---
title: "mercon ulv — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
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last_updated: "2026-07-09T23:48:45.893Z"
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  description: "strong incumbent ratings (4.8★) — mercon ulv doesn't clear our bar today."
  "og:description": "strong incumbent ratings (4.8★) — mercon ulv doesn't clear our bar today."
  "og:title": "mercon ulv — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
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# **mercon ulv**

**Skip it****52/100 **

strong incumbent ratings (4.8★) — mercon ulv doesn't clear our bar today.

**Market/yr**

**$927K**

**Growth (1y)**

**+258.7%**

**Products**

**16**

**Brands**

**8**

was 6 a year ago

**Sellers**

**78**

**Price range**

**$12.25–$110.30**

**Returns**

**1.8%**

**Rating**

**4.8★**

**Skip it**

Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**32**

 ×0.30

Growth

**82**

 ×0.30

Competition

**36**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**86**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 102 weeks — +258.7% year over year.

8K4KSpike '24Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×

## **Competition**

- Motorcraft52% - Valvoline16% - Ford12% - Alpaca7% - Triax4% - Hot Shot's Secret4% - Other (2 brands)5%

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 78 sellers compete here.

**Brands**

**8 **▲rising

was 6 a year ago

**Sellers**

**78**

**Top 5 brand share**

**91%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Motorcraft - Fluid - Transmission (XT105Q3LV)](https://m.media-amazon.com/images/I/41qEI413BOL.jpg) [**Motorcraft - Fluid - Transmission (XT105Q3LV)**](https://www.amazon.com/dp/B08SW6393V)

Motorcraft$39.824.8★1,51637%▲rising

2
![Ford MERCON LV Automatic Transmission Fluid - XT-10-5Q3LV - 5 Quart Jug (for Select Models and Years of Ford Lincoln and Mercury Vehicles)](https://m.media-amazon.com/images/I/41qEI413BOL.jpg) [**Ford MERCON LV Automatic Transmission Fluid - XT-10-5Q3LV - 5 Quart Jug (for Select Models and Years of Ford Lincoln and Mercury Vehicles)**](https://www.amazon.com/dp/B07ZTRVLX9)

Ford$41.164.9★2,63510%▼falling

3
![Motorcraft XT10QLVC Mercon Lv Automatic Transmission Fluid (1Qt)](https://m.media-amazon.com/images/I/41zms+IOPKL.jpg) [**Motorcraft XT10QLVC Mercon Lv Automatic Transmission Fluid (1Qt)**](https://www.amazon.com/dp/B008B66WRA)

Motorcraft$14.214.8★7947%▲rising

4
![Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/41ybB16Yi0L.jpg) [**Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon**](https://www.amazon.com/dp/B008QDV2JG)

Valvoline$25.024.8★11,2967%—flat

5
![Motorcraft MERCON LV Automatic Transmission Fluid (ATF) 12 Quart Case](https://m.media-amazon.com/images/I/41uCeOcPKnL.jpg) [**Motorcraft MERCON LV Automatic Transmission Fluid (ATF) 12 Quart Case**](https://www.amazon.com/dp/B00X4AXGCC)

Motorcraft$97.864.9★1,9885%▼falling

6
![Genuine OEM Automatic Transmission Fluid Kit Mercon ULV - 7 Quart](https://m.media-amazon.com/images/I/5176uZy0maL.jpg) [**Genuine OEM Automatic Transmission Fluid Kit Mercon ULV - 7 Quart**](https://www.amazon.com/dp/B0DJ8MS4KK)

Alpaca$63.834.9★425%▲rising

7
![Valvoline DEXRON VI/MERCON LV ATF Full Synthetic Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/413d08zKRuL.jpg) [**Valvoline DEXRON VI/MERCON LV ATF Full Synthetic Automatic Transmission Fluid 1 Gallon**](https://www.amazon.com/dp/B08HL854ZX)

Valvoline$34.074.8★2,5694%▲rising

8
![TRIAX ULV ATF Full Synthetic Ultra Low Viscosity Automatic Transmission Fluid | for Dexron ULV Mercon ULV Many 10 & 8 and 9 Speed Nissan Matic P JATCO 9 Speed (1 Gallon)](https://m.media-amazon.com/images/I/51guYl+XAAL.jpg) [**TRIAX ULV ATF Full Synthetic Ultra Low Viscosity Automatic Transmission Fluid | for Dexron ULV Mercon ULV Many 10 & 8 and 9 Speed Nissan Matic P JATCO 9 Speed (1 Gallon)**](https://www.amazon.com/dp/B0BYFV6RXS)

