---
title: "honda — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/honda"
last_updated: "2026-07-14T07:04:10.957Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 86% of clicks) — honda doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 86% of clicks) — honda doesn't clear our bar today."
  "og:title": "honda — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **honda**

**Skip it**

A concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.

Market size 54Growth 14Conversion 78Competition 11Returns 86Price range 86Avg price 95Brand share 17Review moat 48Quality gap 16

**Avg price**

**Incredible****$23.59**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$9.34–$58.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$375K**

$375K/yr · 202K searches

**Review moat**

**Okay****1,650.09**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-22.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▼falling

**Sellers**

**43**

**Top-5 brand share**

**93%**

**Open market**

**4%**

- Honda49% - 4STEED MOTORS23% - Lubegard15% - Triax3% - Prestone3% - Johnsen's3% - Open — no brand owns it (2 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$37K20%$75K30%$112K40%$150K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Honda 08206-9002PE Power Steering Fluid Pack of 3](https://m.media-amazon.com/images/I/31GbRQ9Dd9L.jpg)**Honda 08206-9002PE Power Steering Fluid Pack of 3**Honda**$29.88**4.8★6,779 rev](https://www.amazon.com/dp/B00AVOAUN2) [2![4STEED MOTORS Bundle Fit for Acura and Honda 08206-9002PE Power Steering Fluid Pack of 3 91345RDAA01 + 91370SV4000 Pump Rubber Inlet & Outlet O-Ring Seals Kit 926-157](https://m.media-amazon.com/images/I/41IO+6cFexL.jpg)**4STEED MOTORS Bundle Fit for Acura and Honda 08206-9002PE Power Steering Fluid Pack of 3 91345RDAA01 + 91370SV4000 Pump Rubber Inlet & Outlet O-Ring Seals Kit 926-157**4STEED MOTORS**$38.24**4.8★340 rev](https://www.amazon.com/dp/B0CP4KY5FR) [3![Genuine Honda Fluid 08206-9002 Power Steering Fluid - 12 oz.](https://m.media-amazon.com/images/I/311A9F8k3hL.jpg)**Genuine Honda Fluid 08206-9002 Power Steering Fluid - 12 oz.**Honda**$12.52**4.8★4,021 rev](https://www.amazon.com/dp/B006YU7G8E) [4![Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura  32 Ounces](https://m.media-amazon.com/images/I/418dMolvxvL.jpg)**Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura 32 Ounces**Lubegard**$15.49**4.7★897 rev](https://www.amazon.com/dp/B084CYW9RG) [5![TRIAX Asian Car PSF Hydraulic & Electric Full Synthetic OEM Grade Power Steering Fluid | Compatible with Honda Acura Toyota Lexus Nissan Infiniti Mazda Hyundai Kia & More (1 Quart)](https://m.media-amazon.com/images/I/41wf+tJPrcL.jpg)**TRIAX Asian Car PSF Hydraulic & Electric Full Synthetic OEM Grade Power Steering Fluid | Compatible with Honda Acura Toyota Lexus Nissan Infiniti Mazda Hyundai Kia & More (1 Quart)**Triax**$14.72**4.7★628 rev](https://www.amazon.com/dp/B083ZK7K73)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Honda 08285-P99-0CZA3 Power Steering Fluid (12 Oz) (6)](https://m.media-amazon.com/images/I/51dcgZpf8KL.jpg)**Honda 08285-P99-0CZA3 Power Steering Fluid (12 Oz) (6)**Honda**$58.86**3 rev6mo ago](https://www.amazon.com/dp/B0GDRMD25N) [![Lubegard 24201 Complete Synthetic Power Steering Fluid 1 Gallon](https://m.media-amazon.com/images/I/41Wedm5kL3L.jpg)**Lubegard 24201 Complete Synthetic Power Steering Fluid 1 Gallon**Lubegard**$48.45**897 rev11mo ago](https://www.amazon.com/dp/B0FKQW8MPB) [![4STEED MOTORS Bundle Fit for Acura and Honda 08206-9002PE Power Steering Fluid Pack of 3 91345RDAA01 + 91370SV4000 Pump Rubber Inlet & Outlet O-Ring Seals Kit 926-157](https://m.media-amazon.com/images/I/41IO+6cFexL.jpg)**4STEED MOTORS Bundle Fit for Acura and Honda 08206-9002PE Power Steering Fluid Pack of 3 91345RDAA01 + 91370SV4000 Pump Rubber Inlet & Outlet O-Ring Seals Kit 926-157**4STEED MOTORS**$38.24**340 rev2y ago](https://www.amazon.com/dp/B0CP4KY5FR) [![Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura  32 Ounces](https://m.media-amazon.com/images/I/418dMolvxvL.jpg)**Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura 32 Ounces**Lubegard**$15.49**897 rev6y ago](https://www.amazon.com/dp/B084CYW9RG) [![TRIAX Asian Car PSF Hydraulic & Electric Full Synthetic OEM Grade Power Steering Fluid | Compatible with Honda Acura Toyota Lexus Nissan Infiniti Mazda Hyundai Kia & More (1 Quart)](https://m.media-amazon.com/images/I/41wf+tJPrcL.jpg)**TRIAX Asian Car PSF Hydraulic & Electric Full Synthetic OEM Grade Power Steering Fluid | Compatible with Honda Acura Toyota Lexus Nissan Infiniti Mazda Hyundai Kia & More (1 Quart)**Triax**$14.72**628 rev6y ago](https://www.amazon.com/dp/B083ZK7K73)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Honda 08285-P99-0CZA3 Power Steering Fluid (12 Oz) (6)](https://m.media-amazon.com/images/I/51dcgZpf8KL.jpg)**Honda 08285-P99-0CZA3 Power Steering Fluid (12 Oz) (6)**Honda**$58.86**5.0★**▲ 125%**](https://www.amazon.com/dp/B0GDRMD25N) [![Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura  32 Ounces](https://m.media-amazon.com/images/I/418dMolvxvL.jpg)**Lubegard 24242 COMPLETE Synthetic PSF for Honda and Acura 32 Ounces**Lubegard**$15.49**4.7★**▲ 14%**](https://www.amazon.com/dp/B084CYW9RG) [![Honda 08206-9002PE Power Steering Fluid Pack of 3](https://m.media-amazon.com/images/I/31GbRQ9Dd9L.jpg)**Honda 08206-9002PE Power Steering Fluid Pack of 3**Honda**$29.88**4.8★**▲ 12%**](https://www.amazon.com/dp/B00AVOAUN2) [![Johnsens 2612 Power Steering Fluid for Honda - 12 oz.](https://m.media-amazon.com/images/I/31KmgCrESEL.jpg)**Johnsens 2612 Power Steering Fluid for Honda - 12 oz.**Johnsen's**$9.34**4.8★**— 9%**](https://www.amazon.com/dp/B000J15TBU) [![Bars Leaks High Mileage Power Steering Repair-It 16.9 oz](https://m.media-amazon.com/images/I/41krzCQQCoL.jpg)**Bars Leaks High Mileage Power Steering Repair-It 16.9 oz**Bar's Leaks**$12.01**4.3★**— 8%**](https://www.amazon.com/dp/B000930N0U)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.

