--- title: "matte black touch up paint — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/matte-black-touch-up-paint" last_updated: "2026-07-10T00:56:00.476Z" locale: en meta: description: "a small market ($334K/yr) — matte black touch up paint doesn't clear our bar today." "og:description": "a small market ($334K/yr) — matte black touch up paint doesn't clear our bar today." "og:title": "matte black touch up paint — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen" --- Back to Flapen home # **matte black touch up paint** **Skip it****49/100 ** a small market ($334K/yr) — matte black touch up paint doesn't clear our bar today. **Market/yr** **$334K** **Growth (1y)** **+77.3%** **Products** **32** **Brands** **14** was 16 a year ago **Sellers** **111** **Price range** **$6.62–$320.80** **Returns** **0.9%** **Rating** **4.3★** **Skip it** Scored 49/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **17** ×0.30 Growth **58** ×0.30 Competition **57** ×0.20 Quality gap **55** ×0.10 Returns **93** ×0.10 ## **Demand** Weekly Amazon search volume, last 99 weeks — +77.3% year over year. 3K1KSpike '25Spike '26Jul '24Dec '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.3× ## **Competition** - Birchwood Casey34% - SYOAUTO18% - xdotoar11% - SMAPHY10% - Competitive Advantage5% - Jietamaseo4% - Other (8 brands)18% The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 111 sellers compete here. **Brands** **14 **▼falling was 16 a year ago **Sellers** **111** **Top 5 brand share** **78%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Birchwood Casey Long-Lasting Fast-Drying Super Black Touch-Up Pen for Deep Scratches and Worn Areas FLAT BLACK 0.33 OUNCE](https://m.media-amazon.com/images/I/31HTniJGrZL.jpg) [**Birchwood Casey Long-Lasting Fast-Drying Super Black Touch-Up Pen for Deep Scratches and Worn Areas FLAT BLACK 0.33 OUNCE**](https://www.amazon.com/dp/B00JSAE0ZY) Birchwood Casey$9.834.2★4,89417%▼falling 2 ![SYOAUTO Matte Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Matte Black)](https://m.media-amazon.com/images/I/41vdB1AdU3L.jpg) [**SYOAUTO Matte Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Matte Black)**](https://www.amazon.com/dp/B0B7W2DK95) SYOAUTO$9.994.4★2,19917%▲rising 3 ![SMAPHY Matte Black Rim Touch Up Paint Matte Black Paint Pen for Metal Enamel Car Wheel Scratch Flat Black Wheel Paint Pen Universal Satin Matte Black for rims Black Car Rim paint for Wheel Curb Rash Scratches](https://m.media-amazon.com/images/I/411ZqYyRM0L.jpg) [**SMAPHY Matte Black Rim Touch Up Paint Matte Black Paint Pen for Metal Enamel Car Wheel Scratch Flat Black Wheel Paint Pen Universal Satin Matte Black for rims Black Car Rim paint for Wheel Curb Rash Scratches**](https://www.amazon.com/dp/B0BGSWB9X4) SMAPHY$10.934.4★1,48610%▼falling 4 ![Competitive Advantage Enamel Paint Markers MPD-15 | MATTE BLACK - 1 Pack | Permanent Marks on Metal Glass Rubber Plastic & more Waterproof UV Resistant](https://m.media-amazon.com/images/I/417A6uanO8L.jpg) [**Competitive Advantage Enamel Paint Markers MPD-15 | MATTE BLACK - 1 Pack | Permanent Marks on Metal Glass Rubber Plastic & more Waterproof UV Resistant**](https://www.amazon.com/dp/B088Q275T9) Competitive