---
title: "fram ph8170 — Niche Verdict: Worth a look (51&#x2F;100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/fram-ph8170"
last_updated: "2026-07-13T22:38:53.509Z"
locale: en
meta:
  description: "fram ph8170 shows low returns (0.6%), but strong incumbent ratings (4.8★) keeps it on the watch list."
  "og:description": "fram ph8170 shows low returns (0.6%), but strong incumbent ratings (4.8★) keeps it on the watch list."
  "og:title": "fram ph8170 — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **fram ph8170**

**Worth a look**

Shows low returns (0.6%), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 31Growth 76Conversion 86Competition 23Returns 97Price range 62Avg price 95Brand share 19Review moat 44Quality gap 13

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$25.85**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+61.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$9.43–$146.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,098.85**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$140K**

$140K/yr · 56K searches

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▲rising

**Sellers**

**110**

**Top-5 brand share**

**92%**

**Open market**

**2%**

- Wix54% - Briggs & Stratton13% - ECOGARD11% - Fram9% - Reliable Aftermarket Parts Our Name Says It All6% - Kawasaki5% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$14K20%$28K30%$42K40%$56K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![WIX Filters - 57035 Heavy Duty Spin-On Lube Filter Pack of 1](https://m.media-amazon.com/images/I/419DwhjppgL.jpg)**WIX Filters - 57035 Heavy Duty Spin-On Lube Filter Pack of 1**Wix**$15.36**4.7★1,151 rev](https://www.amazon.com/dp/B0014BCB6U) [2![ECOGARD SE-1 Small Engine Oil Filter for Mowers Tractors Lawn Equipment Other Small Gas Engines Replaces BRIGGS-STRATTON 492932 695396 792326 795137 FRAM PH8170 TECUMSEH 36563 WIX 57035](https://m.media-amazon.com/images/I/512LvnBhhOL.jpg)**ECOGARD SE-1 Small Engine Oil Filter for Mowers Tractors Lawn Equipment Other Small Gas Engines Replaces BRIGGS-STRATTON 492932 695396 792326 795137 FRAM PH8170 TECUMSEH 36563 WIX 57035**ECOGARD**$9.86**4.7★466 rev](https://www.amazon.com/dp/B00I8IJCGE) [3![Wix Oil Filter](https://m.media-amazon.com/images/I/31Awtgt9ypL.jpg)**Wix Oil Filter**Wix**$11.11**5.0★4 rev](https://www.amazon.com/dp/B072N8XRT1) [4![FRAM Extra Guard PH8170 10K Mile Change Automotive Replacement Interval Spin-On Engine Oil Filter for Select Vehicle Model Years Vehicle Engine Protection Oil Filter for Everyday Drivers](https://m.media-amazon.com/images/I/41DudCNrGgL.jpg)**FRAM Extra Guard PH8170 10K Mile Change Automotive Replacement Interval Spin-On Engine Oil Filter for Select Vehicle Model Years Vehicle Engine Protection Oil Filter for Everyday Drivers**Fram**$13.50**4.8★1,397 rev](https://www.amazon.com/dp/B0009IR056) [5![Briggs & Stratton 492932S Oil Filter](https://m.media-amazon.com/images/I/31YiAHVpnYL.jpg)**Briggs & Stratton 492932S Oil Filter**Briggs & Stratton**$9.43**4.8★15,527 rev](https://www.amazon.com/dp/B002E3IH1K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pack of 2 Oil Filter 51056 Compatible with WIX Replace 57035 51335 51056MP 842502 Z149091503004 20M01R2251 600-211-6130 4664600](https://m.media-amazon.com/images/I/41Jb3YBMG6L.jpg)**Pack of 2 Oil Filter 51056 Compatible with WIX Replace 57035 51335 51056MP 842502 Z149091503004 20M01R2251 600-211-6130 4664600**FWZMDP**$11.90**1 rev8mo ago](https://www.amazon.com/dp/B0FZKKJRT4) [![Wix Oil Filter](https://m.media-amazon.com/images/I/31Awtgt9ypL.jpg)**Wix Oil Filter**Wix**$11.11**4 rev9y ago](https://www.amazon.com/dp/B072N8XRT1) [![Kawasaki 6 Pack Genuine 49065-0721 Oil Filter OEM Replaces 49065-7007](https://m.media-amazon.com/images/I/41IuA2sPw8L.jpg)**Kawasaki 6 Pack Genuine 49065-0721 Oil Filter OEM Replaces 49065-7007**Kawasaki**$43.51**882 rev9y ago](https://www.amazon.com/dp/B01J63ATBG) [![57035 New Oil Filter Fits Caterpillar T25D T30D T35C T35D T40C T40E T45B T45C +](https://m.media-amazon.com/images/I/317Oq18lNKL.jpg)**57035 New Oil Filter Fits Caterpillar T25D T30D T35C T35D T40C T40E T45B T45C +**Reliable Aftermarket Parts Our Name Says It All**$11.40**6 rev10y ago](https://www.amazon.com/dp/B07BKR9X4Q) [![Briggs & Stratton Genuine OEM 492932 492932S Oil Filter (3 Pack)](https://m.media-amazon.com/images/I/51Bi0cBd+KL.jpg)**Briggs & Stratton Genuine OEM 492932 492932S Oil Filter (3 Pack)**Briggs & Stratton**$21.98**1,267 rev10y ago](https://www.amazon.com/dp/B011VS0K5Y)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Wix Oil Filter](https://m.media-amazon.com/images/I/31Awtgt9ypL.jpg)**Wix Oil Filter**Wix**$11.11**5.0★**▲ 45%**](https://www.amazon.com/dp/B072N8XRT1) [![Briggs & Stratton Genuine OEM 492932 492932S Oil Filter (3 Pack)](https://m.media-amazon.com/images/I/51Bi0cBd+KL.jpg)**Briggs & Stratton Genuine OEM 492932 492932S Oil Filter (3 Pack)**Briggs & Stratton**$21.98**4.9★**▲ 41%**](https://www.amazon.com/dp/B011VS0K5Y) [![57035 New Oil Filter Fits Caterpillar T25D T30D T35C T35D T40C T40E T45B T45C +](https://m.media-amazon.com/images/I/317Oq18lNKL.jpg)**57035 New Oil Filter Fits Caterpillar T25D T30D T35C T35D T40C T40E T45B T45C +**Reliable Aftermarket Parts Our Name Says It All**$11.40**4.6★**▲ 36%**](https://www.amazon.com/dp/B07BKR9X4Q) [![Kawasaki 6 Pack Genuine 49065-0721 Oil Filter OEM Replaces 49065-7007](https://m.media-amazon.com/images/I/41IuA2sPw8L.jpg)**Kawasaki 6 Pack Genuine 49065-0721 Oil Filter OEM Replaces 49065-7007**Kawasaki**$43.51**4.8★**▲ 30%**](https://www.amazon.com/dp/B01J63ATBG) [![Pack of 2 Oil Filter 51056 Compatible with WIX Replace 57035 51335 51056MP 842502 Z149091503004 20M01R2251 600-211-6130 4664600](https://m.media-amazon.com/images/I/41Jb3YBMG6L.jpg)**Pack of 2 Oil Filter 51056 Compatible with WIX Replace 57035 51335 51056MP 842502 Z149091503004 20M01R2251 600-211-6130 4664600**FWZMDP**$11.90**5.0★**▲ 30%**](https://www.amazon.com/dp/B0FZKKJRT4)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 10 weeks — +61.3% search growth over the last 90 days.

