---
title: "leather dye brown — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/leather-dye-brown"
last_updated: "2026-07-10T03:31:51.350Z"
locale: en
meta:
  description: "a small market ($114K/yr) — leather dye brown doesn't clear our bar today."
  "og:description": "a small market ($114K/yr) — leather dye brown doesn't clear our bar today."
  "og:title": "leather dye brown — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **leather dye brown**

**Skip it****46/100 **

a small market ($114K/yr) — leather dye brown doesn't clear our bar today.

**Market/yr**

**$114K**

**Growth (1y)**

**+143.1%**

**Products**

**23**

**Brands**

**14**

was 19 a year ago

**Sellers**

**80**

**Price range**

**$6.14–$24.62**

**Returns**

**2.0%**

**Rating**

**4.4★**

**Skip it**

Scored 46/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**6**

 ×0.30

Growth

**70**

 ×0.30

Competition

**53**

 ×0.20

Quality gap

**46**

 ×0.10

Returns

**84**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +143.1% year over year.

4K2KSpike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Sep · busiest ÷ quietest = 2.3×

## **Competition**

- Fiebing's37% - Angelus25% - KIEPOL7% - FORTIVO6% - Tough 15% - GRIFFIN4% - Other (8 brands)17%

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 80 sellers compete here.

**Brands**

**14 **▼falling

was 19 a year ago

**Sellers**

**80**

**Top 5 brand share**

**78%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Fiebings Leathercolors 4 oz. Dark Brown](https://m.media-amazon.com/images/I/41joyxOl6-L.jpg) [**Fiebings Leathercolors 4 oz. Dark Brown**](https://www.amazon.com/dp/B07BHF57Q3)

Fiebing's$10.124.5★16125%▲rising

2
![Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Brown)](https://m.media-amazon.com/images/I/51x3W1hSg+L.jpg) [**Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Brown)**](https://www.amazon.com/dp/B0CFG4WZJH)

Angelus$12.064.5★1,6129%▲rising

3
![Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Dark Brown)](https://m.media-amazon.com/images/I/51t2UBGlc3L.jpg) [**Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Dark Brown)**](https://www.amazon.com/dp/B0CFG53J2N)

Angelus$12.424.5★1,6128%▼falling

4
![Fiebings Leathercolors 4 oz. Medium Brown](https://m.media-amazon.com/images/I/41-z2jCStvL.jpg) [**Fiebings Leathercolors 4 oz. Medium Brown**](https://www.amazon.com/dp/B07BHFG5RW)

Fiebing's$9.384.6★1757%▼falling

5
![Angelus Leather Dye Permanent Leather Dye for Shoes Boots Bags Crafts Furniture & More - 3 fl oz Dark Brown](https://m.media-amazon.com/images/I/51j-SklaiwL.jpg) [**Angelus Leather Dye Permanent Leather Dye for Shoes Boots Bags Crafts Furniture & More - 3 fl oz Dark Brown**](https://www.amazon.com/dp/B01L9DVJO2)

Angelus$11.944.6★7,9306%▼falling

6
![FORTIVO Leather Recoloring Balm Leather Color Restorer Scratch Remover Couch Paint and Repair Leather Balm for Couches - Dark Brown](https://m.media-amazon.com/images/I/41fdnyBMObL.jpg) [**FORTIVO Leather Recoloring Balm Leather Color Restorer Scratch Remover Couch Paint and Repair Leather Balm for Couches - Dark Brown**](https://www.amazon.com/dp/B07WDRHHDW)

FORTIVO$24.474.4★15,8766%▼falling

7
![Griffin Brown Shoe Dye 2.5 Oz Leather Color Restorer Repairs Scuffs Scratches & Fading Permanent Shoe Dye Kit for Leather Suede Furniture Car Seats Boots & More Made in USA](https://m.media-amazon.com/images/I/31roIesNpKL.jpg) [**Griffin Brown Shoe Dye 2.5 Oz Leather Color Restorer Repairs Scuffs Scratches & Fading Permanent Shoe Dye Kit for Leather Suede Furniture Car Seats Boots & More Made in USA**](https://www.amazon.com/dp/B07451VTPV)

GRIFFIN$9.484.3★1,9974%▼falling

8
![KIEPOL Dark Brown Leather Repair Kit Dark Brown Leather Recoloring Balm Leather Dye - Restore & Renew Scratch Faded and Aged Leather & Vinyl Couches Boots Car Seats or Leather Furniture](https://m.media-amazon.com/images/I/51Jc-HoTrcL.jpg) [**KIEPOL Dark Brown Leather Repair Kit Dark Brown Leather Recoloring Balm Leather Dye - Restore & Renew Scratch Faded and Aged Leather & Vinyl Couches Boots Car Seats or Leather Furniture**](https://www.amazon.com/dp/B0C9JWKWS6)

