---
title: "fram ph8a oil filter — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
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last_updated: "2026-07-14T07:24:51.514Z"
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  description: "fram ph8a oil filter shows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list."
  "og:description": "fram ph8a oil filter shows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list."
  "og:title": "fram ph8a oil filter — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
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# **fram ph8a oil filter**

**Worth a look**

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 30Growth 95Conversion 71Competition 15Returns 96Price range 78Avg price 84Brand share 4Review moat 51Quality gap 15

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Growth**

**Incredible****+111.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$18.55**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.93–$57.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,478.92**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$134K**

$134K/yr · 111K searches

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▲rising

**Sellers**

**78**

**Top-5 brand share**

**98%**

**Open market**

**0%**

- Wix70% - Motorcraft19% - Ford5% - Purolator3% - Generic2% - ECOGARD2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$27K30%$40K40%$54K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![WIX Racing Filters Spin-On Lube Filter](https://m.media-amazon.com/images/I/31sltxq0JxL.jpg)**WIX Racing Filters Spin-On Lube Filter**Wix**$6.44**4.7★1,273 rev](https://www.amazon.com/dp/B000C9ULHG) [2![Wix Oil Filter - 51515](https://m.media-amazon.com/images/I/41AbhtImYkL.jpg)**Wix Oil Filter - 51515**Wix**$6.55**4.8★479 rev](https://www.amazon.com/dp/B00D0IC5F2) [3![WIX 51515XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Chrysler (57-70) Ford (57-00) Mazda Trucks (94-00) Toyota Landcruiser (71-96)](https://m.media-amazon.com/images/I/417psjtZ6JL.jpg)**WIX 51515XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Chrysler (57-70) Ford (57-00) Mazda Trucks (94-00) Toyota Landcruiser (71-96)**Wix**$13.71**4.8★777 rev](https://www.amazon.com/dp/B00C5TDEO8) [4![Motorcraft Engine Oil Filter- FL-1-A (OE Replacement Part for Select Models and Years of Ford Lincoln and Mercury Vehicles)](https://m.media-amazon.com/images/I/31ED1CpsKKL.jpg)**Motorcraft Engine Oil Filter- FL-1-A (OE Replacement Part for Select Models and Years of Ford Lincoln and Mercury Vehicles)**Motorcraft**$11.49**4.8★2,371 rev](https://www.amazon.com/dp/B000ARPVMU) [5![Ford Racing (CM-6731-FL1A) Oil Filter](https://m.media-amazon.com/images/I/41QkCZzgxLL.jpg)**Ford Racing (CM-6731-FL1A) Oil Filter**Ford**$23.21**4.6★175 rev](https://www.amazon.com/dp/B003TPJT2S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![51515 Spin-On Lube Filter (6 Pack)](https://m.media-amazon.com/images/I/51vpRn+eTKL.jpg)**51515 Spin-On Lube Filter (6 Pack)**Generic**$57.60**3 rev8mo ago](https://www.amazon.com/dp/B0FZN6GNC1) [![Motorcraft FL-1-A Oil Filter(4 Pack)](https://m.media-amazon.com/images/I/413y8CKOO6L.jpg)**Motorcraft FL-1-A Oil Filter(4 Pack)**Motorcraft**$52.13**13 rev6y ago](https://www.amazon.com/dp/B08113YQHQ) [![Wix Oil Filter - 51515](https://m.media-amazon.com/images/I/41AbhtImYkL.jpg)**Wix Oil Filter - 51515**Wix**$6.55**479 rev13y ago](https://www.amazon.com/dp/B00D0IC5F2) [![WIX 51515XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Chrysler (57-70) Ford (57-00) Mazda Trucks (94-00) Toyota Landcruiser (71-96)](https://m.media-amazon.com/images/I/417psjtZ6JL.jpg)**WIX 51515XP WIX XP Oil Filter Replacement Built for Synthetic Oil - Compatible With Chrysler (57-70) Ford (57-00) Mazda Trucks (94-00) Toyota Landcruiser (71-96)**Wix**$13.71**777 rev14y ago](https://www.amazon.com/dp/B00C5TDEO8) [![Ford Racing (CM-6731-FL1A) Oil Filter](https://m.media-amazon.com/images/I/41QkCZzgxLL.jpg)**Ford Racing (CM-6731-FL1A) Oil Filter**Ford**$23.21**175 rev16y ago](https://www.amazon.com/dp/B003TPJT2S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Purolator PL30001 PurolatorONE Advanced Engine Protection Spin On Oil Filter Compatible With Ford F-150 Ranger Explorer Mustang F-250 Bronco E-150/E-250/E-350 Econoline and Toyota Land Cruiser](https://m.media-amazon.com/images/I/41yaQ3am5NL.jpg)**Purolator PL30001 PurolatorONE Advanced Engine Protection Spin On Oil Filter Compatible With Ford F-150 Ranger Explorer Mustang F-250 Bronco E-150/E-250/E-350 Econoline and Toyota Land Cruiser**Purolator**$8.28**4.6★**▲ 99%**](https://www.amazon.com/dp/B000E8XFPU) [![ECOGARD X1A Premium Spin-On Engine Oil Filter for Conventional Oil Fits Alfa Romeo Montreal 2.6L 1975 | American Motors Rebel 4.1L 1959 | Aston Martin Lagonda 5.3L 1977-1983](https://m.media-amazon.com/images/I/51T9KTLSWUL.jpg)**ECOGARD X1A Premium Spin-On Engine Oil Filter for Conventional Oil Fits Alfa Romeo Montreal 2.6L 1975 | American Motors Rebel 4.1L 1959 | Aston Martin Lagonda 5.3L 1977-1983**ECOGARD**$3.93**4.6★**▲ 88%**](https://www.amazon.com/dp/B00AKEUS9O) [![51515 Spin-On Lube Filter (6 Pack)](https://m.media-amazon.com/images/I/51vpRn+eTKL.jpg)**51515 Spin-On Lube Filter (6 Pack)**Generic**$57.60**5.0★**▲ 69%**](https://www.amazon.com/dp/B0FZN6GNC1) [![Motorcraft FL-1-A Oil Filter(4 Pack)](https://m.media-amazon.com/images/I/413y8CKOO6L.jpg)**Motorcraft FL-1-A Oil Filter(4 Pack)**Motorcraft**$52.13**4.9★**▲ 68%**](https://www.amazon.com/dp/B08113YQHQ) [![Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)](https://m.media-amazon.com/images/I/41DRUIQkTYL.jpg)**Motorcraft Engine Oil Filter - FL-500-S (OE Replacement for Select Models and Years of Ford Lincoln & Mercury Vehicles)**Motorcraft**$8.63**4.8★**▲ 58%**](https://www.amazon.com/dp/B001KR1BQE)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 10 weeks — +111.7% search growth over the last 90 days.

