--- title: "license plate frames — Niche Verdict: Launch it (70/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/license-plate-frames" last_updated: "2026-07-10T00:49:50.999Z" locale: en meta: description: "license plate frames clears our launch bar: a $5.4M/yr market growing +223.9% with returns at 2.8%." "og:description": "license plate frames clears our launch bar: a $5.4M/yr market growing +223.9% with returns at 2.8%." "og:title": "license plate frames — Niche Verdict: Launch it (70/100) | Amazon United States - Flapen" --- Back to Flapen home # **license plate frames** **Launch it****70/100 ** license plate frames clears our launch bar: a $5.4M/yr market growing +223.9% with returns at 2.8%. **Market/yr** **$5.4M** **Growth (1y)** **+223.9%** **Products** **49** **Brands** **34** was 37 a year ago **Sellers** **71** **Price range** **$4.72–$32.93** **Returns** **2.8%** **Rating** **4.6★** **Launch it** Scored 70/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **65** ×0.30 Growth **80** ×0.30 Competition **78** ×0.20 Quality gap **34** ×0.10 Returns **78** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +223.9% year over year. 327K163KSpike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.4× ## **Competition** - Aujen21% - QUANQIUFEI11% - OKLPF10% - lengnoyp8% - Mega Racer7% - SunplusTrade5% - Other (28 brands)38% Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen. 34 brands and 71 sellers compete here. **Brands** **34 **▼falling was 37 a year ago **Sellers** **71** **Top 5 brand share** **57%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Aujen Silicone License Plate Frames Black 2 Pack Car License Plate Frame Universal US Black License Plate Holders Brackets Rust-Proof Weather & Rattle-Proof Car Accessories](https://m.media-amazon.com/images/I/51ljSbdWUNL.jpg) [**Aujen Silicone License Plate Frames Black 2 Pack Car License Plate Frame Universal US Black License Plate Holders Brackets Rust-Proof Weather & Rattle-Proof Car Accessories**](https://www.amazon.com/dp/B07YZFM2FQ) Aujen$11.054.7★33,48311%—flat 2 ![Bling License Plate Frame for Women 1PCS Sparkly License Plate Frames| Over 1200 pcs 14 Facets Bedazzled Clear Glass Diamond Rhinestone Crystals w/Free Glitter Diamond Box (Black)](https://m.media-amazon.com/images/I/51HZFmgQ1XL.jpg) [**Bling License Plate Frame for Women 1PCS Sparkly License Plate Frames| Over 1200 pcs 14 Facets Bedazzled Clear Glass Diamond Rhinestone Crystals w/Free Glitter Diamond Box (Black)**](https://www.amazon.com/dp/B08SQTH7BZ) OKLPF$9.834.6★12,1217%▼falling 3 ![QUANQIUFEI 2 Pack License Plate Frames Stainless Steel Car License Plate Cover Car Accessories with Screw Caps (Black)](https://m.media-amazon.com/images/I/31fCAm2tx4L.jpg) [**QUANQIUFEI 2 Pack License Plate Frames Stainless Steel Car License Plate Cover Car Accessories with Screw Caps (Black)**](https://www.amazon.com/dp/B0BNVLL9NC) QUANQIUFEI$7.024.5★3,4327%▲rising 4 ![2PCS Premium Matte Black License Plate Frames Solid Rust-Proof Aluminum Holder with 2 Holes Universal Car Frame for Women and Man Including Screws by Lengnoyp.](https://m.media-amazon.com/images/I/41OEE22TsaL.jpg) [**2PCS Premium Matte Black License Plate Frames Solid Rust-Proof Aluminum Holder with 2 Holes Universal Car Frame for Women and Man Including Screws by Lengnoyp.