KIEPOL$18.714.4★9983%▲rising

9
![Dark Brown Leather Recoloring Balm Leather Repair Kit for Furniture Leather Scratch Remover Leather Color Restorer for Couch Car Seats Shoes - Repair Leather Dye for Scratched and Faded Leather](https://m.media-amazon.com/images/I/418GQdM1z1L.jpg) [**Dark Brown Leather Recoloring Balm Leather Repair Kit for Furniture Leather Scratch Remover Leather Color Restorer for Couch Car Seats Shoes - Repair Leather Dye for Scratched and Faded Leather**](https://www.amazon.com/dp/B083LLCZ58)

drtulz$18.964.4★3,9563%—flat

10

![KIEPOL Medium Brown Leather Repair Kit Medium Brown Leather Recoloring Balm Leather Dye - Restore & Renew Scratch Faded and Aged Leather & Vinyl Couches Boots Car Seats or Leather Furniture](https://m.media-amazon.com/images/I/51FpzJSo69L.jpg) [**KIEPOL Medium Brown Leather Repair Kit Medium Brown Leather Recoloring Balm Leather Dye - Restore & Renew Scratch Faded and Aged Leather & Vinyl Couches Boots Car Seats or Leather Furniture**](https://www.amazon.com/dp/B0D16W6M7C)

KIEPOL$18.784.4★9983%▲rising

11

![UP22YOU Leather Recoloring Balm Dark Brown Leather & Vinyl Color Restorer Conditioner Repairs Faded & Scratched Leather Color Suitable for Sofas Car Seats Shoes and Furniture](https://m.media-amazon.com/images/I/41OKbvd7IML.jpg) [**UP22YOU Leather Recoloring Balm Dark Brown Leather & Vinyl Color Restorer Conditioner Repairs Faded & Scratched Leather Color Suitable for Sofas Car Seats Shoes and Furniture**](https://www.amazon.com/dp/B0F6MX8KS7)

UP22YOU$10.344.4★2413%▲rising

12

![Fiebings Pro Dye Dark Brown 4 oz. - Professional Oil Dye for Leather](https://m.media-amazon.com/images/I/41UBKNMyPFL.jpg) [**Fiebings Pro Dye Dark Brown 4 oz. - Professional Oil Dye for Leather**](https://www.amazon.com/dp/B008ROPEA2)

Fiebing's$13.034.7★4,2853%▼falling

13

![Fiebings Leather Dye - Alcohol Based Permanent Leather Dye - 4 oz - Dark Brown](https://m.media-amazon.com/images/I/41IYtvoxqcL.jpg) [**Fiebings Leather Dye - Alcohol Based Permanent Leather Dye - 4 oz - Dark Brown**](https://www.amazon.com/dp/B000HHNXXM)

Tough 1$11.454.5★15,4283%▼falling

14

![KIWI Scuff Cover Brown 2.4 fl Oz](https://m.media-amazon.com/images/I/412qcT-tFqL.jpg) [**KIWI Scuff Cover Brown 2.4 fl Oz**](https://www.amazon.com/dp/B000UDEBNE)

Kiwi$9.974.5★2,7542%▼falling

15

![Angelus Acrylic Leather Paint Dark Brown | Flexible Recoloring Balm for Shoes Furniture Car Seats & More | Made in USA 4 fl oz](https://m.media-amazon.com/images/I/41wdmBfhTnL.jpg) [**Angelus Acrylic Leather Paint Dark Brown | Flexible Recoloring Balm for Shoes Furniture Car Seats & More | Made in USA 4 fl oz**](https://www.amazon.com/dp/B01H0P3LN0)

Angelus$9.964.6★49,8252%▲rising

**~~Showing 15 of 23 — show all ~~**

## **Product shelf**

All 23 tracked products in this niche.

