---
title: "generac oil filter — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/generac-oil-filter"
last_updated: "2026-07-14T04:56:27.602Z"
locale: en
meta:
  description: "generac oil filter shows searches that convert (15.2% search→purchase), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list."
  "og:description": "generac oil filter shows searches that convert (15.2% search→purchase), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list."
  "og:title": "generac oil filter — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **generac oil filter**

**Worth a look**

Shows searches that convert (15.2% search→purchase), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.

Market size 39Growth 44Conversion 97Competition 16Returns 97Price range 82Avg price 89Brand share 35Review moat 91Quality gap 24

**Conversion**

**Incredible****15.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****177.18**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$20.67**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.52–$49.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+15.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$201K**

$201K/yr · 64K searches

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▲rising

**Sellers**

**28**

**Top-5 brand share**

**84%**

**Open market**

**11%**

- Generac47% - TONYCO16% - Qagea8% - YGQ7% - TRSCJXN6% - powmx5% - Open — no brand owns it (4 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$30K30%$60K45%$91K60%$121K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Generac 2 Pack Genuine 070185ES Oil Filter Fits 070185E 70185 OEM](https://m.media-amazon.com/images/I/318yn-GuOnL.jpg)**Generac 2 Pack Genuine 070185ES Oil Filter Fits 070185E 70185 OEM**Generac**$20.95**4.8★1,212 rev](https://www.amazon.com/dp/B08B1G81F6) [2![070185E Extended Life Oil Filter (Orange 90mm) Replaces 070185ES 70185 070185B Fits Generac Guardian 8kw-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators (Pack of 1)](https://m.media-amazon.com/images/I/41epDce7S+L.jpg)**070185E Extended Life Oil Filter (Orange 90mm) Replaces 070185ES 70185 070185B Fits Generac Guardian 8kw-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators (Pack of 1)**TONYCO**$9.97**4.7★71 rev](https://www.amazon.com/dp/B0DT461YTQ) [3![Qagea 070185ES Oil Filters Compatible with Generac Engines 8-24kw Guardian Portable Outdoor Generator 760cc 990cc Replaces 070185E 70185 (2 Pack)](https://m.media-amazon.com/images/I/41FgUMS8vlL.jpg)**Qagea 070185ES Oil Filters Compatible with Generac Engines 8-24kw Guardian Portable Outdoor Generator 760cc 990cc Replaces 070185E 70185 (2 Pack)**Qagea**$17.00**4.5★73 rev](https://www.amazon.com/dp/B0DB75QBTH) [4![YGQ 070185ES Oil Filter Fit For Generac 8kw-24kw Guardian Home Standby Portable Air Cooled Generator 90mm High Capacity](https://m.media-amazon.com/images/I/41FrcV7HbkL.jpg)**YGQ 070185ES Oil Filter Fit For Generac 8kw-24kw Guardian Home Standby Portable Air Cooled Generator 90mm High Capacity**YGQ**$9.84**4.8★27 rev](https://www.amazon.com/dp/B0F3WT6GCC) [5![070185ES Oil Filter Compatible with Generac Guardian 8-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators Replace 070185E 70185 070185B(3 Pack)](https://m.media-amazon.com/images/I/41vEZ123a5L.jpg)**070185ES Oil Filter Compatible with Generac Guardian 8-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators Replace 070185E 70185 070185B(3 Pack)**TRSCJXN**$16.40**4.4★17 rev](https://www.amazon.com/dp/B0G1SVYGZT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![YGQ 070185ES Oil Filter Fit For Generac 8kw-24kw Guardian Home Standby Portable Air Cooled Generator 90mm High Capacity](https://m.media-amazon.com/images/I/41FrcV7HbkL.jpg)**YGQ 070185ES Oil Filter Fit For Generac 8kw-24kw Guardian Home Standby Portable Air Cooled Generator 90mm High Capacity**YGQ**$9.84**27 rev1mo ago](https://www.amazon.com/dp/B0F3WT6GCC) [![Lushview 2 Pack 070185ES 070185E Oil Filter for Generac Guardian 8-24kW Air Cooled Home Standby Portable Generators 90mm High Capacity](https://m.media-amazon.com/images/I/41cPQJb5URL.jpg)**Lushview 2 Pack 070185ES 070185E Oil Filter for Generac Guardian 8-24kW Air Cooled Home Standby Portable Generators 90mm High Capacity**Lushview**$16.48**7 rev3mo ago](https://www.amazon.com/dp/B0GQC2GKQL) [![070185ES Oil Filter Fit for Guardian 10-20KW Generator 760cc 990cc Engines Compatible With 070185E4 pack](https://m.media-amazon.com/images/I/41Rb5a51-BL.jpg)**070185ES Oil Filter Fit for Guardian 10-20KW Generator 760cc 990cc Engines Compatible With 070185E4 pack**TidiRob**$20.15**10 rev5mo ago](https://www.amazon.com/dp/B0GHNBQLHR) [![070185ES Oil Filter Compatible with Generac Guardian 8-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators Replace 070185E 70185 070185B(3 Pack)](https://m.media-amazon.com/images/I/41vEZ123a5L.jpg)**070185ES Oil Filter Compatible with Generac Guardian 8-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators Replace 070185E 70185 070185B(3 Pack)**TRSCJXN**$16.40**17 rev6mo ago](https://www.amazon.com/dp/B0G1SVYGZT) [![070185E Extended Life Oil Filter (Orange 90mm) Replaces 070185ES 70185 070185B Fits Generac Guardian 8kw-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators (Pack of 1)](https://m.media-amazon.com/images/I/41epDce7S+L.jpg)**070185E Extended Life Oil Filter (Orange 90mm) Replaces 070185ES 70185 070185B Fits Generac Guardian 8kw-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators (Pack of 1)**TONYCO**$9.97**71 rev1y ago](https://www.amazon.com/dp/B0DT461YTQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Lushview 2 Pack 070185ES 070185E Oil Filter for Generac Guardian 8-24kW Air Cooled Home Standby Portable Generators 90mm High Capacity](https://m.media-amazon.com/images/I/41cPQJb5URL.jpg)**Lushview 2 Pack 070185ES 070185E Oil Filter for Generac Guardian 8-24kW Air Cooled Home Standby Portable Generators 90mm High Capacity**Lushview**$16.48**4.4★**▲ 206%**](https://www.amazon.com/dp/B0GQC2GKQL) [![070185ES Oil Filter Fit for Guardian 10-20KW Generator 760cc 990cc Engines Compatible With 070185E4 pack](https://m.media-amazon.com/images/I/41Rb5a51-BL.jpg)**070185ES Oil Filter Fit for Guardian 10-20KW Generator 760cc 990cc Engines Compatible With 070185E4 pack**TidiRob**$20.15**4.5★**▲ 176%**](https://www.amazon.com/dp/B0GHNBQLHR) [![Generac 5W-20 Full Synthetic Oil Change Bundle with Oil Filter Funnel and Absorbent Pad (4 Items)](https://m.media-amazon.com/images/I/51o7vTjhI1L.jpg)**Generac 5W-20 Full Synthetic Oil Change Bundle with Oil Filter Funnel and Absorbent Pad (4 Items)**Generac**$49.61**4.6★**▲ 78%**](https://www.amazon.com/dp/B0BFC78P9C) [![Qagea 070185ES Oil Filters Compatible with Generac Engines 8-24kw Guardian Portable Outdoor Generator 760cc 990cc Replaces 070185E 70185 (2 Pack)](https://m.media-amazon.com/images/I/41FgUMS8vlL.jpg)**Qagea 070185ES Oil Filters Compatible with Generac Engines 8-24kw Guardian Portable Outdoor Generator 760cc 990cc Replaces 070185E 70185 (2 Pack)**Qagea**$17.00**4.5★**▲ 61%**](https://www.amazon.com/dp/B0DB75QBTH) [![070185ES Oil Filter Compatible with Generac Guardian 8-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators Replace 070185E 70185 070185B(3 Pack)](https://m.media-amazon.com/images/I/41vEZ123a5L.jpg)**070185ES Oil Filter Compatible with Generac Guardian 8-24kw Series Air-Cooled Home Standby Generators & Portable Outdoor Generators Replace 070185E 70185 070185B(3 Pack)**TRSCJXN**$16.40**4.4★**▲ 56%**](https://www.amazon.com/dp/B0G1SVYGZT)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 83 weeks — +15.1% search growth over the last 90 days.

