--- title: "kia optima headlights — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/kia-optima-headlights" last_updated: "2026-07-10T01:41:24.336Z" locale: en meta: description: "a small market ($123K/yr) — kia optima headlights doesn't clear our bar today." "og:description": "a small market ($123K/yr) — kia optima headlights doesn't clear our bar today." "og:title": "kia optima headlights — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen" --- Back to Flapen home # **kia optima headlights** **Skip it****48/100 ** a small market ($123K/yr) — kia optima headlights doesn't clear our bar today. **Market/yr** **$123K** **Growth (1y)** **+110.0%** **Products** **18** **Brands** **14** was 17 a year ago **Sellers** **16** **Price range** **$50.83–$291.99** **Returns** **2.0%** **Rating** **3.8★** **Skip it** Scored 48/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **6** ×0.30 Growth **66** ×0.30 Competition **45** ×0.20 Quality gap **92** ×0.10 Returns **84** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +110.0% year over year. 2K831.5Black Friday '24Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Mar, Dec · busiest ÷ quietest = 2.6× ## **Competition** - OLDANI20% - TUSDAR16% - JSBOYAT8% - XGWZ8% - YOOCOO7% - Aosky7% - Other (8 brands)33% The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 16 sellers compete here. **Brands** **14 **▼falling was 17 a year ago **Sellers** **16** **Top 5 brand share** **60%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![OLDANI Headlight Assembly for Ki-a Optima 2011-2013 Driver & Passenger Side Halogen Headlamp with Bulbs Clear Lens Black Housing Amber Reflector (All Bulbs Included) 1 Pair](https://m.media-amazon.com/images/I/51mZIpDEoAL.jpg) [**OLDANI Headlight Assembly for Ki-a Optima 2011-2013 Driver & Passenger Side Halogen Headlamp with Bulbs Clear Lens Black Housing Amber Reflector (All Bulbs Included) 1 Pair**](https://www.amazon.com/dp/B0D818C761) OLDANI$181.114.3★4420%▲rising 2 ![TUSDAR Headlight Assembly Fit for 2011 2012 2013 Kia Optima Headlamp Halogen Set Passenger and Driver side w/o bulbs](https://m.media-amazon.com/images/I/51rWg7AFCqL.jpg) [**TUSDAR Headlight Assembly Fit for 2011 2012 2013 Kia Optima Headlamp Halogen Set Passenger and Driver side w/o bulbs**](https://www.amazon.com/dp/B0DWXKW8HD) TUSDAR$126.994.2★3316%▼falling 3 ![JSBOYAT Headlight Assembly Replacement Fit for 2011-2013 Kia Optima Headlamp Replacement Black Housing Clear Reflector w/o bulbs](https://m.media-amazon.com/images/I/51uE0be1s8L.jpg) [**JSBOYAT Headlight Assembly Replacement Fit for 2011-2013 Kia Optima Headlamp Replacement Black Housing Clear Reflector w/o bulbs**](https://www.amazon.com/dp/B0BX6GMJKZ) JSBOYAT$147.334.3★78%▲rising 4 ![XGWZ Headlights Assembly Compatible with 2011 2012 2013 Kia Optima Clear Lens Black Housing Amber Reflector Driver and Passenger Side](https://m.media-amazon.com/images/I/51SEDT9g6DL.jpg) [**XGWZ Headlights Assembly Compatible with 2011 2012 2013 Kia Optima Clear Lens Black Housing Amber Reflector Driver and Passenger Side**](https://www.amazon.com/dp/B0G3NJ2H4B) XGWZ$177.923.6★58%▲rising 5 ![YOOCOO