/images/I/413wmkO1GSL.jpg)**BORLENI Motorcycle Jacket Motorbike Riding Jacket Windproof Motorcycle Full Body Protective Gear CE Approved All Season**BORLENI**$74.41**4.6★5,134 rev](https://www.amazon.com/dp/B0CRKK7H6S) [2![Milwaukee Leather Mens Streetguard Riding Hoodie - Aramid Reinforced with CE Shoulder and Elbow Armor - Large Black](https://m.media-amazon.com/images/I/3177801IOXL.jpg)**Milwaukee Leather Mens Streetguard Riding Hoodie - Aramid Reinforced with CE Shoulder and Elbow Armor - Large Black**Milwaukee Leather**$84.24**4.2★597 rev](https://www.amazon.com/dp/B07YQBQGXH) [3![IRON JIAS Motorcycle Jacket CE Protection Gear Summer Breathable Mesh Casual Biker Riding Jacket for Men L](https://m.media-amazon.com/images/I/41hhEp0Cz9L.jpg)**IRON JIAS Motorcycle Jacket CE Protection Gear Summer Breathable Mesh Casual Biker Riding Jacket for Men L**IRON JIA'S**$78.40**4.3★424 rev](https://www.amazon.com/dp/B0CXPP5DBK) [4![IRON JIAS Motorcycle Jacket CE Certified 3-in-1 Windproof Riding Hoodie All Season Jacket with Removable Liner L](https://m.media-amazon.com/images/I/41ubOVynJGL.jpg)**IRON JIAS Motorcycle Jacket CE Certified 3-in-1 Windproof Riding Hoodie All Season Jacket with Removable Liner L**IRON JIA'S**$97.69**4.2★506 rev](https://www.amazon.com/dp/B0DDXW4CK1) [5![ILM Motorcycle Riding Jacket with Mesh CE Armor and Detachable Thermal Liner Dual Sport All Season for Men Model JAM1(Black Large)](https://m.media-amazon.com/images/I/316Pw1nQ9pL.jpg)**ILM Motorcycle Riding Jacket with Mesh CE Armor and Detachable Thermal Liner Dual Sport All Season for Men Model JAM1(Black Large)**ILM**$105.50**4.4★228 rev](https://www.amazon.com/dp/B0CWGRQ11J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![KEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports](https://m.media-amazon.com/images/I/411fR721AeL.jpg)**KEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports**KEMIMOTO**$68.56**28 rev4mo ago](https://www.amazon.com/dp/B0GH4WT13V) [![KEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports](https://m.media-amazon.com/images/I/411fR721AeL.jpg)**KEMIMOTO Motorcycle Mesh Armored Shirt for Men with CE1 Certified Protective Gear Breathable Soft for All Seasons Suitable for Motorcycling Riding Cycling Off-Road Sports**KEMIMOTO**$66.13**28 rev4mo ago](https://www.amazon.com/dp/B0GH4MR3FP) [![Scoyco Motorcycle Jacket Men CE Level 1 Breathable Lightweight Riding Jacket with 5 PCS Protective Armored - Black](https://m.media-amazon.com/images/I/41lBIdYAbsL.jpg)**Scoyco Motorcycle Jacket Men CE Level 1 Breathable Lightweight Riding Jacket with 5 PCS Protective Armored - Black**Scoyco**$90.29**12 rev5mo ago](https://www.amazon.com/dp/B0GKFG115D) [![Scoyco Motorcycle Jacket Men CE Level 1 Breathable Lightweight Riding Jacket with 5 PCS Protective Armored - Black](https://m.media-amazon.com/images/I/41lBIdYAbsL.jpg)**Scoyco Motorcycle Jacket Men CE Level 1 Breathable Lightweight Riding Jacket with 5 PCS Protective Armored - Black**Scoyco**$93.45**12 rev5mo ago](https://www.amazon.com/dp/B0GKFDFMW6) [![BTR BORN TO RACE Mens Motorcycle Riding Jacket Cordura Textile Waterproof Touring Jacket with EVA Foam Padding All Season Wear (US Alpha Small Regular Regular All Black)](https://m.media-amazon.com/images/I/41C99tCqNBL.jpg)**BTR BORN TO RACE Mens Motorcycle Riding Jacket Cordura Textile Waterproof Touring Jacket with EVA Foam Padding All Season Wear (US Alpha Small Regular Regular All Black)**BTR BORN TO RACE**$71.69**10 rev5mo ago](https://www.amazon.com/dp/B0GGSKB7NM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![BTR BORN TO RACE Mens Motorcycle Riding Jacket Cordura Textile Waterproof Touring Jacket with EVA Foam Padding All Season Wear (US Alpha Small Regular Regular All Black)](https://m.media-amazon.com/images/I/41C99tCqNBL.jpg)**BTR BORN TO RACE Mens Motorcycle Riding Jacket Cordura Textile Waterproof Touring Jacket with EVA Foam Padding All Season Wear (US Alpha Small Regular Regular All Black)**BTR BORN TO RACE**$71.69**4.0★**▲ 56%**](https://www.amazon.com/dp/B0GGSKB7NM) [![Milwaukee Leather MPM1621 Mens Grey Flannel Biker Shirt with CE Approved Armor - Reinforced w/Aramid Fibers (US Alpha X-Large Regular Regular Grey)](https://m.media-amazon.com/images/I/414nSa53RJL.jpg)**Milwaukee Leather MPM1621 Mens Grey Flannel Biker Shirt with CE Approved Armor - Reinforced w/Aramid Fibers (US Alpha X-Large Regular Regular Grey)**Milwaukee Leather**$89.63**4.5★**▲ 55%**](https://www.amazon.com/dp/B07BHH5YB4) [![Alayki Viento Mesh Summer Motorcycle Jacket - Breathable 600D Cordura CE Armored Riding Gear High night visibility motorbike jacket (US Alpha Small Regular Regular Black)](https://m.media-amazon.com/images/I/41oDceSGfFL.jpg)**Alayki Viento Mesh Summer Motorcycle Jacket - Breathable 600D Cordura CE Armored Riding Gear High night visibility motorbike jacket (US Alpha Small Regular Regular Black)**Alayki**$48.57**4.8★**▲ 55%**](https://www.amazon.com/dp/B0FQYDWZMC) [![IRON JIAS Motorcycle Jacket with CE Armor Water Resistant Adventure Touring Riding Protective Gear All Season Jacket with Removable Liner M](https://m.media-amazon.com/images/I/31kc-ZGPOYL.jpg)**IRON JIAS Motorcycle Jacket with CE Armor Water Resistant Adventure Touring Riding Protective Gear All Season Jacket with Removable Liner M**IRON JIA'S**$72.30**3.7★**▲ 54%**](https://www.amazon.com/dp/B0DT6SPLWT) [![BTR BORN TO RACE Mens Motorcycle Hoodie Armored Fleece Biker Hoodie with CE Approved Protection Removable Pads (US Alpha Large Regular Regular Black)](https://m.media-amazon.com/images/I/31Llly4XoBL.jpg)**BTR BORN TO RACE Mens Motorcycle Hoodie Armored Fleece Biker Hoodie with CE Approved Protection Removable Pads (US Alpha Large Regular Regular Black)**BTR BORN TO RACE**$94.01**4.2★**▲ 54%**](https://www.amazon.com/dp/B0FVMD7VNC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +32.0% search growth over the last 90 days.

