--- title: "ford touch up paint — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/automotive/ford-touch-up-paint" last_updated: "2026-07-10T01:45:25.126Z" locale: en meta: description: "a small market ($66K/yr) — ford touch up paint doesn't clear our bar today." "og:description": "a small market ($66K/yr) — ford touch up paint doesn't clear our bar today." "og:title": "ford touch up paint — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen" --- Back to Flapen home # **ford touch up paint** **Skip it****41/100 ** a small market ($66K/yr) — ford touch up paint doesn't clear our bar today. **Market/yr** **$66K** **Growth (1y)** **+98.8%** **Products** **10** **Brands** **9** was 12 a year ago **Sellers** **50** **Price range** **$9.85–$22.31** **Returns** **0.6%** **Rating** **4.1★** **Skip it** Scored 41/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **65** ×0.30 Competition **15** ×0.20 Quality gap **76** ×0.10 Returns **95** ×0.10 ## **Demand** Weekly Amazon search volume, last 100 weeks — +98.8% year over year. 2K830.5Spike '25Spike '26Jul '24Dec '24Mar '25Jul '25Nov '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul · busiest ÷ quietest = 2.0× ## **Competition** - Artbreath44% - Dupli-Color24% - Konexial7% - COSLAKE6% - SYOAUTO6% - SNSIR5% - Other (3 brands)10% The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 50 sellers compete here. **Brands** **9 **▼falling was 12 a year ago **Sellers** **50** **Top 5 brand share** **85%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Oxford White(YZ/Z1/M6887) Touch Up Paint for Ford -Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for F-150/Mustang/Transit/Explorer/Ranger/Escape/Edge](https://m.media-amazon.com/images/I/41YBuyZJxSL.jpg) [**Oxford White(YZ/Z1/M6887) Touch Up Paint for Ford -Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for F-150/Mustang/Transit/Explorer/Ranger/Escape/Edge**](https://www.amazon.com/dp/B0DZ6KCNJT) Artbreath$16.974.3★27944%▲rising 2 ![Dupli-Color AFM0229 Oxford White Ford Exact-Match Scratch Fix All-in-1 Touch-Up Paint - 0.5 oz (0.25 oz. paint color and 0.25 oz. of clear)](https://m.media-amazon.com/images/I/21s9FrZaidL.jpg) [**Dupli-Color AFM0229 Oxford White Ford Exact-Match Scratch Fix All-in-1 Touch-Up Paint - 0.5 oz (0.25 oz. paint color and 0.25 oz. of clear)**](https://www.amazon.com/dp/B00HE66IQS) Dupli-Color$17.804.2★23,46515%▼falling 3 ![Dupli-Color EBFM02297 Perfect Match Automotive Spray Paint Ford Oxford White 9L/A9/YO/YZ 8 oz. Aerosol Can](https://m.media-amazon.com/images/I/41FLnmH8s9L.jpg) [**Dupli-Color EBFM02297 Perfect Match Automotive Spray Paint Ford Oxford White 9L/A9/YO/YZ 8 oz. Aerosol Can**](https://www.amazon.com/dp/B00407RSG8) Dupli-Color$16.434.2★41,3999%▼falling 4 ![Oxford White(YZ/Z1/M6887) Touch up Paint Compatible with Ford Premium Car Scratch Remover for Deep Scratches Car Paint Pen Scratch Repair Two-In-One Touch Up Paint](https://m.media-amazon.com/images/I/41eoN5+Xf2L.jpg) [**Oxford White(YZ/Z1/M6887) Touch up Paint Compatible with Ford Premium Car Scratch Remover for Deep Scratches Car Paint Pen Scratch Repair Two-In-One Touch Up Paint**](https://www.amazon.com/dp/B0FNN7ZSS5) Konexial$13.153.0★47%▲rising 5 ![COSLAKE Car Touch Up Paint(Oxford White(Z1)) for Ford Car Paint Scratch Repair Kit Quick & Easy Solution to Repair 2 in 1 Scratch Remover Pen with 2PCS Disposable Micro Applicators](https://m.media-amazon.com/images/I/41uTCPy0U-L.jpg) [**COSLAKE Car Touch Up Paint(Oxford White(Z1)) for Ford Car Paint Scratch Repair Kit Quick & Easy