Headlight Assembly Compatible with 2011 2012 2013 Kia Optima Halogen Headlamp with Bulbs Replacement Driver and Passenger Side](https://m.media-amazon.com/images/I/51wUxqllEzL.jpg) [**YOOCOO Headlight Assembly Compatible with 2011 2012 2013 Kia Optima Halogen Headlamp with Bulbs Replacement Driver and Passenger Side**](https://www.amazon.com/dp/B0DP4KTY2Y) YOOCOO$193.144.2★287%▼falling 6 ![CZDONGY Headlight Assembly Compatible with 2011 2012 2013 Kia Optima Halogen Headlight Projector w/o LED w/Bulb (Left and Right)](https://m.media-amazon.com/images/I/51EhYAUUdUL.jpg) [**CZDONGY Headlight Assembly Compatible with 2011 2012 2013 Kia Optima Halogen Headlight Projector w/o LED w/Bulb (Left and Right)**](https://www.amazon.com/dp/B0FX47JSMM) CZDONGY$123.544.1★76%▲rising 7 ![AmeriLite for 2011-2015 Kia Optima Halogen Model Xtreme LED Halo Rings Projector Black Replacement Headlights Set - Driver and Passenger Side](https://m.media-amazon.com/images/I/51WhbDv7eCL.jpg) [**AmeriLite for 2011-2015 Kia Optima Halogen Model Xtreme LED Halo Rings Projector Black Replacement Headlights Set - Driver and Passenger Side**](https://www.amazon.com/dp/B08P1DH3DM) AmeriLite$291.994.3★1775%▼falling 8 ![Aosky Compatible With 2011-2013 Kia Optima Headlights Halogen Headlamp Assembly Black Housing with Amber Reflector Right Passenger Side](https://m.media-amazon.com/images/I/313YWvqd6sL.jpg) [**Aosky Compatible With 2011-2013 Kia Optima Headlights Halogen Headlamp Assembly Black Housing with Amber Reflector Right Passenger Side**](https://www.amazon.com/dp/B0D5Y74M6Z) Aosky$50.831.0★15%▲rising 9 ![A Pair Halogen Headlamp Assembly Compatible with 2011 2012 2013 Kia Optima (Left+Right Side)](https://m.media-amazon.com/images/I/51vnqzoLcuL.jpg) [**A Pair Halogen Headlamp Assembly Compatible with 2011 2012 2013 Kia Optima (Left+Right Side)**](https://www.amazon.com/dp/B0FXFX734G) Generic$168.465.0★35%▲rising 10 ![For 2011 2012 2013Kia Optima Headlight Assembly 2013 Kia Optima Headlights Passenger side Driver side Halogen Headlamp Set Front Left Right Headlights Replacement Black Housing Clear Lens (L+R)](https://m.media-amazon.com/images/I/41oyf65StPS.jpg) [**For 2011 2012 2013Kia Optima Headlight Assembly 2013 Kia Optima Headlights Passenger side Driver side Halogen Headlamp Set Front Left Right Headlights Replacement Black Housing Clear Lens (L+R)**](https://www.amazon.com/dp/B0C77L7VTD) BRICZUNA$91.614.1★374%▲rising 11 ![HIFMGHE For Kia Optima 2011 2012 2013 Halogen Headlight Assembly Left Driver Side and Right Passenger Side Front Headlamps Replacement OEM 921012T121 921022T121 Clear Lens (Pair)](https://m.media-amazon.com/images/I/41yCuJ8CrJS.jpg) [**HIFMGHE For Kia Optima 2011 2012 2013 Halogen Headlight Assembly Left Driver Side and Right Passenger Side Front Headlamps Replacement OEM 921012T121 921022T121 Clear Lens (Pair)**](https://www.amazon.com/dp/B0FB9BLJHM) HIFMGHE$101.733.3★63%▲rising 12 ![SOCKIR Halogen Headlight Assembly Replacement Fit for 2011 2012 2013 Kia Optima Headlamp Black Housing with Amber Reflector Driver and Passenger Side (Not Compatible With Hybrid