Advantage$12.164.2★9605%—flat 5 ![Matte Black Rim Touch Up Paint Efficient Wheel Paint Pen for Metal Also Match Flat Black Quick and Easy Repair Curb Rash Car Faucet and More Universal and Color Accurate Long lasting](https://m.media-amazon.com/images/I/41rT59VSVML.jpg) [**Matte Black Rim Touch Up Paint Efficient Wheel Paint Pen for Metal Also Match Flat Black Quick and Easy Repair Curb Rash Car Faucet and More Universal and Color Accurate Long lasting**](https://www.amazon.com/dp/B0DZ29YHYV) xdotoar$8.584.4★4474%▲rising 6 ![Matte Black Rim Touch Up Paint - Wheel Repair Kit Curb Rash Quick And Easy Wheel Scratch Repair Rim Paint For Car Wheel Repair](https://m.media-amazon.com/images/I/41EIhuUomfL.jpg) [**Matte Black Rim Touch Up Paint - Wheel Repair Kit Curb Rash Quick And Easy Wheel Scratch Repair Rim Paint For Car Wheel Repair**](https://www.amazon.com/dp/B0CKLXWN8J) Jietamaseo$8.374.3★7544%▲rising 7 ![Black Paint Markers 2 Pack Oil-Based Waterproof Quick Dry Permanent Paint Pen Set for Rocks Painting Wood Fabric Plastic Canvas Glass Mugs Metal Tire Stone DIY Craft](https://m.media-amazon.com/images/I/31b9COom56L.jpg) [**Black Paint Markers 2 Pack Oil-Based Waterproof Quick Dry Permanent Paint Pen Set for Rocks Painting Wood Fabric Plastic Canvas Glass Mugs Metal Tire Stone DIY Craft**](https://www.amazon.com/dp/B0BLYTMLZN) Craiiby$6.954.4★2,1514%▲rising 8 ![Birchwood Casey Fast-Drying Fast-Acting Presto Gun Blue Touch-Up Pen for Restoring Scratched and Worn Areas 1 Count (Pack of 1)](https://m.media-amazon.com/images/I/31S-aHYoNHL.jpg) [**Birchwood Casey Fast-Drying Fast-Acting Presto Gun Blue Touch-Up Pen for Restoring Scratched and Worn Areas 1 Count (Pack of 1)**](https://www.amazon.com/dp/B000TTIEY6) Birchwood Casey$14.384.4★9144%▼falling 9 ![Matte Black Touch Up Paint for Cars Universal and Color Accurate Automotive Scratch Repair Pen Lasting Auto Scratch Remover Quick Drying Weather Resistant Easy to Use Versatile Use](https://m.media-amazon.com/images/I/41SAj7d5QpL.jpg) [**Matte Black Touch Up Paint for Cars Universal and Color Accurate Automotive Scratch Repair Pen Lasting Auto Scratch Remover Quick Drying Weather Resistant Easy to Use Versatile Use**](https://www.amazon.com/dp/B0D7C2W9H2) xdotoar$10.164.2★2,8473%▲rising 10 ![Matte Black Rim Touch Up Paint Efficient Wheel Paint Pen for Metal Also Match Flat Black Seamless Repair Car Faucet and More Color Accurate Long Lasting Adhension Quick Drying Easy to Use](https://m.media-amazon.com/images/I/310LLDKViqL.jpg) [**Matte Black Rim Touch Up Paint Efficient Wheel Paint Pen for Metal Also Match Flat Black Seamless Repair Car Faucet and More Color Accurate Long Lasting Adhension Quick Drying Easy to Use**](https://www.amazon.com/dp/B0D7Z97MYV) xdotoar$8.624.2★4103%▼falling 11 ![Birchwood Casey Aluminum Black Metal Finish Touch-Up Pen with Felt Tip for Restoring Scratched and Marred Areas - Fast-Drying Fast-Acting](https://m.media-amazon.com/images/I/314bCZlPSUL.jpg) [**Birchwood Casey Aluminum Black Metal Finish Touch-Up Pen with Felt Tip for Restoring Scratched and Marred Areas - Fast-Drying Fast-Acting**](https://www.amazon.com/dp/B072LT4HCZ) Birchwood