---
title: "mazda 3 air filter — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/mazda-3-air-filter"
last_updated: "2026-07-14T01:18:09.519Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 77% of clicks) — mazda 3 air filter doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 77% of clicks) — mazda 3 air filter doesn't clear our bar today."
  "og:title": "mazda 3 air filter — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **mazda 3 air filter**

**Skip it**

A concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 42Conversion 87Competition 19Returns 96Price range 65Avg price 85Brand share 35Review moat 53Quality gap 19

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.82**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.99–$28.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,399.46**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+14.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$81K**

$81K/yr · 43K searches

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **▲rising

**Sellers**

**16**

**Top-5 brand share**

**84%**

**Open market**

**13%**

- EPAuto48% - Bosch22% - K&N6% - RVgolf4% - ryvclim3% - Capume3% - Open — no brand owns it (5 brands, 13%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$16K30%$24K40%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![EPAuto GPA0A (PE07-13-3A0A) Engine Air Filter Replacement for Mazda CX-5 2.0L/2.5L Mazda 6 Mazda 3 Fits SkyActiv and Naturally Aspirated Models (20122025)](https://m.media-amazon.com/images/I/51dOWVIqLnL.jpg)**EPAuto GPA0A (PE07-13-3A0A) Engine Air Filter Replacement for Mazda CX-5 2.0L/2.5L Mazda 6 Mazda 3 Fits SkyActiv and Naturally Aspirated Models (20122025)**EPAuto**$15.79**4.8★5,022 rev](https://www.amazon.com/dp/B01LXIJR60) [2![BOSCH 5607WS Workshop Engine Air Filter - Compatible with Select Mazda 3 3 Sport 6 CX-5](https://m.media-amazon.com/images/I/41HOsgU05yL.jpg)**BOSCH 5607WS Workshop Engine Air Filter - Compatible with Select Mazda 3 3 Sport 6 CX-5**Bosch**$10.53**4.8★476 rev](https://www.amazon.com/dp/B0735V2CTZ) [3![EPAuto CPJ6X (KD45-61-J6X) Cabin Air Filter includes Activated Carbon Replacement for Mazda 3 (2014-2018) Mazda 6 (2014-2021) CX-5 (2013-2025)](https://m.media-amazon.com/images/I/51G4pzbXSWL.jpg)**EPAuto CPJ6X (KD45-61-J6X) Cabin Air Filter includes Activated Carbon Replacement for Mazda 3 (2014-2018) Mazda 6 (2014-2021) CX-5 (2013-2025)**EPAuto**$12.64**4.8★8,081 rev](https://www.amazon.com/dp/B01LWV2W5M) [4![K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2010-2025 Mazda L4 2.0/2.3/2.5L (CX-5 3 6 Atenza Biante Premacy Axela) KNA-2480](https://m.media-amazon.com/images/I/41aI7KJwupL.jpg)**K&N Engine Air Filter: Long Life 18 000 Mile Replacement Air Filter: Compatible with 2010-2025 Mazda L4 2.0/2.3/2.5L (CX-5 3 6 Atenza Biante Premacy Axela) KNA-2480**K&N**$17.93**4.8★185 rev](https://www.amazon.com/dp/B0DHJ6TWR7) [5![RVgolf Engine+Cabin Air Filters Fit for 2014-2018 Mazda 3 (2.0L/2.5L) 2013-2023 CX-5(2.0L/2.5L) 2014-2020 Mazda 6 (2.5L) Engine Air Filter Replacement Air Filter Accessories# CF11811 CA11259](https://m.media-amazon.com/images/I/41bR1PlCotL.jpg)**RVgolf Engine+Cabin Air Filters Fit for 2014-2018 Mazda 3 (2.0L/2.5L) 2013-2023 CX-5(2.0L/2.5L) 2014-2020 Mazda 6 (2.5L) Engine Air Filter Replacement Air Filter Accessories# CF11811 CA11259**RVgolf**$23.98**4.5★2,399 rev](https://www.amazon.com/dp/B0DHKPP888)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ryvclim Engine Air Filter & Cabin Air Filter Combo Fits Mazda CX-5 2013-2025 2.0L/2.5L (Not for Turbo) Mazda 3 2014-2018 Mazda 6 2014-2021 2.5L (Not for Turbo) - CF11811 & CA11259](https://m.media-amazon.com/images/I/410fYlnSBML.jpg)**Ryvclim Engine Air Filter & Cabin Air Filter Combo Fits Mazda CX-5 2013-2025 2.0L/2.5L (Not for Turbo) Mazda 3 2014-2018 Mazda 6 2014-2021 2.5L (Not for Turbo) - CF11811 & CA11259**ryvclim**$23.93**61 rev8mo ago](https://www.amazon.com/dp/B0FXW82NQ7) [![CARORY AF259 Engine Air Filter for Mazda CX-5 2.0L/2.5L Non-Turbo (2013-2025) 6 Non-Turbo (2014-2021) | Fits Mazda 3/3 Sport (2012-2018) SkyActiv