---
title: "fuel pump relay — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/fuel-pump-relay"
last_updated: "2026-07-14T01:51:52.527Z"
locale: en
meta:
  description: "fuel pump relay shows a thin review moat (290 avg reviews), but a small market ($75K/yr) keeps it on the watch list."
  "og:description": "fuel pump relay shows a thin review moat (290 avg reviews), but a small market ($75K/yr) keeps it on the watch list."
  "og:title": "fuel pump relay — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **fuel pump relay**

**Worth a look**

Shows a thin review moat (290 avg reviews), but a small market ($75K/yr) keeps it on the watch list.

Market size 19Growth 20Conversion 54Competition 63Returns 48Price range 75Avg price 76Brand share 78Review moat 85Quality gap 50

**Review moat**

**Great****290.1**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$15.25**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.25–$40.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.3%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-10.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$75K**

$75K/yr · 108K searches

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**25 **▼falling

**Sellers**

**84**

**Top-5 brand share**

**57%**

**Open market**

**37%**

- SWQS21% - Sylvil12% - GM GENUINE PARTS11% - Standard Motor Products7% - carleef6% - ZOZOMOTORS6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$9K16%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SWQS P6STD FOAB-14B192-AA Automotive Relay 12V 5 Pin Fuel Pump Starter Relays for Ford F-150 Explorer Expedition Transit Ensure Stable Operation of Automotive Electrical Systems](https://m.media-amazon.com/images/I/310VVnNxK-L.jpg)**SWQS P6STD FOAB-14B192-AA Automotive Relay 12V 5 Pin Fuel Pump Starter Relays for Ford F-150 Explorer Expedition Transit Ensure Stable Operation of Automotive Electrical Systems**SWQS**$6.92**4.3★83 rev](https://www.amazon.com/dp/B0FHHCV6W4) [2![Sylvil 2 PCS Power Relay - 5 Pin Multi Purpose Auto Fuel Pump G8V-RH-1C7T-R-DC12 Automotive High Performance Electrical System Electromechanical Replacement](https://m.media-amazon.com/images/I/31BBJ9lKxbL.jpg)**Sylvil 2 PCS Power Relay - 5 Pin Multi Purpose Auto Fuel Pump G8V-RH-1C7T-R-DC12 Automotive High Performance Electrical System Electromechanical Replacement**Sylvil**$7.32**4.3★256 rev](https://www.amazon.com/dp/B0CNX57HVN) [3![GM Genuine Parts 13500114 Multi-Purpose Relay](https://m.media-amazon.com/images/I/21TYpsbvEWL.jpg)**GM Genuine Parts 13500114 Multi-Purpose Relay**GM GENUINE PARTS**$9.35**4.6★901 rev](https://www.amazon.com/dp/B08NMVWKCS) [4![SWQS 2 PCS P6STD FOAB-14B192-AA Automotive Relays 12V 5 Pin Fuel Pump Starter Relays for Ford F-150 Explorer Expedition Transit Ensure Stable Operation of Automotive Electrical Systems](https://m.media-amazon.com/images/I/31nutNepiJL.jpg)**SWQS 2 PCS P6STD FOAB-14B192-AA Automotive Relays 12V 5 Pin Fuel Pump Starter Relays for Ford F-150 Explorer Expedition Transit Ensure Stable Operation of Automotive Electrical Systems**SWQS**$9.95**4.3★83 rev](https://www.amazon.com/dp/B0FHHF5N2Q) [5![ZOZOMOTORS Electric Fuel Pump Relay Kit Fuel Pump Wiring Harness Bypass 40 AMP Waterproof Switch Heavy Duty Long Wires Universal Fit 12V System P/N 30247](https://m.media-amazon.com/images/I/51Mtgjc5RcL.jpg)**ZOZOMOTORS Electric Fuel Pump Relay Kit Fuel Pump Wiring Harness Bypass 40 AMP Waterproof Switch Heavy Duty Long Wires Universal Fit 12V System P/N 30247**ZOZOMOTORS**$32.84**4.5★251 rev](https://www.amazon.com/dp/B0BGHL8FKV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![KoiLuvGo P6SDT FOAB-14B192-AA Automotive Relay 12V 5 Pin Fuel Pump Starter Relays for Ford F-150 Explorer Expedition Transit Ensure Stable Operation of Automotive Electrical Systems (1PC)](https://m.media-amazon.com/images/I/41VKH33Tl6L.jpg)**KoiLuvGo P6SDT FOAB-14B192-AA Automotive Relay 12V 5 Pin Fuel Pump Starter Relays for Ford F-150 Explorer Expedition Transit Ensure Stable Operation of Automotive Electrical Systems (1PC)**KoiLuvGo**$6.25**1 rev3mo ago](https://www.amazon.com/dp/B0GJTPCJ9F) [![Fiknonk 1 PC Automotive Fuel Pump Relay 5-Pin OEM# 61368373700 Replacement Relay with Waterproof Housing Compatible with BMW Car Series E36 E46 E38 E39 E53 Z3 1 PC (Green)](https://m.media-amazon.com/images/I/4126UUCMmxL.jpg)**Fiknonk 1 PC Automotive Fuel Pump Relay 5-Pin OEM# 61368373700 Replacement Relay with Waterproof Housing Compatible with BMW Car Series E36 E46 E38 E39 E53 Z3 1 PC (Green)**Fiknonk**$7.76**4 rev6mo ago](https://www.amazon.com/dp/B0G8GCXL7V) [![KoiLuvGo 61368373700 Relay 5-Pin Automotive Fuel Pump Relay Compatible with BMW Car Series E36 E46 E38 E39 E53 Z3](https://m.media-amazon.com/images/I/31aOgvIuGZL.jpg)**KoiLuvGo 61368373700 Relay 5-Pin Automotive Fuel Pump Relay Compatible with BMW Car Series E36 E46 E38 E39 E53 Z3**KoiLuvGo**$7.58**2 rev6mo ago](https://www.amazon.com/dp/B0G258523Q) [![2 PCS Car Fuel Pump Relay Five-Pin Multi Purpose Relay/Multi Purpose Automotive Heavy Duty Standard Relay Kit Universal for Most Cars](https://m.media-amazon.com/images/I/418HdhcGOEL.jpg)**2 PCS Car Fuel Pump Relay Five-Pin Multi Purpose Relay/Multi Purpose Automotive Heavy Duty Standard Relay Kit Universal for Most Cars**LTDCVTR**$7.19**10 rev7mo ago](https://www.amazon.com/dp/B0G571KPKZ) [![SWPHRT Car Fuel Pump Relay 4-Pin Plug-in Vehicle Fuel Pump Relay Assembly Automotive Electrical Systems OEM# 39794-SDA-003 39794-SDA-005 Replacement Compatible with Accord CR-V](https://m.media-amazon.com/images/I/31CQUrrdQLL.jpg)**SWPHRT Car Fuel Pump Relay 4-Pin Plug-in Vehicle Fuel Pump Relay Assembly Automotive Electrical Systems OEM# 39794-SDA-003 39794-SDA-005 Replacement Compatible with Accord CR-V**SWPHRT**$7.15**4 rev8mo ago](https://www.amazon.com/dp/B0G1X975W2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KoiLuvGo P6SDT FOAB-14B192-AA Automotive Relay 12V 5 Pin Fuel Pump Starter Relays for Ford F-150 Explorer Expedition Transit Ensure Stable Operation of Automotive Electrical Systems (1PC)](https://m.media-amazon.com/images/I/41VKH33Tl6L.jpg)**KoiLuvGo P6SDT FOAB-14B192-AA Automotive Relay 12V 5 Pin Fuel Pump Starter Relays for Ford F-150 Explorer Expedition Transit Ensure Stable Operation of Automotive Electrical Systems (1PC)**KoiLuvGo**$6.25**5.0★**▲ 303%**](https://www.amazon.com/dp/B0GJTPCJ9F) [![SWQS 2 PCS P6STD FOAB-14B192-AA Automotive Relays 12V 5 Pin Fuel Pump Starter Relays for Ford F-150 Explorer Expedition Transit Ensure Stable Operation of Automotive Electrical Systems](https://m.media-amazon.com/images/I/31nutNepiJL.jpg)**SWQS 2 PCS P6STD FOAB-14B192-AA Automotive Relays 12V 5 Pin Fuel Pump Starter Relays for Ford F-150 Explorer Expedition Transit Ensure Stable Operation of Automotive Electrical Systems**SWQS**$9.95**4.3★**▲ 222%**](https://www.amazon.com/dp/B0FHHF5N2Q) [![Fiknonk 1 PC Automotive Fuel Pump Relay 5-Pin OEM# 61368373700 Replacement Relay with Waterproof Housing Compatible with BMW Car Series E36 E46 E38 E39 E53 Z3 1 PC (Green)](https://m.media-amazon.com/images/I/4126UUCMmxL.jpg)**Fiknonk 1 PC Automotive Fuel Pump Relay 5-Pin OEM# 61368373700 Replacement Relay with Waterproof Housing Compatible with BMW Car Series E36 E46 E38 E39 E53 Z3 1 PC (Green)**Fiknonk**$7.76**5.0★**▲ 160%**](https://www.amazon.com/dp/B0G8GCXL7V) [![irhapsody 5 Pack 40/30 AMP 12V DC Waterproof Relay Kit with Heavy-Duty Pigtail 5-PIN SPDT Automotive Relay](https://m.media-amazon.com/images/I/51ySbID3AQL.jpg)**irhapsody 5 Pack 40/30 AMP 12V DC Waterproof Relay Kit with Heavy-Duty Pigtail 5-PIN SPDT Automotive Relay**iRhapsody**$25.55**4.7★**▲ 160%**](https://www.amazon.com/dp/B074FSZWVT) [![KoiLuvGo 61368373700 Relay 5-Pin Automotive Fuel Pump Relay Compatible with BMW Car Series E36 E46 E38 E39 E53 Z3](https://m.media-amazon.com/images/I/31aOgvIuGZL.jpg)**KoiLuvGo 61368373700 Relay 5-Pin Automotive Fuel Pump Relay Compatible with BMW Car Series E36 E46 E38 E39 E53 Z3**KoiLuvGo**$7.58**5.0★**▲ 95%**](https://www.amazon.com/dp/B0G258523Q)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.