5K4K seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“So far, seems solid and reliable”*

**Efficiency**17%

*“Does work”*

**Value For Money**16%

*“Best value”*

**Advertised Vs Actual Product**15%

*“I got exactly what I expected”*

**Leak-Proof**7%

*“It works well on small leaks”*

**Noise Level**4%

*“the noise disappeared instantly”*

**Ease Of Use**3%

*“Easy to use”*

**Color**2%

*“It's clear vs pink/red - which is interesting in itself”*

**Maintenance And Repair**2%

*“cost-effective fix without requiring expensive mechanical repairs”*

**Motor Power**2%

*“It will make your car run like new feel more power”*

### **What buyers complain about **

**Leak-Proof**31%

*“bottles can leak slightly at the lid so be careful after opening”*

**Value For Money**13%

*“Price 50% higher per unit than newer version at the Honda parts department”*

**Functionality-Overall**6%

*“Didn't work”*

**Noise Level**6%

*“That started making creaking and binding feeling noises as I moved the steering wheel back and and forth”*

**Material Quality**4%

*“Not a synthetic blend”*

**Color**4%

*“the fluid that I sucked out was not dark in color any more”*

**Ease Of Cleaning**4%

*“could quite literally mess the entire system up”*

**Size-Overall**4%

*“Too long”*

**Quality-Overall**2%

*“Japanese quality for Japanese cars* Expensive”*

**Wheel Quality**2%

*“my wheel starting to bind up in spots”*

### **Top return reasons **

**Compatibility-Overall**29%

**Leak-Proof**17%

**Value For Money**17%

**Advertised Vs Actual Product**9%

**Functionality-Overall**8%

**Size-Overall**5%

**Defective Material/Parts**4%

**Maintenance And Repair**3%

**Color**2%

**Ease Of Use**1%