**](https://www.amazon.com/dp/B0BNPKS3J4) lengnoyp$7.134.6★4,0385%▼falling 5 ![Aujen Silicone License Plate Frames 2 Pack Black Side-Opening License Bracket Holder with Easy Installation License Plate Frame Without Obstruction.Rustproof Rattle Proof & Weatherproof Universal](https://m.media-amazon.com/images/I/416QDytSQwL.jpg) [**Aujen Silicone License Plate Frames 2 Pack Black Side-Opening License Bracket Holder with Easy Installation License Plate Frame Without Obstruction.Rustproof Rattle Proof & Weatherproof Universal**](https://www.amazon.com/dp/B0BNPV2VTZ) Aujen$9.354.6★6,4565%▼falling 6 ![Aujen Silicone License Plate Frames Black 1 Pack Car License Plate Frame Universal US Car Black License Plate Holders Brackets Rust-Proof Rattle-Proof Weather-Proof Car Accessories(Black)](https://m.media-amazon.com/images/I/41sVPJPi7sL.jpg) [**Aujen Silicone License Plate Frames Black 1 Pack Car License Plate Frame Universal US Car Black License Plate Holders Brackets Rust-Proof Rattle-Proof Weather-Proof Car Accessories(Black)**](https://www.amazon.com/dp/B07X5XCYX7) Aujen$7.354.7★33,4835%▲rising 7 ![FIISFIIS Bling License Plate Frame for Women 2 Pack Premium Stainless Steel Rhinestone License Plate Holder Handmade Glitter Crystal Diamond Girl Lincense Plate Tag Cover Bedazzled Sparkly-Black](https://m.media-amazon.com/images/I/51qhfwc935L.jpg) [**FIISFIIS Bling License Plate Frame for Women 2 Pack Premium Stainless Steel Rhinestone License Plate Holder Handmade Glitter Crystal Diamond Girl Lincense Plate Tag Cover Bedazzled Sparkly-Black**](https://www.amazon.com/dp/B0B19JD6YJ) FIISFIIS$10.384.6★8,0824%—flat 8 ![QUANQIUFEI 2 Pack Bling License Plate Frames for Women Sparkly Rhinestone Diamond Car Accessories with Glitter Crystal Caps (Black)](https://m.media-amazon.com/images/I/51EsDx7RMwL.jpg) [**QUANQIUFEI 2 Pack Bling License Plate Frames for Women Sparkly Rhinestone Diamond Car Accessories with Glitter Crystal Caps (Black)**](https://www.amazon.com/dp/B0BCY575V3) QUANQIUFEI$14.724.7★5,1683%—flat 9 ![Premium Matte Black License Plate Frames 2 Pack Rust-Free Stainless Steel Rattle-Free Universal with Screw Caps Slim-Top Design Thin Rigid Metal Front & Rear Car Tag Holders - for Men & Women](https://m.media-amazon.com/images/I/51rj77jOzzL.jpg) [**Premium Matte Black License Plate Frames 2 Pack Rust-Free Stainless Steel Rattle-Free Universal with Screw Caps Slim-Top Design Thin Rigid Metal Front & Rear Car Tag Holders - for Men & Women**](https://www.amazon.com/dp/B074QL1PV9) Mega Racer$27.264.4★2,3323%▲rising 10 ![Premium Slim Matte Black License Plate Frames 2 Pack Rust-Free Stainless Steel & Rattle-Free Street Legal Universal with Screw Caps Thin Metal Front & Rear Car Tag Holders for Men & Women](https://m.media-amazon.com/images/I/51obW+0UdqL.jpg) [**Premium Slim Matte Black License Plate Frames 2 Pack Rust-Free Stainless Steel & Rattle-Free Street Legal Universal with Screw Caps Thin Metal Front & Rear Car Tag Holders for Men & Women**](https://www.amazon.com/dp/B08YN8QFTP) Mega Racer$27.974.6★8183%▲rising 11 ![Carbon Fiber License Plate Frames- Black Carbon Pattern Plastic Front & Rear Car Tag Holder Cover 2 Pack with Mount Hardware Screws Caps Handlebar Stickers](https://m.media-amazon.com/images/I/51bjL0pGSvL.jpg) [**Carbon Fiber License Plate Frames- Black Carbon Pattern Plastic Front & Rear Car Tag