Models)](https://m.media-amazon.com/images/I/417qS9t9GeL.jpg) [**SOCKIR Halogen Headlight Assembly Replacement Fit for 2011 2012 2013 Kia Optima Headlamp Black Housing with Amber Reflector Driver and Passenger Side (Not Compatible With Hybrid Models)**](https://www.amazon.com/dp/B0CKY9YR7Q) SOCKIR$140.394.6★202%▼falling 13 ![CHENDIAN For 2011 2012 2013 Kia Optima Headlight Assembly - Halogen Headlamp Left Driver Side w/o Bulbs w/o LED DRL OE 921012T121 (55W 12V)](https://m.media-amazon.com/images/I/51xNICc-lPL.jpg) [**CHENDIAN For 2011 2012 2013 Kia Optima Headlight Assembly - Halogen Headlamp Left Driver Side w/o Bulbs w/o LED DRL OE 921012T121 (55W 12V)**](https://www.amazon.com/dp/B0FFT2BKHF) CHENDIAN$54.392.0★12%▲rising 14 ![Aosky Compatible With 2011-2013 Kia Optima Headlights Halogen Headlamp Assembly OE Black Housing with Amber Reflector Left Driver Side](https://m.media-amazon.com/images/I/51DiAQMH1NL.jpg) [**Aosky Compatible With 2011-2013 Kia Optima Headlights Halogen Headlamp Assembly OE Black Housing with Amber Reflector Left Driver Side**](https://www.amazon.com/dp/B0D5Y916W9) Aosky$54.334.0★12%▲rising 15 ![AmeriLite for 2011-2015 Kia Optima Halogen Model Xtreme LED Halo Rings Projector Chrome Replacement Headlights Set - Driver and Passenger Side](https://m.media-amazon.com/images/I/51145PGyyWL.jpg) [**AmeriLite for 2011-2015 Kia Optima Halogen Model Xtreme LED Halo Rings Projector Chrome Replacement Headlights Set - Driver and Passenger Side**](https://www.amazon.com/dp/B08P17J2QB) AmeriLite$273.734.3★1772%▼falling **~~Showing 15 of 18 — show all ~~** ## **Product shelf** All 18 tracked products in this niche. Top sellersNewestTrending [![OLDANI Headlight Assembly for Ki-a Optima 2011-2013 Driver & Passenger Side Halogen Headlamp with Bulbs Clear Lens Black Housing Amber Reflector (All Bulbs Included) 1 Pair](https://m.media-amazon.com/images/I/51mZIpDEoAL.jpg)**OLDANI Headlight Assembly for Ki-a Optima 2011-2013 Driver & Passenger Side Halogen Headlamp with Bulbs Clear Lens Black Housing Amber Reflector (All Bulbs Included) 1 Pair** OLDANI**$181.11**4.3★44 reviews](https://www.amazon.com/dp/B0D818C761) [![TUSDAR Headlight Assembly Fit for 2011 2012 2013 Kia Optima Headlamp Halogen Set Passenger and Driver side w/o bulbs](https://m.media-amazon.com/images/I/51rWg7AFCqL.jpg)**TUSDAR Headlight Assembly Fit for 2011 2012 2013 Kia Optima Headlamp Halogen Set Passenger and Driver side w/o bulbs** TUSDAR**$126.99**4.2★33 reviews](https://www.amazon.com/dp/B0DWXKW8HD) [![JSBOYAT Headlight Assembly Replacement Fit for 2011-2013 Kia Optima Headlamp Replacement Black Housing Clear Reflector w/o bulbs](https://m.media-amazon.com/images/I/51uE0be1s8L.jpg)**JSBOYAT Headlight Assembly Replacement Fit for 2011-2013 Kia Optima Headlamp Replacement Black Housing Clear Reflector w/o bulbs** JSBOYAT**$147.33**4.3★7 reviews](https://www.amazon.com/dp/B0BX6GMJKZ) [![XGWZ Headlights Assembly Compatible with 2011 2012 2013 Kia Optima Clear Lens Black Housing Amber Reflector Driver and Passenger Side](https://m.media-amazon.com/images/I/51SEDT9g6DL.jpg)**XGWZ Headlights Assembly Compatible with 2011 2012 2013 Kia Optima Clear Lens