---
title: "fram ph3614 — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/automotive/fram-ph3614"
last_updated: "2026-07-13T20:03:13.818Z"
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meta:
  description: "a small market ($55K/yr) — fram ph3614 doesn't clear our bar today."
  "og:description": "a small market ($55K/yr) — fram ph3614 doesn't clear our bar today."
  "og:title": "fram ph3614 — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **fram ph3614**

**Skip it**

A small market ($55K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 86Conversion 34Competition 28Returns 96Price range 58Avg price 30Brand share 25Review moat 44Quality gap 20

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+87.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$3.21–$31.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,086.93**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.63**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$55K**

$55K/yr · 212K searches

## **Competition**

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▲rising

**Sellers**

**47**

**Top-5 brand share**

**90%**

**Open market**

**7%**

- Motorcraft42% - Fram15% - Purolator14% - R.A.13% - A-Premium6% - Bosch3% - Open — no brand owns it (2 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$11K30%$17K40%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Motorcraft - Oil Filter (FL910S)](https://m.media-amazon.com/images/I/31MO2kevz0L.jpg)**Motorcraft - Oil Filter (FL910S)**Motorcraft**$8.47**4.8★7,210 rev](https://www.amazon.com/dp/B004A2BCWY) [2![R.A. AutoParts RA-3614 Premium Engine Oil Filter | Up to 15 000 Miles Protection | High-Efficiency OEM Replacement](https://m.media-amazon.com/images/I/41Vm-uztKrL.jpg)**R.A. AutoParts RA-3614 Premium Engine Oil Filter | Up to 15 000 Miles Protection | High-Efficiency OEM Replacement**R.A.**$8.97**4.7★16 rev](https://www.amazon.com/dp/B0FG11BWQV) [3![Fram PH2 Extra Guard Passenger Car Spin-On Oil Filter (Pack of 2)](https://m.media-amazon.com/images/I/51LJGnuXZ1L.jpg)**Fram PH2 Extra Guard Passenger Car Spin-On Oil Filter (Pack of 2)**Fram**$10.42**4.5★142 rev](https://www.amazon.com/dp/B000NWNZ7A) [4![A-Premium 10K Miles Protection Spin On Oil Filter Compatible with Ford & Chevy & for Toyota & Nissan & Volkswagen & Jeep & Subaru & Dodge & Lexus & Mazda & Chrysler & Audi Replace# 04E115561B PH3614](https://m.media-amazon.com/images/I/41-Ien4gtNL.jpg)**A-Premium 10K Miles Protection Spin On Oil Filter Compatible with Ford & Chevy & for Toyota & Nissan & Volkswagen & Jeep & Subaru & Dodge & Lexus & Mazda & Chrysler & Audi Replace# 04E115561B PH3614**A-Premium**$9.72**4.7★174 rev](https://www.amazon.com/dp/B0CTKLSM66) [5![Purolator L10241 Premium Engine Protection Spin On Oil Filter Compatible With Ford Escape Fusion Focus Edge Explorer Ranger Fiesta Toyota Tacoma 4Runner Tundra and Sienna](https://m.media-amazon.com/images/I/51LpHtG0l6L.jpg)**Purolator L10241 Premium Engine Protection Spin On Oil Filter Compatible With Ford Escape Fusion Focus Edge Explorer Ranger Fiesta Toyota Tacoma 4Runner Tundra and Sienna**Purolator**$6.37**4.6★746 rev](https://www.amazon.com/dp/B000C6KM4G)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![R.A. AutoParts RA-3614 Premium Engine Oil Filter | Up to 15 000 Miles Protection | High-Efficiency OEM Replacement](https://m.media-amazon.com/images/I/41Vm-uztKrL.jpg)**R.A. AutoParts RA-3614 Premium Engine Oil Filter | Up to 15 000 Miles Protection | High-Efficiency OEM Replacement**R.A.**$8.97**16 rev1y ago](https://www.amazon.com/dp/B0FG11BWQV) [![A-Premium 10K Miles Protection Spin On Oil Filter Compatible with Ford & Chevy & for Toyota & Nissan & Volkswagen & Jeep & Subaru & Dodge & Lexus & Mazda & Chrysler & Audi Replace# 04E115561B PH3614](https://m.media-amazon.com/images/I/41-Ien4gtNL.jpg)**A-Premium 10K Miles Protection Spin On Oil Filter Compatible with Ford & Chevy & for Toyota & Nissan & Volkswagen & Jeep & Subaru & Dodge & Lexus & Mazda & Chrysler & Audi Replace# 04E115561B PH3614**A-Premium**$9.72**174 rev2y ago](https://www.amazon.com/dp/B0CTKLSM66) [![K&N Select Oil Filter: Designed to Protect your Engine: Fits Select FORD/LINCOLN/TOYOTA/VOLKSWAGEN Vehicle Models (See Product Description for Full List of Compatible Vehicles) SO-1002](https://m.media-amazon.com/images/I/41uhUwKpE5L.jpg)**K&N Select Oil Filter: Designed to Protect your Engine: Fits Select FORD/LINCOLN/TOYOTA/VOLKSWAGEN Vehicle Models (See Product Description for Full List of Compatible Vehicles) SO-1002**K&N**$10.56**364 rev3y ago](https://www.amazon.com/dp/B0BN6S3P6F) [![PurolatorTECH Spin On Oil Filter 12-Pack](https://m.media-amazon.com/images/I/51D2T21p7XL.jpg)**PurolatorTECH Spin On Oil Filter 12-Pack**Purolator**$31.50**27 rev8y ago](https://www.amazon.com/dp/B079SQDVSV) [![Purolator TL10241 PurolatorTECH Spin On Oil Filter Compatible With Ford Escape Fusion Focus Edge Explorer Ranger Fiesta Toyota Tacoma 4Runner Tundra and Sienna](https://m.media-amazon.com/images/I/51D2T21p7XL.jpg)**Purolator TL10241 PurolatorTECH Spin On Oil Filter Compatible With Ford Escape Fusion Focus Edge Explorer Ranger Fiesta Toyota Tacoma 4Runner Tundra and Sienna**Purolator**$3.21**141 rev9y ago](https://www.amazon.com/dp/B01LG7SEBC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ACDelco GM Original Equipment PF46E Engine Oil Filter](https://m.media-amazon.com/images/I/519aLJZaUgL.jpg)**ACDelco GM Original Equipment PF46E Engine Oil Filter**ACDelco**$4.46**4.6★**▲ 152%**](https://www.amazon.com/dp/B00496ILZC) [![R.A. AutoParts RA-3614 Premium Engine Oil Filter | Up to 15 000 Miles Protection | High-Efficiency OEM Replacement](https://m.media-amazon.com/images/I/41Vm-uztKrL.jpg)**R.A. AutoParts RA-3614 Premium Engine Oil Filter | Up to 15 000 Miles Protection | High-Efficiency OEM Replacement**R.A.**$8.97**4.7★**▲ 139%**](https://www.amazon.com/dp/B0FG11BWQV) [![Fram PH2 Extra Guard Passenger Car Spin-On Oil Filter (Pack of 2)](https://m.media-amazon.com/images/I/51LJGnuXZ1L.jpg)**Fram PH2 Extra Guard Passenger Car Spin-On Oil Filter (Pack of 2)**Fram**$10.42**4.5★**▲ 130%**](https://www.amazon.com/dp/B000NWNZ7A) [![K&N Select Oil Filter: Designed to Protect your Engine: Fits Select FORD/LINCOLN/TOYOTA/VOLKSWAGEN Vehicle Models (See Product Description for Full List of Compatible Vehicles) SO-1002](https://m.media-amazon.com/images/I/41uhUwKpE5L.jpg)**K&N Select Oil Filter: Designed to Protect your Engine: Fits Select FORD/LINCOLN/TOYOTA/VOLKSWAGEN Vehicle Models (See Product Description for Full List of Compatible Vehicles) SO-1002**K&N**$10.56**4.6★**▲ 105%**](https://www.amazon.com/dp/B0BN6S3P6F) [![Purolator - PL10241 ONE Advanced Engine Protection Spin On Oil Filter](https://m.media-amazon.com/images/I/512R9u6ZUpL.jpg)**Purolator - PL10241 ONE Advanced Engine Protection Spin On Oil Filter**Purolator**$8.29**4.8★**▲ 96%**](https://www.amazon.com/dp/B01EX73DI6)

