--- title: "hideaway license plate — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/hideaway-license-plate" last_updated: "2026-07-10T02:40:11.022Z" locale: en meta: description: "a small market ($14K/yr) — hideaway license plate doesn't clear our bar today." "og:description": "a small market ($14K/yr) — hideaway license plate doesn't clear our bar today." "og:title": "hideaway license plate — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen" --- Back to Flapen home # **hideaway license plate** **Skip it****41/100 ** a small market ($14K/yr) — hideaway license plate doesn't clear our bar today. **Market/yr** **$14K** **Growth (1y)** **+51.5%** **Products** **24** **Brands** **21** was 20 a year ago **Sellers** **26** **Price range** **$9.35–$133.93** **Returns** **2.8%** **Rating** **4.0★** **Skip it** Scored 41/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **50** ×0.30 Competition **48** ×0.20 Quality gap **83** ×0.10 Returns **78** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +51.5% year over year. 8K4KSpike '24Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Aug · busiest ÷ quietest = 2.0× ## **Competition** - siohdagu19% - XIAOYOUZZZ19% - License Plate Safe8% - SunflexZone7% - ZIZEV6% - Aujen6% - Other (15 brands)35% The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them. 21 brands and 26 sellers compete here. **Brands** **21 **▲rising was 20 a year ago **Sellers** **26** **Top 5 brand share** **59%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Retractable Electric License Plate Frame for Cars Front & Rear Universal License Plate Cover with Remote Control Quick Pull-Down Privacy Shield for Drivers 12V Universal Fit 98.4FT Control Range](https://m.media-amazon.com/images/I/41DJiJSM8jL.jpg) [**Retractable Electric License Plate Frame for Cars Front & Rear Universal License Plate Cover with Remote Control Quick Pull-Down Privacy Shield for Drivers 12V Universal Fit 98.4FT Control Range**](https://www.amazon.com/dp/B0H33JR4M5) siohdagu$28.640.0★019%▲rising 2 ![XIAOYOUZZZ Universal US Flip-Up Front License Plate Frame License Bracket Holder for Display and Protection Non Motorized](https://m.media-amazon.com/images/I/41GWl351TSL.jpg) [**XIAOYOUZZZ Universal US Flip-Up Front License Plate Frame License Bracket Holder for Display and Protection Non Motorized**](https://www.amazon.com/dp/B0FDF4PXC6) XIAOYOUZZZ$53.224.3★1319%▼falling 3 ![License Plate Safe LPS001 The Secret Stash Box for Your Vehicle Secure Key Storage | CarShare Turo | Anti-Theft Frame | Faraday Bag Included | 4-digit Combination Lock for Cars Trucks and SUVs](https://m.media-amazon.com/images/I/41MPkQq9T8L.jpg) [**License Plate Safe LPS001 The Secret Stash Box for Your Vehicle Secure Key Storage | CarShare Turo | Anti-Theft Frame | Faraday Bag Included | 4-digit Combination Lock for Cars Trucks and SUVs**](https://www.amazon.com/dp/B0F65H9VMR) License Plate Safe$133.933.4★568%▼falling 4 ![ZIZEV Car License Plate Holder Iron Flip Cover Protector License Plate Frames with Power Controller for US Standard Vehicle Frame Iron Holder](https://m.media-amazon.com/images/I/41XewRih4zL.jpg) [**ZIZEV Car License Plate Holder Iron Flip Cover Protector License Plate Frames with Power Controller for US Standard Vehicle Frame Iron Holder**](https://www.amazon.com/dp/B0G8MPJTB9) ZIZEV$99.812.2★46%▲rising 5 ![XEJMEOO 1 Pack Electric License Plate Frame License Plate Blackout with Remote Front or Rear Mount Remote Control Retractable Flip License Plate Holder for US Standard Car](https://m.media-amazon.com/images/I/41dDZ3quHsL.jpg) [**XEJMEOO 1 Pack Electric License Plate Frame License Plate Blackout with Remote Front or Rear Mount Remote Control Retractable Flip License Plate Holder for US Standard Car**](https://www.amazon.com/dp/B0FQHT7Y46) XEJMEOO$27.615.0★16%▲rising 6 ![2 Pack Car License Plate Holder Electric License Plate Holder with Remote Control Easy Installation for US Universal License Holder Black](https://m.media-amazon.com/images/I/41EPbTbsOZL.jpg) [**2 Pack Car License Plate Holder Electric License Plate Holder with Remote Control Easy Installation for US Universal License Holder Black**](https://www.amazon.com/dp/B0DJL1GFZD) TFCFL$58.434.4★45%▼falling 7 ![Omutan License Plate Hidden Safe Box Car Key Storage Lock Box License Plate Mount Holder with Secret Stash License Plate Frame Bracket](https://m.media-amazon.com/images/I/41KTNKtfdiL.jpg) [**Omutan License Plate Hidden Safe Box Car Key Storage Lock Box License Plate Mount Holder with Secret Stash License Plate Frame Bracket**](https://www.amazon.com/dp/B0G4LD5574) OMUTAN$56.322.7★64%▲rising 8 ![Advanced Privacy License Plate Cover 3-in-1 Design Privacy Protective Frames &Anti- Glare Waterproof & UV Resistant Transparent Tag Guard for All-Weather Protection (1 Piece) Easy to Install](https://m.media-amazon.com/images/I/512PkHgdb8L.jpg) [**Advanced Privacy License Plate Cover 3-in-1 Design Privacy Protective Frames &Anti- Glare Waterproof & UV Resistant Transparent Tag Guard for All-Weather Protection (1 Piece) Easy to Install**](https://www.amazon.com/dp/B0F8J26ND5) SunflexZone$39.713.0★364%▲rising 9 ![RED WOLF License Plate Bracket with Hidden AirTag Compartment Anti-Theft Front Car Tag Frame Mounting Kit Multi-Holes Design Universal for US/CA License Plates (Black)](https://m.media-amazon.com/images/I/41X9tpG7FcL.jpg) [**RED WOLF License Plate Bracket with Hidden AirTag Compartment Anti-Theft Front Car Tag Frame Mounting Kit Multi-Holes Design Universal for US/CA License Plates (Black)**](https://www.amazon.com/dp/B0G149BLS6) RED WOLF$12.623.9★314%▲rising 10 ![2PCS Clear License Plate Covers and Frames Personalized License Plate Frame with Screws Screw Caps Washers Rust-Proof Auto LicensePlate Holder Universal License Protector for Standard US Plates](https://m.media-amazon.com/images/I/41mhCKfv1uL.jpg) [**2PCS Clear License Plate Covers and Frames Personalized License Plate Frame with Screws Screw Caps Washers Rust-Proof Auto LicensePlate Holder Universal License Protector for Standard US Plates**](https://www.amazon.com/dp/B0FNC8215R) PLALEI$20.034.2★1614%▲rising 11 ![Aujen Silicone License Plate Frames 2 PCS for US Standard Car Rattle-Proof and Easy Installation License Plate Holder (Black)](https://m.media-amazon.com/images/I/51Dj1yD3U6L.jpg) [**Aujen Silicone License Plate Frames 2 PCS for US Standard Car Rattle-Proof and Easy Installation License Plate Holder (Black)**](https://www.amazon.com/dp/B0824WPBGF) Aujen$11.154.6★4,2733%▼falling 12 ![Aujen Silicone License Plate Frames 2 Pack Black Side-Opening License Bracket Holder with Easy Installation License Plate Frame Without Obstruction.Rustproof Rattle Proof & Weatherproof