Models ONLY | OE# PE07-13-3A0 CA11259](https://m.media-amazon.com/images/I/41KMq5ZdIfL.jpg)**CARORY AF259 Engine Air Filter for Mazda CX-5 2.0L/2.5L Non-Turbo (2013-2025) 6 Non-Turbo (2014-2021) | Fits Mazda 3/3 Sport (2012-2018) SkyActiv Models ONLY | OE# PE07-13-3A0 CA11259**Carory**$7.99**596 rev10mo ago](https://www.amazon.com/dp/B0FQV9VHGQ) [![StaunchAuto 2 Pack Engine & Cabin Air Filter for Mazda 3 (2.0L/2.5L) 2014-2018 & Mazda 6 (2.5L) 2014-2021 - Replacement for CA11259 & CF11811](https://m.media-amazon.com/images/I/41I-Vf7SrhL.jpg)**StaunchAuto 2 Pack Engine & Cabin Air Filter for Mazda 3 (2.0L/2.5L) 2014-2018 & Mazda 6 (2.5L) 2014-2021 - Replacement for CA11259 & CF11811**StaunchAuto**$21.31**500 rev1y ago](https://www.amazon.com/dp/B0FDG2PYJL) [![EPAuto GP167 (CA12167) Engine Air Filter Replacement for Mazda CX-5 (2019-2025) CX-9 (2016-2023) 6 (2018-2021) Up to 12 000 Miles or 12 Months Protection - for Turbocharged Engine](https://m.media-amazon.com/images/I/51tqbZCvt9L.jpg)**EPAuto GP167 (CA12167) Engine Air Filter Replacement for Mazda CX-5 (2019-2025) CX-9 (2016-2023) 6 (2018-2021) Up to 12 000 Miles or 12 Months Protection - for Turbocharged Engine**EPAuto**$16.22**76 rev1y ago](https://www.amazon.com/dp/B0DT2LY4MF) [![SERVKITOUR Engine cabin Air Filter Set for CX-5 (2013-2024) 2.0L/2.5L Gas Naturally Aspirated (NOT TURBO) for Mazda 3 (2014-18) for Mazda 6 (2014-21) 2.5L Not Turbo KD4561J6X PE07133A0A](https://m.media-amazon.com/images/I/51ilKjTZ4yL.jpg)**SERVKITOUR Engine cabin Air Filter Set for CX-5 (2013-2024) 2.0L/2.5L Gas Naturally Aspirated (NOT TURBO) for Mazda 3 (2014-18) for Mazda 6 (2014-21) 2.5L Not Turbo KD4561J6X PE07133A0A**SERVKITOUR**$28.28**132 rev1y ago](https://www.amazon.com/dp/B0DZ2B52HF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![StaunchAuto 2 Pack Engine & Cabin Air Filter for Mazda 3 (2.0L/2.5L) 2014-2018 & Mazda 6 (2.5L) 2014-2021 - Replacement for CA11259 & CF11811](https://m.media-amazon.com/images/I/41I-Vf7SrhL.jpg)**StaunchAuto 2 Pack Engine & Cabin Air Filter for Mazda 3 (2.0L/2.5L) 2014-2018 & Mazda 6 (2.5L) 2014-2021 - Replacement for CA11259 & CF11811**StaunchAuto**$21.31**4.7★**▲ 131%**](https://www.amazon.com/dp/B0FDG2PYJL) [![RVgolf Engine+Cabin Air Filters Fit for 2014-2018 Mazda 3 (2.0L/2.5L) 2013-2023 CX-5(2.0L/2.5L) 2014-2020 Mazda 6 (2.5L) Engine Air Filter Replacement Air Filter Accessories# CF11811 CA11259](https://m.media-amazon.com/images/I/41bR1PlCotL.jpg)**RVgolf Engine+Cabin Air Filters Fit for 2014-2018 Mazda 3 (2.0L/2.5L) 2013-2023 CX-5(2.0L/2.5L) 2014-2020 Mazda 6 (2.5L) Engine Air Filter Replacement Air Filter Accessories# CF11811 CA11259**RVgolf**$23.98**4.5★**▲ 122%**](https://www.amazon.com/dp/B0DHKPP888) [![Ryvclim Engine Air Filter & Cabin Air Filter Combo Fits Mazda CX-5 2013-2025 2.0L/2.5L (Not for Turbo) Mazda 3 2014-2018 Mazda 6 2014-2021 2.5L (Not for Turbo) - CF11811 & CA11259](https://m.media-amazon.com/images/I/410fYlnSBML.jpg)**Ryvclim Engine Air Filter & Cabin Air Filter Combo Fits Mazda CX-5 2013-2025 2.0L/2.5L (Not for Turbo) Mazda 3 2014-2018 Mazda 6 2014-2021 2.5L (Not for Turbo) - CF11811 & CA11259**ryvclim**$23.93**4.5★**▲ 108%**](https://www.amazon.com/dp/B0FXW82NQ7) [![EPAuto GP167 (CA12167) Engine Air Filter Replacement for Mazda CX-5 (2019-2025) CX-9 (2016-2023) 6 (2018-2021) Up to 12 000 Miles or 12 Months Protection - for Turbocharged Engine](https://m.media-amazon.com/images/I/51tqbZCvt9L.jpg)**EPAuto GP167 (CA12167) Engine Air Filter Replacement for Mazda CX-5 (2019-2025) CX-9 (2016-2023) 6 (2018-2021) Up to 12 000 Miles or 12 Months Protection - for Turbocharged Engine**EPAuto**$16.22**4.6★**▲ 50%**](https://www.amazon.com/dp/B0DT2LY4MF) [![BOSCH 5607WS Workshop Engine Air Filter - Compatible with Select Mazda 3 3 Sport 6 CX-5](https://m.media-amazon.com/images/I/41HOsgU05yL.jpg)**BOSCH 5607WS Workshop Engine Air Filter - Compatible with Select Mazda 3 3 Sport 6 CX-5**Bosch**$10.53**4.8★**▲ 40%**](https://www.amazon.com/dp/B0735V2CTZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +14.0% search growth over the last 90 days.

