--- title: "holley fuel pump — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/holley-fuel-pump" last_updated: "2026-07-10T03:31:15.322Z" locale: en meta: description: "a small market ($132K/yr) — holley fuel pump doesn't clear our bar today." "og:description": "a small market ($132K/yr) — holley fuel pump doesn't clear our bar today." "og:title": "holley fuel pump — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" --- Back to Flapen home # **holley fuel pump** **Skip it****47/100 ** a small market ($132K/yr) — holley fuel pump doesn't clear our bar today. **Market/yr** **$132K** **Growth (1y)** **+185.5%** **Products** **16** **Brands** **7** was 7 a year ago **Sellers** **73** **Price range** **$59.07–$214.92** **Returns** **3.0%** **Rating** **3.9★** **Skip it** Scored 47/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **7** ×0.30 Growth **75** ×0.30 Competition **30** ×0.20 Quality gap **87** ×0.10 Returns **76** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +185.5% year over year. 1K689Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.7× ## **Competition** - Holley79% - SPBREW6% - RADHLBNIU4% - CarBole4% - councross3% - Xyarna2% - Other (1 brands)2% The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them. 7 brands and 73 sellers compete here. **Brands** **7 **—flat was 7 a year ago **Sellers** **73** **Top 5 brand share** **96%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Holley 12-801-1 97 GPH RED Electric Fuel Pump](https://m.media-amazon.com/images/I/41bLgYTFpVL.jpg) [**Holley 12-801-1 97 GPH RED Electric Fuel Pump**](https://www.amazon.com/dp/B00029JC5S) Holley$187.804.6★45331%▲rising 2 ![Holley 12-802-1 110 GPH Blue Electric Fuel Pump With Regulator](https://m.media-amazon.com/images/I/41Yvjef0FaL.jpg) [**Holley 12-802-1 110 GPH Blue Electric Fuel Pump With Regulator**](https://www.amazon.com/dp/B00029JC62) Holley$209.104.4★36415%▼falling 3 ![Holley 12-427 32 GPH Mighty Mite Electric Fuel Pump 4-7 PSI](https://m.media-amazon.com/images/I/31So5kYuG7L.jpg) [**Holley 12-427 32 GPH Mighty Mite Electric Fuel Pump 4-7 PSI**](https://www.amazon.com/dp/B00JS18EKA) Holley$71.764.2★64814%▼falling 4 ![Holley 12-170 100 GPH Universal In-line Electric Fuel Pump](https://m.media-amazon.com/images/I/41rhNBad4YL.jpg) [**Holley 12-170 100 GPH Universal In-line Electric Fuel Pump**](https://www.amazon.com/dp/B08DF5L7K3) Holley$207.344.4★885%▼falling 5 ![RADHLBNIU 97 GPH Electric Fuel Pump Replaces # 12-801-1](https://m.media-amazon.com/images/I/31+glCvOqzL.jpg) [**RADHLBNIU 97 GPH Electric Fuel Pump Replaces # 12-801-1**](https://www.amazon.com/dp/B0DJSR7B8L) RADHLBNIU$62.833.5★164%▲rising 6 ![NEW HOLLEY 97 GPH RED ELECTRIC FUEL PUMP WITH BRACKET STREET & STRIP CARBURETED APPLICATION COMPATIBLE WITH GASOLINE ONLY](https://m.media-amazon.com/images/I/416OH9cVU8L.jpg) [**NEW HOLLEY 97 GPH RED ELECTRIC FUEL PUMP WITH BRACKET STREET & STRIP CARBURETED APPLICATION COMPATIBLE WITH GASOLINE ONLY**](https://www.amazon.com/dp/B07T7ZLFYB) Holley$193.994.4★474%▼falling 7 ![CarBole 110 GPH Electric Performance Fuel Pump DC 12V with Mounting Bracket](https://m.media-amazon.com/images/I/51PAXmKSKQL.jpg) [**CarBole 110 GPH Electric Performance Fuel Pump DC 12V with Mounting