---
title: "michigan license plate frame — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
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last_updated: "2026-07-09T23:04:16.094Z"
locale: en
meta:
  description: "a small market ($39K/yr) — michigan license plate frame doesn't clear our bar today."
  "og:description": "a small market ($39K/yr) — michigan license plate frame doesn't clear our bar today."
  "og:title": "michigan license plate frame — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
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# **michigan license plate frame**

**Skip it****48/100 **

a small market ($39K/yr) — michigan license plate frame doesn't clear our bar today.

**Market/yr**

**$39K**

**Growth (1y)**

**+193.6%**

**Products**

**34**

**Brands**

**13**

was 12 a year ago

**Sellers**

**38**

**Price range**

**$6.13–$32.44**

**Returns**

**2.4%**

**Rating**

**4.7★**

**Skip it**

Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**76**

 ×0.30

Competition

**74**

 ×0.20

Quality gap

**21**

 ×0.10

Returns

**81**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +193.6% year over year.

1K636.5Holiday '24Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.7×

## **Competition**

- Rico Industries54% - Desert Cactus15% - Hangtime9% - WinCraft4% - Elektroplate4% - EliteAuto3K4% - Other (7 brands)10%

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen. 13 brands and 38 sellers compete here.

**Brands**

**13 **▲rising

was 12 a year ago

**Sellers**

**38**

**Top 5 brand share**

**86%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Rico Industries NCAA Michigan Wolverines Black License Plate Frame 12 x 6](https://m.media-amazon.com/images/I/312vjUz1hOL.jpg) [**Rico Industries NCAA Michigan Wolverines Black License Plate Frame 12 x 6**](https://www.amazon.com/dp/B0BFCVZNG7)

Rico Industries$17.124.7★1,02115%▼falling

2
![Desert Cactus University of Michigan License Plate Frame Wolverines UM U of M Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 2)](https://m.media-amazon.com/images/I/41zucoLDlXL.jpg) [**Desert Cactus University of Michigan License Plate Frame Wolverines UM U of M Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 2)**](https://www.amazon.com/dp/B0FFDB6YWS)

Desert Cactus$21.944.9★179%▲rising

3
![Rico Industries NCAA Michigan Wolverines Pewter License Plate Frame 12 x 6](https://m.media-amazon.com/images/I/31YgmkTzRiL.jpg) [**Rico Industries NCAA Michigan Wolverines Pewter License Plate Frame 12 x 6**](https://www.amazon.com/dp/B0CV5TVBCC)

Rico Industries$12.904.6★3745%▼falling

4
![Rico Industries NCAA Michigan Wolverines 12 x 6 Silver Chrome Frame W Decal Insert Car/Truck/SUV Auto Accessory](https://m.media-amazon.com/images/I/41AwTYi3gqL.jpg) [**Rico Industries NCAA Michigan Wolverines 12 x 6 Silver Chrome Frame W Decal Insert Car/Truck/SUV Auto Accessory**](https://www.amazon.com/dp/B0BVC1X4Q9)

Rico Industries$16.704.9★205%—flat

5
![Rico Industries NCAA Michigan Wolverines Metal License Plate Tag](https://m.media-amazon.com/images/I/31Mj8xDEhtL.jpg) [**Rico Industries NCAA Michigan Wolverines Metal License Plate Tag**](https://www.amazon.com/dp/B09CBMDTLL)

Rico Industries$15.444.7★5995%—flat

6
![Desert Cactus University of Michigan License Plate Frame Wolverines UM U of M Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 1)](https://m.media-amazon.com/images/I/41g0pkdZiZL.jpg) [**Desert Cactus University of Michigan License Plate Frame Wolverines UM U of M Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 1)**](https://www.amazon.com/dp/B0FFCHQBT2)

Desert Cactus$21.845.0★14%▲rising

7
![Rico Industries NCAA Michigan Wolverines Carbon Fiber 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV](https://m.media-amazon.com/images/I/41VwXSZQTKL.jpg) [**Rico Industries NCAA Michigan Wolverines Carbon Fiber 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV**](https://www.amazon.com/dp/B0B2SCT2GP)