Triax$41.024.7★1274%▲rising

9
![Hot Shots Secret Green Diamond ULV ATF 1 Gallon Ultra-Low Viscosity Automatic Transmission Fluid Synthetic DEXRON ULV and MERCON ULV Compatible for Ford and GM 10-Speed Transmissions](https://m.media-amazon.com/images/I/41jvJmxE5yL.jpg) [**Hot Shots Secret Green Diamond ULV ATF 1 Gallon Ultra-Low Viscosity Automatic Transmission Fluid Synthetic DEXRON ULV and MERCON ULV Compatible for Ford and GM 10-Speed Transmissions**](https://www.amazon.com/dp/B0FJPDY8RM)

Hot Shot's Secret$52.364.8★454%▲rising

10

![Genuine OEM Automatic Transmission Fluid Kit Mercon ULV - 6 Quart](https://m.media-amazon.com/images/I/5119mDYed1L.jpg) [**Genuine OEM Automatic Transmission Fluid Kit Mercon ULV - 6 Quart**](https://www.amazon.com/dp/B0DRDC3XMB)

Noctivive$60.204.8★333%▲rising

11

![Valvoline ULV Transmission Fluid 1 QT Case of 6](https://m.media-amazon.com/images/I/4174-jGm5YL.jpg) [**Valvoline ULV Transmission Fluid 1 QT Case of 6**](https://www.amazon.com/dp/B085QL5BJH)

Valvoline$61.144.8★1463%—flat

12

![Ford Genuine Ford Fluid XT-10-QLVC MERCON-LV Automatic Transmission Fluid - 1 Quart](https://m.media-amazon.com/images/I/41zms+IOPKL.jpg) [**Ford Genuine Ford Fluid XT-10-QLVC MERCON-LV Automatic Transmission Fluid - 1 Quart**](https://www.amazon.com/dp/B0031BUW0I)

Ford$14.974.7★3633%▲rising

13

![ACDelco 104107 Dexron-ULV Automatic Transmission Fluid 1 Quart (6 Pack)](https://m.media-amazon.com/images/I/412wdtiFNbL.jpg) [**ACDelco 104107 Dexron-ULV Automatic Transmission Fluid 1 Quart (6 Pack)**](https://www.amazon.com/dp/B0926X96GP)

ACDelco$58.554.9★682%—flat

14

![MOTORCRAFT Mercon Ultra Low Viscosity Fluid Automatic Transmission Fluid for 2017 F-150 Black](https://m.media-amazon.com/images/I/41Ig4cFiywL.jpg) [**MOTORCRAFT Mercon Ultra Low Viscosity Fluid Automatic Transmission Fluid for 2017 F-150 Black**](https://www.amazon.com/dp/B01LXJ4MBS)

Motorcraft$12.254.6★932%▼falling

15

![Valvoline ULV Transmission Fluid 1 Quart](https://m.media-amazon.com/images/I/41Y4Sn+2vXL.jpg) [**Valvoline ULV Transmission Fluid 1 Quart**](https://www.amazon.com/dp/B085QKQG43)

Valvoline$12.254.8★1462%▲rising

**~~Showing 15 of 16 — show all ~~**

## **Product shelf**

All 16 tracked products in this niche.