2K2KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Filtration**21%

*“Great filter”*

**Size-Overall**21%

*“Fit great”*

**Advertised Vs Actual Product**14%

*“As advertised”*

**Quality-Overall**14%

*“Excellent product”*

**Value For Money**14%

*“Worth the $”*

**Assembly/Installation**3%

*“Easy to install”*

**Correct Contents**2%

*“correct part”*

**Motor Power**2%

*“They fit most 14hp to 18hp engines”*

**Maintenance And Repair**1%

*“Im happy I included it in my routine maintenance”*

**Efficiency**1%

*“Works fine”*

### **What buyers complain about **

**Advertised Vs Actual Product**21%

*“Picture does not match the product delivered”*

**Filtration**19%

*“tossed the filter in the trash”*

**Size-Overall**14%

*“Shorter”*

**Leak-Proof**6%

*“This filter leaked”*

**Value For Money**6%

*“These may a little more costly than copies”*

**Compatibility-Overall**5%

*“This did not fit my 98 dodge Dakota 318”*

**Defective Material/Parts**2%

*“would not screw on”*

**Material Quality**2%

*“feels a little cheap in the hand”*

**Grip**2%

*“I was a bit worried about getting a good grip to install it”*

**Thickness**2%

*“I do wish the outer casing felt a bit thicker though”*

### **Top return reasons **

**Size-Overall**42%

**Filtration**28%

**Advertised Vs Actual Product**10%

**Compatibility-Overall**7%

**Defective Material/Parts**4%

**Value For Money**3%

**Product Condition**2%

**Functionality-Overall**1%

**Motor Issues**1%

**Ethically/Sustainably Sourced**1%