1K600Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**37%

*“They fit as advertised”*

**Value For Money**13%

*“Worth it”*

**Quality-Overall**12%

*“The quality is solid”*

**Filtration**11%

*“Great filter”*

**Assembly/Installation**9%

*“Easily installed”*

**Advertised Vs Actual Product**5%

*“Exactly what I needed”*

**Ease Of Use**3%

*“Easy to use”*

**Maintenance And Repair**2%

*“Overall, this is a convenient and cost-effective way to handle routine maintenance”*

**Efficiency**1%

*“cuts down on fine particles”*

**Smell**1%

*“It had no plastic or fiber glass smell like some filters have”*

### **What buyers complain about **

**Filtration**27%

*“the engine air filter does NOT”*

**Compatibility-Overall**23%

*“Did not fit cx5”*

**Size-Overall**15%

*“2 inches too big”*

**Advertised Vs Actual Product**6%

*“Misleading description”*

**Spray/Flow**2%

*“Not enough air flow”*

**Width**2%

*“It is slightly too wide on my 2020 Mazda CX5”*

**Assembly/Installation**2%

*“not easy to install”*

**Thickness**2%

*“it is about 1/4 too deep”*

**Ease Of Use**1%

*“so hard to get out”*

**Ease Of Cleaning**1%

*“the old ones were noticeably dirty”*

### **Top return reasons **

**Size-Overall**45%

**Compatibility-Overall**27%

**Filtration**12%

**Advertised Vs Actual Product**6%

**Value For Money**3%

**Defective Material/Parts**2%

**Assembly/Installation**1%

**Quality-Overall**1%

**Width**1%

**Product Condition**1%