Solution to Repair 2 in 1 Scratch Remover Pen with 2PCS Disposable Micro Applicators**](https://www.amazon.com/dp/B0DJ6Z383L) COSLAKE$13.694.3★5966%▲rising 6 ![SYOAUTO Oxford White YZ/Z1/M6887 Touch Up Paint Fit for Ford Auto Touch up Paint Scratch Repair Automotive Paint Scratch Remover 2 in 1 Oxford White YZ/Z1/M6887](https://m.media-amazon.com/images/I/31ihIG1uowL.jpg) [**SYOAUTO Oxford White YZ/Z1/M6887 Touch Up Paint Fit for Ford Auto Touch up Paint Scratch Repair Automotive Paint Scratch Remover 2 in 1 Oxford White YZ/Z1/M6887**](https://www.amazon.com/dp/B0C5SR4WYX) SYOAUTO$12.874.2★1,2606%▼falling 7 ![YZ/Z1/M6887 Oxford White Touch Up Paint for Ford Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches](https://m.media-amazon.com/images/I/41DIGUZld2L.jpg) [**YZ/Z1/M6887 Oxford White Touch Up Paint for Ford Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches**](https://www.amazon.com/dp/B0DSCDNX92) SNSIR$13.934.2★2735%▼falling 8 ![ViennJeea Car Touch Up Paint for Ford (Oxford White(Z1)) 3rd generation Car Paint Scratch Repair Kit Pen tip and brush 2-in-1 Scratch Repair With 2 Disposable Micro Applicators and 4 Repair Papers](https://m.media-amazon.com/images/I/41hCf+nMl2L.jpg) [**ViennJeea Car Touch Up Paint for Ford (Oxford White(Z1)) 3rd generation Car Paint Scratch Repair Kit Pen tip and brush 2-in-1 Scratch Repair With 2 Disposable Micro Applicators and 4 Repair Papers**](https://www.amazon.com/dp/B0G81Z9LZG) ViennJeea$10.124.0★524%▲rising 9 ![XNA Oxford White(Z1) for Ford Touch Up Paint Car Scratch Remover for Nicks and Chips Repair 2-In-1 Quick & Easy Fix Car Scratch Repair Kit with Exact Color-Matched](https://m.media-amazon.com/images/I/51SdRCF6k4L.jpg) [**XNA Oxford White(Z1) for Ford Touch Up Paint Car Scratch Remover for Nicks and Chips Repair 2-In-1 Quick & Easy Fix Car Scratch Repair Kit with Exact Color-Matched**](https://www.amazon.com/dp/B0F99B8YBK) XNA$9.854.4★1543%▲rising 10 ![Ford PMPC-19500-5920A Genuine Touch-Up Paint Clear/White](https://m.media-amazon.com/images/I/31bRPVagkDL.jpg) [**Ford PMPC-19500-5920A Genuine Touch-Up Paint Clear/White**](https://www.amazon.com/dp/B00XQ18ZV6) Ford$22.314.4★4183%▼falling ## **Product shelf** All 10 tracked products in this niche. Top sellersNewestTrending [![Oxford White(YZ/Z1/M6887) Touch Up Paint for Ford -Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for F-150/Mustang/Transit/Explorer/Ranger/Escape/Edge](https://m.media-amazon.com/images/I/41YBuyZJxSL.jpg)**Oxford White(YZ/Z1/M6887) Touch Up Paint for Ford -Exact MatchChips and Nicks Car Paint Scratch Repair Kit Automotive Paint Pen for F-150/Mustang/Transit/Explorer/Ranger/Escape/Edge** Artbreath**$16.97**4.3★279 reviews](https://www.amazon.com/dp/B0DZ6KCNJT) [![Dupli-Color AFM0229 Oxford White Ford Exact-Match Scratch Fix All-in-1 Touch-Up Paint - 0.5 oz (0.25 oz. paint color and 0.25 oz. of clear)](https://m.media-amazon.com/images/I/21s9FrZaidL.jpg)**Dupli-Color AFM0229 Oxford White Ford Exact-Match Scratch Fix All-in-1 Touch-Up Paint - 0.5 oz (0.25 oz. paint color and 0.25 oz. of clear)** Dupli-Color**$17.80**4.2★23,465 reviews](https://www.amazon.com/dp/B00HE66IQS) [![Dupli-Color EBFM02297 Perfect Match Automotive Spray Paint Ford Oxford White 9L/A9/YO/YZ 8 oz. Aerosol Can](https://m.media-amazon.com/images/I/41FLnmH8s9L.jpg)**Dupli-Color EBFM02297 Perfect Match Automotive Spray Paint Ford Oxford White 9L/A9/YO/YZ 8 oz. Aerosol Can** Dupli-Color**$16.43**4.2★41,399 reviews](https://www.amazon.com/dp/B00407RSG8) [![Oxford White(YZ/Z1/M6887) Touch