Rico Industries$21.604.7★4444%▲rising

8
![Rico Industries NCAA Michigan Wolverines Primary 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV](https://m.media-amazon.com/images/I/41Y7EiB1TeL.jpg) [**Rico Industries NCAA Michigan Wolverines Primary 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV**](https://www.amazon.com/dp/B07S7TBK8Z)

Rico Industries$21.664.8★2,3364%▼falling

9
![NCAA University of Michigan LIC Plate Frame Full Color](https://m.media-amazon.com/images/I/41-4+91j4YL.jpg) [**NCAA University of Michigan LIC Plate Frame Full Color**](https://www.amazon.com/dp/B0083W7316)

WinCraft$10.104.8★1764%—flat

10

![EliteAuto3K Michigan Wolverines License Plate Frame Cover - Black - 12.25 x 6.25 - Ideal Gift for Sports Fans & Supporters](https://m.media-amazon.com/images/I/41gmlcFAGUL.jpg) [**EliteAuto3K Michigan Wolverines License Plate Frame Cover - Black - 12.25 x 6.25 - Ideal Gift for Sports Fans & Supporters**](https://www.amazon.com/dp/B0CHPXGQNB)

EliteAuto3K$18.954.7★354%▼falling

11

![Hangtime University of Michigan - Michigan Wolverines Super Stock Metal License Plate 6 x 12](https://m.media-amazon.com/images/I/418sVRs315L.jpg) [**Hangtime University of Michigan - Michigan Wolverines Super Stock Metal License Plate 6 x 12**](https://www.amazon.com/dp/B003X9XIHC)

Hangtime$8.624.7★2944%▼falling

12

![Rico Industries NCAA Michigan Wolverines Alternate 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV](https://m.media-amazon.com/images/I/31YF4rmAnOL.jpg) [**Rico Industries NCAA Michigan Wolverines Alternate 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV**](https://www.amazon.com/dp/B09S6SW5BL)

Rico Industries$20.354.7★1873%▲rising

13

![Rico Industries NCAA Michigan Wolverines Carbon Fiber Metal Auto Tag 8.5 x 11 - Great for Truck/Car/SUV](https://m.media-amazon.com/images/I/41shUsVrqLL.jpg) [**Rico Industries NCAA Michigan Wolverines Carbon Fiber Metal Auto Tag 8.5 x 11 - Great for Truck/Car/SUV**](https://www.amazon.com/dp/B08JZB5ZH3)

Rico Industries$15.354.7★5993%—flat

14

![Elektroplate Michigan Wolverines Alumni License Plate Frame Black](https://m.media-amazon.com/images/I/41-g9CAfmzL.jpg) [**Elektroplate Michigan Wolverines Alumni License Plate Frame Black**](https://www.amazon.com/dp/B082BHT6SW)

Elektroplate$25.224.6★1162%—flat

15

![Hangtime University of Michigan - Michigan Wolverines - M-GO Blue (U of MICH) Embossed Metal auto tag](https://m.media-amazon.com/images/I/41U4AY51TAL.jpg) [**Hangtime University of Michigan - Michigan Wolverines - M-GO Blue (U of MICH) Embossed Metal auto tag**](https://www.amazon.com/dp/B003VZI5WQ)

Hangtime$9.184.8★3122%▼falling

**~~Showing 15 of 34 — show all ~~**

## **Product shelf**

All 34 tracked products in this niche.