Black Housing Amber Reflector Driver and Passenger Side** XGWZ**$177.92**3.6★5 reviews](https://www.amazon.com/dp/B0G3NJ2H4B) [![YOOCOO Headlight Assembly Compatible with 2011 2012 2013 Kia Optima Halogen Headlamp with Bulbs Replacement Driver and Passenger Side](https://m.media-amazon.com/images/I/51wUxqllEzL.jpg)**YOOCOO Headlight Assembly Compatible with 2011 2012 2013 Kia Optima Halogen Headlamp with Bulbs Replacement Driver and Passenger Side** YOOCOO**$193.14**4.2★28 reviews](https://www.amazon.com/dp/B0DP4KTY2Y) [![CZDONGY Headlight Assembly Compatible with 2011 2012 2013 Kia Optima Halogen Headlight Projector w/o LED w/Bulb (Left and Right)](https://m.media-amazon.com/images/I/51EhYAUUdUL.jpg)**CZDONGY Headlight Assembly Compatible with 2011 2012 2013 Kia Optima Halogen Headlight Projector w/o LED w/Bulb (Left and Right)** CZDONGY**$123.54**4.1★7 reviews](https://www.amazon.com/dp/B0FX47JSMM) [![AmeriLite for 2011-2015 Kia Optima Halogen Model Xtreme LED Halo Rings Projector Black Replacement Headlights Set - Driver and Passenger Side](https://m.media-amazon.com/images/I/51WhbDv7eCL.jpg)**AmeriLite for 2011-2015 Kia Optima Halogen Model Xtreme LED Halo Rings Projector Black Replacement Headlights Set - Driver and Passenger Side** AmeriLite**$291.99**4.3★177 reviews](https://www.amazon.com/dp/B08P1DH3DM) [![Aosky Compatible With 2011-2013 Kia Optima Headlights Halogen Headlamp Assembly Black Housing with Amber Reflector Right Passenger Side](https://m.media-amazon.com/images/I/313YWvqd6sL.jpg)**Aosky Compatible With 2011-2013 Kia Optima Headlights Halogen Headlamp Assembly Black Housing with Amber Reflector Right Passenger Side** Aosky**$50.83**1.0★1 reviews](https://www.amazon.com/dp/B0D5Y74M6Z) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**24% *“Fit ok”* **Brightness/Shine/Glow**20% *“The brightness of the low/high beam lights are great as well”* **Value For Money**16% *“Great price”* **Assembly/Installation**15% *“Easy install”* **Maintenance And Repair**7% *“easy fix”* **Advertised Vs Actual Product**2% *“perform as they should”* ### **What buyers complain about ** **Assembly/Installation**13% *“Took mine to my mechanic for the install - 2hrs labor - said it went on EZ”* **Advertised Vs Actual Product**12% *“They do not explain the high beam light port is different than the original”* **Quality-Overall**10% *“Cheap bulb connection”* **Natural Resource Wastage**8% *“Waste of $200”* **Defective Material/Parts**8% *“Faulty Parts”* **Size-Overall**6% *“drivers was manufactured wrong so it wouldn't fit”* **Brightness/Shine/Glow**4% *“on driver side so dim unable to see any light”* **Socket/Port/Plug**4% *“driving bulb socket is wrong”* **Adjustability/Rotatability/Reclining**3% *“But Im finding it difficult to adjust beam level”* **Functionality-Overall**3% *“It seems to not be working”* #### **Top return reasons**- Size-Overall22% - Compatibility-Overall21% - Assembly/Installation14% - Defective Material/Parts13% - Brightness/Shine/Glow8% - Functionality-Overall7% - Connectivity-Overall6% - Advertised Vs Actual Product3% - Adjustability/Rotatability/Reclining2% - Smell2%