**~~View all trending →~~**

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Filtration**25%

*“Great quality filters”*

**Value For Money**19%

*“much cheaper”*

**Size-Overall**19%

*“Fits perfectly as described excellent seller”*

**Quality-Overall**14%

*“Good quality”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Efficiency**2%

*“It works fine”*

**Locally Manufactured**2%

*“O E M product American made”*

**Lubrication**2%

*“Good value, as I no longer have to worry about cleaning oil drips”*

**Assembly/Installation**1%

*“Easy install”*

**Ease Of Use**1%

*“ease of use”*

### **What buyers complain about **

**Size-Overall**25%

*“does not fit my 5.3 chevy truck”*

**Filtration**25%

*“will NOT filter as effectively”*

**Compatibility-Overall**17%

*“Did not fit advertised vehicle”*

**Quality-Overall**7%

*“It didnt look like a good quality product- cheap stamping”*

**Advertised Vs Actual Product**5%

*“Did not fit advertised vehicle”*

**Product Condition**3%

*“It looks like a used filter that Bosch is passing off as new”*

**Ease Of Use**2%

*“ot was impossible”*

**Unsustainable Design**2%

*“They changed design not great”*

**Value For Money**2%

*“Little more expensive than brand F”*

**Defective Material/Parts**2%

*“Wrong part”*

### **Top return reasons **

**Size-Overall**46%

**Compatibility-Overall**22%

**Filtration**15%

**Advertised Vs Actual Product**4%

**Value For Money**3%

**Product Condition**3%

**Defective Material/Parts**2%

**Functionality-Overall**1%

**Assembly/Installation**1%

**Mechanism Issues**1%