Top sellersNewestTrending

[![Rico Industries NCAA Michigan Wolverines Black License Plate Frame 12 x 6](https://m.media-amazon.com/images/I/312vjUz1hOL.jpg)**Rico Industries NCAA Michigan Wolverines Black License Plate Frame 12 x 6** Rico Industries**$17.12**4.7★1,021 reviews](https://www.amazon.com/dp/B0BFCVZNG7) [![Desert Cactus University of Michigan License Plate Frame Wolverines UM U of M Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 2)](https://m.media-amazon.com/images/I/41zucoLDlXL.jpg)**Desert Cactus University of Michigan License Plate Frame Wolverines UM U of M Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 2)** Desert Cactus**$21.94**4.9★17 reviews](https://www.amazon.com/dp/B0FFDB6YWS) [![Rico Industries NCAA Michigan Wolverines Pewter License Plate Frame 12 x 6](https://m.media-amazon.com/images/I/31YgmkTzRiL.jpg)**Rico Industries NCAA Michigan Wolverines Pewter License Plate Frame 12 x 6** Rico Industries**$12.90**4.6★374 reviews](https://www.amazon.com/dp/B0CV5TVBCC) [![Rico Industries NCAA Michigan Wolverines 12 x 6 Silver Chrome Frame W Decal Insert Car/Truck/SUV Auto Accessory](https://m.media-amazon.com/images/I/41AwTYi3gqL.jpg)**Rico Industries NCAA Michigan Wolverines 12 x 6 Silver Chrome Frame W Decal Insert Car/Truck/SUV Auto Accessory** Rico Industries**$16.70**4.9★20 reviews](https://www.amazon.com/dp/B0BVC1X4Q9) [![Rico Industries NCAA Michigan Wolverines Metal License Plate Tag](https://m.media-amazon.com/images/I/31Mj8xDEhtL.jpg)**Rico Industries NCAA Michigan Wolverines Metal License Plate Tag** Rico Industries**$15.44**4.7★599 reviews](https://www.amazon.com/dp/B09CBMDTLL) [![Desert Cactus University of Michigan License Plate Frame Wolverines UM U of M Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 1)](https://m.media-amazon.com/images/I/41g0pkdZiZL.jpg)**Desert Cactus University of Michigan License Plate Frame Wolverines UM U of M Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 1)** Desert Cactus**$21.84**5.0★1 reviews](https://www.amazon.com/dp/B0FFCHQBT2) [![Rico Industries NCAA Michigan Wolverines Carbon Fiber 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV](https://m.media-amazon.com/images/I/41VwXSZQTKL.jpg)**Rico Industries NCAA Michigan Wolverines Carbon Fiber 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV** Rico Industries**$21.60**4.7★444 reviews](https://www.amazon.com/dp/B0B2SCT2GP) [![Rico Industries NCAA Michigan Wolverines Primary 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV](https://m.media-amazon.com/images/I/41Y7EiB1TeL.jpg)**Rico Industries NCAA Michigan Wolverines Primary 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV** Rico Industries**$21.66**4.8★2,336 reviews](https://www.amazon.com/dp/B07S7TBK8Z)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**33%

*“Looks great on blue car”*

**Quality-Overall**27%

*“not cheaply made”*

**Material Quality**8%

*“High quality vanity plate”*

**Durability**5%

*“still looks brand new”*

**Size-Overall**3%

*“Fits great”*

**Value For Money**3%

*“Well worth the extra cost”*

**Connectivity-Overall**3%

*“Attached easily, no problems”*

**Graphic/Print**2%

*“Crisp graphic,”*

**Stiffness**2%

*“stiff enough for the price”*

**Flexibility**2%

*“flexible which is beneficial because my front mount is bowed outwards”*

### **What buyers complain about **

**Value For Money**17%

*“Kinda cheap”*

**Rusts/Corrodes**17%

*“Minor surface corrosion as well”*

**Paint Quality**8%

*“paint chips away too easily with carwash pressure”*

**Thickness**8%

*“Thin”*

**Grip**4%

*“Only gripe is the edges are raw”*

**Color**4%

*“color field reversed”*

**Quality-Overall**4%

*“Not the highest quality frame”*

#### **Top return reasons**- Color22% - Size-Overall20% - Compatibility-Overall13% - Advertised Vs Actual Product9% - Defective Material/Parts4% - Display Colors3% - Value For Money2% - Scratch Resistance2% - Adhesion/Stickiness2% - Thickness2%