Top sellersNewestTrending

[![Motorcraft - Fluid - Transmission (XT105Q3LV)](https://m.media-amazon.com/images/I/41qEI413BOL.jpg)**Motorcraft - Fluid - Transmission (XT105Q3LV)** Motorcraft**$39.82**4.8★1,516 reviews](https://www.amazon.com/dp/B08SW6393V) [![Ford MERCON LV Automatic Transmission Fluid - XT-10-5Q3LV - 5 Quart Jug (for Select Models and Years of Ford Lincoln and Mercury Vehicles)](https://m.media-amazon.com/images/I/41qEI413BOL.jpg)**Ford MERCON LV Automatic Transmission Fluid - XT-10-5Q3LV - 5 Quart Jug (for Select Models and Years of Ford Lincoln and Mercury Vehicles)** Ford**$41.16**4.9★2,635 reviews](https://www.amazon.com/dp/B07ZTRVLX9) [![Motorcraft XT10QLVC Mercon Lv Automatic Transmission Fluid (1Qt)](https://m.media-amazon.com/images/I/41zms+IOPKL.jpg)**Motorcraft XT10QLVC Mercon Lv Automatic Transmission Fluid (1Qt)** Motorcraft**$14.21**4.8★794 reviews](https://www.amazon.com/dp/B008B66WRA) [![Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/41ybB16Yi0L.jpg)**Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon** Valvoline**$25.02**4.8★11,296 reviews](https://www.amazon.com/dp/B008QDV2JG) [![Motorcraft MERCON LV Automatic Transmission Fluid (ATF) 12 Quart Case](https://m.media-amazon.com/images/I/41uCeOcPKnL.jpg)**Motorcraft MERCON LV Automatic Transmission Fluid (ATF) 12 Quart Case** Motorcraft**$97.86**4.9★1,988 reviews](https://www.amazon.com/dp/B00X4AXGCC) [![Genuine OEM Automatic Transmission Fluid Kit Mercon ULV - 7 Quart](https://m.media-amazon.com/images/I/5176uZy0maL.jpg)**Genuine OEM Automatic Transmission Fluid Kit Mercon ULV - 7 Quart** Alpaca**$63.83**4.9★42 reviews](https://www.amazon.com/dp/B0DJ8MS4KK) [![Valvoline DEXRON VI/MERCON LV ATF Full Synthetic Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/413d08zKRuL.jpg)**Valvoline DEXRON VI/MERCON LV ATF Full Synthetic Automatic Transmission Fluid 1 Gallon** Valvoline**$34.07**4.8★2,569 reviews](https://www.amazon.com/dp/B08HL854ZX) [![TRIAX ULV ATF Full Synthetic Ultra Low Viscosity Automatic Transmission Fluid | for Dexron ULV Mercon ULV Many 10 & 8 and 9 Speed Nissan Matic P JATCO 9 Speed (1 Gallon)](https://m.media-amazon.com/images/I/51guYl+XAAL.jpg)**TRIAX ULV ATF Full Synthetic Ultra Low Viscosity Automatic Transmission Fluid | for Dexron ULV Mercon ULV Many 10 & 8 and 9 Speed Nissan Matic P JATCO 9 Speed (1 Gallon)** Triax**$41.02**4.7★127 reviews](https://www.amazon.com/dp/B0BYFV6RXS)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**28%

*“Great value”*

**Quality-Overall**24%

*“Better than Motorcraft”*

**Advertised Vs Actual Product**13%

*“As advertised”*

**Lubrication**10%

*“Excellent fluid, used it before on my Porsche and had no problems”*

**Efficiency**8%

*“Immediate Results”*

**Motor Power**2%

*“Better than Motorcraft”*

**Ease Of Use**2%

*“convenient”*

**Size-Overall**2%

*“great fit if you like to work on your own cars”*

**Leak-Proof**1%

*“No leakage, good quality”*

**Noise Level**1%

*“no noise at start”*

### **What buyers complain about **

**Leak-Proof**17%

*“After my transmission rebuild transmission oil started leaking”*

**Lubrication**13%

*“Bad oil”*

**Size-Overall**8%

*“Amazon was not reliable for their recomendation in this case to fit my transmission”*

**Quality-Overall**8%

*“High quality fluid however it should be replaced drained”*

**Compatibility-Overall**6%

*“Does not work well for Honda”*

**Noise Level**6%

*“Its gonna let loose with a loud pop”*

**Value For Money**4%

*“Far price”*

**Advertised Vs Actual Product**4%

*“False advertisement”*

**Pressure**4%

*“High mileage at fluid”*

**Grip**4%

*“After using the slipping went away”*

#### **Top return reasons**- Compatibility-Overall38% - Leak-Proof17% - Value For Money15% - Advertised Vs Actual Product6% - Functionality-Overall4% - Certifications2% - Defective Material/Parts2% - Lubrication2% - Product Condition2% - Maintenance And Repair2%