---
title: "hushmat — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/hushmat"
last_updated: "2026-07-13T20:03:15.616Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — hushmat doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — hushmat doesn't clear our bar today."
  "og:title": "hushmat — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **hushmat**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 87Growth 28Conversion 72Competition 6Returns 84Price range 36Avg price 82Brand share 0Review moat 18Quality gap 19

**Market size**

**Great****$1.5M**

$1.5M/yr · 284K searches

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$81.20**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$29.82–$226.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+2.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****16,116.29**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****93%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **—flat

**Sellers**

**47**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- KILMAT82% - Noico Solutions8% - CUKWUYBY6% - HushMat4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$231K30%$461K45%$692K60%$923K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening](https://m.media-amazon.com/images/I/51MULpuwPAL.jpg)**KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening**KILMAT**$71.56**4.8★26,299 rev](https://www.amazon.com/dp/B0751CBXBT) [2![KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51QcsaXguBL.jpg)**KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$69.90**4.8★26,299 rev](https://www.amazon.com/dp/B0751G6TMV) [3![KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51YNLf0QDqL.jpg)**KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$39.92**4.8★26,299 rev](https://www.amazon.com/dp/B082Q2J2T4) [4![Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)](https://m.media-amazon.com/images/I/51qnrDO3X-L.jpg)**Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)**CUKWUYBY**$51.63**4.6★366 rev](https://www.amazon.com/dp/B0F1MV7GRF) [5![Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening](https://m.media-amazon.com/images/I/41JudKa0WOL.jpg)**Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening**Noico Solutions**$29.82**4.7★16,717 rev](https://www.amazon.com/dp/B01KZ5X7KO)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)](https://m.media-amazon.com/images/I/51qnrDO3X-L.jpg)**Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)**CUKWUYBY**$51.63**366 rev1y ago](https://www.amazon.com/dp/B0F1MV7GRF) [![KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51YNLf0QDqL.jpg)**KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$39.92**26,299 rev6y ago](https://www.amazon.com/dp/B082Q2J2T4) [![KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening](https://m.media-amazon.com/images/I/51MULpuwPAL.jpg)**KILMAT 80 Mil (2 mm) 36 Sqft (3.4 Sqm) Car Sound Deadening Mat Alubutyl Automotive Sound Deadener Audio Noise Insulation and Dampening**KILMAT**$71.56**26,299 rev8y ago](https://www.amazon.com/dp/B0751CBXBT) [![KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51QcsaXguBL.jpg)**KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$69.90**26,299 rev8y ago](https://www.amazon.com/dp/B0751G6TMV) [![Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening](https://m.media-amazon.com/images/I/41JudKa0WOL.jpg)**Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening**Noico Solutions**$29.82**16,717 rev9y ago](https://www.amazon.com/dp/B01KZ5X7KO)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51YNLf0QDqL.jpg)**KILMAT 80 mil 18 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$39.92**4.8★**▲ 46%**](https://www.amazon.com/dp/B082Q2J2T4) [![Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening](https://m.media-amazon.com/images/I/41JudKa0WOL.jpg)**Noico Pro 80 mil 10 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and Dampening**Noico Solutions**$29.82**4.7★**▲ 27%**](https://www.amazon.com/dp/B01KZ5X7KO) [![HushMat Bulk Kit Automotive Sound Deadening and Thermal Insulation Solution for All Vehicles (58.1 Sq Ft Black Foil)](https://m.media-amazon.com/images/I/41u0MkMKYSL.jpg)**HushMat Bulk Kit Automotive Sound Deadening and Thermal Insulation Solution for All Vehicles (58.1 Sq Ft Black Foil)**HushMat**$226.13**4.4★**▲ 20%**](https://www.amazon.com/dp/B001VKO8WE) [![Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)](https://m.media-amazon.com/images/I/51qnrDO3X-L.jpg)**Butyl Sound Deadening 80mil 36sqft Sound Deadening Mat Car Sound Deadening Material Sound Deadening for Cars Automotive Sound Deadening Material Noise Insulation & Vibration Dampening Material (33pcs)**CUKWUYBY**$51.63**4.6★**▲ 13%**](https://www.amazon.com/dp/B0F1MV7GRF) [![KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening](https://m.media-amazon.com/images/I/51QcsaXguBL.jpg)**KILMAT 50 mil 50 sqft Car Sound Deadening Mat Butyl Automotive Sound Deadener Audio Noise Insulation and dampening**KILMAT**$69.90**4.8★**— 7%**](https://www.amazon.com/dp/B0751G6TMV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 10.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“Affordable quality product”*

**Assembly/Installation**11%

*“Easy installation”*

**Ease Of Use**11%

*“Easy to use”*

**Value For Money**7%

*“Really good product for the price”*

**Adhesion/Stickiness**7%

*“Seems to have good adhesive”*

**Advertised Vs Actual Product**7%

*“Product as described”*

**Audio Quality**6%

*“They sound so much better”*

**Efficiency**6%

*“A Must Have For Car Restorations”*

**Noise Level**4%

*“Car is super quiet now”*

**Design-Overall**2%

*“Well designed”*

### **What buyers complain about **

**Smell**10%

*“Horrible smell”*

**Quality-Overall**9%

*“Don't recommend, cheap for a reason”*

**Noise Level**9%

*“I have a loud exhaust”*

**Thickness**9%

*“Thicker”*

**Adhesion/Stickiness**8%

*“Extremely sticky, and not just the adhesive”*

**Audio Quality**5%

*“Sound deaf”*

**Ease Of Cleaning**4%

*“Its thin and cheap and gets black gooey tar all over everything including your fingers very hard to clean off save yourself the trouble”*

**Value For Money**3%

*“Overrated and overpriced”*

**Advertised Vs Actual Product**2%

*“It didnt jsut meet the description”*

**Weight Heavy**2%

*“I have to say the box was a lot heavier than I thought it would be”*

### **Top return reasons **

**Thin**12%

**Size-Overall**10%

**Adhesion/Stickiness**9%

**Assembly/Installation**9%

**Material Quality**9%

**Defective Material/Parts**5%

**Audio Quality**5%

**Value For Money**5%

**Thickness**5%

**Functionality-Overall**4%