Holder Cover 2 Pack with Mount Hardware Screws Caps Handlebar Stickers**](https://www.amazon.com/dp/B0CJRG48BL) FBJTDQ$12.954.4★1,2853%▼falling 12 ![SunplusTrade License Plate Frame Black Matte Powder Coated Aluminum with Screw Caps (2 Pieces)](https://m.media-amazon.com/images/I/51XXIPp0JUL.jpg) [**SunplusTrade License Plate Frame Black Matte Powder Coated Aluminum with Screw Caps (2 Pieces)**](https://www.amazon.com/dp/B01FWTBX4U) SunplusTrade$12.034.6★8,9652%—flat 13 ![Rightcar Solutions Car Plate Frame Silicone License Plate Frame Rust-Proof Rattle-Proof Weather-Proof License Plate Holder for Front or Rear Black 1 Pack](https://m.media-amazon.com/images/I/41Mo69uxImL.jpg) [**Rightcar Solutions Car Plate Frame Silicone License Plate Frame Rust-Proof Rattle-Proof Weather-Proof License Plate Holder for Front or Rear Black 1 Pack**](https://www.amazon.com/dp/B07CV5PLFM) Rightcar Solutions$10.014.6★16,9852%—flat 14 ![BGGTMO Black American Flag License Plate Frames- 2 Pack Front Rear Patriotic USA Stars and Stripes Aluminum Car Tag Holder with Screws](https://m.media-amazon.com/images/I/51uVYuCBENL.jpg) [**BGGTMO Black American Flag License Plate Frames- 2 Pack Front Rear Patriotic USA Stars and Stripes Aluminum Car Tag Holder with Screws**](https://www.amazon.com/dp/B09JVG4Y8B) BGGTMO$22.794.5★2,3392%▼falling 15 ![SunplusTrade 2 Stainless Steel Polish Mirror License Plate Frame + Chrome Screw Caps (Silver)](https://m.media-amazon.com/images/I/51B0iU0yX9L.jpg) [**SunplusTrade 2 Stainless Steel Polish Mirror License Plate Frame + Chrome Screw Caps (Silver)**](https://www.amazon.com/dp/B01JAWEJF0) SunplusTrade$11.904.6★16,5292%—flat **~~Showing 15 of 49 — show all ~~** ## **Product shelf** All 49 tracked products in this niche. Top sellersNewestTrending [![Aujen Silicone License Plate Frames Black 2 Pack Car License Plate Frame Universal US Black License Plate Holders Brackets Rust-Proof Weather & Rattle-Proof Car Accessories](https://m.media-amazon.com/images/I/51ljSbdWUNL.jpg)**Aujen Silicone License Plate Frames Black 2 Pack Car License Plate Frame Universal US Black License Plate Holders Brackets Rust-Proof Weather & Rattle-Proof Car Accessories** Aujen**$11.05**4.7★33,483 reviews](https://www.amazon.com/dp/B07YZFM2FQ) [![Bling License Plate Frame for Women 1PCS Sparkly License Plate Frames| Over 1200 pcs 14 Facets Bedazzled Clear Glass Diamond Rhinestone Crystals w/Free Glitter Diamond Box (Black)](https://m.media-amazon.com/images/I/51HZFmgQ1XL.jpg)**Bling License Plate Frame for Women 1PCS Sparkly License Plate Frames| Over 1200 pcs 14 Facets Bedazzled Clear Glass Diamond Rhinestone Crystals w/Free Glitter Diamond Box (Black)** OKLPF**$9.83**4.6★12,121 reviews](https://www.amazon.com/dp/B08SQTH7BZ) [![QUANQIUFEI 2 Pack License Plate Frames Stainless Steel Car License Plate Cover Car Accessories with Screw Caps (Black)](https://m.media-amazon.com/images/I/31fCAm2tx4L.jpg)**QUANQIUFEI 2 Pack License Plate Frames Stainless Steel Car License Plate Cover Car Accessories with Screw Caps (Black)** QUANQIUFEI**$7.02**4.5★3,432 reviews](https://www.amazon.com/dp/B0BNVLL9NC) [![2PCS Premium Matte Black License Plate Frames Solid Rust-Proof Aluminum Holder with 2 Holes Universal Car Frame for Women and Man Including Screws by Lengnoyp.](https://m.media-amazon.com/images/I/41OEE22TsaL.jpg)**2PCS Premium Matte Black License Plate Frames Solid Rust-Proof Aluminum Holder with 2 Holes Universal Car Frame for Women and Man Including Screws by Lengnoyp.