Universal](https://m.media-amazon.com/images/I/416QDytSQwL.jpg) [**Aujen Silicone License Plate Frames 2 Pack Black Side-Opening License Bracket Holder with Easy Installation License Plate Frame Without Obstruction.Rustproof Rattle Proof & Weatherproof Universal**](https://www.amazon.com/dp/B0BNPV2VTZ) Aujen$9.354.6★6,4563%▼falling 13 ![2 Pcs License Plate Frames with Clear Protective Shields and Screws Comes a Spare Cover and 5 Additional Accessories Rust-Proof Auto Licenseplate Holder for Standard Us Plates](https://m.media-amazon.com/images/I/41ELat98bJL.jpg) [**2 Pcs License Plate Frames with Clear Protective Shields and Screws Comes a Spare Cover and 5 Additional Accessories Rust-Proof Auto Licenseplate Holder for Standard Us Plates**](https://www.amazon.com/dp/B0GJ6BD85K) Generic$21.964.4★62%▲rising 14 ![BIZOCO Car License Plate Frames Universal Rear Front License Plate Bracket Cover Hidden Safe Lock Box with Combination Lock for SUVs Trucks Vans](https://m.media-amazon.com/images/I/41JpHyqZkGL.jpg) [**BIZOCO Car License Plate Frames Universal Rear Front License Plate Bracket Cover Hidden Safe Lock Box with Combination Lock for SUVs Trucks Vans**](https://www.amazon.com/dp/B0FKS7KVYN) BIZOCO$46.684.2★42%—flat 15 ![License Plate Privacy Cover 3-in-1 Anti-Glare Scratch-Resistant Waterproof & UV Protection Transparent All-Weather Tag Guard Easy Install (1PC)](https://m.media-amazon.com/images/I/41HlcgcuvRL.jpg) [**License Plate Privacy Cover 3-in-1 Anti-Glare Scratch-Resistant Waterproof & UV Protection Transparent All-Weather Tag Guard Easy Install (1PC)**](https://www.amazon.com/dp/B0GQ37Y9J5) SunflexZone$39.875.0★21%▲rising **~~Showing 15 of 24 — show all ~~** ## **Product shelf** All 24 tracked products in this niche. Top sellersNewestTrending [![Retractable Electric License Plate Frame for Cars Front & Rear Universal License Plate Cover with Remote Control Quick Pull-Down Privacy Shield for Drivers 12V Universal Fit 98.4FT Control Range](https://m.media-amazon.com/images/I/41DJiJSM8jL.jpg)**Retractable Electric License Plate Frame for Cars Front & Rear Universal License Plate Cover with Remote Control Quick Pull-Down Privacy Shield for Drivers 12V Universal Fit 98.4FT Control Range** siohdagu**$28.64**0.0★0 reviews](https://www.amazon.com/dp/B0H33JR4M5) [![XIAOYOUZZZ Universal US Flip-Up Front License Plate Frame License Bracket Holder for Display and Protection Non Motorized](https://m.media-amazon.com/images/I/41GWl351TSL.jpg)**XIAOYOUZZZ Universal US Flip-Up Front License Plate Frame License Bracket Holder for Display and Protection Non Motorized** XIAOYOUZZZ**$53.22**4.3★13 reviews](https://www.amazon.com/dp/B0FDF4PXC6) [![License Plate Safe LPS001 The Secret Stash Box for Your Vehicle Secure Key Storage | CarShare Turo | Anti-Theft Frame | Faraday Bag Included | 4-digit Combination Lock for Cars Trucks and SUVs](https://m.media-amazon.com/images/I/41MPkQq9T8L.jpg)**License Plate Safe LPS001 The Secret Stash Box for Your Vehicle Secure Key Storage | CarShare Turo | Anti-Theft Frame | Faraday Bag Included | 4-digit Combination Lock for Cars Trucks and SUVs** License Plate Safe**$133.93**3.4★56 reviews](https://www.amazon.com/dp/B0F65H9VMR) [![ZIZEV Car License Plate Holder Iron Flip Cover Protector License Plate Frames with Power Controller for US Standard Vehicle Frame Iron