Casey$9.964.0★2,1422%—flat 12 ![Birchwood Casey Perma Blue Liquid Gun Blue Finishing All-Inclusive Easy-to-Use Kit for Gun Cleaning Maintenance and Preservation](https://m.media-amazon.com/images/I/41Ns3IVd+DL.jpg) [**Birchwood Casey Perma Blue Liquid Gun Blue Finishing All-Inclusive Easy-to-Use Kit for Gun Cleaning Maintenance and Preservation**](https://www.amazon.com/dp/B000KKELM8) Birchwood Casey$19.584.6★4,3802%▼falling 13 ![Matte Black Rim Touch Up Paint Flat Black Wheel Paint Pen for Curb Rash & Scratch Car Wheel Scratch Repair Kit for Alloy Metal Enamel Universal Satin Black Automotive Touch Up Paint Pen (1 fl oz)](https://m.media-amazon.com/images/I/412VCeWkpAL.jpg) [**Matte Black Rim Touch Up Paint Flat Black Wheel Paint Pen for Curb Rash & Scratch Car Wheel Scratch Repair Kit for Alloy Metal Enamel Universal Satin Black Automotive Touch Up Paint Pen (1 fl oz)**](https://www.amazon.com/dp/B09WJXQPYZ) cocomfix$11.134.0★2742%▼falling 14 ![Birchwood Casey Long-Lasting Fast-Drying Super Black Touch-Up Pen for Deep Scratches and Worn Areas GLOSS BLACK 0.33 OUNCE](https://m.media-amazon.com/images/I/31ZN4BOdS+L.jpg) [**Birchwood Casey Long-Lasting Fast-Drying Super Black Touch-Up Pen for Deep Scratches and Worn Areas GLOSS BLACK 0.33 OUNCE**](https://www.amazon.com/dp/B00JSAE00Y) Birchwood Casey$11.434.2★4,8942%—flat 15 ![Testors EPM25-2549 1 Black](https://m.media-amazon.com/images/I/31q87MZ3qKL.jpg) [**Testors EPM25-2549 1 Black**](https://www.amazon.com/dp/B008CVNZQK) Testors$10.864.4★1,2292%▲rising **~~Showing 15 of 32 — show all ~~** ## **Product shelf** All 32 tracked products in this niche. Top sellersNewestTrending [![Birchwood Casey Long-Lasting Fast-Drying Super Black Touch-Up Pen for Deep Scratches and Worn Areas FLAT BLACK 0.33 OUNCE](https://m.media-amazon.com/images/I/31HTniJGrZL.jpg)**Birchwood Casey Long-Lasting Fast-Drying Super Black Touch-Up Pen for Deep Scratches and Worn Areas FLAT BLACK 0.33 OUNCE** Birchwood Casey**$9.83**4.2★4,894 reviews](https://www.amazon.com/dp/B00JSAE0ZY) [![SYOAUTO Matte Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Matte Black)](https://m.media-amazon.com/images/I/41vdB1AdU3L.jpg)**SYOAUTO Matte Black Rim Touch Up Paint Car Wheel Scratch Repair Touch Up Paint Pen Universal Color Rim Wheel Paint (Matte Black)** SYOAUTO**$9.99**4.4★2,199 reviews](https://www.amazon.com/dp/B0B7W2DK95) [![SMAPHY Matte Black Rim Touch Up Paint Matte Black Paint Pen for Metal Enamel Car Wheel Scratch Flat Black Wheel Paint Pen Universal Satin Matte Black for rims Black Car Rim paint for Wheel Curb Rash Scratches](https://m.media-amazon.com/images/I/411ZqYyRM0L.jpg)**SMAPHY Matte Black Rim Touch Up Paint Matte Black Paint Pen for Metal Enamel Car Wheel Scratch Flat Black Wheel Paint Pen Universal Satin Matte Black for rims Black Car Rim paint for Wheel Curb Rash Scratches** SMAPHY**$10.93**4.4★1,486 reviews](https://www.amazon.com/dp/B0BGSWB9X4) [![Competitive Advantage Enamel Paint Markers MPD-15 | MATTE BLACK - 1 Pack | Permanent Marks on Metal Glass Rubber Plastic & more Waterproof UV Resistant](https://m.media-amazon.com/images/I/417A6uanO8L.jpg)**Competitive Advantage Enamel