---
title: "kilmat — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/kilmat"
last_updated: "2026-07-13T20:02:02.917Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — kilmat doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — kilmat doesn't clear our bar today."
  "og:title": "kilmat — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
---

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# **kilmat**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 21Conversion 63Competition 5Returns 80Price range 95Avg price 93Brand share 0Review moat 19Quality gap 17

**Price range**

**Incredible****$24.07–$71.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$50.09**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$121K**

$121K/yr · 43K searches

**Growth**

**Bad****-7.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****15,578.14**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****94%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **—flat

**Sellers**

**9**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- KILMAT88% - CUKWUYBY6% - Storystore3% - Siless3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$18K30%$36K45%$55K60%$73K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening](https://m.media-amazon.com/images/I/51MULpuwPAL.jpg)**KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening**KILMAT**$71.56**4.8★26,299 rev](https://www.amazon.com/dp/B0751CBXBT) [2![KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51QcsaXguBL.jpg)**KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$69.90**4.8★26,299 rev](https://www.amazon.com/dp/B0751G6TMV) [3![Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)](https://m.media-amazon.com/images/I/51qnrDO3X-L.jpg)**Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)**CUKWUYBY**$51.63**4.6★366 rev](https://www.amazon.com/dp/B0F1MV7GRF) [4![80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51bHU+WIwKL.jpg)**80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$24.07**4.8★26,299 rev](https://www.amazon.com/dp/B0DGZK1W3N) [5![KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51YNLf0QDqL.jpg)**KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$39.92**4.8★26,299 rev](https://www.amazon.com/dp/B082Q2J2T4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Storystore 80mil Car Sound Deadening Mat 36 sqft Butyl Aluminum Automotive Sound Deadener Noise Insulation Vibration Dampening Heat Shield Odorless 33 Pcs](https://m.media-amazon.com/images/I/51mxMcHMFkL.jpg)**Storystore 80mil Car Sound Deadening Mat 36 sqft Butyl Aluminum Automotive Sound Deadener Noise Insulation Vibration Dampening Heat Shield Odorless 33 Pcs**Storystore**$48.62**12 rev7mo ago](https://www.amazon.com/dp/B0G6D9638N) [![Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)](https://m.media-amazon.com/images/I/51qnrDO3X-L.jpg)**Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)**CUKWUYBY**$51.63**366 rev1y ago](https://www.amazon.com/dp/B0F1MV7GRF) [![80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51bHU+WIwKL.jpg)**80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$24.07**26,299 rev1y ago](https://www.amazon.com/dp/B0DGZK1W3N) [![KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51YNLf0QDqL.jpg)**KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$39.92**26,299 rev6y ago](https://www.amazon.com/dp/B082Q2J2T4) [![Siless Liner 157 (4 mm) mil 36 sqft Car Sound Deadening Closed Cell Foam & Heat Insulation mat - PE Foam Sound Deadener Material & Heat Barrier](https://m.media-amazon.com/images/I/51f+nt1dI5S.jpg)**Siless Liner 157 (4 mm) mil 36 sqft Car Sound Deadening Closed Cell Foam & Heat Insulation mat - PE Foam Sound Deadener Material & Heat Barrier**Siless**$44.91**3,473 rev8y ago](https://www.amazon.com/dp/B07B75PD8B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Storystore 80mil Car Sound Deadening Mat 36 sqft Butyl Aluminum Automotive Sound Deadener Noise Insulation Vibration Dampening Heat Shield Odorless 33 Pcs](https://m.media-amazon.com/images/I/51mxMcHMFkL.jpg)**Storystore 80mil Car Sound Deadening Mat 36 sqft Butyl Aluminum Automotive Sound Deadener Noise Insulation Vibration Dampening Heat Shield Odorless 33 Pcs**Storystore**$48.62**4.8★**▲ 156%**](https://www.amazon.com/dp/B0G6D9638N) [![80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51bHU+WIwKL.jpg)**80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$24.07**4.8★**▲ 70%**](https://www.amazon.com/dp/B0DGZK1W3N) [![KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51YNLf0QDqL.jpg)**KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$39.92**4.8★**▲ 44%**](https://www.amazon.com/dp/B082Q2J2T4) [![KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51QcsaXguBL.jpg)**KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$69.90**4.8★**▲ 10%**](https://www.amazon.com/dp/B0751G6TMV) [![Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)](https://m.media-amazon.com/images/I/51qnrDO3X-L.jpg)**Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)**CUKWUYBY**$51.63**4.6★**— 9%**](https://www.amazon.com/dp/B0F1MV7GRF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

5K3KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 3.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Affordable quality product”*

**Ease Of Use**11%

*“Easy to use”*

**Adhesion/Stickiness**10%

*“The adhesive is really good”*

**Assembly/Installation**10%

*“Easy installation”*

**Value For Money**8%

*“Excellent price”*

**Advertised Vs Actual Product**6%

*“Works as it should”*

**Audio Quality**6%

*“Good sound absorbing qualities”*

**Efficiency**5%

*“A Must Have For Car Restorations”*

**Noise Level**4%

*“Very quiet”*

**Functionality-Overall**2%

*“putting in truck should do a nice job”*

### **What buyers complain about **

**Smell**9%

*“They dont smell so strong like other products do”*

**Noise Level**9%

*“it was very noisy inside was terrible”*

**Thickness**7%

*“Thicker”*

**Quality-Overall**6%

*“Don't recommend, cheap for a reason”*

**Adhesion/Stickiness**6%

*“Extremely sticky, and not just the adhesive”*

**Audio Quality**4%

*“Sound deaf”*

**Ease Of Cleaning**3%

*“Its thin and cheap and gets black gooey tar all over everything including your fingers very hard to clean off save yourself the trouble”*

**Value For Money**3%

*“Its not worth the cost”*

**Advertised Vs Actual Product**3%

*“It didnt jsut meet the description”*

**Assembly/Installation**2%

*“Added hours to my installation prying”*

### **Top return reasons **

**Thin**13%

**Size-Overall**11%

**Adhesion/Stickiness**9%

**Assembly/Installation**8%

**Material Quality**7%

**Value For Money**7%

**Compatibility-Overall**5%

**Thickness**5%

**Defective Material/Parts**4%

**Advertised Vs Actual Product**4%