---
title: "kenworth — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/kenworth"
last_updated: "2026-07-14T07:05:08.679Z"
locale: en
meta:
  description: "kenworth shows no brand lock-in (top 5 brands take 36% of clicks), but weak search conversion (0.4%) keeps it on the watch list."
  "og:description": "kenworth shows no brand lock-in (top 5 brands take 36% of clicks), but weak search conversion (0.4%) keeps it on the watch list."
  "og:title": "kenworth — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **kenworth**

**Worth a look**

Shows no brand lock-in (top 5 brands take 36% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Market size 23Growth 18Conversion 5Competition 91Returns 82Price range 19Avg price 84Brand share 95Review moat 88Quality gap 68

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Review moat**

**Great****238.04**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$76.62**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$91K**

$91K/yr · 303K searches

**Price range**

**Bad****$8.06–$465.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-14.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

**Brands**

**53 **▼falling

**Sellers**

**94**

**Top-5 brand share**

**36%**

**Open market**

**60%**

- WANBAOEBKE10% - Partsam10% - Floridas Finest Custom Works7% - Kenworth5% - GG Grand General5% - United Pacific4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$5K9%$8K12%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 75 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![WANBAOEBKE American Flag Kenworth Men Sandwich Baseball Cap Casquette Adjustable Unisex Aldult Adjustable Golf Cap for Man Ladys Black.](https://m.media-amazon.com/images/I/41I9KXgp0IL.jpg)**WANBAOEBKE American Flag Kenworth Men Sandwich Baseball Cap Casquette Adjustable Unisex Aldult Adjustable Golf Cap for Man Ladys Black.**WANBAOEBKE**$13.27**4.2★26 rev](https://www.amazon.com/dp/B0D77HWR4Y) [2![Stainless Steel Fender Shield Set Compatible with Kenworth T600 T800 & W900](https://m.media-amazon.com/images/I/41Jq+nzw9eL.jpg)**Stainless Steel Fender Shield Set Compatible with Kenworth T600 T800 & W900**Floridas Finest Custom Works**$134.69**5.0★5 rev](https://www.amazon.com/dp/B0D7N1LMJZ) [3![PHINLION 578 LED Light Bulbs Super Bright 3030 6-SMD Festoon 41mm 42mm 211-2 212-2 LED Bulbs for Car Interior Map Dome Trunk Courtesy Lights Red (4 Pack)](https://m.media-amazon.com/images/I/51hdgiO3srL.jpg)**PHINLION 578 LED Light Bulbs Super Bright 3030 6-SMD Festoon 41mm 42mm 211-2 212-2 LED Bulbs for Car Interior Map Dome Trunk Courtesy Lights Red (4 Pack)**PHINLION**$12.27**4.5★4,957 rev](https://www.amazon.com/dp/B08GS8JGSK) [4![BDA Kenworth Red & Silver Pewter Key Tag Keychain](https://m.media-amazon.com/images/I/41qLiQzxuSL.jpg)**BDA Kenworth Red & Silver Pewter Key Tag Keychain**K-Musculo**$10.23**4.6★327 rev](https://www.amazon.com/dp/B00KC4WXFE) [5![CF19501C Cab Air Filter Chrome Exterior Compatible With Kenworth T600 T450 T800 W800 W900 T600B W900L 1986-2015-Up (Chrome) With 2 Filter Layers Replaces 19501C CF19501C](https://m.media-amazon.com/images/I/41izrNGER6L.jpg)**CF19501C Cab Air Filter Chrome Exterior Compatible With Kenworth T600 T450 T800 W800 W900 T600B W900L 1986-2015-Up (Chrome) With 2 Filter Layers Replaces 19501C CF19501C**RydSuns**$24.68**4.4★29 rev](https://www.amazon.com/dp/B0DS292186)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PIT66 TPE Floor Mats Cargo Liners Fit Kenworth T600 T660 T800 W900 2006-2019 Truck Accessories All Weather Protection alfombras para carro Black 3Pcs](https://m.media-amazon.com/images/I/418kZctb2QL.jpg)**PIT66 TPE Floor Mats Cargo Liners Fit Kenworth T600 T660 T800 W900 2006-2019 Truck Accessories All Weather Protection alfombras para carro Black 3Pcs**PIT66**$129.12**1 rev3mo ago](https://www.amazon.com/dp/B0GWR537BQ) [![ALMULOO Bug Deflector Hood Shield Compatible with 1987-2019 Kenworth T800 Trucks Stainless Steel Front Hood Deflector](https://m.media-amazon.com/images/I/111oODi0I4L.jpg)**ALMULOO Bug Deflector Hood Shield Compatible with 1987-2019 Kenworth T800 Trucks Stainless Steel Front Hood Deflector**ALMULOO**$100.88**0 rev5mo ago](https://www.amazon.com/dp/B0GM1GGQP9) [![ALMULOO 13 Drop Visor Compatible with 1984-1998 Kenworth W900 T800 T600 T300 with Split Flat Windshield Roof Top Sun Visor Stainless Steel Polishing Silvery](https://m.media-amazon.com/images/I/41yzPZ4Y3oL.jpg)**ALMULOO 13 Drop Visor Compatible with 1984-1998 Kenworth W900 T800 T600 T300 with Split Flat Windshield Roof Top Sun Visor Stainless Steel Polishing Silvery**ALMULOO**$191.66**0 rev5mo ago](https://www.amazon.com/dp/B0GLY43K2F) [![Alpha Rider Watermelon Air Cleaner Lights Kit with 304 Stainless Steel Adapter Plate Push Top Style Bolt Mount Breather Light Bracket Universal Fit Kenworth Trucks](https://m.media-amazon.com/images/I/41xAk2M1EAL.jpg)**Alpha Rider Watermelon Air Cleaner Lights Kit with 304 Stainless Steel Adapter Plate Push Top Style Bolt Mount Breather Light Bracket Universal Fit Kenworth Trucks**Alpha Rider**$101.76**2 rev5mo ago](https://www.amazon.com/dp/B0GHVMFLBY) [![Okerny 6-Pack Dual Color Watermelon Lights LED Strobe & Steady Cab Roof Clearance Warning Marker Lights with Clear Lens & Bezel Suitable for Trailer Kenworth Peterbilt Freightliner (Amber Green)](https://m.media-amazon.com/images/I/51obL6tUTQL.jpg)**Okerny 6-Pack Dual Color Watermelon Lights LED Strobe & Steady Cab Roof Clearance Warning Marker Lights with Clear Lens & Bezel Suitable for Trailer Kenworth Peterbilt Freightliner (Amber Green)**Okerny**$69.30**22 rev6mo ago](https://www.amazon.com/dp/B0G8JFGWZQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PIT66 TPE Floor Mats Cargo Liners Fit Kenworth T600 T660 T800 W900 2006-2019 Truck Accessories All Weather Protection alfombras para carro Black 3Pcs](https://m.media-amazon.com/images/I/418kZctb2QL.jpg)**PIT66 TPE Floor Mats Cargo Liners Fit Kenworth T600 T660 T800 W900 2006-2019 Truck Accessories All Weather Protection alfombras para carro Black 3Pcs**PIT66**$129.12**5.0★**▲ 325%**](https://www.amazon.com/dp/B0GWR537BQ) [![PARTsam 2Pcs Straight Down Watermelon Light Under Glow Frame Brackets Clamp-On Mount No Drilling Required Stainless Steel Universal for Semi-Trucks Trucks Pickup](https://m.media-amazon.com/images/I/41wHnDq3PdL.jpg)**PARTsam 2Pcs Straight Down Watermelon Light Under Glow Frame Brackets Clamp-On Mount No Drilling Required Stainless Steel Universal for Semi-Trucks Trucks Pickup**Partsam**$48.90**4.9★**▲ 295%**](https://www.amazon.com/dp/B0FNMN1FQK) [![WIKIBB for Peterbilt 359/379/389 Kenworth 660/680/880 Blue Watermelon Light Bracket Kit with Switch Control](https://m.media-amazon.com/images/I/41rJo0dXRwL.jpg)**WIKIBB for Peterbilt 359/379/389 Kenworth 660/680/880 Blue Watermelon Light Bracket Kit with Switch Control**WIKIBB**$46.03**3.2★**▲ 278%**](https://www.amazon.com/dp/B0G1T3MNFM) [![Alpha Rider Watermelon Air Cleaner Lights Kit with 304 Stainless Steel Adapter Plate Push Top Style Bolt Mount Breather Light Bracket Universal Fit Kenworth Trucks](https://m.media-amazon.com/images/I/41xAk2M1EAL.jpg)**Alpha Rider Watermelon Air Cleaner Lights Kit with 304 Stainless Steel Adapter Plate Push Top Style Bolt Mount Breather Light Bracket Universal Fit Kenworth Trucks**Alpha Rider**$101.76**4.5★**▲ 253%**](https://www.amazon.com/dp/B0GHVMFLBY) [![SEPEY Truck Floor Mat Seat Floor Liners Compatible with Kenworth T600 T660 T800 W900](https://m.media-amazon.com/images/I/41HhxidNyjL.jpg)**SEPEY Truck Floor Mat Seat Floor Liners Compatible with Kenworth T600 T660 T800 W900**P SEPEY**$84.69**3.2★**▲ 230%**](https://www.amazon.com/dp/B0B461CNJ6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