3K2KSpike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**23%

*“Definitely worth the money”*

**Quality-Overall**21%

*“This relay is of good quality”*

**Advertised Vs Actual Product**12%

*“Worked as supposed to”*

**Efficiency**11%

*“Works well”*

**Size-Overall**10%

*“fit fine”*

**Assembly/Installation**5%

*“Great kit, comes with everything necessary to complete an install”*

**Functionality-Overall**2%

*“Functionality”*

**Fuel Efficiency**1%

*“My Aeromotive 340lph runs perfect”*

**Water Resistance**1%

*“they feel much more substantial than the standard non-waterproof versions”*

**Strength**1%

*“Solid build and gives you exactly what you'll need”*

### **What buyers complain about **

**Size-Overall**28%

*“It doesn't fit my car”*

**Compatibility-Overall**16%

*“Not correct for the vehicle year model or use”*

**Advertised Vs Actual Product**15%

*“Wrong description”*

**Quality-Overall**12%

*“Low quality relay”*

**Defective Material/Parts**4%

*“They send parts that don't fit your car”*

**Functionality-Overall**4%

*“and still doesn't work all the time”*

**Durability**4%

*“other one only lasted 5 days”*

**Strength**3%

*“Perfect, I was not sure if my original was getting weak”*

**Motor Issues**3%

*“Multi used on 1998 Chevy C2500 Cheyenne 5.7 liter engine replacement”*

**Noise Level**1%

*“Its NOT ridiculously loud”*

### **Top return reasons **

**Size-Overall**37%

**Compatibility-Overall**28%

**Functionality-Overall**8%

**Advertised Vs Actual Product**8%

**Defective Material/Parts**7%

**Assembly/Installation**3%

**Value For Money**2%

**Connectivity-Overall**1%

**Socket/Port/Plug**1%

**Quality-Overall**1%