--- title: "honda atf type 3.1 transmission fluid — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/honda-atf-type-3-1-transmission-fluid" last_updated: "2026-07-10T01:04:01.507Z" locale: en meta: description: "a concentrated shelf (top 5 take 92% of clicks) — honda atf type 3.1 transmission fluid doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 92% of clicks) — honda atf type 3.1 transmission fluid doesn't clear our bar today." "og:title": "honda atf type 3.1 transmission fluid — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen" --- Back to Flapen home # **honda atf type 3.1 transmission fluid** **Skip it****38/100 ** a concentrated shelf (top 5 take 92% of clicks) — honda atf type 3.1 transmission fluid doesn't clear our bar today. **Market/yr** **$59K** **Growth (1y)** **+338.8%** **Products** **7** **Brands** **3** was 4 a year ago **Sellers** **37** **Price range** **$25.02–$187.61** **Returns** **1.7%** **Rating** **4.7★** **Skip it** Scored 38/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **88** ×0.30 Competition **0** ×0.20 Quality gap **20** ×0.10 Returns **86** ×0.10 ## **Demand** Weekly Amazon search volume, last 44 weeks — +338.8% year over year. 545272.5Spike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26 ## **Competition** - Honda92% - Idemitsu4% - Valvoline4% - Other0% The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 37 sellers compete here. **Brands** **3 **▼falling was 4 a year ago **Sellers** **37** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (4)](https://m.media-amazon.com/images/I/51FslU6EAlL.jpg) [**Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (4)**](https://www.amazon.com/dp/B0FTTD1Z2G) Honda$110.314.7★6056%▲rising 2 ![Honda ATF-Type 3.1 Advanced Protection Automatic Transmission Fluid 1 Quart](https://m.media-amazon.com/images/I/41Z3hnvyLHL.jpg) [**Honda ATF-Type 3.1 Advanced Protection Automatic Transmission Fluid 1 Quart**](https://www.amazon.com/dp/B01M8GRDPX) Honda$33.404.4★5418%▼falling 3 ![Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (3)](https://m.media-amazon.com/images/I/513n3+CVkNL.jpg) [**Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (3)**](https://www.amazon.com/dp/B0FW5RTHJK) Honda$92.484.7★607%▲rising 4 ![Honda FBA_08200-9008 08200-9008 Automatic Transmission Fluid 4 Pack 1 US QT /946 ML](https://m.media-amazon.com/images/I/4104huiQTSL.jpg) [**Honda FBA_08200-9008 08200-9008 Automatic Transmission Fluid 4 Pack 1 US QT /946 ML**](https://www.amazon.com/dp/B01ATG3RCC) Honda$44.174.8★11,6795%▼falling 5 ![Honda ATF-Type 3.1 08268-P99-4EDAD(x4 Quarts) + ATF Screw Plug 06237-5J4-010(x2) 9-Speed Transmission Fluid Drain and Fill Kit](https://m.media-amazon.com/images/I/51JhDNmD0lL.jpg) [**Honda ATF-Type 3.1 08268-P99-4EDAD(x4 Quarts) + ATF Screw Plug 06237-5J4-010(x2) 9-Speed Transmission Fluid Drain and Fill Kit**](https://www.amazon.com/dp/B0FYQYHTFC) Honda$187.615.0★15%▼falling 6 ![Idemitsu ATF Type H-Plus Automatic Transmission Fluid for Honda Acura - 5QT](https://m.media-amazon.com/images/I/41DIXImij3L.jpg) [**Idemitsu ATF Type H-Plus Automatic Transmission Fluid for Honda Acura - 5QT**](https://www.amazon.com/dp/B07M8TD9RH) Idemitsu$46.754.8★8414%▲rising 7 ![Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/41ybB16Yi0L.jpg) [**Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon**](https://www.amazon.com/dp/B008QDV2JG) Valvoline$25.024.8★11,2964%▼falling ## **Product