Holder](https://m.media-amazon.com/images/I/41XewRih4zL.jpg)**ZIZEV Car License Plate Holder Iron Flip Cover Protector License Plate Frames with Power Controller for US Standard Vehicle Frame Iron Holder** ZIZEV**$99.81**2.2★4 reviews](https://www.amazon.com/dp/B0G8MPJTB9) [![XEJMEOO 1 Pack Electric License Plate Frame License Plate Blackout with Remote Front or Rear Mount Remote Control Retractable Flip License Plate Holder for US Standard Car](https://m.media-amazon.com/images/I/41dDZ3quHsL.jpg)**XEJMEOO 1 Pack Electric License Plate Frame License Plate Blackout with Remote Front or Rear Mount Remote Control Retractable Flip License Plate Holder for US Standard Car** XEJMEOO**$27.61**5.0★1 reviews](https://www.amazon.com/dp/B0FQHT7Y46) [![2 Pack Car License Plate Holder Electric License Plate Holder with Remote Control Easy Installation for US Universal License Holder Black](https://m.media-amazon.com/images/I/41EPbTbsOZL.jpg)**2 Pack Car License Plate Holder Electric License Plate Holder with Remote Control Easy Installation for US Universal License Holder Black** TFCFL**$58.43**4.4★4 reviews](https://www.amazon.com/dp/B0DJL1GFZD) [![Omutan License Plate Hidden Safe Box Car Key Storage Lock Box License Plate Mount Holder with Secret Stash License Plate Frame Bracket](https://m.media-amazon.com/images/I/41KTNKtfdiL.jpg)**Omutan License Plate Hidden Safe Box Car Key Storage Lock Box License Plate Mount Holder with Secret Stash License Plate Frame Bracket** OMUTAN**$56.32**2.7★6 reviews](https://www.amazon.com/dp/B0G4LD5574) [![Advanced Privacy License Plate Cover 3-in-1 Design Privacy Protective Frames &Anti- Glare Waterproof & UV Resistant Transparent Tag Guard for All-Weather Protection (1 Piece) Easy to Install](https://m.media-amazon.com/images/I/512PkHgdb8L.jpg)**Advanced Privacy License Plate Cover 3-in-1 Design Privacy Protective Frames &Anti- Glare Waterproof & UV Resistant Transparent Tag Guard for All-Weather Protection (1 Piece) Easy to Install** SunflexZone**$39.71**3.0★36 reviews](https://www.amazon.com/dp/B0F8J26ND5) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**21% *“The cover seems to be good quality”* **Size-Overall**12% *“Fit great”* **Assembly/Installation**11% *“Easy to put on”* **Advertised Vs Actual Product**11% *“As pictured”* **Value For Money**6% *“Good price”* **Ease Of Use**4% *“easy to use”* **Mounting**4% *“Perfect mounting”* **Durability**4% *“Nice and durable”* **Design-Overall**3% *“Looks sleek”* **Material Quality**2% *“Really sturdy material”* ### **What buyers complain about ** **Mounting**11% *“mounting is not universal”* **Functionality-Overall**10% *“Doesnt work”* **Size-Overall**10% *“Its a little to big”* **Advertised Vs Actual Product**7% *“Incorrect info”* **Material Quality**5% *“Material felt cheap”* **Value For Money**5% *“- The price is absurd”* **Thickness**4% *“those screws were much thicker”* **Quality-Overall**4% *“Not the best quality”* **Color**3% *“its dark”* **Instructions/User Manual/Troubleshooting**3% *“The other reviews that complain about this not fitting are not reading the he directions”* #### **Top return reasons**- Size-Overall33% - Advertised Vs Actual Product11% - Compatibility-Overall10% - Functionality-Overall5% - Color5% - Material Quality4% - Mounting4% - Assembly/Installation3% - Value For Money3% - Defective Material/Parts3%