8K6KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**20%

*“Fit is good”*

**Quality-Overall**18%

*“the switches are decent quality”*

**Value For Money**13%

*“Awesome price”*

**Brightness/Shine/Glow**11%

*“Very bright”*

**Advertised Vs Actual Product**5%

*“Work as it should”*

**Assembly/Installation**5%

*“Good product, easy to install”*

**Design-Overall**3%

*“Worked great and looks great”*

**Material Quality**3%

*“The materials feel resistant and durable, ideal for use in semi-trailers”*

**Durability**2%

*“durable”*

**Efficiency**2%

*“Works well”*

### **What buyers complain about **

**Quality-Overall**17%

*“Low quality”*

**Size-Overall**15%

*“LED bulb dont fit”*

**Durability**12%

*“broke in a day”*

**Compatibility-Overall**7%

*“Incompatible with the 2026 Peterbilt 589”*

**Leak-Proof**7%

*“Leaks”*

**Functionality-Overall**5%

*“Do not leave on truck when not in use”*

**Assembly/Installation**3%

*“Just installed them there blown out and blinking”*

**Advertised Vs Actual Product**3%

*“which they do not explain on their Amazon description”*

**Spray/Flow**2%

*“when I fixed that problem then it just decided to spray on its own the handle was stuck”*

**Brightness/Shine/Glow**2%

*“Not working one is blinking”*

### **Top return reasons **

**Size-Overall**45%

**Compatibility-Overall**12%

**Defective Material/Parts**7%

**Functionality-Overall**5%

**Advertised Vs Actual Product**4%

**Value For Money**3%

**Color**2%

**Brightness/Shine/Glow**2%

**Quality-Overall**2%

**Material Quality**2%