2K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Filtration**26%

*“Good filters for a fair price”*

**Quality-Overall**18%

*“The build quality feels solid”*

**Size-Overall**18%

*“Fit perfectly”*

**Value For Money**14%

*“much less expensive”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Ease Of Use**3%

*“easy to use”*

**Maintenance And Repair**3%

*“finish that matches the Oem product at a better price point which makes maintenance easier”*

**Leak-Proof**2%

*“have not leaked or had any issues since installing”*

**Lubrication**2%

*“Perfect kit for Generac oil change”*

**Motor Power**2%

*“Perfect for my 20 kW generator”*

### **What buyers complain about **

**Size-Overall**25%

*“Not the Same Size as OEM Air Filter”*

**Advertised Vs Actual Product**15%

*“Incorrect site description”*

**Filtration**14%

*“Initially the filter did not fill with oil immediately”*

**Ease Of Cleaning**8%

*“Time to get your hands dirty”*

**Quality-Overall**8%

*“Top quality wouldnt buy anything else”*

**Compatibility-Overall**2%

*“This creates a compatibility issue for me”*

### **Top return reasons **

**Filtration**35%

**Size-Overall**31%

**Advertised Vs Actual Product**16%

**Compatibility-Overall**6%

**Defective Material/Parts**4%

**Rusts/Corrodes**2%

**Value For Money**1%

**Drop/Impact Protection**1%

**Color**1%

**Leak-Proof**1%