shelf** All 7 tracked products in this niche. Top sellersNewestTrending [![Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (4)](https://m.media-amazon.com/images/I/51FslU6EAlL.jpg)**Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (4)** Honda**$110.31**4.7★60 reviews](https://www.amazon.com/dp/B0FTTD1Z2G) [![Honda ATF-Type 3.1 Advanced Protection Automatic Transmission Fluid 1 Quart](https://m.media-amazon.com/images/I/41Z3hnvyLHL.jpg)**Honda ATF-Type 3.1 Advanced Protection Automatic Transmission Fluid 1 Quart** Honda**$33.40**4.4★54 reviews](https://www.amazon.com/dp/B01M8GRDPX) [![Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (3)](https://m.media-amazon.com/images/I/513n3+CVkNL.jpg)**Honda 08268-P99-4EDAD Automatic Transmission Fluid ATF-Type 3.1 (1 Quart) (3)** Honda**$92.48**4.7★60 reviews](https://www.amazon.com/dp/B0FW5RTHJK) [![Honda FBA_08200-9008 08200-9008 Automatic Transmission Fluid 4 Pack 1 US QT /946 ML](https://m.media-amazon.com/images/I/4104huiQTSL.jpg)**Honda FBA_08200-9008 08200-9008 Automatic Transmission Fluid 4 Pack 1 US QT /946 ML** Honda**$44.17**4.8★11,679 reviews](https://www.amazon.com/dp/B01ATG3RCC) [![Honda ATF-Type 3.1 08268-P99-4EDAD(x4 Quarts) + ATF Screw Plug 06237-5J4-010(x2) 9-Speed Transmission Fluid Drain and Fill Kit](https://m.media-amazon.com/images/I/51JhDNmD0lL.jpg)**Honda ATF-Type 3.1 08268-P99-4EDAD(x4 Quarts) + ATF Screw Plug 06237-5J4-010(x2) 9-Speed Transmission Fluid Drain and Fill Kit** Honda**$187.61**5.0★1 reviews](https://www.amazon.com/dp/B0FYQYHTFC) [![Idemitsu ATF Type H-Plus Automatic Transmission Fluid for Honda Acura - 5QT](https://m.media-amazon.com/images/I/41DIXImij3L.jpg)**Idemitsu ATF Type H-Plus Automatic Transmission Fluid for Honda Acura - 5QT** Idemitsu**$46.75**4.8★841 reviews](https://www.amazon.com/dp/B07M8TD9RH) [![Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon](https://m.media-amazon.com/images/I/41ybB16Yi0L.jpg)**Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon** Valvoline**$25.02**4.8★11,296 reviews](https://www.amazon.com/dp/B008QDV2JG) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Value For Money**35% *“GOOD PRICE”* **Quality-Overall**24% *“Good Quality”* **Advertised Vs Actual Product**15% *“As Advertised”* **Efficiency**9% *“it runs perfect”* **Lubrication**5% *“I think Valvoline lubricants are the best on the market”* **Soft Feel**1% *“the car runs smooth after using it”* **Ease Of Use**1% *“Universal makes this very easy to use”* **Leak-Proof**1% *“delivered with no leaks”* **Maintenance And Repair**1% *“Good cheap preventative maintenance to keep the car in good health”* **Smell**1% *“Nice clean scent”* ### **What buyers complain about ** **Value For Money**23% *“A bit pricey”* **Leak-Proof**13% *“Bottle Leaked”* **Lubrication**13% *“Bad oil”* **Advertised Vs Actual Product**7% *“False advertisement”* **Quality-Overall**7% *“damage and extra cost from low quality product”* **Compatibility-Overall**5% *“Does not work well for Honda”* **Ease Of Cleaning**3% *“It was so dirty”* **Pressure**3% *“High mileage at fluid”* **Maintenance And Repair**3% *“didnt fix it”* **Grip**3% *“After using the slipping went away”* #### **Top return reasons**- Compatibility-Overall39% - Leak-Proof18% - Value For Money15% - Advertised Vs Actual Product6% - Functionality-Overall5% - Certifications3% - Defective Material/Parts2% - Size-Overall2% - Maintenance And Repair2% - Lubrication2%