Top sellersNewestTrending

[![Fiebings Leathercolors 4 oz. Dark Brown](https://m.media-amazon.com/images/I/41joyxOl6-L.jpg)**Fiebings Leathercolors 4 oz. Dark Brown** Fiebing's**$10.12**4.5★161 reviews](https://www.amazon.com/dp/B07BHF57Q3) [![Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Brown)](https://m.media-amazon.com/images/I/51x3W1hSg+L.jpg)**Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Brown)** Angelus**$12.06**4.5★1,612 reviews](https://www.amazon.com/dp/B0CFG4WZJH) [![Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Dark Brown)](https://m.media-amazon.com/images/I/51t2UBGlc3L.jpg)**Angelus Leather Dye - Flexible Leather Dye for Shoes Boots Bags Crafts Furniture & More 3oz Dauber Included (Dark Brown)** Angelus**$12.42**4.5★1,612 reviews](https://www.amazon.com/dp/B0CFG53J2N) [![Fiebings Leathercolors 4 oz. Medium Brown](https://m.media-amazon.com/images/I/41-z2jCStvL.jpg)**Fiebings Leathercolors 4 oz. Medium Brown** Fiebing's**$9.38**4.6★175 reviews](https://www.amazon.com/dp/B07BHFG5RW) [![Angelus Leather Dye Permanent Leather Dye for Shoes Boots Bags Crafts Furniture & More - 3 fl oz Dark Brown](https://m.media-amazon.com/images/I/51j-SklaiwL.jpg)**Angelus Leather Dye Permanent Leather Dye for Shoes Boots Bags Crafts Furniture & More - 3 fl oz Dark Brown** Angelus**$11.94**4.6★7,930 reviews](https://www.amazon.com/dp/B01L9DVJO2) [![FORTIVO Leather Recoloring Balm Leather Color Restorer Scratch Remover Couch Paint and Repair Leather Balm for Couches - Dark Brown](https://m.media-amazon.com/images/I/41fdnyBMObL.jpg)**FORTIVO Leather Recoloring Balm Leather Color Restorer Scratch Remover Couch Paint and Repair Leather Balm for Couches - Dark Brown** FORTIVO**$24.47**4.4★15,876 reviews](https://www.amazon.com/dp/B07WDRHHDW) [![Griffin Brown Shoe Dye 2.5 Oz Leather Color Restorer Repairs Scuffs Scratches & Fading Permanent Shoe Dye Kit for Leather Suede Furniture Car Seats Boots & More Made in USA](https://m.media-amazon.com/images/I/31roIesNpKL.jpg)**Griffin Brown Shoe Dye 2.5 Oz Leather Color Restorer Repairs Scuffs Scratches & Fading Permanent Shoe Dye Kit for Leather Suede Furniture Car Seats Boots & More Made in USA** GRIFFIN**$9.48**4.3★1,997 reviews](https://www.amazon.com/dp/B07451VTPV) [![KIEPOL Dark Brown Leather Repair Kit Dark Brown Leather Recoloring Balm Leather Dye - Restore & Renew Scratch Faded and Aged Leather & Vinyl Couches Boots Car Seats or Leather Furniture](https://m.media-amazon.com/images/I/51Jc-HoTrcL.jpg)**KIEPOL Dark Brown Leather Repair Kit Dark Brown Leather Recoloring Balm Leather Dye - Restore & Renew Scratch Faded and Aged Leather & Vinyl Couches Boots Car Seats or Leather Furniture** KIEPOL**$18.71**4.4★998 reviews](https://www.amazon.com/dp/B0C9JWKWS6)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“Great product, and amazing results”*

**Ease Of Use**17%

*“Easy to use”*

**Color**15%

*“Color is exact”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Value For Money**7%

*“Good Value”*

**Efficiency**6%

*“Good results”*

**Product Condition**5%

*“Like new”*

**Leather Quality**4%

*“Good color and penetration into leather”*

**Scratch Resistance**2%

*“Good coverage of shallow scratches and light wear and evened out the color”*

**Ease Of Cleaning**2%

*“Provides you with clean”*

### **What buyers complain about **

**Color**26%

*“Color did not match”*

**Stain Resistance**8%

*“very messy and stains hands”*

**Functionality-Overall**7%

*“Doesn't work”*

**Durability**5%

*“Comes off too fast”*

**Quality-Overall**5%

*“Junk”*

**Ease Of Use**3%

*“Now I cant use it at all”*

**Hard Feel**3%

*“the balm was hard”*

**Ease Of Cleaning**2%

*“very messy and stains hands”*

**Value For Money**2%

*“it was too expensive to toss so I know I had previously used scratch cover on some stuff”*

**Natural Resource Wastage**2%

*“The human natural oils messed mine up”*

#### **Top return reasons**- Color59% - Advertised Vs Actual Product7% - Functionality-Overall5% - Leak-Proof4% - Display Colors3% - Paint Quality2% - Product Condition2% - Value For Money2% - Size-Overall2% - Defective Material/Parts1%