4K3KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Filtration**36%

*“Excellent quality filters”*

**Quality-Overall**15%

*“Great quality”*

**Size-Overall**15%

*“Fits great”*

**Value For Money**12%

*“Worth the money”*

**Advertised Vs Actual Product**7%

*“Works as it should”*

**Assembly/Installation**2%

*“Seemed to install correctly”*

**Motor Power**2%

*“Motorcraft parts are great”*

**Leak-Proof**1%

*“Solid construction, great sealing, and you know its doing its job right”*

**Spray/Flow**1%

*“Higher flow rate oil filter works well with high volume oil pump”*

**Portability**1%

*“Thanks amazon for carrying this”*

### **What buyers complain about **

**Filtration**24%

*“All three filters were no good”*

**Size-Overall**14%

*“The filter is munch bigger than the ones you get from walmart”*

**Compatibility-Overall**13%

*“Did not fit my 2015 honda crv”*

**Quality-Overall**9%

*“All three filters were no good”*

**Value For Money**7%

*“But a fraction of dealer cost”*

**Leak-Proof**5%

*“which causes leakage through the filtration path”*

**Lubrication**4%

*“oil still looks dirty after 15000 miles”*

**Advertised Vs Actual Product**4%

*“It certainly does not represent the oil filter pictured in the ad you have”*

**Product Condition**4%

*“I have received a used oil filter two times”*

**Thickness**2%

*“the outer box was paper thin”*

### **Top return reasons **

**Size-Overall**44%

**Filtration**24%

**Compatibility-Overall**14%

**Advertised Vs Actual Product**3%

**Defective Material/Parts**3%

**Value For Money**3%

**Product Condition**2%

**Functionality-Overall**1%

**Smell**1%

**Leak-Proof**1%