up Paint Compatible with Ford Premium Car Scratch Remover for Deep Scratches Car Paint Pen Scratch Repair Two-In-One Touch Up Paint](https://m.media-amazon.com/images/I/41eoN5+Xf2L.jpg)**Oxford White(YZ/Z1/M6887) Touch up Paint Compatible with Ford Premium Car Scratch Remover for Deep Scratches Car Paint Pen Scratch Repair Two-In-One Touch Up Paint** Konexial**$13.15**3.0★4 reviews](https://www.amazon.com/dp/B0FNN7ZSS5) [![COSLAKE Car Touch Up Paint(Oxford White(Z1)) for Ford Car Paint Scratch Repair Kit Quick & Easy Solution to Repair 2 in 1 Scratch Remover Pen with 2PCS Disposable Micro Applicators](https://m.media-amazon.com/images/I/41uTCPy0U-L.jpg)**COSLAKE Car Touch Up Paint(Oxford White(Z1)) for Ford Car Paint Scratch Repair Kit Quick & Easy Solution to Repair 2 in 1 Scratch Remover Pen with 2PCS Disposable Micro Applicators** COSLAKE**$13.69**4.3★596 reviews](https://www.amazon.com/dp/B0DJ6Z383L) [![SYOAUTO Oxford White YZ/Z1/M6887 Touch Up Paint Fit for Ford Auto Touch up Paint Scratch Repair Automotive Paint Scratch Remover 2 in 1 Oxford White YZ/Z1/M6887](https://m.media-amazon.com/images/I/31ihIG1uowL.jpg)**SYOAUTO Oxford White YZ/Z1/M6887 Touch Up Paint Fit for Ford Auto Touch up Paint Scratch Repair Automotive Paint Scratch Remover 2 in 1 Oxford White YZ/Z1/M6887** SYOAUTO**$12.87**4.2★1,260 reviews](https://www.amazon.com/dp/B0C5SR4WYX) [![YZ/Z1/M6887 Oxford White Touch Up Paint for Ford Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches](https://m.media-amazon.com/images/I/41DIGUZld2L.jpg)**YZ/Z1/M6887 Oxford White Touch Up Paint for Ford Car Paint Pen Scratch Repair Two-In-One Touch Up Paint Premium Car Scratch Remover for Deep Scratches** SNSIR**$13.93**4.2★273 reviews](https://www.amazon.com/dp/B0DSCDNX92) [![ViennJeea Car Touch Up Paint for Ford (Oxford White(Z1)) 3rd generation Car Paint Scratch Repair Kit Pen tip and brush 2-in-1 Scratch Repair With 2 Disposable Micro Applicators and 4 Repair Papers](https://m.media-amazon.com/images/I/41hCf+nMl2L.jpg)**ViennJeea Car Touch Up Paint for Ford (Oxford White(Z1)) 3rd generation Car Paint Scratch Repair Kit Pen tip and brush 2-in-1 Scratch Repair With 2 Disposable Micro Applicators and 4 Repair Papers** ViennJeea**$10.12**4.0★52 reviews](https://www.amazon.com/dp/B0G81Z9LZG) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Color**33% *“Color is spot on”* **Paint Quality**28% *“Good paint match”* **Ease Of Use**7% *“easy to use”* **Quality-Overall**6% *“Matches good”* **Efficiency**4% *“works great”* **Advertised Vs Actual Product**4% *“Product as described”* **Compatibility-Overall**4% *“Worked on my F150 like a charm”* **Value For Money**4% *“Much less expensive than auto parts store”* **Size-Overall**2% *“Exact Match, 2003 Ranger”* **Scratch Resistance**2% *“The use of the touch up pen for scratches is a work in progress”* ### **What buyers complain about ** **Color**39% *“Color didn't match”* **Paint Quality**18% *“don't buy this paint it sucks”* **Spray/Flow**9% *“Sprayed thinner out”* **Advertised Vs Actual Product**9% *“Wasnt the exact match”* **Adhesion/Stickiness**5% *“very sticky and hard to work with”* **Ease Of Use**5% *“hard to work with”* **Size-Overall**5% *“it doesnt match my truck”* **Jamming/Clogging**3% *“The nozzle top also gets stuck sometimes”* #### **Top return reasons**- Color38% - Paint Quality35% - Advertised Vs Actual Product4% - Value For Money4% - Size-Overall3% - Display Colors3% - Quality-Overall2% - Functionality-Overall2% - Defective Material/Parts1% - Scratch Resistance1%