Bracket**](https://www.amazon.com/dp/B0FHCVD1R6) CarBole$77.743.6★264%▲rising 8 ![SPBREW 97 GPH Electric Fuel Pump Barb Fittings Included for Leakproof External Fuel Pump with 3/8 NPSF for Carbureted Street/Strip (Gasoline Only)](https://m.media-amazon.com/images/I/410BuEy9ZHL.jpg) [**SPBREW 97 GPH Electric Fuel Pump Barb Fittings Included for Leakproof External Fuel Pump with 3/8 NPSF for Carbureted Street/Strip (Gasoline Only)**](https://www.amazon.com/dp/B0FX3Q8QPJ) SPBREW$59.072.7★73%▲rising 9 ![COUNCROSS 97 GPH Electric Fuel Pump Replaces 12-801-1 Exceptional Fuel Flow and Reliability (97 GPH)](https://m.media-amazon.com/images/I/41mnJI1RhkL.jpg) [**COUNCROSS 97 GPH Electric Fuel Pump Replaces 12-801-1 Exceptional Fuel Flow and Reliability (97 GPH)**](https://www.amazon.com/dp/B0DQD23BMV) councross$62.293.8★153%▼falling 10 ![Holley 12-428 34 GPH Mighty Mite Electric Fuel Pump 7-10 PSI](https://m.media-amazon.com/images/I/21iOxMAr3AL.jpg) [**Holley 12-428 34 GPH Mighty Mite Electric Fuel Pump 7-10 PSI**](https://www.amazon.com/dp/B00SZ57VR2) Holley$81.334.3★1463%—flat 11 ![SPBREW 110 GPH Electric Fuel Pump Barb Fittings Included for Leakproof External Fuel Pump with Universal 3/8 NPSF for Carbureted Street & Strip (Gasoline Only)](https://m.media-amazon.com/images/I/410BuEy9ZHL.jpg) [**SPBREW 110 GPH Electric Fuel Pump Barb Fittings Included for Leakproof External Fuel Pump with Universal 3/8 NPSF for Carbureted Street & Strip (Gasoline Only)**](https://www.amazon.com/dp/B0FKBNMS89) SPBREW$67.663.8★93%—flat 12 ![Holley 12-426 25 GPH Mighty Mite Electric Fuel Pump 1.5-4 PSI](https://m.media-amazon.com/images/I/31So5kYuG7L.jpg) [**Holley 12-426 25 GPH Mighty Mite Electric Fuel Pump 1.5-4 PSI**](https://www.amazon.com/dp/B00JS18DXS) Holley$71.754.5★1722%—flat 13 ![Holley 12-812-1 110 GPH Blue Electric Pump Without Regulator](https://m.media-amazon.com/images/I/31kkgYKUhqL.jpg) [**Holley 12-812-1 110 GPH Blue Electric Pump Without Regulator**](https://www.amazon.com/dp/B000M27WOI) Holley$214.924.4★2442%▼falling 14 ![High-Performance 97 GPH Electric Fuel Pump with Regulator for Model 12-801-1](https://m.media-amazon.com/images/I/31gVKQr6iVL.jpg) [**High-Performance 97 GPH Electric Fuel Pump with Regulator for Model 12-801-1**](https://www.amazon.com/dp/B0FDQG35MT) Xyarna$98.163.4★42%—flat 15 ![97 GPH Electric Fuel Pump 7 PSI 3/8 NPT Replaces 12-801-1 (12-801-1 97 GPH)](https://m.media-amazon.com/images/I/41Z-4yCMc+L.jpg) [**97 GPH Electric Fuel Pump 7 PSI 3/8 NPT Replaces 12-801-1 (12-801-1 97 GPH)**](https://www.amazon.com/dp/B0F7QQLYD3) WnSEu$63.753.0★122%▲rising **~~Showing 15 of 16 — show all ~~** ## **Product shelf** All 16 tracked products in this niche. Top sellersNewestTrending [![Holley 12-801-1 97 GPH RED Electric Fuel Pump](https://m.media-amazon.com/images/I/41bLgYTFpVL.jpg)**Holley 12-801-1 97 GPH RED Electric Fuel Pump** Holley**$187.80**4.6★453 reviews](https://www.amazon.com/dp/B00029JC5S) [![Holley 12-802-1 110 GPH Blue Electric Fuel Pump With Regulator](https://m.media-amazon.com/images/I/41Yvjef0FaL.jpg)**Holley 12-802-1 110 GPH Blue Electric Fuel Pump With Regulator** Holley**$209.10**4.4★364 reviews](https://www.amazon.com/dp/B00029JC62) [![Holley 12-427 32 GPH