Paint Markers MPD-15 | MATTE BLACK - 1 Pack | Permanent Marks on Metal Glass Rubber Plastic & more Waterproof UV Resistant** Competitive Advantage**$12.16**4.2★960 reviews](https://www.amazon.com/dp/B088Q275T9) [![Matte Black Rim Touch Up Paint Efficient Wheel Paint Pen for Metal Also Match Flat Black Quick and Easy Repair Curb Rash Car Faucet and More Universal and Color Accurate Long lasting](https://m.media-amazon.com/images/I/41rT59VSVML.jpg)**Matte Black Rim Touch Up Paint Efficient Wheel Paint Pen for Metal Also Match Flat Black Quick and Easy Repair Curb Rash Car Faucet and More Universal and Color Accurate Long lasting** xdotoar**$8.58**4.4★447 reviews](https://www.amazon.com/dp/B0DZ29YHYV) [![Matte Black Rim Touch Up Paint - Wheel Repair Kit Curb Rash Quick And Easy Wheel Scratch Repair Rim Paint For Car Wheel Repair](https://m.media-amazon.com/images/I/41EIhuUomfL.jpg)**Matte Black Rim Touch Up Paint - Wheel Repair Kit Curb Rash Quick And Easy Wheel Scratch Repair Rim Paint For Car Wheel Repair** Jietamaseo**$8.37**4.3★754 reviews](https://www.amazon.com/dp/B0CKLXWN8J) [![Black Paint Markers 2 Pack Oil-Based Waterproof Quick Dry Permanent Paint Pen Set for Rocks Painting Wood Fabric Plastic Canvas Glass Mugs Metal Tire Stone DIY Craft](https://m.media-amazon.com/images/I/31b9COom56L.jpg)**Black Paint Markers 2 Pack Oil-Based Waterproof Quick Dry Permanent Paint Pen Set for Rocks Painting Wood Fabric Plastic Canvas Glass Mugs Metal Tire Stone DIY Craft** Craiiby**$6.95**4.4★2,151 reviews](https://www.amazon.com/dp/B0BLYTMLZN) [![Birchwood Casey Fast-Drying Fast-Acting Presto Gun Blue Touch-Up Pen for Restoring Scratched and Worn Areas 1 Count (Pack of 1)](https://m.media-amazon.com/images/I/31S-aHYoNHL.jpg)**Birchwood Casey Fast-Drying Fast-Acting Presto Gun Blue Touch-Up Pen for Restoring Scratched and Worn Areas 1 Count (Pack of 1)** Birchwood Casey**$14.38**4.4★914 reviews](https://www.amazon.com/dp/B000TTIEY6) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**15% *“No complaints”* **Ease Of Use**10% *“Easy to apply”* **Advertised Vs Actual Product**9% *“As advertised”* **Value For Money**8% *“Good deal”* **Color**8% *“Good black color”* **Efficiency**7% *“Highly effective”* **Paint Quality**6% *“This paint still matches it pretty good”* **Scratch Resistance**5% *“this helps hide the scratches”* **Ease Of Cleaning**2% *“This leads to clean kills with no wounded birds running away”* **Drawing Experience**2% *“Perfect for art”* ### **What buyers complain about ** **Paint Quality**10% *“Not enough paint in the container”* **Functionality-Overall**10% *“Did not work”* **Color**9% *“Poor color outcome”* **Quality-Overall**8% *“Poor quality”* **Durability**5% *“flakes off”* **Leak-Proof**4% *“Couple drips in tube”* **Value For Money**4% *“Not worth the money”* **Ease Of Use**3% *“Not as easy as explained”* **Dry/Empty Ink**3% *“Dry marker”* **Adhesion/Stickiness**3% *“Horrible adhesion”* #### **Top return reasons**- Paint Quality31% - Color20% - Advertised Vs Actual Product9% - Functionality-Overall8% - Size-Overall6% - Value For Money4% - Ink Refill2% - Display Colors2% - Defective Material/Parts2% - Leak-Proof2%