--- title: "jdm air freshener — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/jdm-air-freshener" last_updated: "2026-07-10T01:04:41.392Z" locale: en meta: description: "a concentrated shelf (top 5 take 81% of clicks) — jdm air freshener doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 81% of clicks) — jdm air freshener doesn't clear our bar today." "og:title": "jdm air freshener — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" --- Back to Flapen home # **jdm air freshener** **Skip it****46/100 ** a concentrated shelf (top 5 take 81% of clicks) — jdm air freshener doesn't clear our bar today. **Market/yr** **$368K** **Growth (1y)** **+202.2%** **Products** **12** **Brands** **6** was 8 a year ago **Sellers** **25** **Price range** **$5.89–$35.73** **Returns** **0.5%** **Rating** **4.4★** **Skip it** Scored 46/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **18** ×0.30 Growth **77** ×0.30 Competition **13** ×0.20 Quality gap **52** ×0.10 Returns **96** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +202.2% year over year. 9K5KPrime Day '24Spike '24Spike '25Prime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Aug · busiest ÷ quietest = 1.5× ## **Competition** - Air Spencer84% - Treefrog5% - A+ Scents3% - Chemical Guys3% - Auto Dynasty3% - YirehStore Air Freshener2% - Other0% The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 25 sellers compete here. **Brands** **6 **▼falling was 8 a year ago **Sellers** **25** **Top 5 brand share** **98%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Air Spencer CS-X3 Car Air Freshener and Refill Combo - Squash Scent](https://m.media-amazon.com/images/I/41ADqeACqMS.jpg) [**Air Spencer CS-X3 Car Air Freshener and Refill Combo - Squash Scent**](https://www.amazon.com/dp/B00FFRSWYE) Air Spencer$19.964.6★5,85736%▲rising 2 ![CS-X3 Squash C10 Air Spencer Refill - Pack of 3](https://m.media-amazon.com/images/I/41RSTibTwlL.jpg) [**CS-X3 Squash C10 Air Spencer Refill - Pack of 3**](https://www.amazon.com/dp/B00O0A7X9M) Air Spencer$23.094.6★5,85723%▼falling 3 ![Eikosha A9 Squash AS Cartridge AIR SPENCER Freshener CS-X3 CSX3](https://m.media-amazon.com/images/I/51XGl9lJkJL.jpg) [**Eikosha A9 Squash AS Cartridge AIR SPENCER Freshener CS-X3 CSX3**](https://www.amazon.com/dp/B003ANHIXG) Air Spencer$9.544.4★77512%—flat 4 ![Air Spencer (000400) CS-X3 Squash Scent Air Freshener](https://m.media-amazon.com/images/I/51aSk-UeJgL.jpg) [**Air Spencer (000400) CS-X3 Squash Scent Air Freshener**](https://www.amazon.com/dp/B00150T13G) Air Spencer$12.694.2★2,0387%▼falling 5 ![Air Spencer (000800) CS-X3 Squash Scent Air Freshener Refill](https://m.media-amazon.com/images/I/41DWAJ2TfeL.jpg) [**Air Spencer (000800) CS-X3 Squash Scent Air Freshener Refill**](https://www.amazon.com/dp/B001RJN56Y) Air Spencer$9.994.6★1,5354%▼falling 6 ![Inspired by Popular Squash Scent - Long Lasting Car Freshener - Lasts up to 60 days - Japanese Squash (Light Citrus Refreshing Scent) - A+ Scents Car Hanging Diffuser](https://m.media-amazon.com/images/I/414Av1tAylL.jpg) [**Inspired by Popular Squash Scent - Long Lasting Car Freshener - Lasts up to 60 days - Japanese Squash (Light Citrus Refreshing Scent) - A+ Scents Car Hanging Diffuser**](https://www.amazon.com/dp/B0D8QRLHCW) A+ Scents$10.164.0★1993%▼falling 7 ![Air Spencer Marine Squash Eikosha Air Freshener JDM A19](https://m.media-amazon.com/images/I/513X4MtpDRL.jpg) [**Air Spencer Marine Squash Eikosha Air Freshener JDM A19**](https://www.amazon.com/dp/B003B2L79C) Air Spencer$9.994.4★1853%▼falling 8 ![Treefrog Xtreme Fresh Air Freshener Black Squash Scent 2 Packs](https://m.media-amazon.com/images/I/51Eo2UWItaL.jpg) [**Treefrog Xtreme Fresh Air Freshener Black Squash Scent 2 Packs**](https://www.amazon.com/dp/B071L9MB43) Treefrog$22.044.4★7013%▼falling 9 ![Chemical Guys AIR23504 Premium Air Freshener and Odor Eliminator Fresh Clean Scent Great for Cars Trucks SUVs RVs & More (JDM Squash Scent) 4 fl oz](https://m.media-amazon.com/images/I/41WWzfTAy7L.jpg) [**Chemical Guys AIR23504 Premium Air Freshener and Odor Eliminator Fresh Clean Scent Great for Cars Trucks SUVs RVs & More (JDM Squash Scent) 4 fl oz**](https://www.amazon.com/dp/B077TN3DRL) Chemical Guys$5.894.1★9613%▲rising 10 ![Auto Dynasty TreeFrog Gel-Typed Automotive Cup-Holder Air Freshener - Squash Scented (Pack of 6)](https://m.media-amazon.com/images/I/51sJc8IKQzL.jpg) [**Auto Dynasty TreeFrog