** lengnoyp**$7.13**4.6★4,038 reviews](https://www.amazon.com/dp/B0BNPKS3J4) [![Aujen Silicone License Plate Frames 2 Pack Black Side-Opening License Bracket Holder with Easy Installation License Plate Frame Without Obstruction.Rustproof Rattle Proof & Weatherproof Universal](https://m.media-amazon.com/images/I/416QDytSQwL.jpg)**Aujen Silicone License Plate Frames 2 Pack Black Side-Opening License Bracket Holder with Easy Installation License Plate Frame Without Obstruction.Rustproof Rattle Proof & Weatherproof Universal** Aujen**$9.35**4.6★6,456 reviews](https://www.amazon.com/dp/B0BNPV2VTZ) [![Aujen Silicone License Plate Frames Black 1 Pack Car License Plate Frame Universal US Car Black License Plate Holders Brackets Rust-Proof Rattle-Proof Weather-Proof Car Accessories(Black)](https://m.media-amazon.com/images/I/41sVPJPi7sL.jpg)**Aujen Silicone License Plate Frames Black 1 Pack Car License Plate Frame Universal US Car Black License Plate Holders Brackets Rust-Proof Rattle-Proof Weather-Proof Car Accessories(Black)** Aujen**$7.35**4.7★33,483 reviews](https://www.amazon.com/dp/B07X5XCYX7) [![FIISFIIS Bling License Plate Frame for Women 2 Pack Premium Stainless Steel Rhinestone License Plate Holder Handmade Glitter Crystal Diamond Girl Lincense Plate Tag Cover Bedazzled Sparkly-Black](https://m.media-amazon.com/images/I/51qhfwc935L.jpg)**FIISFIIS Bling License Plate Frame for Women 2 Pack Premium Stainless Steel Rhinestone License Plate Holder Handmade Glitter Crystal Diamond Girl Lincense Plate Tag Cover Bedazzled Sparkly-Black** FIISFIIS**$10.38**4.6★8,082 reviews](https://www.amazon.com/dp/B0B19JD6YJ) [![QUANQIUFEI 2 Pack Bling License Plate Frames for Women Sparkly Rhinestone Diamond Car Accessories with Glitter Crystal Caps (Black)](https://m.media-amazon.com/images/I/51EsDx7RMwL.jpg)**QUANQIUFEI 2 Pack Bling License Plate Frames for Women Sparkly Rhinestone Diamond Car Accessories with Glitter Crystal Caps (Black)** QUANQIUFEI**$14.72**4.7★5,168 reviews](https://www.amazon.com/dp/B0BCY575V3) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**22% *“Amazing quality”* **Size-Overall**12% *“Fits exactly as it should”* **Assembly/Installation**10% *“Easy to put on”* **Advertised Vs Actual Product**10% *“Exactly as pictured”* **Value For Money**9% *“Fair price”* **Ease Of Use**4% *“Easy peasy”* **Durability**3% *“Seems to be a durable product”* **Design-Overall**3% *“Designed well”* **Strength**3% *“Sturdy, easy to install”* **Color**3% *“Love the dark color”* ### **What buyers complain about ** **Size-Overall**16% *“Didn't fit”* **Quality-Overall**9% *“Bad quality”* **Mounting**7% *“Screws were not included”* **Durability**7% *“Broke”* **Rusts/Corrodes**5% *“Will rust”* **Color**4% *“Color faded”* **Advertised Vs Actual Product**3% *“False advertising”* **Material Quality**3% *“Flimsy material though”* **Thickness**3% *“Way too thick”* **Assembly/Installation**3% *“A LITTLE HARD TO INSTALL”* #### **Top return reasons**- Size-Overall40% - Compatibility-Overall8% - Advertised Vs Actual Product7% - Color5% - Material Quality4% - Value For Money3% - Quality-Overall3% - Defective Material/Parts3% - Mounting3% - Strength3%