Mighty Mite Electric Fuel Pump 4-7 PSI](https://m.media-amazon.com/images/I/31So5kYuG7L.jpg)**Holley 12-427 32 GPH Mighty Mite Electric Fuel Pump 4-7 PSI** Holley**$71.76**4.2★648 reviews](https://www.amazon.com/dp/B00JS18EKA) [![Holley 12-170 100 GPH Universal In-line Electric Fuel Pump](https://m.media-amazon.com/images/I/41rhNBad4YL.jpg)**Holley 12-170 100 GPH Universal In-line Electric Fuel Pump** Holley**$207.34**4.4★88 reviews](https://www.amazon.com/dp/B08DF5L7K3) [![RADHLBNIU 97 GPH Electric Fuel Pump Replaces # 12-801-1](https://m.media-amazon.com/images/I/31+glCvOqzL.jpg)**RADHLBNIU 97 GPH Electric Fuel Pump Replaces # 12-801-1** RADHLBNIU**$62.83**3.5★16 reviews](https://www.amazon.com/dp/B0DJSR7B8L) [![NEW HOLLEY 97 GPH RED ELECTRIC FUEL PUMP WITH BRACKET STREET & STRIP CARBURETED APPLICATION COMPATIBLE WITH GASOLINE ONLY](https://m.media-amazon.com/images/I/416OH9cVU8L.jpg)**NEW HOLLEY 97 GPH RED ELECTRIC FUEL PUMP WITH BRACKET STREET & STRIP CARBURETED APPLICATION COMPATIBLE WITH GASOLINE ONLY** Holley**$193.99**4.4★47 reviews](https://www.amazon.com/dp/B07T7ZLFYB) [![CarBole 110 GPH Electric Performance Fuel Pump DC 12V with Mounting Bracket](https://m.media-amazon.com/images/I/51PAXmKSKQL.jpg)**CarBole 110 GPH Electric Performance Fuel Pump DC 12V with Mounting Bracket** CarBole**$77.74**3.6★26 reviews](https://www.amazon.com/dp/B0FHCVD1R6) [![SPBREW 97 GPH Electric Fuel Pump Barb Fittings Included for Leakproof External Fuel Pump with 3/8 NPSF for Carbureted Street/Strip (Gasoline Only)](https://m.media-amazon.com/images/I/410BuEy9ZHL.jpg)**SPBREW 97 GPH Electric Fuel Pump Barb Fittings Included for Leakproof External Fuel Pump with 3/8 NPSF for Carbureted Street/Strip (Gasoline Only)** SPBREW**$59.07**2.7★7 reviews](https://www.amazon.com/dp/B0FX3Q8QPJ) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**19% *“Great product”* **Pressure**18% *“Good pressure”* **Assembly/Installation**15% *“Easy install”* **Fuel Efficiency**13% *“At 110 gallons per hour this is a pretty decent pump I use it for fuel on my truck and it allows me to fill things like my lawn mowers tractors and blowers”* **Value For Money**6% *“offers dependable performance at a reasonable price”* **Efficiency**6% *“Works great”* **Durability**5% *“durable”* **Ease Of Use**4% *“easy to work with”* **Motor Power**4% *“Good enough to keep up with 150 Hp. to the tire”* **Heating**3% *“hasnt shown any signs of overheating or pressure drop during operation”* ### **What buyers complain about ** **Quality-Overall**19% *“Bad quality control”* **Noise Level**19% *“Noisy”* **Durability**18% *“Broke after 3hrs of use”* **Functionality-Overall**7% *“DID NOT WORK”* **Fuel Efficiency**6% *“Fuel pump is defective”* **Leak-Proof**5% *“Fuel leaks from screws on the bottom”* **Pressure**5% *“maybe, wont push past 2 psi now”* **Mounting**4% *“Regulator mounting holes are untapped”* **Heating**3% *“Pump got very hot then quit working”* **Value For Money**2% *“paid a $36 shipping fee”* #### **Top return reasons**- Functionality-Overall14% - Pressure12% - Compatibility-Overall11% - Advertised Vs Actual Product10% - Defective Material/Parts9% - Noise Level6% - Leak-Proof6% - Durability5% - Size-Overall5% - Value For Money3%