Gel-Typed Automotive Cup-Holder Air Freshener - Squash Scented (Pack of 6)**](https://www.amazon.com/dp/B00H93VAPA) Auto Dynasty$21.884.3★2283%—flat 11 ![CS-X3 CSX3 Squash Air Spencer Freshener 2 Unit Cases (H4) & 2 Refills (C-10) Eikosha Japan Car Freshener](https://m.media-amazon.com/images/I/41aM5pJRwNL.jpg) [**CS-X3 CSX3 Squash Air Spencer Freshener 2 Unit Cases (H4) & 2 Refills (C-10) Eikosha Japan Car Freshener**](https://www.amazon.com/dp/B09RQC5JJ5) YirehStore Air Freshener$35.734.4★1562%▼falling 12 ![Treefrog Xtreme Fresh Air Freshener Black Squash Scent 3 Packs](https://m.media-amazon.com/images/I/41WZrUWbOqL.jpg) [**Treefrog Xtreme Fresh Air Freshener Black Squash Scent 3 Packs**](https://www.amazon.com/dp/B00FPR1SXG) Treefrog$30.754.5★1,5572%▼falling ## **Product shelf** All 12 tracked products in this niche. Top sellersNewestTrending [![Air Spencer CS-X3 Car Air Freshener and Refill Combo - Squash Scent](https://m.media-amazon.com/images/I/41ADqeACqMS.jpg)**Air Spencer CS-X3 Car Air Freshener and Refill Combo - Squash Scent** Air Spencer**$19.96**4.6★5,857 reviews](https://www.amazon.com/dp/B00FFRSWYE) [![CS-X3 Squash C10 Air Spencer Refill - Pack of 3](https://m.media-amazon.com/images/I/41RSTibTwlL.jpg)**CS-X3 Squash C10 Air Spencer Refill - Pack of 3** Air Spencer**$23.09**4.6★5,857 reviews](https://www.amazon.com/dp/B00O0A7X9M) [![Eikosha A9 Squash AS Cartridge AIR SPENCER Freshener CS-X3 CSX3](https://m.media-amazon.com/images/I/51XGl9lJkJL.jpg)**Eikosha A9 Squash AS Cartridge AIR SPENCER Freshener CS-X3 CSX3** Air Spencer**$9.54**4.4★775 reviews](https://www.amazon.com/dp/B003ANHIXG) [![Air Spencer (000400) CS-X3 Squash Scent Air Freshener](https://m.media-amazon.com/images/I/51aSk-UeJgL.jpg)**Air Spencer (000400) CS-X3 Squash Scent Air Freshener** Air Spencer**$12.69**4.2★2,038 reviews](https://www.amazon.com/dp/B00150T13G) [![Air Spencer (000800) CS-X3 Squash Scent Air Freshener Refill](https://m.media-amazon.com/images/I/41DWAJ2TfeL.jpg)**Air Spencer (000800) CS-X3 Squash Scent Air Freshener Refill** Air Spencer**$9.99**4.6★1,535 reviews](https://www.amazon.com/dp/B001RJN56Y) [![Inspired by Popular Squash Scent - Long Lasting Car Freshener - Lasts up to 60 days - Japanese Squash (Light Citrus Refreshing Scent) - A+ Scents Car Hanging Diffuser](https://m.media-amazon.com/images/I/414Av1tAylL.jpg)**Inspired by Popular Squash Scent - Long Lasting Car Freshener - Lasts up to 60 days - Japanese Squash (Light Citrus Refreshing Scent) - A+ Scents Car Hanging Diffuser** A+ Scents**$10.16**4.0★199 reviews](https://www.amazon.com/dp/B0D8QRLHCW) [![Air Spencer Marine Squash Eikosha Air Freshener JDM A19](https://m.media-amazon.com/images/I/513X4MtpDRL.jpg)**Air Spencer Marine Squash Eikosha Air Freshener JDM A19** Air Spencer**$9.99**4.4★185 reviews](https://www.amazon.com/dp/B003B2L79C) [![Treefrog Xtreme Fresh Air Freshener Black Squash Scent 2 Packs](https://m.media-amazon.com/images/I/51Eo2UWItaL.jpg)**Treefrog Xtreme Fresh Air Freshener Black Squash Scent 2 Packs** Treefrog**$22.04**4.4★701 reviews](https://www.amazon.com/dp/B071L9MB43) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Smell**75% *“Good scent”* **Durability**7% *“It lasted a good while”* **Ease Of Use**1% *“its super easy to use”* **Value For Money**1% *“the amount you get it's a great buy”* **Efficiency**1% *“Works Well”* **Quality-Overall**1% *“Well made”* **Size-Overall**1% *“Size is perfect for placing anywhere in the car, and the appearance is clean and simple”* **Design-Overall**1% *“match well with 80s-00s styling”* **Adhesion/Stickiness**1% *“Adhesiveness holds well”* **Color**1% *“The blue through the holes looks nice”* ### **What buyers complain about ** **Smell**40% *“Bad smell”* **Durability**17% *“it didn't last more than a week for me”* **Value For Money**10% *“they were way more expensive”* **Quality-Overall**8% *“EXPENSIVE”* **Leak-Proof**5% *“Leaky”* **Strength**2% *“seems very weak”* **Flammable**1% *“it burns out way too quickly to be worth it”* **Functionality-Overall**1% *“Doesn't work”* **Stain Resistance**1% *“shattered causing an oil stain on my leather seat”* **Natural Resource Wastage**1% *“A waste of money”* #### **Top return reasons**- Smell71% - Advertised Vs Actual Product6% - Leak-Proof4% - Value For Money3% - Durability3% - Functionality-Overall3% - Defective Material/Parts2% - Product Condition1% - Refills-Overall1% - Size-Overall1%