60K40KSpike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**23%

*“The fit is spot-on”*

**Quality-Overall**17%

*“quality is super sturdy for the price”*

**Value For Money**9%

*“Totally worth the money”*

**Comfort-Overall**9%

*“Comfortable fit”*

**Material Quality**4%

*“Excellent material quality”*

**Weight Light**3%

*“lite weight very comfortable”*

**Pockets/Compartments**3%

*“Tons of pockets”*

**Advertised Vs Actual Product**3%

*“Exactly what I ordered”*

**Warmth**2%

*“Warm jacket”*

**Durability**2%

*“Seems pretty durable”*

### **What buyers complain about **

**Size-Overall**37%

*“Sized Wrong”*

**Quality-Overall**6%

*“Poorly made and overpriced”*

**Value For Money**3%

*“Just wish it was a little more affordable”*

**Comfort-Overall**2%

*“not very comfortable”*

**Durability**2%

*“to get it broke in”*

**Advertised Vs Actual Product**2%

*“FALSE ADVERTISING”*

**Ease Of Use**2%

*“Difficult to explain”*

**Weight Heavy**1%

*“heavy and bulky”*

**Material Quality**1%

*“this is not the best when it comes to stitching or materials”*

**Water Resistance**1%

*“It's not water-repellent”*

### **Top return reasons **

**Size-Overall**70%

**Advertised Vs Actual Product**4%

**Material Quality**3%

**Sleeve Fit**3%

**Weight Heavy**2%

**Chest Fit**2%

**Quality-Overall**2%

**Shoulder Fit**2%

**Shape/Style**2%

**Comfort-Overall**2%